Search results

1 – 10 of over 1000
Open Access
Article
Publication date: 28 March 2022

Wen Gao, Jianhua Wei, Yu Li, Dongxue Wang and Lele Fang

This study aimed to investigate positive associations between three main motivations (social interaction, information and entertainment) for the use of social network sites (SNSs…

5378

Abstract

Purpose

This study aimed to investigate positive associations between three main motivations (social interaction, information and entertainment) for the use of social network sites (SNSs) and users' well-being, as well as the multiple mediating effects of perceived social support, positive and honest self-presentation.

Design/methodology/approach

A sample of 759 active users of SNSs (WeChat Moments, Qzone and Weibo) aged 14–43 years was measured with online questionnaires. Correlation analysis and structural equation modeling were implemented to examine the corresponding hypotheses.

Findings

The results showed the overall intensity of motivations was positively associated with users' well-being; perceived social support and positive self-presentation played intermediary roles and honest self-presentation and perceived social support had a chain mediation effect. However, the motivations of social interaction, information and entertainment indirectly affected users' well-being through three different mediation paths.

Originality/value

Although some studies have investigated the effects of motivations (including social interaction, information and entertainment) for SNS use on users' well-being, there has not been a consistent conclusion. The findings may shed light on the motivations for SNS use and how they may affect people's well-being in the digital era, thereby promoting their healthy use of SNSs as well as improved interface design and user management of SNSs.

Details

Aslib Journal of Information Management, vol. 75 no. 1
Type: Research Article
ISSN: 2050-3806

Keywords

Article
Publication date: 9 August 2019

Dorothy Wu Nelson, Marguerite M. Moore and Kristen K. Swanson

The purpose of this paper is to add to the literature concerning potential motivations that drive social networking sites (SNS) for fashion-related behaviors among millennial…

3747

Abstract

Purpose

The purpose of this paper is to add to the literature concerning potential motivations that drive social networking sites (SNS) for fashion-related behaviors among millennial consumers using a Uses and Gratifications (U&G) perspective. Four SNS platforms – Facebook, Instagram, Pinterest, and Twitter – were examined.

Design/methodology/approach

The study presents a mixed-methods approach to develop and test a motivations framework among millennial consumers that will lead to practical understanding of both the existence of and impact of different motivations for engaging in SNS.

Findings

Unique motivations appear to drive use of the four examined platforms. Results indicate that a broad set of common motivations for SNS use among millennial consumers who exhibit an interest in fashion can be determined. Further, the results indicate significant differences among motivations within the respective platform types. Lastly, the results reveal common factors among three or more SNS platforms: “Fashion,” “Connection,” “Following” and “Pictures.” The ‘Entertainment’ factor was common among two SNS platforms.

Research limitations/implications

Limitations of the study are the limited sample and SNS selection. A broader representation of the millennial consumer behaviors would provide a more comprehensive picture of the motivations for using SNS platforms.

Practical implications

The study provides useful information for fashion marketers and researchers who can benefit from an updated understanding of SNS behaviors.

Originality/value

The study provides a relevant contribution to SNS research as well as understanding of millennial consumers. Additionally, it adds contribution to the U&G theory concerning new media platforms. It also delivers a replicable research design for other SNS platforms.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 23 no. 4
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 15 November 2011

Elaine Garcia, Fenio Annansingh and Ibrahim Elbeltagi

The purpose of this paper is to present a study of the understanding and usage of social networking sites (SNS) as a knowledge management (KM) tool in knowledge‐intensive…

1231

Abstract

Purpose

The purpose of this paper is to present a study of the understanding and usage of social networking sites (SNS) as a knowledge management (KM) tool in knowledge‐intensive enterprises.

Design/methodology/approach

In terms of research approach, the study has taken an interpretitivist framework, using a higher education (HE) institution as the case‐study, which is characterised by the need to generate process, share and use knowledge on a daily basis in order to remain competitive. The case study was analysed using qualitative research methodology, composed of interviews and utilised narrative analysis as a means of data analysis, thus deriving a characterisation of understandings, perceptions and acceptance of SNS as a KM tool.

