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Article
Publication date: 30 May 2023

Baizuri Baharum, Mohd Salehuddin Mohd Zahari, Mohd Hafiz Hanafiah and Muhammad A’rif Aizat Bashir

The importance of shopping streets has long been considered a critical aspect of urban tourism. However, limited exploration focuses on the supply side, especially from the tour…

Abstract

Purpose

The importance of shopping streets has long been considered a critical aspect of urban tourism. However, limited exploration focuses on the supply side, especially from the tour operator’s (TO) perspective. This paper aims to investigate TOs’ perceptions and attitudes towards packaging Tuanku Abdul Rahman Street (TARS) as an urban shopping spot in Kuala Lumpur.

Design/methodology/approach

Study data is gathered through qualitative in-depth interviews among 25 TO managers in Kuala Lumpur, Malaysia. The coding process was done manually, followed by qualitative data analysis using ATLAS.ti version 8 software.

Findings

The results show that the TOs regarded TARS as a must-visit shopping spot for international tourists. They argue that TARS’s competitiveness as a shopping street depends on the supporting infrastructure and safe environment, which are currently neglected by the relevant authorities and jeopardise the sustainability of TARS as a must-visit shopping street in the future.

Practical implications

This study’s findings generate value-added information on the potential of shopping tourism and TARS as must-visit shopping streets in Malaysia. On the other hand, the TOs’ concern about the lack of supporting infrastructure and unsafe environment generates varying consequences and implications for the individual TOs, tourism policymakers and government-related authorities.

Originality/value

This study offers new insight for urban tourism policymakers, managers and entrepreneurs to capture the attributes of a vibrant shopping street. There is exclusive potential for local tourism operators to take greater responsibility in shopping tourism planning processes and management operations through trustworthy planning partnerships among respective tourism stakeholders related to the shopping street domain.

Details

International Journal of Tourism Cities, vol. 9 no. 2
Type: Research Article
ISSN: 2056-5607

Keywords

Article
Publication date: 2 June 2023

Nur Ilya Diana Bahrol Azman, Mohd Salehuddin Mohd Zahari, Mohd Hafiz Hanafiah and Feri Ferdian

There is a paucity of knowledge on how visual sensory cues impact consumers’ purchase behaviour and their satisfaction, especially in Ramadhan street food bazaar context. This…

Abstract

Purpose

There is a paucity of knowledge on how visual sensory cues impact consumers’ purchase behaviour and their satisfaction, especially in Ramadhan street food bazaar context. This study aims to investigate the effect of Muslim consumer’s visual sensory cues on Ramadhan street food purchase behaviour and satisfaction.

Design/methodology/approach

This study surveyed 367 Malaysian Muslim consumers to depict their purchase behaviour and satisfaction based on visual sensory cues during their visit to the Ramadhan street food bazaar.

Findings

The findings show that visual sensory evaluations of texture and appearance influence Ramadhan street food bazaar customers’ purchase behaviour. Meanwhile, visual cues of texture and taste of the street bazaar food significantly influenced satisfaction.

Practical implications

The result offers practice guidelines for small food operators to enhance their product placement and display to encourage consumer purchase behaviour. The findings highlight the importance of visual cues in foodservice businesses and how they affect consumers’ desire to consume Ramadhan street bazaar’s food products.

Originality/value

Paying attention to food presentation would allow the sellers to obtain customers’ attention and purchase intention. Subsequently, it allows the Ramadhan street bazaar food sellers to be more competitive and effective in their business operation techniques and services, eventually impacting their survivability and sustainability.

Details

Journal of Islamic Marketing, vol. 15 no. 1
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 30 March 2022

Faradewi Bee A. Rahman, Mohd Hafiz Hanafiah, Mohd Salehuddin Mohd Zahari and Lovelyna Benedict Jipiu

This study investigates the relationship between social commerce adoption determinants, perceived trust and purchase behaviour among pastry product consumers.

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Abstract

Purpose

This study investigates the relationship between social commerce adoption determinants, perceived trust and purchase behaviour among pastry product consumers.

Design/methodology/approach

The research data were collected using a five-point Likert from 409 pastry consumers through an online survey. Partial least square-structural equation modelling (PLS-SEM) was utilised to test the study model and hypotheses.

Findings

The study findings indicate that pastry consumers perceived social commerce as effortless, engaging, enjoyable, can be trusted, simple to use and time-saving, motivating them to consume pastry products via social commerce platforms.

Practical implications

This study provides insights and implications for social commerce researchers and marketers related explicitly to perishable products.

Originality/value

This study is one of the few studies that predict and explain the consumer acceptance of social commerce in the pastry products realm. As only a handful of research has endeavoured to research social commerce, this study findings contribute to the conceptualisation of technology acceptance theory by understanding the determinants of social commerce adoption among consumers.

