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Article
Publication date: 15 July 2022

Tarek Ben Hassen, Hamid El Bilali and Mohammad Sadegh Allahyari

During a pandemic, risk and uncertainty are the most important factors affecting consumer behavior. Near Eastern marketplaces are undergoing dramatic change during the COVID-19…

Abstract

Purpose

During a pandemic, risk and uncertainty are the most important factors affecting consumer behavior. Near Eastern marketplaces are undergoing dramatic change during the COVID-19 global pandemic. As a result, this paper aims to investigate the impact of COVID-19 on food shopping habits in four countries of the Near East sub-region, namely, Lebanon, the Palestinian territories, Oman and Qatar.

Design/methodology/approach

The research is based on an online survey conducted on 1,456 subjects using a snowball sampling technique. The questionnaire consisted of 24 different questions (multiple-choice, one option) regarding the consequences of the COVID-19 pandemic on food habits such as food shopping, preparation, eating and food waste.

Findings

The findings show that consumers’ shopping habits and food sourcing in the region changed due to the risk and uncertainty connected with the COVID-19 pandemic. Firstly, respondents decreased their shopping frequency and, as a result, increased the amount of food purchased each trip. Secondly, because of food safety concerns, respondents boosted their purchases of local products. Thirdly, the data revealed an increase in online food shopping, mainly in high-income countries, namely, Qatar and Oman. Fourthly, the findings revealed significant disparities in food stockpiling behavior across the countries investigated.

Research limitations/implications

The major limitation of this study is the survey bias. The survey respondents were randomly hired. The questionnaire was completed by volunteers who were not rewarded. Only those motivated by a personal interest in the topic took part in the study. The sample had a high number of educated individuals, which does not represent the overall populations of the studied countries. In this case, generalizing the findings is inaccurate. A segment of the population with lower accessibility, such as individuals who are not web-literate, as well as the elderly, poor households and informal workers, especially in the Near East and North African (NENA) region, is often underrepresented in online surveys.

Practical implications

The findings provide insight into how consumers’ food shopping habits have changed due to the pandemic. This and other research will help governments and other organizations better prepare for future disasters and pandemics. The study’s results will also be useful in formulating evidence-based policies for the four countries studied and the NENA area as a whole throughout the post-pandemic recovery phase. The findings, for example, emphasized the necessity of encouraging online shopping by upgrading information and communication technology infrastructure and internet speed, particularly in middle-income and developing countries like Lebanon. Furthermore, in Lebanon and the Palestinian territories, the findings provide insights to international organizations (both humanitarian and development ones) to pay more attention to issues of food and nutrition security to avoid the financial and political crises combined with the COVID-19 health crisis, become a humanitarian crisis for locals as well as the hundreds of thousands of refugees (primarily Syrians in Lebanon). Finally, the pandemic’s long-term impact on food activities and food security must be mitigated by including agricultural and food systems in recovery efforts. Several issues are posing a threat to food systems. Addressing them successfully involves developing cross-disciplinary research that innovates at their intersections to provide different solutions that address the social, economic, technological and policy components of these issues.

Originality/value

The paper’s findings indicate that the pandemic’s consequences will most certainly differ from country to country, based not just on the epidemiologic condition but also, inter alia, on the level of pre-COVID socioeconomic development.

Article
Publication date: 14 March 2024

Tarek Ben Hassen, Hamid El Bilali, Mohammad Sadegh Allahyari, Sinisa Berjan, Tareq Osaili, Drago Cvijanovic, Aleksandra Despotovic and Dragana Šunjka

The COVID-19 pandemic is not a foodborne infectious disease, but it has dramatically impacted food safety practices worldwide due to its potential for transmission through…

Abstract

Purpose

The COVID-19 pandemic is not a foodborne infectious disease, but it has dramatically impacted food safety practices worldwide due to its potential for transmission through contaminated surfaces and food. Accordingly, the Omicron variant seems to have affected food-related activities and behaviours and disturbed food supply networks since its appearance in November 2021. Hence, this paper aims to assess how the Omicron variant impacted food safety knowledge, attitudes and practices amongst adult consumers in five countries: Bosnia and Herzegovina, North Macedonia, Serbia, Montenegro and Russia.

