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As the “baby boomer” generation continues to enter their senior post-retirement years, the provision of affordable retirement housing has become increasingly important for the community, practitioners and policymakers. However, relatively little attention has to date been placed on identifying an effective market mechanism for the industry of the independent-living retirement villages to meet this increased and unprecedented demand. This study aims to develop an innovative and affordable retirement village development model which meets the needs of all stakeholders including seniors, retirement village residents, the retirement village industry and government.

The attributes of this study are as follows: structure of individual living units, retirement village characteristics, retirement village facilities and services and support mechanisms. The analysis was undertaken based on data relating to independent-living retirement villages in five Australian states. A hedonic pricing model was used where the price distributions relating to these four aspects were estimated.

The results confirmed the structures of the independent living units and the retirement village characteristics were closely related to pricing, followed by services and supports with a lesser relationship, although the facilities were not significantly related to pricing.

This research is not able to address the entire retirement village market in Australia because the available market data are limited.

This research uses an innovative supply-side approach to assess retirement village attributes and values, which provides stakeholders with up-to-date market information to assist in guiding the performance of the retirement village industry.

The market evaluations imply that seniors are reluctant to pay for village attributes that are not regarded as highly sought-after. A cost-effective strategy of new retirement village developments and upgrades can be further induced, which in turn can enhance the market efficiency and affordability of the retirement villages.

This pricing model for retirement village units extends previous studies into retirement villages and presents stakeholders with an innovative and reliable market-oriented model.

Rural society is increasingly open to a globalized world, and migration from rural areas to cities is becoming increasingly important. Many rural areas face depopulation, an aging population, and limited access to a range of services. To address this challenge, the Information and Communication Technologies (ICT) involved in the concept of smart villages have much to offer. In order to streamline the debate, this chapter proposes a methodology based on resilience. Resilience is defined as the ability of a habitat or system to recover to its initial state when the disturbance to which it has been subjected has ceased. In this regard, a retrospective of rural areas is proposed based on the experience of the garden city model, for which the advantages of rural areas were evident over those of urban areas. The objective is to reconsider the intrinsic qualities of rural areas in order to recover and enhance them with the added value of the European Union (EU) Smart Villages approach. These facets will be the driving forces behind sustainable development. In conclusion, a number of recommendations are presented, including the development of a catalog, structured by regions and territories, of rural areas and their different potentials and opportunities, for the development of smart villages projects.

The purpose of this paper is to demonstrate the use of an investigative technique which has until now only been used in the field of psychology, namely, the Village Test. The new version of the Village Test proposed in this paper aims to explore service brand attachment.

Village Tests were administered over 9 months, including two pre-test phases, followed by a series of 21 final tests. Two main types of analytical procedures were used in the interpretation of our data: procedures used for textual data analyses and procedures used for non-textual data analyses.

The spatially oriented attachment toward service brands is sustained by three service experience axes. The first axis involves the ritualized aspects of consumer experience. The second axis takes into account the congruence between the servicescape associations and the brand associations. The third axis is linked to the memorable nature of a previous consumer experience.

Despite the use of two pre-test periods, we believe that the technique could benefit from further improvement. For example, improvements could be made to the type of materials used. The material could also be improved by the addition of a more commercial nature models.

The Village Test as a projective technique in qualitative market research has the potential to generate additional and insightful data that increase the understanding of service brand relationship through attachment bonds.

The originality of this paper is to demonstrate the use of an investigative technique which has until now only been used in the field of psychology. A second methodological contribution of the paper lies in the transfer of analytical methods used in the field of psychology (within the framework of the original version of the Village Test), to research in marketing dealing with consumer behavior studies.

To study the impact, awareness and preparedness of COVID-19, a “pandemic” that has aroused the attention of the entire world because of rapid infection rates; among the targeted rural communities as basis to analyze their self-sustainability level.

A mixed methodology/approach combining critical literature review and questionnaire-based survey has been followed in two villages, covering a sample of 150 households located in Solan district of Himachal Pradesh, India. The parameters were selected to check awareness/preparedness regarding basic guidelines, immunity, requirements of essential facilities to deal with COVID-19 patients, the effect of lockdown on social and financial status, difficulties in education.

The villages have the potential to transform into Smart Villages or Smart Communities with the adaption of self-sustainable processes. The self-reliance on agriculture and traditional lifestyle in targeted rural areas make them relatively safer as compared to the urban areas. The community's overall awareness about COVID-19 and its preparedness was found satisfactory, with some variations that require more innovative strategies with academic interventions.

Although the scope of the study was limited to two remote villages of Himachal Pradesh (India), the results could be generalized for in-depth understanding about other villages in the state to convert them into smart villages.

It summarizes a systemic perspective based on selected parameters on how COVID-19 lockdown has affected different aspects of life in rural communities. Further, collaborative efforts and adoption of self-sustainability model can lead to the remarkable transformation of villages into smart villages.

Abundance of cultural resources is a typical feature of traditional villages. It is particularly important to explore the development path of traditional villages from the perspective of cultural resources.

