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Current motivation theory and research face serious theoretical, methodological, and practical challenges. One central challenge is the fact that research has focused mainly on motivation for traditional achievement tasks such as graded assignments and normative educational trajectories. Arguably, current motivation theory and research may be inadequate to characterize adaptive motivation in the uncertain, changing, and unpredictable environments of the twenty-first century. How might motivation researchers conceptualize students’ motivation in such dynamic and complex contexts? How can motivational research inform educators, administrators, and policymakers in designing curricula, pedagogy, and evaluation and accountability systems to prepare students for such a world? In the current chapter, we address these challenges with a perspective on motivation as a complex dynamic system (CDS) that is based in the person’s identity. We begin with a brief review of the challenges to the current prevalent approach to motivation research, highlighting the need for a new paradigm. We then review assumptions of the CDSs approach that render it useful for understanding motivation in continuously changing and unpredictable environments. We then present a CDS conceptual model of identity and motivation that incorporates constructs and processes from a variety of identity and motivational theories – the Dynamic Systems Model of Role Identity (DSMRI). We follow with a conceptualization of the characteristics of the identity-motivation system most adaptive for growth in changing and unpredictable environments. We end by considering the implications of this perspective for motivational theory and research and for educational practice and policy.

The concept and practice of e-services has become essential in business transactions. Yet there are still many organizations that have not developed e-services optimally. This is especially relevant in the context of Indonesian Airline companies. Therefore, many airline customers in Indonesia are still in doubt about it, or even do not use it. To fill this gap, this study attempts to develop a model for e-services adoption and empirically examines the factors influencing the airlines customers in Indonesia in using e-services offered by the Indonesian airline companies. Taking six Indonesian airline companies as a case example, the study investigated the antecedents of e-services usage of Indonesian airlines. This study further examined the impacts of motivation on customers in using e-services in the Indonesian context. Another important aim of this study was to investigate how ages, experiences and geographical areas moderate effects of e-services usage.

The study adopts a positivist research paradigm with a two-phase sequential mixed method design involving qualitative and quantitative approaches. An initial research model was first developed based on an extensive literature review, by combining acceptance and use of information technology theories, expectancy theory and the inter-organizational system motivation models. A qualitative field study via semi-structured interviews was then conducted to explore the present state among 15 respondents. The results of the interviews were analysed using content analysis yielding the final model of e-services usage. Eighteen antecedent factors hypotheses and three moderating factors hypotheses and 52-item questionnaire were developed. A focus group discussion of five respondents and a pilot study of 59 respondents resulted in final version of the questionnaire.

In the second phase, the main survey was conducted nationally to collect the research data among Indonesian airline customers who had already used Indonesian airline e-services. A total of 819 valid questionnaires were obtained. The data was then analysed using a partial least square (PLS) based structural equation modelling (SEM) technique to produce the contributions of links in the e-services model (22% of all the variances in e-services usage, 37.8% in intention to use, 46.6% in motivation, 39.2% in outcome expectancy, and 37.7% in effort expectancy). Meanwhile, path coefficients and t-values demonstrated various different influences of antecedent factors towards e-services usage. Additionally, a multi-group analysis based on PLS is employed with mixed results. In the final findings, 14 hypotheses were supported and 7 hypotheses were not supported.

The major findings of this study have confirmed that motivation has the strongest contribution in e-services usage. In addition, motivation affects e-services usage both directly and indirectly through intention-to-use. This study provides contributions to the existing knowledge of e-services models, and practical applications of IT usage. Most importantly, an understanding of antecedents of e-services adoption will provide guidelines for stakeholders in developing better e-services and strategies in order to promote and encourage more customers to use e-services. Finally, the accomplishment of this study can be expanded through possible adaptations in other industries and other geographical contexts.

Team performance frequently is not reached because of motivation losses. The individual identified motivation best fits in team contexts. However, management control systems research has mainly focused on the external motivation. This chapter analyses how identified motivation and team performance can be enhanced through the interactive use of management control systems and the team identity.

An experimental study is conducted among 144 postgraduate students. We manipulate the interactive use of management control systems and the team identity. We controlled its effects on team members’ motivation and performance.

The results show an indirect effect of the interactive control systems on team performance via team members’ identified motivation. Furthermore, the effect of team identity on team performance is also mediated by the identified motivation.

Managers can increase employees’ motivation by using the control information interactively. Controls focused on socialisation processes and shared values best fit with collaborative environments.

The results provide empirical support for the recent calls about the effect of interactive control systems at individual levels. Despite the considerable attention to the relation between the design of management control systems and team performance, this chapter provides empirical evidence of the positive relation between the style of use of management control systems and individual behaviour in team-based settings.

