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Publication date: 1 December 2002

Morgan Miles

1423

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European Journal of Marketing, vol. 36 no. 11/12
Type: Research Article
ISSN: 0309-0566

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392

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European Journal of Marketing, vol. 41 no. 5/6
Type: Research Article
ISSN: 0309-0566

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Publication date: 31 August 2010

Jonathan H. Deacon

350

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Journal of Research in Marketing and Entrepreneurship, vol. 12 no. 2
Type: Research Article
ISSN: 1471-5201

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Article
Publication date: 14 November 2008

643

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European Journal of Marketing, vol. 42 no. 11/12
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 28 June 2011

Göran Svensson and Beverly Wagner

1301

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European Business Review, vol. 23 no. 4
Type: Research Article
ISSN: 0955-534X

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Article
Publication date: 20 November 2019

Adelina Broadbridge

579

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Gender in Management: An International Journal , vol. 34 no. 8
Type: Research Article
ISSN: 1754-2413

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Journal of Small Business and Enterprise Development, vol. 15 no. 2
Type: Research Article
ISSN: 1462-6004

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Article
Publication date: 27 April 2010

Jonathan H. Deacon

399

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Journal of Research in Marketing and Entrepreneurship, vol. 12 no. 1
Type: Research Article
ISSN: 1471-5201

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Journal of Research in Marketing and Entrepreneurship, vol. 26 no. 2
Type: Research Article
ISSN: 1471-5201

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Article
Publication date: 1 March 2007

Miles Davis and Leyland M. Lucas

Recent attention has been given to organizations that claim to run on faith-based principles. Activities such as at work bible study groups, charitable giving, and the individual…

2303

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Recent attention has been given to organizations that claim to run on faith-based principles. Activities such as at work bible study groups, charitable giving, and the individual practices of the owners are often the focus of such discussions. In such discussions little attention has been paid to those who not only hold strong religious views, but have chosen to put those views into practice‐even when it may not appear to make good business sense.

Since 1946, S. Truett Cathy, founder and chairman of Chick-fil-A Inc., has run his enterprises based on his understanding of Christian principles. Starting with his first restaurant, the “Dwarf Grill,” which he opened with his brother Ben in 1946, continuing when he opened the first “Chick-fil-A” in 1967, and even as he finished the remodeling of the companies headquarters in 1997, S. Truett says he tries “to glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on other people. . . .” In fact, this purpose is engraved in a bronze plaque that rests at the entrance to Chick-fil-A’s corporate headquarters in Atlanta, Georgia.

In practice, this purpose has lead S.Truett to never have his businesses open on Sunday, a time in the quick service industry that normally generates 20 percent of revenue. It has caused him to shut down another restaurant venture, Markos in Florida, rather than serve alcohol, which most patrons wanted. Despite his staunch adherent to principles that seem to run counter to “good business sense,” S.Truett Cathy has built a successful, privately held organization that operates in 38 states, has more than 1,300 franchisees, and generates over $2 billion a year in revenue.

In the following interview, S.Truett offers his perspective on why focusing on principles is more important than focusing on profits and what he thinks it takes to succeed in business and in life.

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New England Journal of Entrepreneurship, vol. 10 no. 1
Type: Research Article
ISSN: 2574-8904

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