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1 – 10 of over 13000
Article
Publication date: 1 March 2001

June M. L. Poon

This article reviews selected literature on the causes and effects of mood. Theoretical mechanisms for explaining the mood phenomenon are also considered. Finally, some…

Abstract

This article reviews selected literature on the causes and effects of mood. Theoretical mechanisms for explaining the mood phenomenon are also considered. Finally, some practical implications are discussed and specific recommendations are made for research that will advance our understanding of the mood phenomenon and provide useful information to managers.

Details

International Journal of Organization Theory & Behavior, vol. 4 no. 3/4
Type: Research Article
ISSN: 1093-4537

Article
Publication date: 1 April 1993

Patricia A. Knowles, Stephen J. Grove and Gregory M. Pickett

Examines the role of the mood state that one brings to a serviceencounter and its effect on behaviour. Provides a broad overview of bothmood effect and service encounter…

Abstract

Examines the role of the mood state that one brings to a service encounter and its effect on behaviour. Provides a broad overview of both mood effect and service encounter literature to arrive at a set of propositions linking the two. Offers implications for services marketers and directions for further research.

Details

Journal of Services Marketing, vol. 7 no. 4
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 25 October 2011

Chien‐Huang Lin, Hung‐Chou Lin and Sheng‐Hsien Lee

This paper seeks to explore the effect of mood states and gender on the relationship between health‐related information and variety seeking (VS) behavior among food products.

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Abstract

Purpose

This paper seeks to explore the effect of mood states and gender on the relationship between health‐related information and variety seeking (VS) behavior among food products.

Design/methodology/approach

Two experiments were conducted to examine the moderating effects of mood states and gender on the relationship between health‐related information and VS.

Findings

The results indicate that sad people incorporate more VS than happy people when health warnings and nutritional labeling are absent, but sad and happy people tend to converge to similar levels of VS when health warnings and nutritional labeling are present. Moreover, males incorporate less VS than females when health warnings are present, while females incorporate less VS than males when nutritional labeling is present.

Practical implications

In the absence of health warnings and nutritional labeling, it is a wiser way for leading brands to cultivate positive consumer moods by utilization of humorous ads, so that they do not search for varied products. For less well‐known brands, inducing negative consumer moods is a better way to encourage brand switching. Further, providing nutritional labeling will strengthen consumer brand loyalty by reducing their VS, especially for females. As the health warnings reduce the VS for males, marketers may take advantage of this effect by associating brand names with health warnings.

Originality/value

As VS is found to be related to over‐consumption, it is important to investigate the effects of health‐related information on VS. However, little empirical evidence has been found on the effect of health‐related information on VS behavior. Further, this study takes into consideration moderating factors as it is important for marketers to realize how health‐related information interacts with the consumer's VS behavior under different mood states and gender. The findings demonstrate that the relationship between health‐related information and VS is moderated by mood states and gender differences, an important contribution to the research on VS behavior.

Details

British Food Journal, vol. 113 no. 11
Type: Research Article
ISSN: 0007-070X

Keywords

Book part
Publication date: 1 September 2014

Frank Walter, Bernd Vogel and Jochen I. Menges

We offer a new perspective on group affective diversity by introducing the construct of mixed group mood, denoting co-occurring positive and negative mood states between…

Abstract

We offer a new perspective on group affective diversity by introducing the construct of mixed group mood, denoting co-occurring positive and negative mood states between different members of a group. Mixed group mood is characterized by four facets, namely members’ distribution between two positive and negative subgroups, subgroups’ average mood intensity, subgroups’ mood intensity heterogeneity, and individual members’ mood ambivalence. Building on information/decision-making and social categorization/similarity–attraction perspectives, we explore the performance consequences of mixed group mood along these four facets and we discuss implications and directions for future research.

Details

Individual Sources, Dynamics, and Expressions of Emotion
Type: Book
ISBN: 978-1-78190-889-1

Keywords

Article
Publication date: 11 July 2016

Li Yan, Matthew Tingchi Liu, Xiaoyun Chen and Guicheng Shi

The purpose of this paper is to investigate the effects of pre-existing mood valence, mood arousal and ad-evoked arousal on response to television and print advertising…

Abstract

Purpose

The purpose of this paper is to investigate the effects of pre-existing mood valence, mood arousal and ad-evoked arousal on response to television and print advertising. It combined the arousal-as-information and arousal regulation approaches into a single arousal congruence theory. It sought an extended application of arousal congruence theory in the persuasion domain with several novel findings.

