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Children are becoming consumers at younger ages; a variety of influences and experiences shape their as well as their family’s consumer habits. With the changing economic scenario, power has been shifting toward the new emerging economies. These nations are rapidly developing, where the children population is high, parents are young and have money to spend. This study aims at exploring family’s consumer decision-making process to understand the influencing role of young Indian children in a family setting.

This study analyzes young children and their parents through semi-structured interviews with the families. The phenomenological interviews with six families in the National Capital Region of India capturing 23 informants were conducted.

Children’s influence is omnipresent, in all the product categories as well as buying stages. For products of their direct use like books, clothes and snacks items, they are very much involved and their level of influence is highest from both the parents’ and children’s perception. Role of siblings and joint collaboration with the grandparents are also parts of the findings.

This study attempts to actively listen to young children’s voices. However, it is acknowledged that in some families, the parent’s presence may have affected the results.

There are just few studies that have tapped the family’s consumer decision-making intricacies. There exists an enormous research gap which needs to be filled by more empirical research into the arena of family consumer decision-making. Also, India has a distinct cultural entity as compared to Western nations; to understand how children influences in such traditional setting is insightful.

This paper aims to identify the perception levels of the child and parents towards the child’s influence on different product categories and stages of the family buying process in an Arab country Oman.

On the basis of the research gap identified from the literature, two separate bilingual questionnaires (parent and child) in English and local language (Arabic) were developed. The research commenced with a pilot study on 10 school students followed by contact with school authorities requesting to conduct a survey on school students 8–12 years of age and data collection through the survey on the students and their parents (either father/mother) during September-November, 2017–2018. Data analysis was made through an independent sample t-test and confirmatory factor analysis was made using AMOS 24.

A model was proposed incorporating three product categories as noisy, quiet and loud goods and perceptions of Arab parents and children were examined for the three stages of the family buying process. The findings of the study reveal that significant differences exist in child-parental perceptions on the child’s influence in the search, evaluation and final buying stages. The mean score among the three product categories was highest for noisy goods (Mean = 3.21, SD = 0.817) while in the case of buying stages, the mean of the final buying stage was highest (Mean = 2.11, SD = 0.514).

More research studies are required in the Arab context, especially bringing in the social status of parents to justify their different shopping behaviours. This analysis is based on the perceptions of the tweenager segment, adding perceptions of the teenage segment could generate better research implications.

The research will serve as a base to consumer marketers in understanding distinct features of Arab tweenagers towards different products and will aid them in designing appropriate marketing strategies targeting parents and children in the Arab region.

After an extensive review of the consumer literature, it is assumed that almost no research study has been made examining parent-child perceptions towards the different product categories and buying stages targeting traditionally oriented families in the Arab region.

Young children, often called as teenagers (13-14 years) and tweenaged (8-12 years), are the new potential game changers for the big corporate. This paper aims to analyze Arab children’s influence for various products and services and across different buying process stages. The primary survey was conducted to capture a child’s role in family decision-making by analyzing their consumer socialization, influencing strategies and their influence across various products and buying stages.

Based on the review and the research gap, a bilingual questionnaire in English and Arabic language was developed. The research study was organized in three stages. It commenced with a pilot study conducted with ten school students in the age group of 8-10 years. The second stage involved contact with the schools by telephone to brief them on the purpose of the study and to request the participation of their students. The last stage was based on the survey conducted in the time period of September-November 2016-17.

Almost 25 per cent of the children surveyed prefer to buy stationary and books after discussing with their parents. On the other hand, food/beverage is one particular item where children go ahead and buy theses item themselves even without discussing with their parents (42.50 per cent of the total respondents). As per children’s perception, they are most influential in the final decision stage (mean = 1.84 and SD = 0.499), followed by search and evaluation stage (mean = 1.80 and SD = 0.441) and start stage (mean = 1.79 and SD = 0.488).

Further research is needed in Arab countries, especially with parents of different social status, as their shopping behaviour is expected to differ. Also, as this analysis is based on child’s perception, parents’ views must also be analyzed for better results.