Findings

The study provides evidence that even in HE, where it is generally acknowledged that there is a need to adequately capture, store, share and disseminate knowledge, as this can lead to greater innovation, creativity and productivity, participants were suspicious of the nature of the technology and the fact that it could intertwine their professional and social life. As a result, they were not prepared to invest the relatively high effort required in employing SNS as a KM tool as they also have difficulty in establishing the added value. Consequently, in order to employ SNS for KM purposes cultural, behavioural and organisational issues need to be tackled before even considering technical issues.

Originality/value

The paper provides an insight into KM and social networking in HE. This also highlights issue for international HE.

Details

Multicultural Education & Technology Journal, vol. 5 no. 4
Type: Research Article
ISSN: 1750-497X

Keywords

Article
Publication date: 15 May 2017

Sangjae Lee and Byung Gon Kim

Although there are a number of studies on the factors affecting the continuance usage intention for social network services (SNS), the studies on the integrated model encompassing…

3571

Abstract

Purpose

Although there are a number of studies on the factors affecting the continuance usage intention for social network services (SNS), the studies on the integrated model encompassing SNS qualities (information, system, and service quality, and hedonic value, which are gratifications for SNS usage), flow, relationship quality (which are trust and satisfaction), and continuance intention are almost non-existent. Based on Bagozzi’s self-regulation framework, the IS success model, uses and gratification theory, and flow theory, the purpose of this paper is to examine the qualities and hedonic value of SNS, which have an influence on flow experience and relationship quality which are posited to affect the continuance usage intention.

Design/methodology/approach

This study used an e-mail survey method to collect 460 questionnaires for the final sample. The sample of the study includes college students or job workers who have experience in using SNS. Various user categories in terms of gender, school degree, occupation, usage years, and daily time of usage were included.

Findings

The study results show that system, service quality, and hedonic value have an impact on flow experience, information and service quality, and hedonic value influence the relationship quality of SNS. The flow experience and relationship quality while using SNS affect the continuance usage intention of SNS. This results show that the consideration of various SNS qualities, hedonic value, flow experience, and relationship quality is necessary to actively explore the factors for continuance usage intention for SNS.

Practical implications

IS managers trying to understand reuse intent can use surveys on information, system, and service quality, and hedonic value. Practitioners should constantly incorporate and develop various activities or useful applications to allow people to reach out to each other, to reinforce users’ attention, interaction, and increase social connections, trust, satisfaction, and further intensify users’ intention to use, increasing SNS value. The findings explain a mechanism through which SNS users’ continuance intention is built. Understanding this mechanism provides valuable information for practitioners to understand the qualities driving SNS users’ intention to revisit SNS.

Originality/value

This study sheds light on the existing literature on website usage that focuses on the design qualities as this paper has combined website quality perspective, i.e., information, system, and service quality, and hedonic value, and the flow and relationship perspective to investigate how these constructs would affect users’ intention to continuously use SNS. On the basis of four theories, Bagozzi’s self-regulation framework, IS success model, users and gratification theory, and flow theory, this study extended the previous studies on SNS by adding information, system, and service quality, hedonic value, flow and relationship quality as second-order constructs affecting continuance intention.

Details

Management Decision, vol. 55 no. 4
Type: Research Article
ISSN: 0025-1747

Keywords

Article
Publication date: 17 May 2022

Mikyeung Bae

This study examined whether individuals' coping strategies and their motivations for social media use act as mediators between actual COVID-19-related stress and the perception…

1309

Abstract

Purpose

This study examined whether individuals' coping strategies and their motivations for social media use act as mediators between actual COVID-19-related stress and the perception that social media use can reduce stress.

Design/methodology/approach

This study empirically develops and tests a research model with data (N = 503) collected through Amazon Mechanical Turk. A path analysis was used to test the research model.

Findings

The path analysis indicated that active coping initiated by individuals under COVID-19-related stress was more likely to be associated with information and social interaction needs, leading the individuals to perceive the use of social media as the cause for stress reduction. The expressive support coping strategy motivated the individuals under stress to seek social interaction, leading individuals to perceive that activities on social media reduced their stress during the pandemic. Emotional venting and avoidance coping strategies significantly impacted escape, social interaction, and entertainment seeking by allowing individuals to get absorbed in social media activities and forget unpleasant thoughts associated with the pandemic.

