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Upon completion of this case study, students should be able to apply lessons learned in core readings, analysis and discussion to a specific case study dealing with a current, real-world situation, specifically: critically assess Livestock Wealth’s case facts and present and justify their point of view – based on attentive reading, critical analysis and engagement – about the company; use a range of strategic tools such as strengths, weaknesses, opportunities and threats analysis, PESTLE analysis and the Ansoff matrix to thoroughly evaluate Livestock Wealth’s internal and external business environment for developing strategic options for business growth and improvements to marketing strategy; use strategic thinking to develop a range of creative solutions to guide the company’s business growth and improvements to marketing strategy; and assess their own growth and development in terms of personal preparation and organisation, collaboration, critical thinking, decision-making skills, participation and problem-solving.

By February 2022, Ntuthuko Shezi, the founder and chief executive officer of Livestock Wealth, had turned his idea of “crowd farming”, which enables anyone to invest in living farm assets and earn a profit at harvest, into a full-fledged business that was creating wealth for both investors and farmers. Underpinning this case study is Shezi’s vision of an African continent where there is “no ground that is not planted with something of value”, local economies are created in those areas, communities are wealthy, there is abundance, there is money for children to attend school and ultimately where “cows (and agricultural produce in general) are seen as money”. Shezi had grown up in a rural area with grandparents who owned a couple of cows, realizing that the cows were the bedrock of the family’s finances. Describing his business, he says, “Cattle are like a walking bank, and we see ourselves as the bank of the future, where every person who owns a cow can access financial services through Livestock Wealth, just like it has always been in Africa.” This case study describes the two key decisions that Shezi needed to make – what direction to take in terms of business growth and how to improve his marketing strategy (with a limited budget) to attract sufficient investment into Livestock Wealth to make his dreams a reality.

This case study is suitable for use for a post-graduate diploma in business, master of business administration or master’s in management.

Teaching notes are available for educators only.

CSS 11: Strategy.

Studies showed that stakeholders want the construction sector’s organisations to be more accountable and transparent regarding social and environmental issues through corporate social responsibility (CSR). There is a paucity of literature regarding CSR implementation in the construction sector, especially in developing countries like South Africa. Hence, the study evaluated CSR’s merits and hindrances and suggested solutions to enhance its implementation in the South African construction sector of Mpumalanga Province.

The researchers employed a questionnaire survey method to collect data from 68 useable respondents in the South African construction sector of Mpumalanga Province. The main section of the questionnaire was divided into three parts, each addressing an objective mean item score ranking technique.

Findings show management lacks willingness, absence of recognition for implementing CSR at tender adjudication, professionals regard CSR as a “soft issue,” inadequate ability to carry out CSR initiatives and lax CSR knowledge emerged as the key issues hindering construction stakeholders, especially construction companies, from participating in CSR in South Africa. The research suggests initiatives to enhance CSR in the construction industry.

The study shows that the findings can be used to improve the implementation of CSR engagement and possibly enhance a policy to stimulate friendly CSR in the South African construction sector.

The purpose of the study was to determine the major criteria for a credible integrated development planning (IDP) process in Mbombela municipality, Mpumalanga Province, South Africa.

The study utilizes a combination of sequential exploratory and explanatory mixed methods. About 120 key informants participated in the structured questionnaire, and a further seven interviews were conducted as elite interviews. Four multistakeholder workshop sessions with up to sixty-six participants each were conducted.

To strengthen the integrated planning in local government, the study recommended “stakeholder participation and ownership,” “leadership and accountability,” “impact and outcome-based focus,” “a compact value chain” and “monitoring and evaluation.”

The IDP process is a tactical planning gadget designed to achieve transformation and introduce new systems of governance. IDPs currently tend to lack standard criteria to measure their performance in promoting public leadership and responding to community needs, which is a major challenge in many municipalities across South Africa. Since its introduction in 2000 to fast-track service delivery, concerns have been raised about why there are still constant protests alleged to be caused by poor service delivery.

South African public archives have not been able to transform into active documenters of society. As a result, they cannot carry out their mandate of collecting non-public records of lasting value and national significance and recording aspects of the country’s experience that have previously been ignored by archives repositories. This paper aims to discuss efforts by the Gauteng Provincial Archives to transform the archival landscape in South Africa by collecting sports memories. This is because, in democratic South Africa, the archival landscape was expected to change and reflect the nation’s diversity, despite the fact that it still largely reflected the Western-dominated global mainstream.

This study is based on the authors’ personal experiences with the development and operation of the Gauteng Provincial Archives. The authors are also involved in the Gauteng Provincial Archives’ oral history project, which aims to build an inclusive archive by recording oral histories of sports memories across the province.

The construction of the Gauteng Archives Repository has ushered in a chance to decolonise South African archives by collecting sports memories. These are windows of opportunity through which ordinary people can include their own experiences, filling in the gaps left by colonial and apartheid archives.

This paper offers practical experience in transforming and decolonising archives through collecting sports memories.