Details

British Food Journal, vol. 125 no. 1
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 24 November 2023

Ahmad Johanif Mohd Ali, Mohd Salehuddin Mohd Zahari, Muhammad A'rif Aizat Bashir and Mohd Hafiz Hanafiah

This scholarly investigation explores the Malaysian golfers' experience in Malaysia, Thailand and Indonesia golf courses. The study sheds light on the unique attributes of golf…

Abstract

Purpose

This scholarly investigation explores the Malaysian golfers' experience in Malaysia, Thailand and Indonesia golf courses. The study sheds light on the unique attributes of golf tourism in each country, including the courses, facilities, services and overall golfing experiences offered to golf tourists.

Design/methodology/approach

Qualitative data were procured through in-depth semi-structured interviews with a cohort of 13 Malaysian golfers.

Findings

The findings indicate that golfers' experiences are affected by the quality of service, facilities, price and course condition, ultimately contributing to their satisfaction level. The evidence suggests that Malaysian golfers are comparatively more satisfied with golf courses in Thailand and Indonesia than in Malaysia.

Originality/value

The study underscores the importance of golf course attributes in retaining existing golfers and enticing new ones. Besides, as comparative research on golf course attributes and destination preferences is scant, this study has far-reaching implications, empowering Malaysian golf course managers to augment the appeal and quality of their golf course destination to optimise the behavioural intentions of golf tourists.

Details

International Journal of Sports Marketing and Sponsorship, vol. 25 no. 1
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 2 June 2020

Adlin Baizura Ariffin, Mohd Salehuddin Mohd Zahari and Mohd Hafiz Hanafiah

This article aims to illustrate the influence of the adaptive reuse of historic buildings on tourists’ appreciation and actual visitation.

Abstract

Purpose

This article aims to illustrate the influence of the adaptive reuse of historic buildings on tourists’ appreciation and actual visitation.

Design/methodology/approach

This study surveyed the perception of tourists on the adaptive reuse of historic buildings activity in Kuching city, Malaysia, via the causal research design and self-administered questionnaire. Two hundred forty-two respondents participated in this survey.

Findings

This study found that the tourists highly acknowledged the practices of adaptive reuse of the historic buildings. Their positive behaviour is evident when most of the tourists perceived the adaptive reuse of the historic buildings influence their level of appreciation and subsequently translated it into their actual visitation.

Practical implications

Based on these findings, this study proposes that the adaptive reuse of historic buildings be marketed as a heritage tourism product. This promising indication from the tourists will undoubtedly draw several practical implications to the local authority policy on the practices of historic buildings adaptive reuse and how it benefits the heritage tourism development.

Originality/value

This study confirms that adaptive reuse is an excellent initiative as it is not only preserving the historical treasures for future generations but is a catalyst for tourism development and helps to generate income for the community.

Details

Property Management, vol. 38 no. 4
Type: Research Article
ISSN: 0263-7472

Keywords

Article
Publication date: 3 June 2021

Reezlin Abdul Rahman, Mohd Salehuddin Mohd Zahari, Mohd Hafiz Hanafiah and Mohd Nor Mamat

The available research works dealing with Halal food are centrally concerned with the Halal certification, logistics, export market, consumer awareness and business ethics with…

Abstract

Purpose

The available research works dealing with Halal food are centrally concerned with the Halal certification, logistics, export market, consumer awareness and business ethics with minimal study explores Muslim consumers’ purchase behaviour of Syubhah semi-processed food. The purpose of this study is to investigate the relationship between Muslim consumers’ knowledge on the wholesomeness, labelling, trust and purchase behaviour of Syubhah semi-processed food.

Design/methodology/approach

The study respondents are Muslim consumers in the semi and rural areas. Through a self-administered survey, 780 usable responses were successfully collected. The study hypotheses were analysed using the partial least squares structural equation modelling. Mediation analyses were conducted, focusing on the effect of trust on the relationship between consumer knowledge on the wholesomeness, labelling and purchase behaviour of Syubhah semi-processed food.

Findings

This study confirms that lack of knowledge on the wholesomeness and labelling among the semi and rural Muslim consumers influences them to purchase the Syubhah semi-processed food. Trust significantly plays a significant mediation role on the consumer Syubhah semi-processed food purchase behaviour.

Originality/value

This study confirms there is lack of knowledge among the semi and rural Muslim consumers on Syubhah semi-processed food. Such pessimistic indications of Syubhah food products carry varying consequences and implications for Muslim consumers, Halal food producers and the relevant religious authorities.

Details

Journal of Islamic Marketing, vol. 13 no. 10
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 18 June 2021

Abdul Raheem Jasim Mohammed, Mohd Salehuddin Mohd Zahari, Mohd Hafiz Hanafiah and Abdul Rais Abdul Rahman

This paper aims to investigate the relationships between travel satisfaction, commitment and revisits intention among the UAE international tourists as well as the moderating…

Abstract

Purpose

This paper aims to investigate the relationships between travel satisfaction, commitment and revisits intention among the UAE international tourists as well as the moderating effect of environmental turbulence.

