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Article
Publication date: 7 June 2021

Mohsin Altaf, Irfan Saleem, Faisal Mustafa and Farooq Anwar

Employee position is acknowledged as central in service brand management to achieve competitive advantage. Hence, this study aims to illustrate the importance of brand role…

Abstract

Purpose

Employee position is acknowledged as central in service brand management to achieve competitive advantage. Hence, this study aims to illustrate the importance of brand role clarity (BRC) and employee brand commitment (EBC) by investigating the moderating role of EBC on the relationship between BRC and employee brand equity (EBE) in Islamic banking.

Design/methodology/approach

Data is collected from 259 respondents who are involved in Islamic banking. Proportionate stratified random sampling was used to select bank branches for the study, and simple random sampling was adopted to choose respondents within these bank branches.

Findings

Building on the insight obtained from data analysis, the results of this study demonstrate that the EBC strengthens the significant relationship between employee BRC and EBE. It indicates that EBC is vital in affecting the employee BRC on EBE.

Originality/value

The importance of BRC and EBC has been widely discussed in the literature that both of these variables are essential sources of EBE. However, empirical studies on the combined effect of EBC and BRC on EBE have not been considered in past studies.

Details

Journal of Islamic Marketing, vol. 13 no. 10
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 3 April 2018

Mohsin Altaf, Nageena Tabassum and Sany Sanuri Mohd Mokhtar

The purpose of this paper is to investigate the impact of health-care quality of emergency medical services on brand equity of cardiac institutes by using industry-specific…

Abstract

Purpose

The purpose of this paper is to investigate the impact of health-care quality of emergency medical services on brand equity of cardiac institutes by using industry-specific measure, 5Qs model of health-care service quality (HCSQ).

Design/methodology/approach

Survey method technique has been used to collect data from the patients availing emergency medical services from 12 cardiac institutes. Effective responses have been received from 393 patients from four localities. Systematic sampling technique has been used to collect data from the respondents. Partial least square structural equation modeling using smartPLS 2.0 has been used to analyze the results.

Findings

Findings of the study reveal that HCSQ has weak relationship with hospital brand loyalty but strong relationship with brand image and brand awareness. Furthermore, brand awareness and brand image have strong relationship with brand loyalty. Furthermore, brand image and brand loyalty have strong relationship with overall hospital brand equity but found nonsignificant relationship of brad awareness with overall hospital brand equity.

Originality/value

The principal contribution of the paper is to provide the insight on the impact of emergency HCSQ on brand equity of the private cardiac hospitals. Second, this study is first in branding literature that has used industry-specific scale 5Qs model to measure the service quality of emergency medical care and its impact on private sector cardiac hospital’s brand equity. Previously researchers used generic scales that were insufficient to measure the service quality of specialized industries (Babakus and Mangold, 1992; Carman, 1990; Caro and Garcia, 2007).

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 12 no. 1
Type: Research Article
ISSN: 1750-6123

Keywords

Article
Publication date: 12 June 2017

Mohsin Altaf, Naveed Iqbal, Sany Sanuri Mohd. Mokhtar and Maqbool Hussain Sial

The purposes of the study are to investigate the role of brand experience in the generation of consumer-based brand equity (CBBE) in Islamic banking and to identify the important…

3056

Abstract

Purpose

The purposes of the study are to investigate the role of brand experience in the generation of consumer-based brand equity (CBBE) in Islamic banking and to identify the important components of brand equity, in light of Aaker (1991) and Keller (1993), who combined effect on brand loyalty to effectively manage CBBE in Islamic banking.

Design/methodology/approach

Paper and pencil technique was used to collect data from the consumers of Islamic banking products. In total, 365 respondents were finally considered for data analysis. Convenient sampling technique was used to collect data. Correlation, multiple regression and hierarchical regression techniques were used with the aid of SPSS and AMOS to analyse the data.