The purpose of this research is to investigate how socio-technical factors inherent in organizational practices and knowledge management systems (KMS) lead to the emergence of autonomous motivation to use KMS and which in turn influences actual utilization and competency development as an impact of KMS utilization.

This research takes a quantitative approach to data collection on the constructs measuring socio-technical factors, autonomous motivation, KMS utilization and competency development. The survey consisted of 306 knowledge workers across different organizations in Malaysia with experience using KMS. The data collected were analysed using structural equation modelling approach with AMOS software.

The research findings indicate that the existence of innovative norms in organizations and KMS that provide adequate linkages or connections among knowledge workers are significantly and positively related with the development of autonomous motivation towards KMS use. In addition, autonomous motivation to use was found to have substantial influence on KMS usage and moderately influences the development of competency. Finally, the actual utilization of KMS was found to be contributing significantly to competency development among knowledge workers.

Although the approach of this study is aimed at generalization of results with the combination of responses from individuals working in different organizational settings, few limitations may still affect the scope of the study. First, only an innovative norm is considered as an organizational factor in this research, other constructs such as collaboration and structure are important factors which can be explored in a future study. Secondly, the study is limited to a single country; future studies may include knowledge workers from different countries with exposure to different cultures.

The research offers recommendations and suggestions to managers and top management on the organizational practices and KMS design that can make knowledge workers volitionally utilize the KM systems as well as how the impact of implemented KMS on knowledge workers can be measured.

The conceptualization of autonomous motivation to use KMS and the factors contributing to it, as well as identification of competency development as a benefit of KMS use, represent an innovation in the theoretical perspective.

Short-term motivation encompasses specific, challenging and attainable goals that develop in the limited timespan. On the other hand, long-term motivation indicates a sort of continuing commitment that is required to complete assigned task. As short-term motivational problems span for a limited period of time, such as a session, therefore, they need to be addressed in real time to keep the learner engaged in the learning process. Similarly, long-term learners’ motivation plays an equally important role to retain the learner in the long run and minimize the risk of dropout. Therefore, the purpose of this study is to incorporate a comprehensive learner motivation model that is based on short-term and long-term aspects of the learners' motivation. This approach enables Web-based educational systems to identify the real-time motivational state of the learner and provide personalized interventions to keep the learners engaged in learning process.

Recent research regarding personalized Web-based educational systems demonstrates learner’s motivation to be an essential component of the learning model. This is because of the fact that low motivation results in either students’ less engagement or complete drop out from the learning activities. A learner motivation model is considered to be a set of perceptions and beliefs that the system has developed about a learner. This includes both short-term and long-term motivations of leaners.

This study proposed a framework of a domain independent learners’ motivation model based on firm educational theories. The proposed framework consists of two modules. The primary module deals with real-time identification of motivation and logging off activities such as login, forum participation and adherence to assessment deadline. Secondary module maintains the profile of leaners associated with both short-term and long-term motivation. A study was conducted to verify the impact of learners’ motivation model and personalized interventional strategies based on proposed model, using Systematical Information Education Method assessment standards. The results show an increase in motivational index and the characteristics associated with motivation during the conducted study.

Motivational diagnosis is important for both traditional classrooms and Web-based education systems. It is one of the major elements that contribute in the success of the learning process. However, dropout rate among online students is very high, which leads to incorporate motivational elements in more personalized way because motivated students will retain the course until they successfully complete it. Hence, identifying learner’s motivation, updating learners’ motivation model based on this identification and providing personalized interventions are the key for the success of Web-based educational systems.

Although researchers have demonstrated a significant interest in motivation factors of knowledge collaboration, previous studies have seldom explored the dynamic interrelations in virtual communities of practice (VCoPs) over time that involve the iteratively melding of knowledge collaboration motivations and behaviours. Therefore, this study aims to unveil the interactive dynamics amongst motivation factors of knowledge collaboration in VCoPs from a perspective of system dynamics (SD).

According to the SD method proposed by Forrester, this paper develops an SD model of motivation factors of knowledge collaboration in VCoP by identifying interactions of motivation factors based on behavioural theories, validating the proposed model by structural tests and behaviour tests involving historical data from 939 Wikipedians and analysing the impacts of policy regulations on knowledge collaboration behaviours in Wikipedia.

In accordance with current literature, this study categorises intrinsic, extrinsic and community motivation factors of knowledge collaborations in VCoPs. According to the SD method, this study develops and validates an SD model to reveal interesting non-linear dynamics of these motivation factors which are neglected by prior studies. This study also conducts dynamic what-if analyses to suggest policy regulations to promote knowledge collaborations in the context of Wikipedia.