Design/methodology/approach

Four experiments were conducted to test the hypotheses. Analysis of variance, multivariate analysis of variance and pairwise comparison were used for data analysis.

Findings

Consumer judgment is a joint function of mood valence, mood arousal and ad-evoked arousal. Positive mood does not always generate more positive evaluations and vice versa. Ad-evoked arousal can more strongly influence consumers’ judgments when they are in a negative rather than a positive mood. Furthermore, consumers in a positive mood rate a target more favorably when the ad-evoked arousal level is congruent with their current arousal state, while those in a negative mood rate a target more favorably when the ad-evoked arousal level is incongruent with their current state of arousal. Arousal polarization intensifies such congruence (and incongruence) effects.

Practical implications

The findings reveal a mood-lifting opportunity based on ad-evoked arousal. This has implications for the design of advertisements, promotional materials, marketing campaigns and retailing environments.

Originality/value

This paper’s findings highlight unexpected effects of stimulus-evoked arousal in persuasion when consumers are exposed to multiple emotional cues from the environment. The paper demonstrates the utility of an integrated model, explaining the relative importance of valence and arousal in influencing consumer judgments. It has been the first to examine arousal congruence, arousal polarization and arousal regulation mechanisms jointly.

Details

European Journal of Marketing, vol. 50 no. 7/8
Type: Research Article
ISSN: 0309-0566

Keywords

Book part
Publication date: 16 August 2007

Jennifer M. George and Eden B. King

We propose that group affective tone may be dysfunctional for teams faced with complex, equivocal, and dynamically changing tasks and environments. Group affective tone…

Abstract

We propose that group affective tone may be dysfunctional for teams faced with complex, equivocal, and dynamically changing tasks and environments. Group affective tone (and in particular, a positive affective tone) may exacerbate pre-existing tendencies of teams to develop a single-shared reality that team members confidently believe to be valid and to be prone to group-centrism. Alternatively, heterogeneity in member mood states within teams may lead to the development of multiple-shared realities that reflect the equivocality of the teams’ tasks and circumstances and other functional outcomes (e.g., multiple perspectives and minority dissent), which ultimately may enhance team effectiveness.

Details

Affect and Groups
Type: Book
ISBN: 978-0-7623-1413-3

Article
Publication date: 10 April 2018

Keyoor Purani and Deepak S. Kumar

The purpose of this study is to explore the relationship between the biophilic stimuli present in the servicescape and restorative effects on psychological states among…

1333

Abstract

Purpose

The purpose of this study is to explore the relationship between the biophilic stimuli present in the servicescape and restorative effects on psychological states among consumers. The research also examines moderating role of service contexts in this relationship.

Design/methodology/approach

This empirical study applied a laboratory-like experimental design with one-shot treatment. About 566 usable responses were collected using six photographic images – three were biophilic environments and three were non-biophilic environments – for four a priori service contexts: hospital lobby, upscale restaurants, spa and bank lobby.

Findings

The tests of hypotheses confirm restorative effects of biophilic servicescapes on consumer’s psychological states, attention and mood, which, in turn, positively influence service preference. Further, the restorative effects of natural elements are found to vary across hedonic – utilitarian and experience – credence type service contexts.

Originality/value

Because of higher levels of natural stressors, consumers today likely have attention fatigue and depleted mood states, which, in turn, may have adverse effects on their service consumption behaviour. In this context, building upon theories from environmental psychology, findings of this study contribute by establishing restorative potential of biophilic servicescape. The study also establishes that natural elements in biophilic servicescapes influence service preference, which is mediated by consumers’ psychological states – attention and mood. Further, it demonstrates that consumers are more responsive with regards to such restorative effects of biophilic elements in contexts where they seek emotional, experiential value compared to rational, functional value.

Details

Journal of Services Marketing, vol. 32 no. 4
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 5 September 2020

Yee Xing You, Suzana Shahar, Hasnah Haron, Hanis Mastura Yahya and Normah Che Din

Aging adults from low-income residential areas were found to have poor nutritional status and mental health based on National Health and Morbidity Survey Malaysia (2015)…

Abstract

Purpose

Aging adults from low-income residential areas were found to have poor nutritional status and mental health based on National Health and Morbidity Survey Malaysia (2015). Good nutrient intake contributes positively in averting these problems. Traditional Asian vegetables (ulam) are rich in polyphenols, antioxidants and fibres which could enhance nutritional status and mood state. This study intended to determine the relationship between habitual ulam intake and nutritional status, mood state and cognition among 252 aging Malaysian adults aged 45–80 years from the low-income residential areas in Klang Valley, Malaysia.