The is the first-of-its-kind research in the Gulf region. This empirical research highlights the need for global marketers to understand the distinct features and identity of a young Arab consumer. Despite Oman being a very traditional culture which emphasizes on conformity to group norms and social acceptance and hence confirms to collectivistic culture, where kids are supposed to be obedient, there is this new wave of super energetic, more informed young kids who take their own consumer decisions.

After going through the extensive literature review of different countries/cultures, there has been very clear understanding that despite being an important family member, almost no research has been focussed on kids in gulf nations.

This paper aims to explore adolescents’ perceptions of child-parent dominance in family vacation decision-making (FVDM) by investigating child-parent relative influence (CPRI) and responsibility-sharing (RS) within the family in regard to 15 vacation issues.

This paper adopts Davis and Rigaux’s (1974) framework for identifying adolescents’ perceptions of child-parent dominance across a set of subjects concerning FVDM, by inspecting the distribution of family decision roles across 25 nations. This study then segments the issues regarding family vacations and nations, judging by CPRI and RS within the family. In addition, this paper introduces Hofstede’s cultural dimensions and diverse indices of development for each surveyed nation and compares their respective correlations with CPRI and RS at the national level.

The results, derived from data collected in 25 countries or territories, illustrate a climate of a parent-dominant-to-autonomous style of FVDM for all decision issues and all nations. Overall, both information availability and economizing attribute of issues are related to the democratization of FVDM. The relationship between the child-parent role distribution and national clusters varied across issue clusters. In addition, the paper found the national effectiveness more effective than the cultural dimension in explaining the dispersal of CPRI-RS profiles.

The data collected from 25 nations provide strong evidence for profiling child-parent dominance in FVDM. The data also serve as a basis for analyzing the role of sociocultural and ideological influences on child-parent dominance in FVDM, which was not established in previous research.

子女在家庭渡假决策中的主导地位：多国分析研究

中文摘要

我们针对15个度假决策项目，调查青少年子女与父母的相对影响力（CPRI）和责任分担（RS），以探讨青少年在家庭渡假决策（FVDM）中相对于父母的支配地位的看法。

我们应用戴维斯（Davis）和里加（Rigaux）发表于1974 年的理论架构，调查25国中家庭决策角色的分配情况，从而确定青少年在家庭渡假决策相关决策项目中，子女-父母主导地位之看法。此外，我们根据”相对影响力”和”责任分担”来分别区隔决策项目与国家。我们也应用霍夫斯泰德的文化维度和多元社会发展指数，比较它们与”相对影响力”和”责任分担”的相关性。

从25个国家或地区收集的数据得出的结果表明，对于所有决策问题和所有国家来说，家庭渡假决策属于父母主导或自治风格的氛围。总体而言，资讯的可用性和问题的节约属性都与家庭渡假决策的民主化有关。子女-父母角色分布与国家集群之间的关系因决策项目集群而异。此外，我们发现，在解释”相对影响力-责任分担”侧像的分散方面，国家效能比文化维度更具影响力。

我们从25个国家/地区收集的数据为分析家庭渡假决策中子女-父母的主导地位提供了有力的证据。并分析社会文化和意识形态影响对家庭渡假决策中子女-父母主导地位的基础，在现有的文献中尚未被建立。

Nosotros exploramos las percepciones adolescentes sobre la predominancia de padre e hijo en la toma de decisiones vacaciones en familiares (FVDM) mediante la investigación de la influencia relativa entre padres e hijos (CPRI) y la responsabilidad compartida (RS) dentro de la familia en relación con 15 temas de vacaciones.

Adaptamos el sistema de David and Rigaux para identificar las percepciones de adolescentes sobre el dominio padre e Hijo en un conjunto de temas relacionados con la FVDM, mediante la inspección de la distribución de los roles de decisión familiar a través de 25 países. Luego, segmentamos los problemas relacionados con las vacaciones familiares y naciones, juzgando por CPRI y RS con la familia. Además, presentamos las dimensiones culturales de Hofstede y los diversos índices de desarrollo para cada sociedad encuestada y comparamos sus respectivas correlaciones con CPRI y RS a nivel nacional.