Originality/value

No previous study has explored the relationship between decisions around the type of coping strategy used and motivations for media usage, which leads to stress reduction. Understanding how stress-induced coping strategies influence social media users' specific motivations and reduce users' stress levels would help communicators understand how users' can encourage individuals to cope with stress by presenting individuals with more effective social media, resulting in stress reduction and improved well-being.

Details

Internet Research, vol. 33 no. 1
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 7 October 2014

Insu Cho, Joseph Kichul Kim, Heejun Park and Sang M. Lee

The purpose of this paper is to derive and empirically test a theoretically grounded model of motivations (socializing, entertainment, self-expression, and information seeking…

1832

Abstract

Purpose

The purpose of this paper is to derive and empirically test a theoretically grounded model of motivations (socializing, entertainment, self-expression, and information seeking) that lead to the use of Facebook Places. Store atmosphere factors (ambient, design, and social factors) were also investigated as moderators of the relationship between the motivation and use of Facebook Places.

Design/methodology/approach

Based on a survey of 504 South Korean Facebook users, this research applies a structural equation modeling approach to test the research hypotheses.

Findings

The analysis revealed that motivations such as socializing, entertainment, and self-expression influence the use of Facebook Places, and design factors moderate the relationship between the motivations and the use of Facebook Places.

Practical implications

This study provide insights that can help Facebook and store owners develop effective marketing strategies that could increase revenue. When users check-in at a location it creates free word of mouth advertising. Thus, identifying the factors that motivate users to check-in at a particular location will be an important way to advertise.

Originality/value

While uses and gratification theory has mainly been used to study mass media, this study applied the theory to Facebook Places, a type of social networking sites-based location-based services. Additionally, this study added store atmosphere elements as moderators, which is an appropriate concept in the context of the Facebook check-in service.

Details

Industrial Management & Data Systems, vol. 114 no. 9
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 17 August 2012

Kelty Logan, Laura F. Bright and Harsha Gangadharbatla

The purpose of this paper is to compare female students' perceptions of the value of advertising on social network sites (SNSs) to their perceptions of the value of television…

11039

Abstract

Purpose

The purpose of this paper is to compare female students' perceptions of the value of advertising on social network sites (SNSs) to their perceptions of the value of television advertising.

Design/methodology/approach

An online questionnaire was fielded among students from three major universities in the USA, as well as SNSs (Facebook, LinkedIn, and Twitter). The final sample (n=259) was comprised of female students who had used social media and television during the past month. The authors developed two structural equation models using Amos 18 statistical software.

Findings

The analysis indicated that Ducoffe's Ad Value model does not provide a good fit for assessing advertising value in social media or television. While Irritation was a factor in assessing Attitude toward advertising, the respondents assessed ad value on the basis of Entertainment (higher for social media) and Informativeness (higher for television).

Research limitations/implications

In examining the relative importance of each component of Ducoffe's model, it is clear that Entertainment and Informativeness play key roles in assessing advertising value for both traditional (television) and non‐traditional media (SNSs). While Irritation did not play a significant role in value assessment, it was found to directly impact attitude towards advertising, a critical juncture in the consumer purchase cycle.

Practical implications

If practitioners seek to interact via SNSs with young female consumers they should focus on providing entertaining content in a format that makes brand engagement seamless while not impeding goals.

Originality/value

This initial investigation provides the impetus for future research about consumers' perceptions of advertising value across all SNSs, in comparison to their traditional counterparts.

Article
Publication date: 24 November 2022

Selin Gurgun, Emily Arden-Close, Keith Phalp and Raian Ali

There is a scarcity of research studies on why people remain inactive when encountering and recognising misinformation online. The main aim of this paper is to provide a…

Abstract

Purpose

There is a scarcity of research studies on why people remain inactive when encountering and recognising misinformation online. The main aim of this paper is to provide a groundwork for future research into why users do not challenge misinformation on digital platforms by generating hypotheses through a synthesis of pertinent literature, including organisational behaviour, communication, human-computer interaction (HCI), psychology and education.

