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1 – 10 of over 1000Xiaozhen Wang, Hanna Lee, Kihyun Park and Gukseong Lee
The study aims to explore the conditional relationships between product modularization and new product development (NPD) efficiency. It is postulated that R&D outsourcing plays an…
Abstract
Purpose
The study aims to explore the conditional relationships between product modularization and new product development (NPD) efficiency. It is postulated that R&D outsourcing plays an important mediating role. Furthermore, the level of competency trust is considered an essential factor in moderating the indirect effect of product modularization on NPD efficiency via R&D outsourcing practices.
Design/methodology/approach
Drawing on transaction cost economics theory, this study suggests a moderated mediation model that addresses how product modularization effectively promotes NPD efficiency via outsourcing practices. The hierarchical regression and PROCESS macro model were conducted to test the hypotheses based on survey data from 273 manufacturing firms in China.
Findings
Product modularization enhances NPD efficiency directly and indirectly through the external collaboration of R&D outsourcing. Furthermore, the role of product modularization in R&D outsourcing practices is more effective when the competency trust in R&D outsourcing partners is high.
Originality/value
By showing the critical role of external collaboration, this study provides valuable insights into how manufacturing firms utilize product modularization to achieve desired NPD performance more effectively.
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Ida Gremyr, Aku Valtakoski and Lars Witell
This study aims to investigate service modularization in a manufacturing firm, identifies service modularization processes and examines how these processes change the service…
Abstract
Purpose
This study aims to investigate service modularization in a manufacturing firm, identifies service modularization processes and examines how these processes change the service module characteristics.
Design/methodology/approach
The study is based on a longitudinal case study (2008-2017) of a manufacturing firm. The development of six service modules was analyzed using data from interviews with key informants, informal meetings and internal documentation.
Findings
This study suggests five service modularization processes, and that service module characteristics, such as standardization and interconnectedness, change in different ways depending on the service modularization processes used. It further identifies two service modularization routes that each combine the service modularization processes in unique ways with replication as a key process to improve both standardization and customization.
Practical implications
This study elaborates a framework for service modularization, which can serve as a guideline for developing service modules. It also highlights the differences between product and service modularization, suggesting that the role of service module characteristics such as standardization and customization is specific for services.
Originality/value
This longitudinal case study (2008-2017) provides empirical evidence on service modularization and extends existing knowledge on service modularization processes and how they influence service module characteristics.
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Katariina Silander, Paulus Torkki, Paul Lillrank, Antti Peltokorpi, Saara A. Brax and Minna Kaila
Modularity promises to relieve problems of complexity in service systems. However, limited evidence exists of its application in specialized hospital services. The purpose of this…
Abstract
Purpose
Modularity promises to relieve problems of complexity in service systems. However, limited evidence exists of its application in specialized hospital services. The purpose of this paper is to identify enablers, constraints, and outcomes of modularization in specialized hospital services.
Design/methodology/approach
A qualitative comparative study of a hematology unit with modular service architecture and an oncology unit with integral service architecture in a university hospital is performed to analyze the service architectures, enablers and constraints of modularization, and outcomes.
Findings
A framework and five propositions combining the characteristics of specialized hospital services, enabling activities, and outcomes of modularization were developed. Modular service architecture was developed through limiting the number of treatment components, reorganizing production of standardized components into a separate service unit, and standardizing communication and scheduling in interfaces. Modularization increased service efficiency but diluted ownership of services, decreased customization, and diminished informal communication. This is explained by the specific characteristics of the services: fragmented service delivery, professional autonomy, hierarchy, information asymmetry, and requirement to treat all.
Research limitations/implications
Modularization can increase efficiency in specialized hospital services. However, specific characteristics of specialized care may challenge its application and limit its outcomes.
Practical implications
The study identifies enabling activities and constraints that hospital managers should take into account when developing modular service systems.
Originality/value
This is the first empirical study exploring the enablers, constraints, and outcomes of modularization in specialized hospital services. The study complements literature on service modularity with reference to specialized hospital services.
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Martin Böttcher and Stephan Klingner
The purpose of this paper is to provide a method that allows the decollating of formerly monolithic services into separate modules. To provide a semantically equivalent decomposed…
Abstract
Purpose
The purpose of this paper is to provide a method that allows the decollating of formerly monolithic services into separate modules. To provide a semantically equivalent decomposed model, structure and dependencies need to be defined. This fine‐grained image of the service allows an easier configuration and optimisation of single service modules and the service portfolio as a whole.
Design/methodology/approach
As an initial point of the work the authors conducted an extensive literature review, transferring insights from other domains that already make use of modularisation, such as industrial engineering and software engineering. The method developed on that basis was evaluated consecutively in use cases conducted with three companies.
