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Article
Publication date: 26 September 2023

Mahmoud Abou Kamar, Azza Maher, Islam Elbayoumi Salem and Ahmed Mohamed Elbaz

This study used an integrated model that incorporates the Technology Acceptance Model (TAM) and the Theory of Planned Behaviour (TPB) to empirically investigate how…

Abstract

Purpose

This study used an integrated model that incorporates the Technology Acceptance Model (TAM) and the Theory of Planned Behaviour (TPB) to empirically investigate how eco-gamification stimulates users' sustainability knowledge and, consequently, their pro-sustainable intentions through the mediating roles of sustainable knowledge and psychological and social norms. Thus, the study aims to examine users'’ experiences with the JouleBug app, which is designed to encourage users to complete at least one daily green task.

Design/methodology/approach

After a trial period of two weeks, a total of 360 participants completed the post-game survey during the research process.

Findings

The findings from the structural equation modeling and data analysis indicated a good fit for the model. The findings demonstrate that usefulness, ease of use and enjoyment of eco-gamification enrich users' sustainability knowledge, which, in turn, strongly influences their pro-sustainable intentions. According to the findings, the three factors of TPB have a significant impact on users' pro-sustainability intentions. Both sustainable knowledge and social cues play mediating roles in such relationships.

Practical implications

This study advocates that eco-gamification can be used as a platform to modify tourists’ pro-sustainability intentions in emerging tourism and technology destinations such as Egypt. Hence, this study offers significant information to tourism planners and other stakeholders on tourists’ behavioural intentions.

Originality/value

This study examined the effectiveness of an integrated model of TAM and TBP in predicting tourists’ intentions to use eco-gamification to improve the sustainability of tourist destinations.

目的

本研究采用结合技术接受模型(TAM)和计划行为理论(TPB)的综合模型, 旨在探究生态游戏化如何提升用户对可持续性的认知, 从而影响他们支持环保行为的意愿。通过研究可持续性知识以及心理和社会规范在其中的中介作用来实现这一目标。因此, 本研究调查了用户使用JouleBug应用程序的体验, 该应用程序旨在鼓励用户每天完成至少一个环保任务。

设计/方法/步骤

在为期两周的试验期后, 共有360名参与者在研究过程中完成了后测问卷调查。

研究结果

通过结构方程模型和数据分析, 研究结果表明模型拟合良好。研究发现, 生态游戏化的实用性、易用性和乐趣能够丰富用户的可持续性知识, 从而强烈影响他们支持可持续性的意愿。研究结果还显示, 计划行为理论(TPB)的三个因素对用户的支持可持续性意愿有显著影响。可持续性知识和社会提示在这些关系中发挥着中介作用。

实际意义

本研究主张, 生态游戏化可以作为一个平台, 用于引导游客在埃及等新兴旅游和科技目的地中支持可持续性的意愿。因此, 该研究为旅游规划者和其他利益相关者提供了有关游客行为意向的重要信息。

创新性/价值

本研究考察了TAM和TPB综合模型在预测游客使用生态游戏化改善旅游目的地可持续性意愿方面的有效性。

Finalidad

Este estudio utilizó un modelo integrado que combina el Modelo de Aceptación Tecnológica (TAM) y la Teoría del Comportamiento Planificado (TPB) para investigar cómo la eco-gamificación aumenta el conocimiento de los usuarios sobre la sostenibilidad y, en consecuencia, sus intenciones para actuar favorablemente en el medio ambiente. Esto se logró analizando cómo el conocimiento sostenible y las normas psicológicas y sociales actuaban como mediadores. Para ello, la investigación examina las experiencias de los usuarios con la aplicación JouleBug, diseñada para fomentar que los usuarios realicen al menos una tarea verde diaria.

Diseño/metodología/enfoque

Tras un período de prueba de dos semanas, un total de 360 participantes completaron la encuesta posterior al juego durante el proceso de investigación.

