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Article
Publication date: 19 June 2017

Monica Recalde and Elena Gutiérrez-García

This study aims to center on understanding how stakeholder engagement processes improve online child protection in telecom companies. The literature review and findings shed light…

Abstract

Purpose

This study aims to center on understanding how stakeholder engagement processes improve online child protection in telecom companies. The literature review and findings shed light on the management of networks to identify, prevent and mitigate the adverse impacts of information and communication technologies (ICTs)[1] and to find opportunities in terms of new policies and services development.

Design/methodology/approach

Three multinational telecom companies were analyzed with a qualitative focus combining three research tools: the analysis of 81 corporate reports, self-administered questionnaires and semi-structured interviews.

Findings

Firms establish a collaborative network with a large number of stakeholders such as public authorities, non-governmental organizations, educational institutions, representatives of families and expert researchers. The outcomes of these networks range from the development of new products and services (filters, child safety software and protection apps) to the co-creation of new corporate policies with a high social impact (self-regulation, sectorial codes, awareness initiatives and reporting).

Practical implications

This study outlines guidelines for the industry in identifying, engaging and making decisions in a collaborative way when managers have to engage with multiple stakeholders regarding child protection. The academic debate and the empirical findings have many practical implications for ICT companies whose users are children and teenagers.

Originality/value

Despite its significance, stakeholder management is underexplored in the literature of protection for young people. The academic field and the professional arena appear to have little to say regarding how executives manage engagement processes.

Details

Young Consumers, vol. 18 no. 2
Type: Research Article
ISSN: 1747-3616

Keywords

Article
Publication date: 10 September 2020

Elena Gutiérrez-García, Mónica Recalde and José A. Alfaro

This article proposes a theoretical framework that synthesizes the main factors explaining the strategic contribution of communication department to open innovation (OI…

Abstract

Purpose

This article proposes a theoretical framework that synthesizes the main factors explaining the strategic contribution of communication department to open innovation (OI) processes. Because there is little or no research literature on communication and OI, the purpose is to fill this gap. A literature review and empirical qualitative research were conducted to weigh the significance of the framework in practice.

Design/methodology/approach

An interdisciplinary literature review was necessary to identify the main factors that explain the communication contribution to OI. The analysis of three multinational case studies has helped to enrich the proposed framework. Six semi-structured interviews were conducted with in-company communication managers and innovation managers in order to capture their perceptions.

Findings

Communication emerges as a strategic function with the potential to be embedded in the whole OI process. The main conclusion is that it may play an increasingly central role in enhancing relationships with external partners. Moreover, it enacts its strategic role while facilitating the enhancement of the organization's overall communication capability – that is, trust, transparency and a coherently articulated narrative.

Research limitations/implications

This article has not been designed as a comprehensive overview of the topic, nor it is designed to be statistically representative or generalizable. The study was conducted with the intention of exploring the theoretical and practical contributions of communication department to OI, as well as to raise awareness among scholars and practitioners on this new but neglected topic for research. Its qualitative approach serves to assess the value of the framework proposed, and the key issues highlighted here require further research.

Practical implications

The theoretical framework proposed may enable innovation managers to identify the factors in which the communication function and its practitioners may play a role for facilitating OI processes. Likewise, communication practitioners may find it useful to foster their organizational role and capabilities within these processes.

Originality/value

This article underlines the significant contribution that the communication function may play in OI processes. Research on this topic has been neglected thus far, despite its significance for the competitiveness of companies and the economy as a whole.

Details

Corporate Communications: An International Journal, vol. 26 no. 2
Type: Research Article
ISSN: 1356-3289

Keywords

Content available
Book part
Publication date: 1 February 2023

Abstract

Details

(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times
Type: Book
ISBN: 978-1-80382-898-5

Book part
Publication date: 1 February 2023

Ángeles Moreno

Abstract

Details

(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times
Type: Book
ISBN: 978-1-80382-898-5

Book part
Publication date: 26 August 2016

Elena Gutiérrez-García and Mónica Recalde

Dialogue has been an elusive concept for academics when it comes to its definition within organisational contexts. In spite of the vast amount of academic research, it is not easy…

Abstract

Dialogue has been an elusive concept for academics when it comes to its definition within organisational contexts. In spite of the vast amount of academic research, it is not easy to find concrete proposals – both from theoretical and empirical standpoints – that analyse how companies manage dialogue processes with their stakeholders. The aim of this chapter is to fill this gap by highlighting the role of dialogue in strategic decision-making processes. In order to achieve this purpose, this work is structured into two parts. Firstly, multidisciplinary literature regarding how Public Relations and Management studies research on dialogue is reviewed. Secondly, the chapter presents a managerial proposal of dialogue for decision-making processes called the IDEA model. This chapter aims to scale back the theoretical fragmentation of the concept of dialogue while looking into its practicality based on an original proposal for scholars and practitioners.