Los resultados obtenidos de los casos recopilados en 25 países o territorios, ilustran un clima de estilo de FVDM de los padres en predominio autónomo para todos los temas de decisión y naciones. En general, tanto en los temas de disponibilidad de información como el atributo economizador están relacionadas con la democratización de la FVDM. La relación entre la distribución de roles de padres e hijos y los grupos nacionales vario entre los grupos temáticos. Además, encontramos que la eficacia nacional es más eficaz que la dimensión cultural para explicar la dispersión de los perfiles CPRI-RS.

Nuestros datos recopilados de 25 países proporcionan pruebas sólidas para perfilar el dominio de padres e hijos en la FVDM. Los datos también sirven como base para analizar el papel de la influencias socioculturales e ideológicas en el predominio de padres e hijos en la FVDM, que no se estableció en investigaciones anteriores.

This study examines the effect of three negative behaviors namely alienation behavior, cynicism behavior and silence behavior on employees’ intention to leave work in the telecommunication sector in the Sultanate of Oman.

Using a simple random sampling technique, data was collected using a questionnaire from 204 employees working in two leading telecommunication service providing agencies (Omantel and Ooredoo) in Oman. The collected data was analyzed using structural equation modeling (SEM) through AMOS software.

The findings of the study indicate a significant effect of both cynicism behavior and work alienation behavior on employees’ intention to leave work while silence behavior did not appear to affect employees’ intention to leave work.

The research suggests that the policymakers are required to take corrective measures and implement policies and work practices that ensure employees’ sincere engagement to work.

The findings contribute to the knowledge regarding the effect of employees’ negative behavior on the intention to leave work. The work is novel in the context of studying the effect in the Sultanate of Oman.

The emergence of children as a distinct consumer class has led to a stronger influence on the parents and their participation in the family buying process. This paper aims to investigate the different socializing agents of children across different product categories leading to their enhanced pester power.

With the help of a bilingual questionnaire (English and Arabic language), a survey was conducted in Dhofar, Oman. Purposive sampling was used to collect the data from the parents of young children (8-12) years. The collected data was then tabulated in MS Excel and analyzed using SPSS and AMOS 24 Statistical software.

The study found that parents are the strongest consumer socialization agents for young Arab children, followed by friends and internet, and the weakest agent is TV. Arab children use persuasion strategy more often and use aggressive strategy least often to pester their parents.

The study has been very perspicacious in understanding child’s role in the otherwise reserved Arab families. Marketers can make use of this finding and can develop marketing communications with more appropriate content.

The growth of Gulf markets offers marketers a great opportunity to renew their marketing practices and techniques. Still not much has been found in literature to study this region. With this in mind, the current study aimed at analyzing the consumer socialization and influence strategies of the Arab children.

This paper aims to explore and analyze the various consumer socialization agents for the young Omani Arab children, who play a key role in the family purchase process.

A mixed method research approach was adopted in the form of a survey and short interviews for the study. The study was performed on the children in the age group of 7-14 years, enrolled in Omani schools. The socialization factors were grouped through the exploratory factor analysis and multiple regression analysis was conducted to assess the impact of the factors on the purchase of various product categories. Finally, short personal interviews with the children were made to validate the results.

A model was proposed incorporating the four different socialization patterns of Omani children involving parents, friends, television and internet. The model was tested with the purchase of different product categories through multiple regression analysis. The results supported the parents, television and friends while rejected the internet as a means of socialization of Omani children. The qualitative analysis also revealed the same results, further incorporating the role of other family members in the socialization of the children.

A research gap exists in the consumer literature related to the Arab child socialization as the previous scholars had contributed mainly in the developed Western context, hence, demanding further research studies in the young Arab consumers’ perspective.

Being the first of its type in the regional context, the research is important for the researchers who wish to understand the socialization process and its agents for the Omani Arab children. The research provides insights about the psychology of Omani children towards the products, which can aid the marketers to design appropriate marketing programmes targeting the growing child segment in the Arab world.

A significant research gap exists and suggests a research study on the patterns of socialization of the Arab children as no similar research had been previously conducted related to this context on child socialization. This research will serve as a base for future research studies in the socialization and purchase behavior of the Arab children.