Resultados

Los resultados del modelo de ecuaciones estructurales y análisis de datos indicaron un buen ajuste del modelo. Los resultaros evidencian que la utilidad, facilidad de uso y disfrute de la eco-gamificación enriquecen el conocimiento de sostenibilidad de los usuarios y, a su vez, influye significativamente en sus intenciones pro-sostenibilidad. Conforme a los resultados, los tres factores de la TPB tienen un impacto significativo en las intenciones pro-sostenibilidad de los usuarios. Tanto el conocimiento sostenible como las señales sociales desempeñan roles mediadores en estas relaciones.

Implicaciones prácticas

Este estudio aboga por el uso de la eco-gamificación como una plataforma para modificar las intenciones pro-sostenibilidad de los turistas en destinos emergentes de turismo y tecnología, como Egipto. Por tanto, esta investigación proporciona información significativa para los planificadores de turismo y otros interesados en las intenciones conductuales de los turistas.

Originalidad/valor

Este estudio examinó la eficacia de un modelo integrado de TAM y TPB para predecir las intenciones de los turistas de utilizar la eco-gamificación para mejorar la sostenibilidad de los destinos turísticos.

Open Access
Article
Publication date: 21 December 2020

Mark Anthony Camilleri and Loredana Falzon

The outbreak of the Coronavirus (COVID-19) pandemic and its preventative social distancing measures have led to a dramatic increase in subscriptions to paid streaming services…

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Abstract

Purpose

The outbreak of the Coronavirus (COVID-19) pandemic and its preventative social distancing measures have led to a dramatic increase in subscriptions to paid streaming services. Online users are increasingly accessing live broadcasts, as well as recorded video content and digital music services through internet and mobile devices. In this context, this study aims to explore the individuals’ uses and gratifications from online streaming technologies during COVID-19.

Design/methodology/approach

This research has adapted key measures from the “technology acceptance model” (TAM) and from the “uses and gratifications theory” (UGT) to better understand the individuals’ intentions to use online streaming technologies. A structural equations partial least squares’ confirmatory composite approach was used to analyze the gathered data.

Findings

The individuals’ perceived usefulness and ease of use of online streaming services were significant antecedents of their intentions to use the mentioned technologies. Moreover, this study suggests that the research participants sought emotional gratifications from online streaming technologies, as they allowed them to distract themselves into a better mood and to relax in their leisure time. Evidently, they were using them to satisfy their needs for information and entertainment.

Research limitations/implications

This study contributes to the academic literature by generating new knowledge about the individuals’ perceptions, motivations and intentions to use online streaming technologies to watch recorded movies, series and live broadcasts.

Practical implications

The findings imply that there is scope for the providers of online streaming services to improve their customer-centric marketing by refining the quality and content of their recorded programs and through regular interactions with subscribers and personalized recommender systems.

Originality/value

This study integrates the TAM and UGT frameworks to better understand the effects of the users’ perceptions, ritualized and instrumental motivations on their intentions to continue watching movies, series and broadcasts through online streaming technologies, during COVID-19.

Propósito

El distanciamiento social durante la pandemia del coronavirus (COVID-19) ha llevado a un aumento dramático en las suscripciones a los servicios de transmisión de pago. Los usuarios en línea acceden cada vez más a transmisiones en vivo, así como a contenido de video grabado y servicios de música digital. En este contexto, este estudio explora los usos y las gratificaciones buscadas por las personas con las tecnologías de transmisión en línea durante la COVID-19.

Diseño/Metodología/Enfoque

En la operacionalización de las variables se utilizaron las medidas del “Modelo de Aceptación de Tecnología” (TAM) y la “Teoría de Usos y Gratificaciones” (UGT). Además, se utilizó SEM-PLS 3 para analizar los datos recopilados de las encuestas.