Details

The Management Game of Communication
Type: Book
ISBN: 978-1-78635-716-8

Keywords

Content available
Book part
Publication date: 1 February 2023

Abstract

Details

(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times
Type: Book
ISBN: 978-1-80382-898-5

Book part
Publication date: 1 February 2023

Pascal de Vries and Igor ter Halle

This chapter presents results of a research project in which we give direction to the further design of the technical research that will lay the foundation for an automated…

Abstract

This chapter presents results of a research project in which we give direction to the further design of the technical research that will lay the foundation for an automated digital feedback module. This module will help residents in saving energy and making home improvements in the context of the heat/energy transition. Interviews with residents and field experts were used to gain data about motivations and barriers residents experience when making home adjustments in the heat transition. Results reveal the experiences residents have in this transition. Based on the results, recommendations are made for the further development of an automated digital feedback module.

Details

(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times
Type: Book
ISBN: 978-1-80382-898-5

Keywords

Book part
Publication date: 1 February 2023

Aryna-Alexandra Creangă

This chapter examines what was the feminist approach of the political crisis communication adopted by the First Minister of Scotland, Nicola Sturgeon, within the first phase of…

Abstract

This chapter examines what was the feminist approach of the political crisis communication adopted by the First Minister of Scotland, Nicola Sturgeon, within the first phase of the COVID-19 pandemic, focusing on a specific time frame: 17 March 2020–30 December 2020. It identifies and examines the feminist values that shaped her crisis communicational approach through a content analysis implemented on a selection of speeches delivered at media briefings. The analysis is conducted using the theory of ethics of care, with a focus on four concepts related to it, namely: delayed reciprocity, social change, sense of responsibility and relationality. The chapter, further on, detects patterns shaped mostly by feminist values gathered under the umbrella of longing for social change and sense of responsibility and identifies specific contexts while each of the analysed concepts was used, how often and together with each other one. The results also show that three other feminist traits participate strongly in building the given speeches, which can be summarized in: a sense of gratitude, personal honesty and well-being for others.

Details

(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times
Type: Book
ISBN: 978-1-80382-898-5

Keywords

Book part
Publication date: 1 February 2023

Daniel Wolfgruber and Sabine Einwiller

This chapter presents a study on the role of internal communication for diversity and inclusion (D&I) management in organisations. It sheds light on how the units D&I management…

Abstract

This chapter presents a study on the role of internal communication for diversity and inclusion (D&I) management in organisations. It sheds light on how the units D&I management and internal communication are linked to each other in terms of exchanging and sharing ideas and know-how and the (common) pursuit and achievement of strategically set objectives. In total, 20 D&I experts (17 D&I managers and three D&I management consultants) from Austria and Germany were interviewed. The focus of the interviews was on the development of D&I management strategies and concomitant measures as well as the internal D&I communication activities. The findings indicate the importance of internal communication to communicate D&I goals and measures. In this context, the internal communication department plays the role of a service provider and advisor. Numerous communication channels are used to communicate D&I initiatives, with ‘rich’ media such as interpersonal communication and social intranet being particularly common. Furthermore, the results show that storytelling is a particularly popular form of communication. The study contributes to the scholarly examination of the role of internal communication in D&I management, to what extent and how the two units collaborate, and what communication measures are taken to pursue D&I management goals.

Details

(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times
Type: Book
ISBN: 978-1-80382-898-5

Keywords

Book part
Publication date: 1 February 2023

Olaf Hoffjann, Lea Anna-Maria Folger, Julia Gürster, Lara Johanna Hackenbeck, Jakob Halm and Lena Katharina Mirthes

Many critical descriptions can be found for public relations. While research has so far been limited to describing the negative image of the PR profession or has understood it as…

Abstract

Many critical descriptions can be found for public relations. While research has so far been limited to describing the negative image of the PR profession or has understood it as a peripheral problem, this chapter takes a more fundamental approach. Focusing on media relations as part of PR, the concerns about the profession are to be understood as a central part of its social identity, which others have initially assigned to it. This subsequently shapes their behaviour towards PR professionals, specifically spokespersons, just as it shapes the spokespersons' self-perception. Media relations is therefore characterised by something discrediting, which shapes the attitudes and behaviour of both the publics and the spokespersons themselves. In sociology, this is described by Erving Goffman's concept of stigma, which serves as the theoretical framework of the chapter. Drawing on Habermas, the discrediting characteristic of media relations is determined by the self-interest, success- and power-oriented character of strategic action. The empirical study, a survey of 429 journalists and spokespersons in Germany, addresses the following two research questions: How widespread is the stigma of spokespersons among spokespersons and journalists? And: What are the consequences of perceived stigma for job satisfaction? The findings are somewhat ambivalent showing that, on the one hand, about three out of five journalists stigmatise spokespersons. On the other hand, only about one in five spokespersons perceive themselves as stigmatised.

Details

(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times
Type: Book
ISBN: 978-1-80382-898-5

Keywords

1 – 10 of 22