Design/methodology/approach

It was a cross-sectional study that used convenient sampling. Advertisement and invitation letters were sent to three selected community centres in Klang Valley prior to data collection. Informed consent was obtained prior to the collection of socio-demographic data. Anthropometric measurement was performed as per standard protocols. Validated surveys were conducted to obtain information on ulam consumption, mood state and cognitive status using validated food frequency questionnaires, Profile of Mood State and Mini-Mental State Examination questionnaires, respectively.

Findings

The average of ulam intake was 20.5 ± 2.5 g/day (½ serving daily). Habitual ulam intake was associated with lower waist circumference (R2 = 0.166, β = −0.216, p < 0.01), better MMSE scores (R2 = 0.337, β = 0.128, p < 0.05), less anger (R2 = 0.081, β = −0.116, p < 0.05), less tension (R2 = 0.139, β = −0.204, p < 0.01) and positive total mood disturbance (R2 = 0.095, β = 0.164, p < 0.05) after adjustment for gender, age, energy intake, total fruits and vegetables (non-ulam) consumption. The ulam intake at 100th percentile (=30g/day) associated to a better nutritional status, mood state and cognitive status in comparison to 25th percentile (<7.9 g/day) (p < 0.05).

Originality/value

Findings from this research would recommend people to consume not less than 1 serving of ulam everyday in order to have improved nutritional status, mood and cognition; nonetheless, future studies are required to clarify the causal mechanism concerning this relationship.

Details

British Food Journal, vol. 122 no. 10
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 3 August 2021

Humaira Asad, Iqra Toqeer and Khalid Mahmood

The authors design a theoretical perspective that explores how different phases of social mood influence financial risk tolerance (FRT) among investors. Risk is involved…

Abstract

Purpose

The authors design a theoretical perspective that explores how different phases of social mood influence financial risk tolerance (FRT) among investors. Risk is involved in almost all financial decision-making. For a better understanding of risk tolerance behavior, the role played by social mood cannot be ignored. This study aims to explore the linkage between social mood and FRT of investors in Pakistan.

Design/methodology/approach

Using qualitative phenomenology as the guiding framework, 22 interviews were conducted to have a deeper understanding of the lived experiences of investors with at least 10 years of investment experience. Thematic analysis was done to analyze data. Audio-recording, bracketing, triangulation and member checking were done to ensure validity and reliability.

Findings

A theoretical model is developed using the six themes identified through thematic analysis. This model presents an in-depth analysis of the determinants of social mood, its multiple phases and its impact on risk tolerance behavior. Findings reveal that the level of financial literacy, experience and purpose of investment moderate the effect of social mood on FRT.

Practical implications

Investors can manage risk and increase their profits by controlling the effects of social mood. They can benefit from the market situation by taking more risk when the market is extremely low. The advisors can frame their advice in the light of the model.

Originality/value

According to the authors’ knowledge, this is the first study that explores investors’ risk tolerance in response to variations in social mood in the context of an emerging economy. The paper has contributed conceptually and methodologically. It uses phenomenology as the method and develops a theoretical model that describes how different types of investors adjust their risk tolerance in response to changes in their social mood.

Details

Qualitative Research in Financial Markets, vol. 14 no. 1
Type: Research Article
ISSN: 1755-4179

Keywords

Article
Publication date: 31 May 2013

Ying‐Hueih Chen, Jyh‐Jeng Wu and Hsin‐Tzu Chang

The purpose of this research is to investigate the impact of causal attributions (locus, stability, and controllability attributes) on trust violations and the coping…

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Abstract

Purpose

The purpose of this research is to investigate the impact of causal attributions (locus, stability, and controllability attributes) on trust violations and the coping strategies (affective, functional, and informational initiatives) involved in trust repair on building positive moods within the context of e‐commerce.

Design/methodology/approach

The research model is tested using data collected from 513 active e‐shoppers. Structure equation modeling is employed to verify and validate the research model.

Findings

Results show that strategies for repairing trust are effective in building positive moods among consumers, while causes of negative events have a negative impact on consumer mood. Furthermore, positive moods significantly influence the rebuilding of consumer trust. This research demonstrates that positive mood is an important mediator in trust repair.

Practical implications

The research results provide insight into how e‐vendors can ease the tension associated with trust‐related disputes.

Originality/value

This study represents one of the few attempts to integrate the attribution theory with trust research and to outline the strategies of post‐encounter trust rebuilding process following a trust violation.

Details

Internet Research, vol. 23 no. 3
Type: Research Article
ISSN: 1066-2243

Keywords

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