Findings

The results show that perceived quality, brand image, brand experience, brand loyalty and brand awareness are positively associated and have a significant influence on overall brand equity. Based on the results, the study concludes that perceived quality is an important variable in the management of CBBE in Islamic banking to improve overall brand equity. Hence, it is concluded that perceived quality, brand experience and brand image are the most important focusing areas from CBBE in the management of Islamic banks’ brand equity and cannot be undervalued.

Practical implications

The research findings illustrate the importance of brand experience and effects of overall brand equity dimensions in the process of building strong brand equity of Islamic banks. Therefore, this research has implications not only for experiential marketing but also for human resource managers and brand managers. The scope of the present study is limited only to the consumers of Islamic banks products of Malaysia and Pakistan.

Originality/value

Brand management literature focused on the components of brand equity model and its importance in creating overall brand equity. Previous studies are yet to investigate the combined effect of brand equity components (perceived quality, brand awareness, brand image and brand loyalty) to manage overall brand equity. Therefore, the present research fills the gap by investigating the combination of best brand equity components that are very effective to manage brand loyalty and overall brand equity. Second, this study investigates the impact of brand experience on CBBE components in Islamic banking which has not been tested before in Islamic banking.

Details

Journal of Islamic Marketing, vol. 8 no. 2
Type: Research Article
ISSN: 1759-0833

Keywords

Book part
Publication date: 30 September 2022

Chanyanan Somtawinpongsai, Abu Bakar Abdul Hamid, Mohsin Raza, Anusara Sawangchai and Luigi Pio Leonardo Cavaliere

The purpose of the study is to measure the mediating relationship of online buying intentions between narcissism, materialism and brand experience and their effect on luxury…

Abstract

The purpose of the study is to measure the mediating relationship of online buying intentions between narcissism, materialism and brand experience and their effect on luxury purchase behaviour of luxury items by Phuket, Thailand customers. The study has used primary data collection techniques to gather data and used purposive sampling to analyse the data. The study's sample size is 250 respondents who prefer to buy luxury items. The research has used Smart PLS software to measure the relationship through bootstrapping and algorithms. The study has found significant positive mediation of online buying intentions between narcissism, materialism and brand experience and their effect on luxury purchase behaviour of luxury items. This study suggests the theoretical and practical implications for purchasing luxury behaviour from managerial, policymakers and researched perspectives. This study also discusses the future directions and limitations.

Details

Management and Information Technology in the Digital Era
Type: Book
ISBN: 978-1-80382-296-9

Keywords

Open Access
Article
Publication date: 11 July 2024

V Shunmugasundaram and Aashna Sinha

The purpose of this study is to investigate the impact of behavioral biases on investment decisions through a serial mediation of overconfidence and disposition effects.

Abstract

Purpose

The purpose of this study is to investigate the impact of behavioral biases on investment decisions through a serial mediation of overconfidence and disposition effects.

Design/methodology/approach

The authors assess the behavioral biases affecting the investment decisions of life insurance policyholders through the serial mediation of overconfidence and disposition effects using a structured questionnaire. The study included 501 life insurance policyholders who were selected using a snowball sampling technique.

Findings

The results of this study revealed that behavioral biases influence the investment decisions of life insurance policyholders. The results also support the serial mediation model, where behavioral biases influence the investment decisions of life insurance policyholders via overconfidence and disposition effects.

Research limitations/implications

This study makes a theoretical contribution to the field of behavioral finance by exploring the influences of behavioral biases on investment decisions. It also introduces overconfidence and disposition effects as serial mediators between behavioral biases and investment decisions. The study will be helpful for researchers, academicians and policymakers in the development of a more comprehensive model in the area of behavioral finance and in raising awareness regarding those biases among policyholders in order to improve their investment strategy.

Originality/value

This study has extended the ongoing simple mediation model by integrating overconfidence and disposition effects in a serial mediation model between behavioral biases and investment decisions. The study will contribute to the area of behavioral finance, as it is the first time this particular study has been conducted according to the authors’ knowledge.