Design/methodology/approach

Given the lack of directly related literature, this paper synthesised findings from relevant fields where the findings might be relevant, as the tendency to withhold opinions or feedback is a well-documented practice in offline interaction.

Findings

Following the analysis of relevant literature, the potential reasons for online silence towards misinformation can be divided into six categories: self-oriented, relationship-oriented, others-oriented, content-oriented, individual characteristics and technical factors.

Originality/value

Although corrections coming from peers can effectively combat misinformation, several studies showed that people in cyberspace do not take such action. To the best of the authors’ knowledge, there has been scarce and virtually non-existent research investigating why people refrain from challenging others who post misinformation online. Thus, this paper attempts to address this gap and identify reasons in adjacent domains. The reasons provide a starting point for researching interventions to reduce reluctance and abstinence regarding the challenge of misinformation. The findings can be beneficial beyond the area of challenging misinformation and are extensible to other types of content and communication that people are hesitant to discuss and challenge, such as online injustice, prejudice and hate speech.

Details

Internet Research, vol. 33 no. 5
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 1 August 2016

Aziz Madi

Although social networking sites (SNS) are providing marketers a lot of information, it is also providing consumers with the ability to present their virtual identities, limiting…

1507

Abstract

Purpose

Although social networking sites (SNS) are providing marketers a lot of information, it is also providing consumers with the ability to present their virtual identities, limiting the benefit of such information. The purpose of this paper is to understand how marketers can segment virtual consumers.

Design/methodology/approach

A review of the literature is first conducted. Followed by a survey method, data from 258 consumers were analyzed using a combination of scales including best-worst scaling. Classes and other demographics, behavioral and psychographic covariates were determined using latent-class analysis.

Findings

Findings show there exist three different segments based on values: self-conservers, social entertainers, and achievers. The results show how SNS consumers differ in their motivation to use social media, even when there is similarity in the uses (virtual behaviors) of SNS.

Research limitations/implications

Analyzing behavior of virtual consumers can be limited by the fact that they are presenting their virtual identity. Psychographic metrics should be the focus of future research when dealing with online consumers, values and motivations provide a better way as they are more consistent than the virtual behavior.

Practical implications

Practitioners should look for more ways to integrate SNS segments with traditional segments, values-segmentation can aid in this. Additionally, practitioners should maximize the information access benefits of SNS by focussing also on underlying motives to certain behaviors on SNS.

Originality/value

This research value is derived from the fact that it is the first to perform values-segmentation on SNS. The results show that it is reliable and necessary when segmenting consumers on SNS.

Details

Marketing Intelligence & Planning, vol. 34 no. 5
Type: Research Article
ISSN: 0263-4503

Keywords

Book part
Publication date: 18 August 2014

Opal Donaldson and Evan W. Duggan

The purpose of this research is to develop a Social Information System research model that uses the core constructs intrinsic motivation, extrinsic motivation, and amotivation to…

Abstract

Purpose

The purpose of this research is to develop a Social Information System research model that uses the core constructs intrinsic motivation, extrinsic motivation, and amotivation to explain social networking adoption among tweens, teens and young adults.

Methodology

In developing the research model, we triangulated theories to examine the different orientations of motivation. The data collection process included a stratified sample size of 270 respondents. Following data collection we analyzed the results using structural equation modeling in the Partial Least Square software package.

Findings

The constructs amotivation, intrinsic and extrinsic motivations were all statistically significant in explaining continuance intention to use social networking services (SNS).

Practical implications

Researchers and practitioners have intimated that although there has been a rise in the number of persons accessing and becoming members of SNS, several subscribers who join subsequently leave after a minimal period. The practical implication of this study lies in providing a preliminary understanding of what determines or inhibits continuance intention of SNS membership.

Originality/value

Despite efforts, research in IS and technology acceptance literature regarding SNS diffusion is limited in scope. The theoretical implication of this study lies in the model that has been developed and validated to provide a more effective tool for the scholarly evaluation of SNS adoption. Existing adoption models are insufficient to explain voluntary technology usage of this nature.

Details

Social Media in Human Resources Management
Type: Book
ISBN: 978-1-78190-901-0

Keywords

1 – 10 of over 1000