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Establishment of wholly owned subsidiaries in a foreign market is central to international marketing because sole ownership and high commitment facilitate firm's marketing in the local market. Drawing on knowledge-based theory, this study extends the current understanding of firm's sequential establishments of wholly owned subsidiaries in a host country.

Swedish firms' establishments of wholly owned subsidiaries in Germany, the United Kingdom and the United States were analyzed using a longitudinal approach.

A firm's broad international experience is associated with an acquisition in any phase, while mode experience and value-adding experience are associated with postinitial acquisitions. There is no association between mode experience and greenfield investments.

Knowledge-based theory explains a firm's choice of establishment mode when establishing in the same host country. Effects of marketing experiences are due to the establishment mode and different experiences explain choices for initial and postinitial establishments.

In choosing between a wholly owned subsidiary in terms of an acquisition or a greenfield investment, for a foreign establishment the firm is advised to consider the impact of marketing experiences and establishment phase.

Research is needed on how experiences affect choices between foreign establishment modes where the firm is the sole owner. This study is the first to focus on the choice between wholly owned subsidiaries in terms of acquisitions and greenfield investments, and the impact of experience and phase of establishment in a particular host country.

Few studies have explored how multinational firms (MNCs) use their experience when expanding abroad. According to the “knowledge projection” model of the MNC, appropriately disseminating industry experience, country experience and mode experience can a priori increase the chances of success of new subsidiaries. However, with inconsistent findings, prior research is of limited assistance in understanding this relationship. We argue that this situation can be explained by a focus on firm’s potential for experience accumulation, rather than on the actual transfer of experience. Deploying expatriate managers enable MNCs to apply organizational experience in foreign markets. It should also have an impact on foreign subsidiary’s chances of success and survival. Therefore, this paper examines how the use of expatriates to transfer experience can affect subsidiary survival.

This paper aims to discuss a framework in which the behavioural tourism and leisure literature is organised. It seeks to demonstrate the practical use of Gnoth's Tourism Experience Model (TEM), and provide future directions in holiday tourism research.

The paper takes a phenomenological approach to tourists' experiencing as a critical and productive tool for tourism development. The literature reviewed is structured through the four modes of experiencing outlined in the TEM: experience as pure pleasure, as re-discovery, as existentially authentic exploration, and as knowledge seeking.

The TEM provides a model for all potential experiencing, that is, it models the boundaries of what experiencing could be throughout the tourist journey. The discussion of the literature also shows that, in many occasions, different experiential stages, states and modes of feeling await far more detailed research.

The paper highlights not a particular mode or phase within an experience but better captures the latency of experiencing. The paper argues that the model helps to better distinguish the processes of experiencing and challenges research to identify phases and developments, strategies and heuristics that take the tourist's potential “travel career” or self-developmental trajectories into consideration.

The purpose of this paper is to investigate the university information professionals (UIPs) preferred modes of soft skills learning and differences in their opinions based on gender, designations and experience.

Quantitative research design using a questionnaire was used for data collection. Data were analyzed through SPSSS version 20.0, using descriptive and inferential statistics. The population of the study included all the UIPs working in the central libraries of the general public sector 33 universities in Pakistan, with nearly a population of 560.

The major findings showed that “mentoring sessions by experts” was the most preferred mode of soft skills learning followed by “learning from colleagues”. It showed that UIPs preferred to learn soft skills from experts and colleagues. Independent-samples t-test results found that “mentoring session by experts” was more preferred by females than males. A one-way ANOVA results found significant differences of opinion regarding the “mentoring session by experts” method between librarians and assistant librarians (p = 0.044). Results were statistically significant also between more experienced and less experienced regarding “real project/assignment-based method” and “mentoring session by experts”. In addition, for “formal online courses” and “self-training through reading books”, results were statistically significant between experienced groups of 1-5 years and 11-15 years. Overall results indicated that from UIPs’ perspective, soft skills should be taught to them using face-to-face methods.

This is the first study in Pakistan that dealt with the preferred modes of soft skills learning of UIPs by using a large group (N = 372) of respondents.

It is suggested that nominalism and Platonism are modes of perceiving experience in the Kantian sense. These two modes, like the temporal and the spatial Kantian modes of perceiving experience, are related to the left and right cerebral hemispheres respectively. Learning experiments showing the relation of all these four modes of perceiving experience to the hemispheres are described. It is discussed that the nominalist and Platonic modes of perceiving experience are subjective as well as the Kantian modes, time and space. Some relation of this discussion to the collapse of the wave function in quantum mechanics is considered. A phenomenon of a one‐and‐a‐half hour cycle in hemispheric activity, which may have implications to the designing of examinations, is described.

This paper aims to explore how unreflective and reflective value experience emerges in value co-creation and co-destruction practices in a consumer context.

This paper presents a Heideggerian phenomenological heuristic consisting of three interrelated modes of engagement, which is used for interpretive sense-making in a dynamic and lively case context of amateur-level football (soccer) played on artificial grass. Based on a qualitative study using ethnographic techniques, this study examines the whats and the hows of value experience by individuals playing football at different qualities and in varying conditions across 25 Dutch football teams.