Findings
As research in the fields of industrial and software engineering has shown, modularisation is a suitable approach for handling complexity. In this paper approaches and concepts of modularisation in industrial and software engineering were identified, adapted, and transferred into the field of service engineering, resulting in a method to modularise services. Additionally, potential positive effects of modularisation were compiled.
Research limitations/implications
The process of modularising in general requires three aspects: an architecture to describe the system's structure; interfaces to describe the interaction of modules; and standards for testing a module's conformity to the design rules. The method presented contributes primarily to the architecture. Further research efforts need to be conducted regarding aspects of interfaces and standards.
Practical implications
Nowadays, service providers are facing growing competition, which requires greater economical efficiency. Furthermore, customers increasingly demand individualised services, which can only be offered by applying the concepts of mass customisation. Both challenges can be met with the application of the concept of modularisation.
Originality/value
While service modularisation is increasingly discussed for the service domain, only little work has been done on presenting a method for a structured description. The provision of a method for describing the architecture of services and service portfolios can be used as the basis for further research regarding optimisation and configuration of service offers.
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The growing modularization of complex products encourages the division of labor in industry. End product manufacturers outsource production of individual components to large…
Abstract
The growing modularization of complex products encourages the division of labor in industry. End product manufacturers outsource production of individual components to large module suppliers, saving on costs in the short term. In the medium term, however, they sacrifice competences. The competitive strategy they choose – either cost leadership or differentiation – determines how this conflict is resolved. This paper examines the shift in competences to module suppliers, and the likely reactions of end product manufacturers, particularly those pursuing a differentiation strategy. The discussion begins at a general level, and then focuses on the automotive industry as an example. The paper derives potential strategic actions going forward based on transaction cost theory and core competency theory, and conducts a content analysis to examine them empirically.
A.K.W. Lau and R.C.M. Yam
Modular product design is a practice manufacturers frequently adopt to develop new products. Some literature has reported the importance of the modular product design and its…
Abstract
Purpose
Modular product design is a practice manufacturers frequently adopt to develop new products. Some literature has reported the importance of the modular product design and its effect on supply chain management. However, until now, very few empirical researches have examined the relationship of product modularisation and supply chain design and coordination. Furthermore, the exploration on how manufacturers capitalize upon product modularization with supply chain design and coordination is rarely reported. This paper addresses this gap.
Design/methodology/approach
This paper conducted a case study to review the experience of an Audio Consumer Electronics Manufacturer (ACEM) in Hong Kong and China. This company has successfully integrated modular product design with supply chain design and coordination for more than five years.
Findings
Results indicate that product modularization affects supply chain design, whereas product innovation influences on supply chain coordination.
Originality/value
This study explores new relationships between supply chain and modular product design into three propositions for further studies. The first proposition shows that supply chain for modular product design has one more level than integrated product design in multiple‐tier supply chain. The second proposition shows that, regardless of either a modular or integrated product, an innovative product requires closer supply chain coordination than a conventional product in new product development. The final proposition shows that product modularization with close supply chain design and coordination brings down the inventory level, improve the quality of conformance and reduce development lead time.
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Kristian R. Petersen, Erik Skov Madsen and Arne Bilberg
This paper aims to explore how maintenance tasks can be planned and executed in a smarter way and, consequently, how the operations and maintenance of offshore wind power…
Abstract
Purpose
This paper aims to explore how maintenance tasks can be planned and executed in a smarter way and, consequently, how the operations and maintenance of offshore wind power installations can be improved through modularisation.
Design/methodology/approach
This is a case study of one of Europe’s leading offshore wind power operators with more than 1,000 wind turbine generators in operation. By focusing on this company, in-depth insights into its operations and maintenance processes are investigated.
Findings
Lean is identified to constitute an important first step before the modularisation of maintenance tasks. The modularisation of the maintenance of offshore wind farms is identified to reduce preventive maintenance times.
Practical implications
The paper develops a process to identify the resources needed for maintenance before the modularisation of maintenance tasks and resources can take place. The authors also establish a foundation for the development of a software tool to support the development of the modularisation of maintenance tasks.
Originality/value
The present study contributes to the rather immature field of research on the operations and maintenance of offshore wind power. Furthermore, it adds to the emerging research area of service modularity.
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Mickey Howard and Brian Squire
This paper aims to examine the role of product architecture in supply chain design. Specifically, it seeks to resolve confusion over the impact of modularisation on supplier…
Abstract
Purpose
This paper aims to examine the role of product architecture in supply chain design. Specifically, it seeks to resolve confusion over the impact of modularisation on supplier relationship management. On the one hand, the introduction of modularisation suggests that buyer and supplier firms should move towards greater collaboration in order to co‐develop products and reduce interface constraints. On the other hand, the standardisation of interfaces suggests that buyer firms could introduce a “black box” approach to component design, holding suppliers at arm's‐length and reducing dependence. These conflicting views form the focus of the research: under what conditions does modularity lead to increasing collaboration?