Different from prior empirical studies which normally take on a snapshot of motivation factors, this study discloses a dynamic picture of their interrelations by unfolding their behaviour patterns over time. The main contribution of this paper is to develop and validate an SD model of motivation factors of knowledge collaboration in VCoP and to reveal and elaborate their dynamics for policy regulations in VCoPs based on simulation results.

The purpose of this paper is to identify the commonalities and differences in manufacturers’ motivations to servitise.

UK study based on interviews with 40 managers in 25 companies in 12 sectors. Using the concept of product complexity, sectors were grouped using the Complex Products and Systems (CoPS) typology: non-complex products, complex products and systems.

Motivations to servitise were categorised as competitive, demand based (i.e. derived from the customer) or economic. Motivations to servitise vary according to product complexity, although cost savings and improved service quality appear important demand-based motivations for all manufacturers. Non-complex product manufacturers also focus on services to help product differentiation. For CoPS manufacturers, both risk reduction and developing a new revenue stream were important motivations. For uniquely complex product manufacturers, stabilising revenue and increased profitability were strong motivations. For uniquely systems manufacturers, customers sought business transformation, whilst new service business models were also identified.

Using the CoPS typology, this study delineates motivations to servitise by sector. The findings show varying motivations to servitise as product complexity increases, although some motivational commonality existed across all groups. Manufacturers may have products of differing complexity within their portfolio. To overcome this limitation the unit of analysis was the strategic business unit.

Managers can reflect on and benchmark their motivation for, and opportunities from, servitisation, by considering product complexity.

The first study to categorise servitisation motivations by product complexity. Identifying that some customers of systems manufacturers seek business transformation through outsourcing.

This study explores the perception of employees in textile industry firms in Northern Portugal regarding the influence of leadership and reward systems (RS) on their motivation (intrinsic and extrinsic) and job satisfaction (JS).

A questionnaire was addressed to the employees of 12 firms, obtaining a sample of 256 valid responses, for which a structural equation model was estimated.

The results showed that leadership and RS influence JS only through the mediating effects of intrinsic and extrinsic motivation.

This study makes empirical and theoretical contributions, testing the relationship between leadership and employees' JS and how this relationship can be mediated by RS, and motivation – both intrinsic and extrinsic. Moreover, this study was conducted in Portugal, country where these issues have not been researched jointly before.

Motivation significantly influences learning and memory. While a long history of research has focused on simple forms of associative learning, such as Pavlovian conditioning, recent research is beginning to characterize how motivation influences episodic memory. In this chapter we synthesize findings across behavioral, cognitive, and educational neuroscience to characterize motivation’s influence on memory. We provide evidence that neural systems underlying motivation, namely the mesolimbic dopamine system, interact with and facilitate activity within systems underlying episodic memory, centered on the medial temporal lobes. We focus on two mechanisms of episodic memory enhancement: encoding and consolidation. Together, the reviewed research supports an adaptive model of memory in which an individual’s motivational state (i.e., learning under states of reward or punishment) shapes the nature of memory representations in service of future goals. The impact of motivation on learning and memory, therefore, has very clear implications for and applications to educational settings.

Community wireless networking has become a growing trend in both metropolitan and rural areas around the world. However, few studies have sought to understand what motivates people to use community wireless networks and the unintended effects that those technologies have on communities, particularly for rural users. The purpose of this paper is to explore the benefits and usage of an asynchronous wireless internet system in a rural village of Cambodia to examine the issues and challenges in the acceptance of a new technology in a less-developed country.

By employing qualitative methods of in-depth case analysis, the authors revealed various usage motivations and unintended effects of the system.

The authors identified five reasons that motivated users to use the system: avowed identity, a means to an end, maintaining personal ties, power and influence, and psychological commitment and ownership. The unintended effects of the system included increased number of interactions among actors and other uses of the system, including internet commerce, telemedicine, and e-government.

This study explores the wireless internet project known as the “Internet Village Motoman Project” that was initiated by a non-governmental organization with funding from private donors, supplemented with matching funds from the Asian Development Bank and the World Bank.

This study contributes to the academic understanding of rural regions of Cambodia and its evidence supports the current theoretical assumptions that user behaviors are not determined only by users’ decisions alone (as proposed by traditional cognitive IS research), but also by users and their social interactions as stated in the four-dimensional social actor framework proposed by Lamb and Kling (2003). The latter provides better explanation of the motivation for internet use in the region. The theoretical contribution of this study is the useful adoption of the actor-network approach in a non-organizational setting. The findings also contribute to the literature on how practical internet engineering can bridge the digital divide. Fulfilling the needs identified in the research and understanding unintended effects of the system will contribute to the successful implementation of new internet projects in other rural areas.