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This research paper aims is to evaluate the customer's views related to tourism quality in Egypt. It attempts to measure the extent to which tourism business environment is creative and innovative as necessary conditions for internal customer satisfaction.

The objectives of this research have been achieved through reviewing a number of literatures in the fields of services quality management and tourism quality measurements. The paper's outcomes have been obtained through two surveys, one to measure the satisfaction of the internal customer (employees) and the second to measure the external customer satisfaction (tourists).

The main conclusions of this research paper are: quality can be considered as a philosophy for guiding tourism organization/destination when taking decisions related to tourism services; tourism business environment in Egypt does not support the internal customer satisfaction because the absence of a suitable system for encouraging people to be creative and innovative; and in the area of the external customer satisfaction there is still a need for things to be done such as the environmental conditions improvements, internal transport quality enhancement, increasing people awareness, and improving the level of safety and security conditions.

There is a number of limitations which faced this paper research they are: the sample size is small, compared with the size of total population, that was reflected on the level of reliability of the research results; and the limited time allowed to the respondents was reflected on the validity of the research outcomes, because they interviewed at the last time of their journey by the time they are ready for departure.

A useful source of information about total quality management (TQM) and how practitioners can measure it. It provides wide guidelines for improving the quality of tourism services in total manner in Egypt.

This paper provides useful information that are needed for tourism services quality improvement. It offers a practical help to tourism planners and marketers in Egypt to understand the concept of TQM and how they can improve their services continually.

This research paper aims to develop a comprehensive tourism satellite account‐human resource module (TSA‐HRM) which can complement and enhance the analytical capacity provided by the TSA, allowing for a broader insight into tourism's role in the economy, especially that of Egypt.

The objectives have been achieved through reviewing the literature in the fields of tourism satellite account (TSA) and its handling of tourism employment. To answer the research questions, one strategy and one method associated with the qualitative approach are used. The strategy refers to the case study, while the method refers to participant observation. An in‐depth analysis of the TSA project in Egypt was performed using the Data Quality Assessment Framework (DQAF) introduced by the International Monetary Fund.

The results indicate that statistics on tourism‐related employment in Egypt are usually fragmented, difficult to compare and often lack quality, credibility and reliability. Thus Egypt is in need of a way to improve tourism labor market statistics. However, the process of assessment of the TSA project in Egypt shows that Egypt has good experience in implementing the TSA system. The application of the TSA in Egypt at this high level will create a new horizon for improving the quality of tourism employment statistics.

At the time of the research Egypt was in the process of constructing its first TSA, and this of course is considered one of the limitations. Since the introduction of TSA to the Egyptian tourism industry in 2009, the statistical system of tourism has made a considerable contribution to improve the quality of data, based on evaluating some of the DQAF criteria, but there are no results so far. The present situation caused the study to fall within the theoretical framework, without producing any statistics on tourism employment in Egypt according to the proposed TSA‐HRM.

The model proposed will provide detailed data about employment, labor or human resource issues related to tourism in the Egyptian economy, which provides a useful resource for planning policy and decision making.

Considering the research findings, the study developed a comprehensive quantitative (monetary and non‐monetary) and qualitative tourism human resources module of tourism satellite account to extend the analytical capacity of the TSA as well as trace most issues relevant to the tourism labor market in Egypt.

Worldwide approximately 200 national economies are competing in the destination market. In 2006, global government and capital expenditure exceeded US$1,480 billion making destination branding an important concept that still remains fragmented and unplanned. Dubai, an emirate of the UAE in the Middle East has been chosen as a case study to explain some elements of successful destination branding. This paper aims to apply a framework developed by Balakrishnan to explain areas of caution when competing in an international market where success is also partially dependent on the macro‐environment.

The framework was developed by reviewing literature on destination, place, corporate, product portfolio and service branding. The framework was tested using case study methodology. Secondary research was primarily used to develop the case.

There is a strong fit with the model suggesting that destinations can use this as a basis for continuity in strategy even as governments change. Based on the analysis and review; a checklist for destination branding strategy was recommended.

Since, this study depends on secondary research there is some limitations as data in this region is not easily available.

Destination branding differs in challenges vis‐à‐vis product and service branding. This paper depicts steps essential for creating a successful branding strategy which can be applied in a real world context to maximize returns for the destination.

The purpose of this study was to examine the quality performance of the Egyptian manufacturing industry based on Flynn's quality management practices framework.

A literature-based questionnaire was developed to collect the research data. The sample studied included 193 professionals from different manufacturing firms in Egypt. The research model utilized seven first-order constructs to measure infrastructure and core quality practices and the model was analyzed by structural equation modeling.

The results of the study showed that infrastructure practices had a positive effect on core quality practices, which in turn, significantly influenced quality performance. The findings confirmed that Egyptian manufacturing firms have a good foundation of quality management practices enabling them to improve quality performance.

This study provides a foundation for Egyptian manufacturing firms to develop a practical plan for implementing total quality management (TQM). In addition, the results of this study will help managers and policy makers develop a thorough understanding of the current status of TQM initiatives, enablers and barriers in Egypt.

The study represents one of the few attempts to examine quality practices and quality performance in the manufacturing sector in Egypt. To the best of the author's knowledge, this is the first study to examine these parameters in this context in Egypt.