The findings reveal three interrelated yet distinct modalities of experience in value co-creation and co-destruction presented in a continuum of triplex spaces of unreflective and reflective value experience. The first is a joyful flow of unreflective value experience in emergent and undisrupted value co-creation practice with no potential for value co-destruction. Second, a semireflective value experience caused by interruptions in value co-creation has a higher potential for value co-destruction. Third, a fully reflective value experience through a completely interrupted value co-creation practice results in high-value co-destruction.

This research contributes to the literature on the microfoundations of value experience and value creation by proposing a conceptual relationship between unreflective/reflective value experience and value co-creation and co-destruction mediated through interruptions in consumer usage situations.

This study’s novel perspective on this relationship offers practitioners a useful vantage point on understanding how enhanced value experience comes about in value co-creation practice and how this is linked to value co-destruction when interruptions occur. These insights help bolster alignment and prevent misalignment in resource integration and foster service strategies, designs and innovations to better influence consumer experience in journeys.

This study deploys an integral view of how consumer value experience manifests in value co-creation and co-destruction that offers conceptual, methodological and practical clarity.

The purpose of this paper is to examine the experiential nature of knowledge creating interaction and to introduce a framework to explore it theoretically coherently with hermeneutic phenomenology and Hans-Georg Gadamer’s concept of play.

This paper presents a literature-based conceptual analysis of the concept of play. Gadamerian conception is related with the descriptions of knowledge creating interaction in the research of knowledge management and with the uses of the concept of play in the field of Library and Information Science (LIS). Theoretical analysis is applied in this study to structure the argumentation.

This study illustrates how the preconceptions of experiences and different modes of being in interaction are implicitly present in the research of knowledge creation (KC) in the descriptions of interaction and human factors enhancing KC. A framework for examining KC in organizational circumstances is developed based on the hermeneutic phenomenology and Gadamer’s concept of play, which provide a basis for understanding KC as being together in interaction.

This theoretical study develops a framework for examining the process of KC also empirically. In this study the examination of hermeneutic phenomenology is limited to the conceptions of play, authenticity and everydayness; phenomenology offers means for further explication of human being and experience.

This study provides a new view on KC based on hermeneutic phenomenology and play, and contributes to the examination of interactive knowledge processes in the field of LIS.

The purpose of this paper is to explore the psychosocial experiences of people living with dementia using a perceptual control theory (PCT) perspective.

Conceptual paper.

The paper suggests that people with dementia may control their perceptions by using four modes of control: control, automatic, passive observation and imagination.

The paper highlights how a perceived sense of “too little” or “too much” control can create psychological and emotional distress, as people with dementia seek to respond to the changing contextual circumstances of their lives. However, more work needs to be done to develop specific PCT informed strategies that may serve the goal of helping people who are living with dementia to maximise their functioning and alleviate their distress.

The potential benefits of adopting a PCT perspective to understand the experiences of people living with dementia have only been explored in a relatively superficial way. This paper is a first attempt to develop a more considered analysis.

The paper aims to explore the array of individual experiences (initial reactions and impact and lasting impressions) relating to Obersalzberg, an authentic site of National Socialist history that had originally been Adolf Hitler’s holiday residence in the 1930s and later became an important Government centre during the Second World War. Obersalzberg is considered a “site of the perpetrators” because here war crimes were planned on a major scale but carried out elsewhere.

The study uses innovative methodological approaches to capture initial reactions and lasting impressions of the visit. These include extensive, qualitative interviews with visitors (n = 20), and to clarify the long-term effects of the visit, phone interviews were conducted with selected visitors (n = 22) three months after the visit. The aim of the study is to increase the existing pool of knowledge on the quality of experience of visitors to National Socialist sites.

Overall assessment of the exhibition and the analysis of individual sections of it and individual objects clearly showed that a visit to Obersalzberg is an emotional experience for many people that “gets under the skin” and can possibly never be forgotten. Although the impact of the exhibition is different for each individual, various modes of confrontation with the exhibition contents are discernible in the visitors. Although these are naturally also dependent upon the degree of knowledge and the motives for the visit, spontaneous reactions certainly also occur – depending on the intensity of the examination of the topic of National Socialism. The four reactions to the events can be designated as modes of rationalization, memory, empathy and overwhelming distress.

This paper sheds new light on the reaction of visitors to this kind of exhibition. Visitors find themselves thinking over what they have seen, and together with their overall assessment of the exhibition, visitors go into detail about many particularly moving topics; they are stunned about the world view of those in power at that time and the resulting events; they report on surprising, new knowledge about Obersalzberg; many times, they express empathy toward the evicted residents and experience the bunker as a formidable complex. Their past experiences are often linked to the present, even if the quality and intensity of the experience is different for each individual.

In this paper, we suggest a contemporary view of learning during the process of organizational socialization. The relationship between learning and socialization is implicit in much of the existing socialization literature. In an attempt to make this research more explicit, we suggest a theoretical approach to the actual learning processes that underlie workers’ socialization experiences. In order to accomplish this, we review previous work on socialization, information seeking and feedback seeking during socialization, and learning. In doing so we describe the learning process that underlies socialization, highlighting the beginning of the process, the role of information during the process, and integrating three different types of learning (planned, deutero, and meta) into the process of organizational socialization. In addition, we also discuss the implications of these three types of learning during the process of socialization and directions in future research on the socialization process.