The purpose of this paper is to understand and explore how young children relate to brands. The paper specifically attempts to explore their favourite and everyday brands with which they interact, understand the phenomenon of intergenerational transfer of brands, and study how child consumers experience and cope with brand transgressions.

This is a qualitative study where 20 in-depth interviews were conducted among young Indian children in the age-group of 8–12 years. For data analysis “iterative method” is used. Inspiration was taken from Spiggle’s (1994), Ereaut’s (2002) and Holt and Thompson (2004).

Children’s relationships with brands are mainly characterised by four categories: their favourite brands, everyday brands, intergenerational brands and brand transgressions. Children’s favourite brands can be categorised in fantasy, yummy, identity construction, social bonding, technology and trusted brands. Parents have a big influence on kids’ lives leading to intergenerational brand-transfer. Children consumers also reveal having experience brand transgressions, more importantly, they also show signs of brand forgiveness.

This qualitative study has addressed the pressing need to understand child understands of brands. This is one of the very few empirical studies that have investigated child consumer behaviour regarding their association with brands.

This study explores green consumer behaviour among Generation Y (Gen Y) and Generation Z (Gen Z) in India, applying the Theory of Planned Behaviour (TPB) to assess how digital literacy and eco-friendly behaviour, alongside knowledge, attitude, subjective norms, and perceived behavioural control, shape purchase intentions in line with Sustainable Development Goal 12 (SDG 12).

The research involved a survey of 680 randomly selected respondents from educational institutions across three northern Indian cities. Data collection was conducted using a structured questionnaire with items measured on a 5-point Likert scale. Statistical methods, including confirmatory factor analysis, were used to validate the measurement model, while descriptive statistics, reliability analysis, and regression analysis were employed to analyse the data.

The study uncovers differences between Gen Y and Gen Z regarding the factors influencing green product purchase intentions. Gen Y’s purchase intentions are shaped by attitude, digital literacy, eco-friendly behaviour, and perceived behavioural control, whereas Gen Z’s intentions are also affected by environmental knowledge and subjective norms.

This research provides significant insights into the factors determining green consumer behaviour among Gen Y and Gen Z in India, enriching the knowledge of sustainable consumption practices. It highlights the importance of digital literacy and eco-friendly behaviour in promoting green purchase intentions, and the differing roles of environmental knowledge and subjective norms across generational cohorts.

Understanding the drivers behind green product purchase intentions for Gen Y and Gen Z enables stakeholders to craft specific marketing strategies, educational programs, and policy initiatives that promote sustainable behaviours and mitigate environmental impacts.

The study’s findings have significant social implications, promoting sustainable lifestyles and behaviours among younger generations. By influencing peer groups and communities, and guiding the development of effective public campaigns and CSR initiatives, the study contributes to fostering a more informed and engaged citizenry that advocates for environmental sustainability.

The uniqueness of this study comes from its focus on the Indian youth demographic, the application of the TPB framework with additional variables, and its contribution to SDG 12, enhancing our comprehension of green consumer behaviour and supporting sustainability advancements in India and globally.

The purpose of this paper is to identify and rank the different influence tactics used by children and to examine whether there is a difference in perception of parent and child with respect to the use of different influence tactics.

The study was conducted based on an extensive literature review and detailed focus group discussions. Through structured questionnaires, a survey was conducted on children (aged 8‐12 years) and their respective parent (any one). In total, 400 responses were received, out of which only 350 (175 children and their parents) were found to be fully filled, the remaining 50 were discarded due to incomplete information.

Statistical analysis suggests that the most common influence strategy used by children in this age‐group is persuasion strategy, followed by emotional and bargaining strategies. As per the t‐tests conducted, there were not many significant differences found in the perception of parent and child regarding the use of the different influence tactics.

The identified strategies and tactics are expected to add clarity to the issue of children's role in family decision making. Marketers should take these observations into consideration while designing and implementing global sales promotion and advertising strategies.

The paper makes a much needed contribution to the extant literature on Indian children in the age‐group 8‐12 years as consumers. The findings would add value to marketing companies and practitioners to have a better understanding of Indian children's influence behaviour. The results from the current study are crucial, as not many studies have been conducted in India when compared to the West.