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The purpose of this paper is to present an affect-based perspective to explain levels of social media engagement.

This study uses face-to-face long interviews and online observation of the Facebook profiles of respondents over an eight-month period.

Social media engagement varies depending on a user’s current and desired affective state. When individuals are in a low to moderately aroused negative affective state (such as feeling bored or upset), individuals tend to spend time passively consuming content: the lowest level of engagement. In a low to moderately aroused positive mood state (such as happiness), users both passively consume and actively participate with relevant content by liking and commenting on existing content. When users are in a highly aroused positive affective state, the propensity to create original content is greater, reflecting the highest level of engagement. When users are in a highly aroused negative affective state (such as being angry at a brand), users are motivated to vent on social media to manage the mood. Conversely, when users are in a highly aroused negative affective state related to personal trauma, the avoidance of engagement on social media is evident.

Brands can increase the likelihood of consumers creating positive consumer–brand stories offline and online by priming consumer affect.

This study explores how a desired affective state motivates varying levels of user engagement with different types of content on social media.

This study aims to examine the following issues: whether consumers use a dog’s facial expressions and gaze on a product’s packaging to interpret the emotions of a dog and evaluate product quality and how owner identification with the dog moderates the effect of a dog’s facial expressions on product evaluations.

A field study and three lab experiments were conducted to examine the moderating roles of a dog’s gaze on the product package (Study 1) and owner–dog identification (Study 2) in the effect of facial expressions of a dog on product evaluations.

Results showed that the facial expressions of a dog presented on the product package influenced the perceived mood of a dog and product quality evaluation. The effects of the facial expressions were strengthened when the dog looked at the front. Furthermore, those who were more likely to identify with their dog tended to be more responsive to the dog with a smiling face and evaluated the product quality more positively than those who were less likely to identify with their dog.

Marketing practitioners in the pet industry can use the findings of this study to select and place an appropriate pet image on the product package. Happy facial expressions and the direct gaze of a pet can influence positive evaluations of a product and, as a result, increase the purchase intention. Product managers also can place words, phrases or images on the product package that highlight a dog as an inseparable part of the owner’s everyday life and as a representation of his/her identity. Emphasizing the owner’s dog as an extension of him/herself or a part of his/her identities can encourage the active processing of a dog’s facial expressions on the product package and the positive evaluation of a product.

The present work adds valuable empirical findings to the limited marketing literature for the pet-related industry. The results of the experiments showed how consumers process the facial expressions and gaze of a dog and use them to infer the quality of a product. Furthermore, the findings extend prior literature reporting that dog owners with a greater identification are more likely to humanize their pet dogs and develop empathetic abilities.

The purpose of this paper is to examine the psychological influence that the presence of music has on consumers’ evaluations of the service environment. Specifically, it investigates how emotion regulation processes and the impact of emotions/mood are linked to consumers’ evaluation of service and product quality.

An exploratory study was conducted using industry professionals in order to garner insight about the value of music and its benefits in the service environment. A field experiment was then conducted to test hypotheses.

Industry professionals offer implicit theories about the value of music. Specifically, they propose that music can be used to help customers regulate emotions and improve mood, enhance the customer experience and help in attracting new consumer segments. Results from the field experiment found that those exposed to music were likely to improve mood, express more favorable evaluations of the service and product quality of the establishment, as well as exhibit stronger intentions to continue to patronize the establishment.

Using live music in the service environment can be beneficial to organizations by improving customers’ emotional/psychological status as well as their evaluation of the consumption experience.

This research contributes to the existing literature by demonstrating how emotion regulation processes and the impact of emotions/mood are linked to consumers’ evaluation of service and product quality. Also, support for mood congruency judgment is found. Participants in the field study who had been exposed to music indicated that they made efforts to improve their mood and subsequently had more favorable judgments of service and product quality.

The purpose of this study is to investigate the cross-cultural training (CCT) provided to European expatriate executives in New Zealand, and consequently add to the knowledge for human resource management in the Australasian region.

The present qualitative research study is based on open-ended and in-depth interviews with 30 European expatriate executives who had been residing in New Zealand for the past year or more.

The results indicate that at least some CCT was provided to all interviewees; however, the training content seemed to be strongly centered around professional work, with little focus on the culture of the host country. Moreover, there was no follow-up to the pre-departure CCT and very few expatriates in the sample received any training in New Zealand. Similarly, the family is considered a fundamental factor for the success of expatriates; however, in the sample, neither spouses nor children received any training before or after their arrival in New Zealand.

The research is limited by the sample small size. The study’s inconclusive highlights the need for further research to explore the influences of local residents, colleagues and neighbors on expatriates’ adjustment. Similarly, further studies are also required to ascertain the effectiveness of CCT in helping support expatriates’ performance and adjustment in New Zealand.

The present study suggests that opportunities do exist for multinational companies (MNCs) to better prepare their expatriates for assignments by integrating more effectively issues related to cultural awareness into their CCT. Specifically, experimental CCT methods that emphasize the host country’s culture are most valuable. The CCT technique should be tailored to the cultural distance between the host nation and expatriates’ country of origin and to the nature of their assignment.

Given the existence of many MNCs in New Zealand, it is surprising that the issue of CCT in this context has received little research attention. The current study endeavors to address this gap. This paper hopes that the findings may also be useful for consultants and human resource managers in MNCs who are involved in preparing expatriates for foreign assignments in Australasia, especially New Zealand.