Design/methodology/approach

The study is based on an online survey. The questionnaire was developed and revised based on previous research on the impact of previous COVID-19 waves on food-related activities in several countries. The questionnaire was distributed through the SurveyMonkey platform from January 15 to February 25, 2022. It consisted of 29 multiple-choice and one-option questions organised into three sections. A total of 6,483 valid responses were received. Statistical Package for Social Sciences (SPSS) version 25.0 was used to analyse the survey results.

Findings

According to the survey findings, food safety practices evolved during the Omicron wave in the studied countries. Firstly, less than half of the sample used a face mask whilst purchasing food. Secondly, regarding food safety knowledge, the survey results suggest that there is still a lack of knowledge in the studied countries. Thirdly, the survey indicates a lack of knowledge amongst the respondents regarding food safety attitudes. For instance, more than a third of the sample (34.4%) are unsure whether the COVID-19 virus can be transmitted through food. These results are surprising and alarming, especially considering that our sample has a higher education than the population of the studied countries.

Research limitations/implications

The main limitation of this research is the sample bias. Survey participants were randomly chosen, enrolled voluntarily and not rewarded. As a result, the questionnaire was self-administered and completed exclusively by people motivated by an interest in the topic. Consequently, our survey does not represent the general population of the studied countries. People with a high degree of education and women, for example, were overrepresented in our sample.

Originality/value

This study is unique in that it is the first to gather information and analyse people’s perceptions of the effects of the Omicron variant on food safety. As a result, the findings of this survey offer a solid basis for future investigations into the impact of the pandemic on food safety in the Balkan region and Russia. This study can help further understand the changes during the COVID-19 pandemic. It provides crucial insights that can be used to guide future decision-making and policy development regarding improving food safety practices. This and other future studies will be a foundation for organisational and government readiness for future shocks, crises and pandemics. The effects of the present Ukrainian conflict on agricultural systems and supply chains throughout the globe (e.g. increased food prices) show that this is timely, urgent and highly required.

Details

British Food Journal, vol. 126 no. 5
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 16 June 2023

Mohammad Rokibul Kabir

This study examines the organic food continuance behavior (OFCB) of young (Generations Y and Z) Bangladeshi consumers as a part of green consumption for sustainable development…

Abstract

Purpose

This study examines the organic food continuance behavior (OFCB) of young (Generations Y and Z) Bangladeshi consumers as a part of green consumption for sustainable development. Based on the extended “Theory of Planned Behavior” (TPB), this study investigates the reasons for continuing organic food (OF) consumption. This research aims to create a model highlighting the characteristics influencing Bangladeshi consumers to continue eating OFs while considering the moderating role of health consciousness during the COVID-19 health crisis (CHC).

Design/methodology/approach

This is a longitudinal study, the first phase of which was conducted in 2020, whereas the second phase of data collection is completed on December 31, 2021. Thus, a longitudinal research design (N = 196) was used to investigate whether TPB element have the same impact over the period of time in two data collection phases. It also attempted to reveal if there is any change in the level of influences of Knowledge of organic food health benefit (HAK), and health consciousness on OFCB. A structured questionnaire was used to collect data from the participants of Generations Y and Z. Partial least square structural equation modeling validates the proposed research model.

Findings

Research results of phase two ensure that out of the five direct hypotheses related to social norm (SNRM), attitude (ATD), perceived behavioral control (PBRC), HAK and CHC, four (ATD, PBRC, HAK and CHC) significantly influence OFCB of Bangladeshi consumers. SNRM has no significant statistical influence on OFCB. On the other hand, all the direct hypotheses, including SNRM, were accepted during the first phase of the study. Hence, when people begin eating OF and recognize the health benefits, their firm behavioral control ensures that what others think has no significant influence on OFCB.