Hallazgos

La utilidad percibida y la facilidad de uso de los servicios de transmisión en línea son antecedentes significativos de la intención de utilizarlos. Además, las personas buscan gratificaciones emocionales de tales tecnologías, ya que les permiten distraerse, estar de mejor humor y relajarse en su tiempo libre. Además, las utilizan para obtener información y entretenimiento.

Implicaciones teóricas

Este estudio contribuye a la literatura académica generando nuevos conocimientos sobre las percepciones, motivaciones e intenciones de los individuos de utilizar tecnologías de transmisión en línea para ver películas grabadas, series y transmisiones en vivo.

Implicaciones prácticas

Los hallazgos implican que hay margen para que los proveedores de servicios de transmisión en línea mejoren su marketing centrado en el cliente reforzando la calidad y el contenido de sus programas grabados y la publicidad intermitente.

Originalidad/Valor

Este estudio integra las teorías TAM y UGT para comprender mejor el creciente uso de las tecnologías de transmisión para ver películas grabadas, series y transmisiones en vivo.

目的

新型冠状病毒(COVID-19)大流行的爆发及其预防性的社会隔离措施,导致付费流媒体服务订阅量大幅增加。越来越多的在线用户通过互联网和移动设备访问直播、录制视频内容和数字音乐服务。在此背景下,本研究旨在探讨COVID-19疫情期间个人对在线流媒体技术的使用和满意度。

研究设计/研究方法

为了更好地理解个体使用在线流媒体技术的意图,本研究采用了“技术接受模型”(TAM)和“使用与满足理论”(UGT)的主要测量方法。另外,作者采用了结构方程偏最小二乘验证组合方法对采集的数据进行分析。

研究结果

个人对在线流媒体服务的感知有用性和易用性是他们使用上述技术的意图的重要先行因素。此外,这项研究表明,研究中的参与者从在线流媒体技术中寻求情感满足,让自己得到一个好心情,并在闲暇时间放松。显然,他们是在用手机来满足他们对信息和娱乐的需求。

研究局限性/意义

本研究对个人使用在线流媒体技术观看电影、电视剧和直播的认知、动机和意图产生了新的认识,对学术文献的贡献。

实际意义

研究结果表明,在线流媒体服务提供商可以通过改进其录制节目的质量和内容、定期与订阅者互动以及个性化推荐系统来改善其以客户为中心的营销。

本文独创性/价值

本研究整合了TAM和UGT框架,以更好地了解COVID-19期间用户的认知、仪式化和工具动机对他们通过在线流媒体技术继续观看电影、电视剧和广播的意图的影响。

Article
Publication date: 25 April 2020

André Luiz Vieira Soares, Luiz Mendes-Filho and Ulrike Gretzel

The purpose of this paper is to apply institutional theory to demonstrate if and how mimetic, coercive and normative pressures shape technology adoption in hotels and lead to…

1646

Abstract

Purpose

The purpose of this paper is to apply institutional theory to demonstrate if and how mimetic, coercive and normative pressures shape technology adoption in hotels and lead to institutional isomorphism.

Design/methodology/approach

The study uses a qualitative approach involving interviews with managers representing 20 different hotels. A theory-driven thematic analysis was carried out with institutional theory concepts serving as guidance. The data analysis involved three phases, namely, pre-analysis, exploration and finalizing of results. Nvivo software was used to assist with the coding.

Findings

The results show signs of isomorphism on a large scale across several items related to technology adoption practices and uses of technological tools. For instance, hoteliers adopt similar standards, feel the need to mimic competition and all strive to be well-evaluated on sites such as TripAdvisor to achieve legitimacy in the marketplace. In contrast, coercive pressures from trade associations or other governing bodies seem to have little influence on technology adoption decisions. Instead, consumers are seen as powerful agents driving technology adoption in the industry. Regarding normative pressures, certification from third parties is perceived as a more important source of legitimization than recognition from government institutions or trade associations.