Details

Journal of Economics, Finance and Administrative Science, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2077-1886

Keywords

Expert briefing
Publication date: 24 July 2019

Pakistan government's crackdown on the opposition.

Details

DOI: 10.1108/OXAN-DB245401

ISSN: 2633-304X

Keywords

Geographic
Topical
Article
Publication date: 19 July 2021

Xichen Chen, Alice Yan Chang-Richards, Antony Pelosi, Yaodong Jia, Xuesong Shen, Mohsin K. Siddiqui and Nan Yang

With interest in modern construction methods and new technologies on the rise, construction companies globally are increasingly looking at how to embrace new ideas and engage with…

9298

Abstract

Purpose

With interest in modern construction methods and new technologies on the rise, construction companies globally are increasingly looking at how to embrace new ideas and engage with new approaches to do things better. A significant amount of work has been carried out investigating the use of individual technologies in the construction sector. However, there is no holistic understanding of the new and emerging technologies that have had proven benefits for construction projects. To fill this gap, this paper aims to provide a landscape of technologies that have been implemented in the construction industry and the benefits associated with their implementation.

Design/methodology/approach

A systematic review approach and PRISMA guidelines were used. A total of 175 articles published between 2001 and 2020 were identified and thoroughly reviewed.

Findings

The results show that a total of 26 technologies were identified from the literature, and these can be categorised into five groups in terms of their functionality in construction process, namely: (1) data acquisition, (2) analytics, (3) visualisation, (4) communication and (5) design and construction automation. Digital technologies, especially for data acquisition and visualisation, generally appear to underpin and enable innovation in many aspects of construction. Improvements in work efficiency, health and safety, productivity, quality and sustainability have been cited as being the primary benefits of using these technologies. Of these, building information modelling (BIM) appears to be the single most commonly used technology thus far. With the development of computer technology, BIM has constantly been used in combination with other technologies/tools such as unmanned aerial vehicles/systems (unmanned aerial vehicle (UAV)/UAS), geographic information systems (GIS), light detection and ranging (LiDAR) and multidimensional modelling to realise a specifically defined benefit.

Practical implications

The findings from this review would help construction practitioners identify the types of technologies that can be implemented in different stages of construction projects to achieve desired outcomes, and thus, make appropriate decisions on technology investment and adoption. This review also suggests that to reap the full potential that these technologies offer, aside from construction companies changing their culture and business models, corresponding changes in the construction sector’s operating systems related to building regulation, education and training, as well as contracting and procurement are required.

Originality/value

This paper undertakes a comprehensive systematic review of studies on technology implementation in the construction sector published between 2001 and 2020. It is the first attempt internationally to provide a holistic picture of technologies that have been studied and implemented in construction projects.

Details

Engineering, Construction and Architectural Management, vol. 29 no. 8
Type: Research Article
ISSN: 0969-9988

Keywords

Article
Publication date: 25 August 2022

Kiwon Lee, Jonghan Hyun and Youngmi Lee

Fast food consumption is examined through the theoretical lens of the food consumption value model. Specifically, this study aims to examine whether process value moderates the…

1531

Abstract

Purpose

Fast food consumption is examined through the theoretical lens of the food consumption value model. Specifically, this study aims to examine whether process value moderates the impact of fast-food consumption value on consumer decision-making.

Design/methodology/approach

Data is collected from 380 US consumers via a self-administered online questionnaire. Structural equation modeling and moderated mediation analysis are used to test the relationships between fast-food consumption values (product value, location value, emotional value, social value and process value), attitude and behavioral intention.

Findings

Location value (physical and experiential environment of fast-food consumption) and emotional value (positive affect from fast-food consumption) of fast food positively influence behavioral intention through positive attitude toward fast food. Positive impact of product value (physical attributes of fast food) on behavioral intention through attitude is attenuated by process value (consumers’ level of concern on sustainability of fast-food production).