Research limitations/implications

Most of the data for this study came from those born after 1980, commonly known as Generations Y and Z. Thus, including more data from different age groups may result in different research conclusions. The survey contains a large proportion (62%) of respondents with an income of less than BDT 40,000 per month, a price-sensitive demographic in Bangladesh. The price of OF was not included in this study though price sensitivity may have impacted the study’s findings.

Practical implications

This research used one moderating and four exogenous variables to determine Bangladeshi consumers’ OFCB. HAK and PBRC are proven to be the strongest determinants. Though health consciousness, Knowledge and self-control are essential, Bangladeshi citizens’ awareness of OF and sustainable consumption is still far below compared to other countries. Consequently, this study urges policymakers to raise health awareness through various social efforts.

Social implications

The Bangladesh government has various initiatives to encourage sustainable development, including promoting OF consumption. Increased OF consumption will increase demand, resulting in an enormous need for organic production. This phenomenon will benefit society as bio-fertilizers are ecologically benign, resolving soil fertility issues and reducing disease risks while enhancing nutritional content. This study can serve as the foundation for developing a plan to boost the consumption of OFs, which can have a beneficial social impact.

Originality/value

Since no longitudinal study to explain the continuance of OFs has been observed in Bangladesh, this research uniquely contributes to predicting sustainable consumption behavior.

Article
Publication date: 11 July 2023

Ji Li, Pradeep Thaker, Deshou Jiang, Qingrong Huang and Chi-Tang Ho

The purpose of this paper is to systematically review the functionalities, safety regulations and product applications of herb Stevia rebaudiana extract. This plant material is…

Abstract

Purpose

The purpose of this paper is to systematically review the functionalities, safety regulations and product applications of herb Stevia rebaudiana extract. This plant material is embedded with multiple functionalities such as antioxidant, antidiabetics, anti-inflammation and antimicrobial. The regulations released from global authorities are covered to ensure the safety premise of stevia. Besides, the product applications of the extract of aerial parts of the herb S. rebaudiana helps us to recognize its value from commercial side.

Design/methodology/approach

Relevant literatures are selected and obtained from main scientific databases such as Google Scholar, Web of Science, PubMed and trade magazines published between 2000 and 2023. The keywords and their possible combinations such as sweetening, antioxidant, antidiabetics, anti-inflammation, safety and product development were used to ensure the preciseness and completeness of literature searching. Major data such as sweetness, total phenolic content and dose together with latter critical conclusions from searched publications were appropriately used and discussed. In this review, approximately 150 scientific literatures were meticulously ordered and analyzed. In applications, it is the first time that sentiment analysis was used to obtain a market assessment of the stevia-containing products.

Findings

This review paper helps rearrange the scientific affairs of those stevia extract’s functions like sweetening, antioxidant, antidiabetics and inflammation. Sweetness indexes of steviol glycosides were summarized together for comparison while various in vitro and in vivo approaches were reviewed to quantify those functions’ capacities and to depict the related mechanism. The regulation of steviol glycoside compounds such as rebaudioside A was established by global authorities such as US Food and Drug Administration and Joint FAO/World Health Organization Expert Committee to ensure the safety endorsement before commercialization. Then, this study discussed about the market performance of stevia ingredients or products with the self-developed data analytics. This study also investigated the product development progress of stevia-containing food products in the categories of beverage, bakery, dairy and confectionery. Those stevia-containing food consumer goods can be acceptable by certain consumers.

Originality/value

This review paper precisely presents the evidential information about the stevia’s multiple functionalities with mechanisms and global regulation milestones. To the best of the authors’ knowledge, it is then the first time to probe the stevia-containing products’ market performance through data analytics.

Details

Nutrition & Food Science , vol. 53 no. 8
Type: Research Article
ISSN: 0034-6659

Keywords

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