Search results

My aims in this chapter are to discuss alternative ways of doing education and research, and thereby highlight key contributions from Paulo Freire, Orlando Fals-Borda and Dorothy Lee, to active learning, participatory action-research and intercultural dialogue. These scholars were heirs of the university reform movements of the twentieth century, and their vital legacy is alive as shown in this book. The enclosed ideas and illustrations of transformative research and education draw from my academic experience in various corners of the world and points in time.

The current study seeks to focus on highlighting the extent of changes in consumer behavior by character/ethics education. The research is designed as a pioneer empirical study, sampling Egypt as an example of a growing consumer market as well as an illustration of the relevance of character education programs for inducing changes in consumption patterns. The central aim of the work is to contribute to the body of knowledge of marketing science and marketing ethics with respect to strategic issues like targeting new and growing consumer segments. The practical relevance of the chosen research problem is increasing as character/ethics education (as a trend) itself is increasing, thus possibly influencing the behavior and consumption patterns of children as current and potential buyers of goods and services in the market. In addition, the research proposes character education as a potential solution to growing concerns about childhood consumerism.

The research utilized a mixed research methodology, where qualitative research was first used to develop the model, which was tested using a quantitative approach through a post‐test only control group design. Four variables were tested, namely consumption style, opinion leadership, humanitarianism, and ethnocentrism. The best‐known scales in the consumer research literature were compiled and modified to form the instrument for this research.

The results showed an overall significant difference between the consumer behavior of the test and control groups.

The present empirical study focused on the effect of character education programs on tweens in Egypt. Future research should extend into testing other forms of character development such as social‐emotional learning, positive psychology, and Montessori education. Cross‐cultural research is also recommended in this largely under‐represented area.

Character education is a growing trend. Marketers can benefit from this research, as they are more able to assess the consumption behavior of a growing market segment. Government officials and public policy makers can also make use of the research in their decisions related to implementing character education programs.

Humanitarianism was an obvious dimension of character education effects. The present research indicates that children exposed to character education are likely to exhibit ethical consumption on the consumer level as well as a greater inclination toward corporate social responsibility (CSR) on the managerial level. On the other hand, marketers can utilize the present research results to take note of their societal contributions and achieve balance in the societal marketing triad through assessing the long‐term effects of their actions on consumers, especially young consumers.

The research is ground‐breaking in its assessment of the overlaps between character education and consumer behavior. The research is important for parents, educators, marketers, and policy makers.

The purpose of this paper is to propose the activity‐based focus group as a useful method with which to generate talk‐in‐interaction among pre‐schoolers. Analytically, it aims to illustrate how transcribed talk‐in‐interaction can be subjected to a discourse analytic lens, to produce insights into how pre‐schoolers use “Coca‐Cola” as a conversational resource with which to build product‐related meanings and social selves.

Fourteen activity‐based discussion groups with pre‐schoolers aged between two and five years have been conducted in a number of settings including privately run Montessori schools and community based preschools in Dublin. The talk generated through these groups has been transcribed using the conventions of conversation analysis (CA). Passages of talk characterized by the topic of Coca‐Cola were isolated and a sub‐sample of these are analysed here using a CA‐informed discourse analytic approach.

A number of linguistic repertoires are drawn on, including health, permission and age. Coca‐Cola is constructed as something which is “bad” and has the potential to make one “mad”. It is an occasion‐based product permitted by parents for example as a treat, at the cinema or at McDonalds. It can be utilised to build “age‐based” social selves. “Big” boys or girls can drink Coca‐Cola but it is not suitable for “babies”.

This paper provides insight into the use of the activity‐based focus group as a data generation tool for use with pre‐schoolers. A discourse analytic approach to the interpretation of children's talk‐in‐interaction suggests that the preschool consumer is competent in accessing and employing a consumer artefact such as Coca‐Cola as a malleable resource with which to negotiate product meanings and social selves.

Purpose – To discover and unravel the contribution of women to innovation and invention. This chapter builds upon a book published in 2003, called, Ingenious Women. The purpose of the book was to discover the invisible women inventors and patent holders operating between 1637, when the first patent was awarded to a woman, and the outbreak of war in 1914. For the purpose of this essay, the time frame has been extended to the present.

Methodology – Historical patents are used as the main research base, supported by searches of other relevant databases, directories and specialist archives (census records, registered designs, company records, museum collections) as well as specialist literature.

Findings – The research illustrates that women and men were often part of a wide network of discoverers and innovators and were able, by using the latest technologies and materials available, to resolve problems both large and small.