Originality/value

This study contributes to the still limited literature on institutional theory in tourism and provides an alternative perspective to understanding technology adoption from a rational technology acceptance model point-of-view.

旅館中的技術æ¡用:將製度理論應用於旅遊業

目的

該研究應用制度理論來證明模仿壓力, å¼·制壓力和規範壓力是否以及如何影響酒店的技術æ¡用並導致制度同構.

設計/方法/方法

該研究æ¡用定性方法, 涉及與代表20家不同酒店的經理進行的訪談。以製度理論為指導, 進行了理論é©動的主題分析。數æ分析涉及三個é段:預分析, 探索和確定結果。 Nvivoè»件用於協助編碼.

調查結果

結果表明, 在與技術æ¡用實踐和技術工具使用有關的若干項目中, 同構現像出現了大規模的跡象。例如, 酒店經ç者æ¡用類似的æ¨æº, 覺得有必要模仿競爭, 並且所有人都努力在TripAdvisor等網站上進行良好的評估, 以實現市å ´合法性。相反, 來自行業協會或其他理事機構的å¼·制壓力似乎對技術æ¡用決策幾乎沒有影響。相反, 消費者被視為推動行業技術æ¡用的å¼·大代理商。關於規範壓力, 與政府機構或行業協會的認可相比, 第三方的認證被認為是更重要的合法化來源。

原åµ性價值

這項研究為仍然有限的旅遊業體制理論文ç»做出了è²¢ç», 並提供了從理性技術接受模型的角度理解技術æ¡用的替代視角。

关键词: 關éµ字制度理論, 技術æ¡用, 合法性, 技術, 酒店, 制度同構

Adopción de tecnología en hoteles: aplicación de la teoría institucional al turismo

Propósito

la investigación aplica la teoría institucional para demostrar si las presiones miméticas, coercitivas y normativas influyen en la adopción de tecnología en los hoteles y cómo conducen al isomorfismo institucional.

Diseño/metodología/enfoque

el estudio utiliza un enfoque cualitativo que involucra entrevistas con gerentes que representan a 20 hoteles diferentes. Se llevó a cabo un análisis temático basado en la teoría con conceptos de teoría institucional que sirven de guía. El análisis de datos incluyó tres fases: preanálisis, exploración y finalización de resultados. El software Nvivo se utilizó para ayudar con la codificación.

Resultados

los resultados muestran signos de isomorfismo a gran escala en varios elementos relacionados con las prácticas de adopción de tecnología y el uso de herramientas tecnológicas. Por ejemplo, los hoteleros adoptan estándares similares, sienten la necesidad de imitar la competencia y todos se esfuerzan por ser bien evaluados en sitios como TripAdvisor para lograr legitimidad en el mercado. En contraste, las presiones coercitivas de las asociaciones comerciales u otros órganos de gobierno parecen tener poca influencia en las decisiones de adopción de tecnología. En cambio, los consumidores son vistos como agentes poderosos que impulsan la adopción de tecnología en la industria. Con respecto a las presiones normativas, la certificación de terceros se percibe como fuentes más importantes de legitimación que el reconocimiento de instituciones gubernamentales o asociaciones comerciales.

Originalidad/valor

este estudio contribuye a la literatura aún limitada sobre teoría institucional en turismo y proporciona una perspectiva alternativa para comprender la adopción de tecnología desde un punto de vista racional del modelo de aceptación de tecnología.

Palabras clave

Teoría institucional, Adopción de tecnología, Legitimidad, Tecnología, Hoteles, Isomorfismo institucional

Details

Tourism Review, vol. 76 no. 3
Type: Research Article
ISSN: 1660-5373

Keywords

Open Access
Article
Publication date: 4 July 2018

Angel Luis Coves Martínez, Carmen M. Sabiote-Ortiz and Juan Miguel Rey-Pino

Each culture is defined by norms, beliefs and values which influence and complicate individual thoughts and actions. Cultural intelligence (CQ) is a novel concept that reflects…

3739

Abstract

Purpose

Each culture is defined by norms, beliefs and values which influence and complicate individual thoughts and actions. Cultural intelligence (CQ) is a novel concept that reflects the ability of individuals of certain cultures to adapt to the general conditions of a different society. This study aims to explore the relationship between CQ and technology adoption in the form of intention to use the internet.