Design/methodology/approach

Using the quantitative approach, the experience of individual foreign tourists who travelled to three UAE major cities, namely, Dubai, Abu Dhabi and Fujairah, were probed. Through a drop-off and collect approach survey, 413 usable questionnaires were successfully collected and analysed.

Findings

The results of multiple regression path analysis confirm tourist satisfaction towards UAE tourism product and services influences their travel commitment and boosts tourist revisit intention behaviour. This paper also demonstrates how the Arab environmental turbulence moderates tourist satisfaction’s effect on revisit intention adversely.

Originality/value

This study offers valuable input to the UAE’s tourism governing bodies and industry practitioners. While continuously boosting the quality of tourism products and services, they also need to curb the effect of environmental turbulence as it would discourage tourists from revisiting UAE in the future.

Details

Journal of Islamic Marketing, vol. 13 no. 11
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 1 December 1994

Alistair Goldsmith and Mohd Salehuddin Mohd Zahari

The recent development of the visitor market in Malaysia has brought tolight an increasingly urgent need to supply adequate numbers of skilledpersonnel in the hotel sector…

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Abstract

The recent development of the visitor market in Malaysia has brought to light an increasingly urgent need to supply adequate numbers of skilled personnel in the hotel sector. Itemizes and discusses recent advances and incentives by Government and the private sector to develop a strategy to meet this demand. Describes the involvement of government agencies in co‐ordinating the training effort as an important first step in providing legitimate instruction at all levels which is recognized by employers. As a result, quality standards are seen to be improving, job opportunities are becoming wider, and, it is hoped, more stability in a highly mobile work force will be achieved.

Details

International Journal of Contemporary Hospitality Management, vol. 6 no. 6
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 9 July 2019

Abdul Rais A.R., Zahari M.S.M., Chik C.T. and Hanafiah M.H.

The purpose of this paper is to confirm the inter-relationship between healthy cafeteria attributes, perceived value, eating behaviour, satisfaction and post-purchase behaviour in…

Abstract

Purpose

The purpose of this paper is to confirm the inter-relationship between healthy cafeteria attributes, perceived value, eating behaviour, satisfaction and post-purchase behaviour in the hospital setting.

Design/methodology/approach

A conceptual model proposed comprises of five latent variables representing healthy cafeteria attributes, perceived value, eating behaviour, satisfaction and post-purchase behaviour. A total of 570 completed questionnaires were collected, and the hypotheses were tested using structural equation modelling.

Findings

This study found that eating behaviour and satisfaction significantly mediates the relationship between healthy cafeteria attributes and customers’ post-purchase behaviour. Meanwhile, customers’ perceived value weakly moderates the relationship between healthy cafeteria and eating behaviour.

Originality/value

This paper is among the first few which attempt to holistically measure the attributes that influence people to visit healthy cafeterias and the subsequent effect they have towards their post-purchase behaviour. The novelty of this study is portrayed through the inclusion of eating behaviour and the perceived value dimension in healthy foodservice study, which is still minimal compared to commercial foodservice.

Details

British Food Journal, vol. 121 no. 8
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 23 November 2020

Yong Hion Lim, Suddin Lada, Rahat Ullah and Azaze-Azizi Abdul Adis

This study aims to identify the intention to purchase Halal food products amongst non-Muslim consumers in Malaysia, moderated by the acculturation effect.

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Abstract

Purpose

This study aims to identify the intention to purchase Halal food products amongst non-Muslim consumers in Malaysia, moderated by the acculturation effect.

Design/methodology/approach

A structured close-ended questionnaire was used to gather data through the random distribution of 397 non-Muslim consumers from the Alumni network of several private higher education institutions in Malaysia.

Findings

The collected data was analyzed through the structural equation modelling technique using partial least squares with SmartPLS 3.0. The result indicated that attitude, subjective norms and perceived behavioral control were positively influenced by the purchase decision of Halal food products amongst non-Muslim consumers in Malaysia. Apart from that, the acculturation effect moderates the relationship between attitude and intention to purchase.

Research limitations/implications

This finding will contribute to academics, Halal food makers and government in understanding the Halal food purchase intention amongst non-Muslim consumers in Malaysia.

Practical implications

The outcome of this study can be used as an input for Halal entrepreneurship in terms of marketing and operation strategy. On the government aspect, this study also provides an implication on national public policy and strategic economic planning in developing overall national Halal policy.

Social implications

The social harmonization amongst the multiple races in Malaysia is partially contributed through the acculturation effect. The acculturation effect has been reflected through the food choice decision amongst Malaysian, despite of different religious belief and home culture background.

Originality/value

Research in studying Halal food purchase intention amongst non-Muslim consumers are scarce. This research is able to reinforce the theory of planned behavior model in dealing with Halal food choice decisions, taking into consideration of acculturation effect.

Details

Journal of Islamic Marketing, vol. 13 no. 3
Type: Research Article
ISSN: 1759-0833

Keywords

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