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Article
Publication date: 5 September 2016

Rjiba Sadika, Moez Soltani and Saloua Benammou

The purpose of this paper is to apply the Takagi-Sugeno (T-S) fuzzy model techniques in order to treat and classify textual data sets with and without noise. A comparative study…

Abstract

Purpose

The purpose of this paper is to apply the Takagi-Sugeno (T-S) fuzzy model techniques in order to treat and classify textual data sets with and without noise. A comparative study is done in order to select the most accurate T-S algorithm in the textual data sets.

Design/methodology/approach

From a survey about what has been termed the “Tunisian Revolution,” the authors collect a textual data set from a questionnaire targeted at students. Five clustering algorithms are mainly applied: the Gath-Geva (G-G) algorithm, the modified G-G algorithm, the fuzzy c-means algorithm and the kernel fuzzy c-means algorithm. The authors examine the performances of the four clustering algorithms and select the most reliable one to cluster textual data.

Findings

The proposed methodology was to cluster textual data based on the T-S fuzzy model. On one hand, the results obtained using the T-S models are in the form of numerical relationships between selected keywords and the rest of words constituting a text. Consequently, it allows the authors to interpret these results not only qualitatively but also quantitatively. On the other hand, the proposed method is applied for clustering text taking into account the noise.

Originality/value

The originality comes from the fact that the authors validate some economical results based on textual data, even if they have not been written by experts in the linguistic fields. In addition, the results obtained in this study are easy and simple to interpret by the analysts.

Article
Publication date: 9 May 2022

Amirhossein Tohidi, Seyedehmona Mousavi, Arash Dourandish and Parisa Alizadeh

Although Iran is one of the largest producers and exporters of saffron in the world, the organic saffron market in Iran is still in its early stages, and there is scarce empirical…

Abstract

Purpose

Although Iran is one of the largest producers and exporters of saffron in the world, the organic saffron market in Iran is still in its early stages, and there is scarce empirical evidence in this regard. Therefore, the study's primary purpose is to segment the organic saffron market in Mashhad, Iran using neobehavioristic theory and machine learning methods.

Design/methodology/approach

Considering the neobehavioristic theory of consumer behavior, the organic saffron market was segmented using crisp and fuzzy clustering algorithms. Also, to assess the relative importance of the factors affecting the intention to buy organic saffron in each market segment, a sensitivity analysis was performed on the output of the artificial neural network (ANN). A total of 400 questionnaires were collected in Mashhad, Iran in January and February 2020.

Findings

In contrast to the belief that psychological factors are more important in market segmentation than demographic characteristics, findings showed that the demographic characteristics of consumers, especially education and income, are the dominant variables in the segmentation of the organic food market. Among the 4 A’s marketing mix elements, the results showed that a low level of awareness and accessibility are obstacles to organic saffron market development. Advertising, distribution channel improvement, package downsizing and online business development are suggested strategies for expanding the organic saffron market in Iran.

Practical implications

The results of the present study will help policymakers and suppliers of organic saffron to identify their target markets and design short- and long-term marketing strategies to develop the organic saffron market.

Originality/value

Machine learning methods and the neobehavioristic theory of consumer behavior were used to segment the organic food market.

Details

British Food Journal, vol. 125 no. 3
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 1 November 2003

Murat Kasimoglu and Bahattin Hamarat

Competition and attempts to increase market share between organizations play an important role in business ecology. It has been determined that intensity in the institutions and…

Abstract

Competition and attempts to increase market share between organizations play an important role in business ecology. It has been determined that intensity in the institutions and death among organizations especially are of great importance. Intensity and homogeny among the organizational population are very important in the evolutionary process for them to create modern forms of institution. We have used parametric variables to collect a set of data in order to understand competition and niche among organization population. The study investigates how competition and niche affect the cluster of hotel population and their survivability. The founding of each hotel organization is differently constructed internally and different segments of the hotel population respond heterogeneously to the general process of competition. The findings show how niche and different segments of hotel population affect new organizational establishment and the evolutionary dynamics of modern organization structure, using the city center hotels of Canakkale in Turkey.

Details

Management Research News, vol. 26 no. 8
Type: Research Article
ISSN: 0140-9174

Keywords

Article
Publication date: 13 April 2015

Felix T.S. Chan, Avinash Samvedi and S.H. Chung

The purpose of this paper is to test the effectiveness of fuzzy time series (FTS) forecasting system in a supply chain experiencing disruptions and also to examine the changes in…

1838

Abstract

Purpose

The purpose of this paper is to test the effectiveness of fuzzy time series (FTS) forecasting system in a supply chain experiencing disruptions and also to examine the changes in performance as the authors move across different tiers.

Design/methodology/approach

A discrete event simulation based on the popular beer game model is used for these tests. A popular ordering management system is used to emulate the behavior of the system when the game is played with human players.

Findings

FTS is tested against some other well-known forecasting systems and it proves to be the best of the lot. It is also shown that it is better to go for higher order FTS for higher tiers, to match auto regressive integrated moving average.

Research limitations/implications

This study fills an important research gap by proving that FTS forecasting system is the best for a supply chain during disruption scenarios. This is important because the forecasting performance deteriorates significantly and the effect is more pronounced in the upstream tiers because of bullwhip effect.

Practical implications

Having a system which works best in all scenarios and also across the tiers in a chain simplifies things for the practitioners. The costs related to acquiring and training comes down significantly.

Originality/value

This study contributes by suggesting a forecasting system which works best for all the tiers and also for every scenario tested and simultaneously significantly improves on the previous studies available in this area.

Details

Industrial Management & Data Systems, vol. 115 no. 3
Type: Research Article
ISSN: 0263-5577

Keywords

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