Design/methodology/approach

This quantitative empirical study, based on data from a questionnaire completed by 201 university students, proposes three models to analyse the direct, indirect and moderating influence of the CQ on intention to use the internet.

Findings

The study reveals that CQ has an indirect influence on the intention to use the internet.

Originality/value

Most research to date has focused on analysing the influence of CQ in the cross-cultural field. This work contributes to the development of the concept of CQ as a decisive factor in a globalised world and analyses its impact on the internet, a tool that is fundamental at all levels.

Propósito/objetivo

Cada cultura posee unas normas, creencias y valores que la definen, lo que influye en el pensamiento y acciones de los individuos que la componen y dificulta el ajuste entre las mismas. Derivado de esto, la inteligencia cultural (CQ) es un concepto novedoso que refleja la capacidad que tienen los individuos de una determinada cultura de adaptarse a las condiciones generales de otra sociedad diferente. En este estudio, se explora la relación existente entre la CQ y la adopción tecnológica en la intención de uso de Internet.

Diseño/metodología/planteamiento

La muestra está conformada por 201 estudiantes universitarios y los datos fueron recolectados a través de cuestionario. Se realizó un estudio empírico cuantitativo, proponiéndose tres modelos para analizar la influencia de manera directa, indirecta y como factor moderador de la CQ sobre la intención de uso de Internet.

Conclusiones

El estudio revela que la CQ influye indirectamente sobre la intención de uso de Internet.

Aportaciones

La mayoría de las investigaciones hasta el momento se han centrado en analizar la influencia de la CQ en el ámbito cross- cultural. Este trabajo contribuye al desarrollo del concepto CQ como un factor decisivo en el mundo globalizado y analiza su impacto en una herramienta fundamental a todos los niveles como Internet.

Details

Spanish Journal of Marketing - ESIC, vol. 22 no. 2
Type: Research Article
ISSN: 2444-9709

Keywords

Article
Publication date: 21 February 2022

Antonio Andrés Gómez-Ruiz, Pablo Gálvez-Ruiz, Moisés Grimaldi-Puyana, Alejandro Lara-Bocanegra and Jerónimo García-Fernández

This study aims to identify the variables that could influence the intentions to use fitness apps based on the attractiveness of the fitness apps.

Abstract

Purpose

This study aims to identify the variables that could influence the intentions to use fitness apps based on the attractiveness of the fitness apps.

Design/methodology/approach

The technology acceptance model (TAM) was used in this study. For this purpose, an online questionnaire was sent to 200 sports consumers of a fitness center (117 women and 83 males) to find out their perceptions regarding attractiveness, usefulness, ease of use, enjoyment, trust and intention to use of the fitness app of the fitness center. Exploratory factor analysis, confirmatory factor analysis and structural equation modeling were conducted.

Findings

The results showed that the variables analyzed have a positive influence on the intention to use fitness apps, with the attractiveness and usefulness and the ease to use and intention to use having the strongest relationship.

Originality/value

These findings show the importance of these variables for the use of fitness apps in fitness centers. Furthermore, the findings represent advancement and help in the design and development of apps in fitness centers, as well as in the field of sports management.

Details

Sport, Business and Management: An International Journal, vol. 12 no. 4
Type: Research Article
ISSN: 2042-678X

Keywords

Article
Publication date: 30 January 2024

Elsa Araceli Revollo Sarmiento, Deisy Krzemien, Maria Celeste López Moreno and Leticia Vivas

The purpose of this paper is to describe the perceptions that older people in Argentina have about the use of cell phones and to analyze their influence on user behavior. At the…

Abstract

Purpose

The purpose of this paper is to describe the perceptions that older people in Argentina have about the use of cell phones and to analyze their influence on user behavior. At the same time, it was intended to analyze whether sociodemographic factors influence these perceptions.