Practical implications

Fast-food restaurants should prioritize their investments in providing location value (e.g. pleasant restaurant atmosphere) and emotional value. It is also important to take caution in focusing too much on product value and consider investing more resources into implementing sustainable practices.

Originality/value

The consumption value-based approach not only updates previous understanding of fast-food consumption behavior but also offers insights on how consumers’ decision-making process is influenced by their perception toward sustainability issues of fast-food production.

Details

International Journal of Contemporary Hospitality Management, vol. 34 no. 12
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 14 September 2015

Muhammad Kashif, Ernest Cyril De Run, Mohsin Abdul Rehman and Hiram Ting

The purpose of this study is to understand the practice of Dawah among Muslims by discovering its perceived motives and benefits that can be replicated to organizational settings…

1016

Abstract

Purpose

The purpose of this study is to understand the practice of Dawah among Muslims by discovering its perceived motives and benefits that can be replicated to organizational settings. Furthermore, the motives and benefits of performing Islamic Dawah are tied together to establish a Dawah based framework to foster ethical decision making in organizations.

Design/methodology/approach

This qualitative study is based on interviews conducted among 40 male Muslims from Pakistan. The sample consists of Muslim scholars having strong religious knowledge, younger people and old-age Muslims. The data collected through the interviews are transcribed and content-analysed by using multiple coding schemes.

Findings

The Islamic Dawah-based framework is based on five elements, which are self-reform, transcendence, complacency, dutifulness and pridefulness. The findings reveal that Muslim scholars put much emphasis on sharing of Islamic faith and livelihood among the members of the community, while the common people, both from the younger and older generations, are more concerned with establishing their own understanding of the Islamic value system and self-improvement. Aside from the spiritual impact that Dawah has on them, the role of family members in stimulating the practice of Dawah is highlighted.

Practical implications

The study has managerial relevance in a way that the highlighted themes represented by a framework can be replicated to an organizational setting to impart a culture of ethicality which is purely based on Islamic tradition. The roles of peers, CEO and self-correction are pivotal to establishment of an ethical workplace culture.

Originality/value

This study extends marketing knowledge in general and internal marketing knowledge specifically by presenting a first-ever Islamic Dawah-based model to foster workplace ethics.

Details

Journal of Islamic Marketing, vol. 6 no. 3
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 2 March 2022

Sadiq and Muhammad Salman Ahmad

The aim of this empirical study is to examine how religiosity, animosity and ethnocentrism interact to influence judgment about US products and purchase actions of young consumers…

Abstract

Purpose

The aim of this empirical study is to examine how religiosity, animosity and ethnocentrism interact to influence judgment about US products and purchase actions of young consumers in a conservative Islamic country like Pakistan. Many studies have been conducted before in progressive Islamic countries such as Malaysia, Jordan, Turkey and Tunisia but not in conservative Islamic countries like Pakistan.

Design/methodology/approach

A validated questionnaire derived from literature is used for data collection. Data were collected from 381 college students in four provincial capital cities of Pakistan (Karachi, Lahore, Quetta and Peshawar). Structural equation modeling is used to test the framework.

Findings

This study reveals key significant cause and effect relationships like consumers religiosity on foreign product judgment, consumers animosity on foreign product judgment, consumers religiosity on ethnocentric tendencies of consumers, consumers ethnocentric tendencies on foreign product judgment and foreign product judgment on purchase action of consumers.

Originality/value

This study attempts to add value to the existing literature on consumer behavior, especially the role of religiosity, animosity and ethnocentrism in young consumers. This study is the first of its kind on examining religiosity, animosity and ethnocentrism among young consumers in Pakistan. To the best of the authors’ knowledge, this study will guide the marketing managers to formulate appropriate strategies when targeting young consumers, especially when they decide to boycott US products.

Details

Journal of Islamic Marketing, vol. 14 no. 5
Type: Research Article
ISSN: 1759-0833

Keywords

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