Research limitations/implications – This categorisation on patent databases or directories and searches were by female first names or by object type. his categorisation highlights the historical assumption that women are not inventors. Although this search method highlighted hundreds of women, there must be many still undiscovered.

Practical implications – Not all the ideas went into production and some have now become obsolete. Others continue to be produced and have formed the basis of successful companies. Many women became entrepreneurs and developed businesses based on their inventions and some, as widows, successfully ran their deceased husbands' companies.

Social implication – The women in this hidden history often had to navigate a path through social attitudes and legislative frameworks. They are all an example to women today that anyone, regardless of gender, can be innovative and entrepreneurial. What is crucial is that the ideas being developed are unique and have a purpose.

Indian education system is obligated to assure “accessibility” to the “quality” preschool education for all children. National Education Policy (NEP) 2020 has emphasised this endeavor loudly and provided clear directions to bring quality in the preschool education through effective implementation strategies. En route to this, trained and motivated preschool teachers are considered as the key factor for quality assurance. Diversity of the Indian society (language, culture, socio-economic status), variety of preschool service providers, different models of preschool education system, uneven salary structure, work load, shortage of support system, huge teacher children ratio, and unregulated sector of teacher preparation are the upfront challenge for the quality of preschool teachers and teacher education. Recruitment of trained preschool teachers, assured career growth, performance-based promotions and salary structure, regulated teacher preparation programs, adherence to the other quality standards for preschool education, digital/distance mode of obtaining required qualifications, and development of strong mechanism for monitoring; supervision as well as on-site mentoring of preschool teachers are some of the major milestones set by the government in the policy. With all this, the most important aspect is to provide encouraging and respectful environment for preschool teachers to keep them happy, contented, and motivated. The teachers, who are prepared in this way contribute in the lives of young children by creating warm and welcoming environment when they enter preschool. The NEP 2020 has brought hope, possibilities, and directions in this regard.

Existing histories of the free kindergarten movement in South Australia scantily acknowledge the key role of Lucy Spence Morice in helping to found the Kindergarten Union (KUSA) in 1905 and subsequently guiding the organisation through financially troubled times, internal conflict with respect to the independence of the Training College (Adelaide KTC) from Education Department control, changes of directorship, and in accordance with its original mission. This article seeks to restore Lucy Spence Morice to a place in South Australian annals alongside that of her distinguished aunt Catherine Helen Spence: teacher, journalist, author, Unitarian Church preacher, philanthropist, political and social reformer, self‐styled ‘new woman’ of the late nineteenth century, and to niece Lucy a dear friend, mentor and inspirational role model. In the light of fresh evidence contained in the papers of Mrs Marjorie Caw (an early KTC graduate), and informed by the work of Caine, Lewis, Ryan, and Goodman and Harrop most especially, it re‐assesses Mrs Morice’s contribution to kindergarten reform from a feminist revisionist historical perspective. I utilise biographical methods and network analysis in order to point up the genesis of Lucy’s zeal for the cause of kindergarten education; also to argue that her informal but expansive social ties, plus her links to professional women and other activists in the fields of child health, welfare and education were central to her work for the Kindergarten Union.

The purpose of this paper is to determine if there is value in performing studies comparing a cybernetic approach over a traditional teaching approach in regards to improved pre-school tuition.

A two independent groups design was implemented with each group receiving a different treatment. The first group had their lesson presented in the traditional teaching approach while the second group were part of a cybernetic approach. After each group had their lesson, each child was assessed and asked a series of ten questions. The total correct answers for the traditional group was compared to the total correct answers of the cybernetic group. The results were statistically examined using a t-test and Pearson r correlation.

The group who took part in the cybernetic lesson had a 46 per cent increase in the total number of correct answers. The cybernetic approach to the pre-school lesson was an improvement in terms of memory retention. This initial study justifies a series of further experimental designs.

This study provides a basis for further studies of comparative educational approaches to pre-school education and learner memory performance. A cybernetic approach to pre-school instruction has a lot to offer and is especially beneficial for children who are learning language, whether first or second language. This is a model to develop further, for use in the teaching-learning environment.

The use of Teachback within a pre-school context may have additional benefits such as improved language acquisition through additional practice of verbal expression. A practical method of addressing the challenge of cybernetics training was also presented in this study.

When the Teachback is performed, the person creates a verbal expression based on their language and background. As the Teachback occurs in a social context amongst peers, an opportunity for an exploration into the diverse backgrounds of the individual pre-school children can take place, especially beneficial when in a multi-cultural setting.

There are few cybernetics studies conducted on pre-school aged children. This is the first study whereby cybernetic tools such as Teachback have been used in pre-school education.