Design/methodology/approach

The authors conducted a study with a non-experimental, cross-sectional and cross-correlational design; a non-probabilistic sample of 138 intentionally selected older people was chosen.

Findings

The frequency and years of cell phone use, as well as the applications used, are influenced by the perceptions that older people have about cell phone use. In addition, it was found that age, gender and socio-educational level determine the perceptions that older people have about cell phone use.

Originality/value

This research has implications for interventions aimed at improving older people’s functional health. Understanding the perceptions of older people in relation to technology will enable the enhancement of its utility to foster an autonomous lifestyle and social integration in old age.

Details

Quality in Ageing and Older Adults, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1471-7794

Keywords

Article
Publication date: 2 May 2017

Manuel J. Sánchez-Franco, Mirian Muñoz-Expósito and Ángel F. Villarejo-Ramos

This paper aims to describe a method for combining perceived community support, relationship quality and the extended technology acceptance model in the same empirically derived…

Abstract

Purpose

This paper aims to describe a method for combining perceived community support, relationship quality and the extended technology acceptance model in the same empirically derived associative network. The research also examines the moderating role of accumulation of knowledge (based on beliefs and opinions) derived from social interactions.

Design/methodology/approach

The Pathfinder algorithm is a valid approach for determining network structures from relatedness data. Such a graphical representation provides managers with a comprehensible picture of how social behaviours relate to loyalty-based dimensions.

Findings

As the benefits of community participation and integration might be differently evaluated by new and long-term users, the research examines the associative network by levels of user familiarity. This study indeed contributes to the analysis of enduring social bonds with respect to individuals’ decision-making processes, as it provides details representing specific relationships between diverse concepts based on true-loyalty.

Practical implications

The application of Pathfinder to the study of online social services and user behaviour appears to have potential for unveiling the structures of social network sites members and designing successful strategies for prospective community managers.

Originality/value

This is the first study to the author’s knowledge that empirically tests a theory-grounded framework for integrating individual characteristics and relational driver and focuses on associative structures evidenced as a representation of the most salient loyalty-based concepts by also studying the moderating effects of familiarity.

Article
Publication date: 16 August 2022

Alicia Murciano-Hueso, Judith Martín-Lucas, Sara Serrate González and Patricia Torrijos Fincias

The purpose of this paper is to understand the profile of use of gerontechnology in Spanish older adults considering their age group (60–70; 71–80 and over 80 years) and to…

Abstract

Purpose

The purpose of this paper is to understand the profile of use of gerontechnology in Spanish older adults considering their age group (60–70; 71–80 and over 80 years) and to discern whether groups of subjects with similar characteristics can be established to ascertain which factors are behind the profile of frequent gerontechnology use.

Design/methodology/approach

A quantitative study is presented to understand the profile of use of gerontechnology in Spanish older adults. The sample comprised 497 participants (aged between 60 and 94 years).

Findings

The results show that, even though most participants consider technology to be useful in their daily lives, there is still a lack of knowledge on how to use it, especially among older subjects. This highlights the importance of promoting technological cocreation initiatives such as senior living labs.

Research limitations/implications

Other researchers are encouraged to include the voices of older adults using gerontechnology in further studies.

Practical implications

If we want to increase the acceptance of technology by older adults, we must first let them take part in the design of the technologies they will use.

Social implications

This research provides promising data that should merit attention to contribute to the well-being and quality of life of older adults in a society where currently technology is a key part in every sphere of our daily life.

Originality/value

The value of this research lies in the implications of “aging in place” studies today.

Details

Quality in Ageing and Older Adults, vol. 23 no. 3
Type: Research Article
ISSN: 1471-7794

Keywords

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