Indigenous health care models have continued to play significant roles in the development and sustenance of livelihoods in African communities. Such models are used not only to provide affordable community health care services but also as an employment resource for traditional practitioners within African communities. Yet, for lack of documentation and lack of discussion in the management and Indigenous Knowledge System literature, the models are hardly incorporated into the official health care services of African countries. This chapter addresses this problem by documenting the benefits and merits of the entrepreneurial principles embedded in the Tsonga traditional health care practice. First, it highlights how the unique indigenous traditional model is used for administering health care in a selected Tsonga-speaking community in South Africa. Second, it analyses the entrepreneurial principles embedded in the model. Finally, it discusses how such principles have been used as tools for entrepreneurship and enhancing the economic upkeep of the traditional health care practitioners (THPs). The chapter's main argument is that even though the Tsonga traditional health care practice model is complex, mystical, and in most cases challenging to explain to a non-native, it presents a great entrepreneurial opportunity for South Africa.

Schooling in South Africa represents a history of gains and losses for sections of the society. The colonial, missionary, and apartheid political systems made schooling a weak instrument for mobility for the majority within society. Post-apartheid, although school reform has provided greater access to formal education, it continues to crystallize socioeconomic inequalities. A relatively small number of the previously disadvantaged receive education that facilitates economic and social mobility. The authors examine the new funding system and equity rhetoric that is employed to justify education access to different types of schools and argue that coupling the rhetoric of social transformation with the funding system for schools and thus class, continues the unequal historical education provision. School reform fails to compensate for the adverse effects of apartheid education and is largely reproductive rather than socially transformative. The conclusion is that unless South Africa overcomes the appeasing semantic trap in its policies, historical trends that make the constitutional ideal of equal rights unrealizable are likely to be entrenched.

The tourism industry may result in positive as well as negative effects for local communities. Although it is generating economic growth and job creation in different parts of the world, it can impact on sociocultural and ecological dimensions of destinations. A high influx of tourists can disrupt the residents' attitudes, behaviors, and their quality of life. It can also lead to the degradation of natural environments, including land, air, water, plants, and animals. In this light, this research raises awareness about the importance of managing tourism in a sustainable and responsible manner. The researchers deliberate about the opportunities and challenges of tourism. Afterward, they focus on the implementation of sustainable tourism development activities in the South African context. In conclusion, they put forward their recommendations for policymakers.

Public facilities in most part of the world, including South Africa, are poorly managed due to factors including inadequate funding and poor implementation of systems. This study seeks to develop strategies that would help to overcome the barriers to managing public facilities.

The study adopted an exploratory research design. A semi-structured interview was used to collect qualitative data from the respondents. Purposive sampling was used to select the organizations whereas quota sampling was used to select the participants. The collected data were analysed by means of the thematic analysis technique.

The study found that 6 main strategies (i.e. adequate and capable human resources, provision of maintenance equipment and systems, adequate budget provision, amendment of procurement systems, root out corruption and effective organization structure) could be implemented to overcome public facilities management challenges.

The data were collected from only one province in South Africa. However, the findings may be applicable to other provinces since most of the provinces in the country share similar characteristics.

The Department of Public Works and other public institutions could use these strategies to mitigate the barriers to public facilities management. This will help to improve the facilities management systems leading to enhanced facilities' value.

Studies on challenges of public facilities management abound; however, approaches and strategies of dealing with these challenges have not received much attention. This study has identified strategies that could help mitigate the challenges associated with public facilities management. Thus, the findings of this study contribute to the body of knowledge on strategies of mitigating public facilities management challenges.

This study uses a comprehensive theoretical framework that combines social cognitive theory and neighborhood effect to investigate the influence of neighborhood effects on farmers’ outcome expectations, observational learning and self-efficacy. This study aims is to analyze the mechanisms that underlie the adoption of social media by farmers for knowledge exchange in the agricultural context. Specifically, this research explores the role of neighborhood effects, outcome expectations, observational learning and self-efficacy in shaping farmers’ decision-making process regarding the use of social media platforms for exchanging agricultural knowledge.

The study data was collected through a sample survey conducted among 570 agricultural households residing in the provinces of Thai Nguyen, Cao Bang, Bac Kan and Phu Tho, located in the northern region of Vietnam. To analyze the data, structural equation modeling was used as the statistical technique of choice.

The findings of the study indicate a significant influence of neighborhood effects on outcome expectations, observational learning and self-efficacy. These factors, derived from social cognitive theory, also exhibit a positive association with farmers’ adoption of social media for knowledge exchange. Additionally, the study highlights that neighborhood contribute to a favorable adoption of social media among farmers via outcome expectations, observational learning, and self-efficacy.

The study is limited in examining farmers’ social media adoption for agriculture knowledge exchange in Northern mountainous area of Vietnam. This study could be replicated across various regions or nations, providing comparative insights into the adoption of social media among farmers for knowledge exchange.

The study findings suggest practical and innovative means to promote farmers’ social media adoption for agriculture knowledge exchange.

This study presents a pioneering approach by integrating social cognitive theory and neighborhood effect to elucidate the factors influencing farmers’ adoption of social media for the purpose of agriculture knowledge exchange.