The purpose of this study was to compare men and women for differences in affective and cognitive processes associated with impulse buying behavior and to identify gender differences in terms of impulsive purchases made from a variety of product categories. A total of 277 students served as the sample. Using analysis of variance tests, males and females were found to be significantly different with respect to affective process components (irresistible urge to buy, positive buying emotion and mood management) and cognitive process components (cognitive deliberation and unplanned buying). Significant differences were also found between men and women in the frequency with which the following product categories were purchased on impulse: shirts/sweaters, pants/skirts, coats, underwear/lingerie, accessories, shoes, electronics, hardware, computer software, music CDs or DVDs, sports memorabilia, health/beauty products, and magazines/books for pleasure reading.

The purpose of this paper is to provide an overview of some health‐related effects of creative and expressive writing.

Reviews some of the main research studies exploring links between expressive writing and aspects of health, including two new experimental studies showing effects of poetry on mood and immune system indices.

Research studies have involved standard writing tasks and have shown a good range of physiological and behavioural benefits. Example findings include improvements in health and well‐being and enhanced levels of host defences in immune system functioning. Other notable findings include reduced severity of symptoms in arthritis and asthma sufferers. However, writing disclosure may also have negative effects on clients with post‐traumatic stress disorder (PTSD). The cognitive‐behavioural bases of “writing therapy” include the informative function of emotions, self‐regulation, re‐framing, and dealing more effectively with negative feelings.

Provides health professionals with an overview of research into health‐related effects of creative and expressive writing, and may encourage sensitive approaches which include writing therapy. The studies of poetry and immune function report some of the first empirical biological evidence for the poetry‐health link.

Millions of social media users over the last two decades have become dependent on social media that has negatively affected their lives, both physically and mentally. Earlier attempts on social media addiction (SMA) scale development have not been made in India which makes it essential to undertake such a study in this region. One of the objectives of this study was to explore and identify the relevant dimensions of the SMA in the literature. The main study objective was to develop and validate a scale on SMA in India.

The research design applied in this work was both qualitative and quantitative. Based on the literature review, some themes of SMA were recognized that were used to conduct semi-structured interviews with the concerned subjects. The interviews conducted were then transcribed, and using NVivo software application, content analysis was carried out. This helped in the identification of relevant themes that were used for preparing the questionnaire. After that an exploratory study was conducted to explore the factors of SMA. This was followed by a confirmatory analysis on a different sample that validated the instrument.

This work developed and validated a six-factor measure of SMA. The total numbers of items in the final instrument are 22. Salience, Tolerance, Mood Modification, Relapse, Withdrawal and Conflict are the six factors of the final scale.

The current designed instrument can be exceptionally functional for evaluating the occurrence and level of the SMA. This can also serve to assist in the handling and management of such online addictive behavior. A lot of productivity is lost due to the unwarranted time spent on the social media. By better understanding the dimensions of SMA, one can limit one's time on such networks.

This work can provide valuable insight into this domain and help in understanding and treatment of this malaise. It can also help parents and other stakeholders at large to comprehend the danger linked with the excessive social media use and therefore, contribute towards the society. These dimensions can also help counsellors and psychologists to better understand the addiction behavior and accordingly counsel the concerned individual.

Although many instruments have been developed in the past by researchers to measure SMA,still some aspects of the concept remain under-researched. Moreover, most of such research has been confined to the developed world regions.

The results of empirical research on the patient–psychotherapist relationship have led to the fundamental conclusion that the therapeutic alliance is one of the key factors ensuring the positive outcomes of psychotherapy. The main aim of the present study is to determine what variables pertaining to the context of psychotherapy (type of treatment applied in accordance with the psychotherapist’s modality/orientation, type of disorder diagnosed in the patient) differentiated the alliance.

Participants for the main study were recruited from public and private psychotherapy offices across Poland. The working alliance was assessed based on 262 psychotherapist–patient dyads. The sample consisted of 428 participants. To assess the quality of therapeutic alliance, the author used the full version of the Working Alliance Inventory as adapted into Polish.

The results of analyses led to several basic conclusions. The study revealed a differentiating effect of type of psychotherapy on the quality of therapeutic alliance. Alliance quality was not differentiated by the type of disorder diagnosed in patients and treated in the psychotherapeutic process.

The results of analyses presented in this empirical study allowed for exploring the quality of the therapeutic alliance with contextual variables related to the psychotherapeutic process taken into account.

This empirical study provides a phenomenological analysis of student veteran perceptions and experiences regarding student support programs in higher education and the accommodations provided for student with hidden wounds, specifically posttraumatic stress disorder and traumatic brain injuries. Qualitative data were collected through semistructured interviews to answer the research question: What are the traits of student support programs in US higher education institutions that assist in the successful degree completion of student veterans coping with hidden wounds? Participants were military veterans who recently attended undergraduate degree programs at US-based higher education institutions. Data analysis through in vivo and thematic coding showed dominant themes related to student expectations of student support programs. These themes included acknowledging specific needs of student veterans as nontraditional students, communication between students and institutions, awareness of the stigma around disabilities, standardization of services offered, social groups to connect veterans to other veterans, and need for proactive assessment of students unwilling to initiate accommodation requests. Practical implications for higher education leaders to improve current student support programs and future research recommendations are provided to expand upon the need for improving student support programs in America and abroad.