Design/methodology/approach
The data are drawn from UK manufacturing firms across eight industry sectors using a sample from the Conquest Business Media database. Three hypotheses are tested through a three‐step hierarchical regression analysis.
Findings
The findings provide support for the notion that product modularization will lead to greater levels of buyer‐supplier collaboration, but that this relationship is mediated by relationship‐specific assets and information sharing.
Originality/value
The paper supports the argument that modularised components require collaborative sourcing practices in order to co‐develop products and reduce interface constraints. This suggests that outsourcing requires a high level of integration, creating dependencies between firms representing considerable investment in equipment and sharing through proprietary information systems. As interest in build‐to‐order supply chains and flexible product architecture grows; this emphasizes the importance of specifying the exact nature of relationship processes without stifling product innovation.
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Joongsan Oh and Seung‐Kyu Rhee
This study aims to investigate relationships among supplier capabilities, collaboration in new car development, and the competitive advantage of carmakers based on the…
Abstract
Purpose
This study aims to investigate relationships among supplier capabilities, collaboration in new car development, and the competitive advantage of carmakers based on the resource‐based view (RBV).
Design/methodology/approach
A survey of first‐tier suppliers in the Korean automotive parts industry was conducted, and pertinent hypotheses were tested by using the ordinary least squares (OLS) method and hierarchical multiple regression analysis (HMRA).
Findings
It was found that suppliers' flexibility, engineering and modularization capabilities positively influence collaboration in new car development, which in turn positively affects the competitive advantage of carmakers. This result empirically verifies the RBV proposition that one motive for interfirm collaboration can be the opportunity to gain access to other firms' resources/capabilities. The theory of the RBV was further extended by demonstrating that suppliers' quality improvement and modularization capabilities directly contribute to the competitive advantage of carmakers and that the influence of quality improvement and modularization capabilities on this competitive advantage are robust against technological uncertainty. However, the positive effect of collaboration in new car development on the competitive advantage of carmakers is decreased by the moderating effect of technological uncertainty.
Research limitations/implications
The findings of this study were obtained from a limited population of the Korean automotive industry. This study not only empirically verified the proposition of the RBV but also extended the RBV theory by empirically demonstrating direct relationships between suppliers' capabilities and carmakers' competitive advantages.
Practical implications
Suppliers must enhance flexibility, modularization and engineering capabilities in order to vitalize collaboration with carmakers in new car development. As technological uncertainty increases, carmakers should address in‐house the problems caused by technological uncertainty or delegate related jobs only to suppliers with significant capabilities for quality improvement and modularization.
Originality/value
This is one of the few studies to identify the moderating effect of technological uncertainty on interfirm collaboration.
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Michael Sing, Joseph Chan, Henry Liu and Nancy N.H. Ngai
Modular construction is considered a well-established construction method for improving the efficiency of the construction industry worldwide. However, the industry struggles to…
Abstract
Purpose
Modular construction is considered a well-established construction method for improving the efficiency of the construction industry worldwide. However, the industry struggles to achieve higher levels of modularisation in urban areas. Previous studies on decision-making for modularisation have, so far, not focussed much on its application in urban areas. As modular construction could bring lots of advantages such as speed of construction, This study aims to develop a decision-making tool that can assist the project planners in deciding whether the modular construction techniques should be applied in their urban area project.
Design/methodology/approach
Based on the literature review, a total of 35 decision-making factors of modularisation were identified for this study. The decision-making model is then developed to evaluate the significance of each factor using the analytic hierarchy process (AHP) approach. A total number of 72 valid responses were obtained and analysed. The geometric mean of priorities is adopted to obtain the par-wise comparison between the critical factors in which each factor’s weighting in the decision-making model is calculated. Afterwards, the robustness of the decision-making model is demonstrated by the real-life projects in China, Hong Kong and the UK, respectively.
Findings
A total of 35 decision-making factors allocated in five criteria for modular construction selection in urban areas were identified. The criteria include site attributes, project characteristics, labour consideration, environmental and organisation and project risk. Their impact was calculated using the AHP to indicate the relative importance with respect to the adoption of modularisation in urban areas. Afterwards, a two-level decision-making model was developed that can be used as a decision-making tool for the adoption of modular construction.
Practical implications
The outcome of this research will be beneficial to industrial practitioners and academics in understanding the critical attributes that affect the adoption of modular construction in an urban area. It further enables the building professionals to assess the feasibility of using modular construction in their projects, especially at the early stage, so as to facilitate its use.
Originality/value
There is a number of literature on the decision-making model on the adoption of modular construction. However, previous studies did not provide specific concerns related to urban areas, whereas there is an urgent need to have an updated analysis that can be catered to the modular construction in the urban area. In this research study, the 35 decision-making factors were ranked by the experienced project managers and then a pair-wise comparison was conducted. With this information, the robust decision-making model is formulated to offer a kept promised indicator in adopting modularisation in the urban area.
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