Based on symbiosis theory, establish a symbiotic development mechanism of traditional village characteristic cultural elements and use grey relation analysis (GRA) to evaluate the resource advantages of different cultural attributes. This paper proposes the traditional village development model of different symbiotic units in the county. An empirical study is conducted in conjunction with the national historical and cultural city of Xunxian County, Henan, China.

The results show that (1) according to the different attributes of humanistic cultural resources, artificial cultural resources and natural cultural resources in traditional villages, different symbiotic units can be divided, and advantageous resources can be shared through the symbiotic interface; (2) using GRA to calculate the grey relational degree between cultural resources sequence of different attributes and the sum of cultural resources sequence in the county and define as the active degree of humanistic culture, the inheritance degree of artificial culture and the integrity of natural cultural resources are shown to reflect the status of the inheritance of humanistic cultural resources, the existence of artificial cultural resources, and the protection of natural cultural resources; and (3) a comparative analysis of the active degree, inheritance, and integrity of each symbiotic unit leads to the proposal of three symbiotic models of folklore vitality, characteristic space, and natural ecology, all of which are beneficial to promote the formation of a symbiotic environment.

The main innovation of this paper is to put forward the research scale of symbiosis theory in the field of urban and rural planning at the county level, delimit the symbiosis units of traditional villages at the county level, complete the quantitatively evaluate cultural resources in different symbiotic units with GRA, revealing the symbiotic development mechanism of cultural resources characteristic elements in traditional villages.

Teaching objective 1: To flourish and explore the current business model to get socioeconomic benefits from organic farming compared to conventional farming; in the context of hill farming. Teaching objective 2: To explore and design innovative entrepreneurship opportunities in the field of organic farming and how these opportunities can be seized by using managerial skills. Teaching objective 3: To analyze the economic benefits of organic farming compared to conventional farming.

Manj Gaon is a small village in the Tehri Garhwal district of Uttarakhand. This village serves as the Uttarakhand Organic Commodity Board’s training facility. Organic farming was the primary source of income for farmers in the late 1970s, but the Green Revolution in India had a negative impact on agriculture, the environment and the economy of the country. After the Green Revolution, the agriculture sector was completely dominated by conventional farming, and the use of chemical fertilizers, pesticides and insecticides affected the village to some extent. But farmers like Bhagchand Ramola paved the way for other farmers to grow and shine through organic farming. The organic farming model developed by Ramola was helping farmers and society in several aspects, such as the economy, health and the environment. A self-developed organic farming model had been generating fair revenue for the farmers and uplifting their socioeconomic status as compared to conventional farming. Complete adoption of organic farming in the village requires an analysis in terms of sustainable economic growth. However, there was a certain dilemma that was stifling the growth of the newly adopted business model because farmers were dependent only on Japanese buyers and input providers. So, there was a huge need to tie up with other consulates across the country. Secondly, expanding a business model requires more input and output in terms of manpower and revenue, so persuading conventional farmers to adopt the organic farming model was quite a challenge for Ramola.

The case can be taught to the MBA-level students.

Teaching notes are available for educators only.

CSS 11: Strategy.

Soil nutrient management and fertilizer use by farmers are important for sustainable grain production. The authors examined the effect of an experimental agricultural extension program, the science and technology backyard, in promoting sustainable soil nutrient management in the North China Plain (NCP). The science and technology backyard integrates farmer field schools, field demonstrations, and case-to-case counselling to promote sustainable farming practices among rural smallholders.

The authors conducted a large-scale household survey of more than 2,000 rural smallholders. The authors used a multivariate regression analysis as the benchmark to assess the effect of the science-and-technology backyard on smallholder soil nutrient management. Furthermore, the authors used coarse exact matching (CEM) methods to control for potential bias due to self-selection and the (endogenous) switching regression approach as the main empirical analysis.

The results show that the science-and-technology backyard program increased smallholders' wheat yield by approximately 0.23 standard deviation; however, no significant increase in maize yield was observed. Regarding soil nutrient use efficiency, the authors found a significant improvement in smallholders' phosphorus and potassium use efficiencies for both wheat and maize production, and a significant improvement in nitrogen use efficiency for wheat production, but no significant improvement of nitrogen use efficiency for maize production.

This study evaluated a novel participatory agricultural extension model to improve soil nutrient management practices among smallholders. The integration of agronomists' scientific knowledge and smallholders' local contextual experiences could be an effective way to improve farmers' soil nutrient management. This study provides the first quantitative estimates based on rigorous impact assessment methods of this novel extension approach in rural China.

Countryside planning has become popular due to the improvement in the economic level of China. A rural construction planning permission system is an important means to guide and standardize village construction. Therefore, this study investigates the current condition of rural planning in Guangdong and the general condition of Guangdong Province. Village planning problems, such as the village theory, lack of characteristics, and lack of coordination, are also presented. The bottleneck of the construction village planning permission system is presented. A “three-step” strategy and mode transformation (i.e., legal, personalized, and independent steps) is established based on the analysis of the Guangdong rural planning problems. Finally, the general requirements for village construction under the permission system are proposed along with the study of the village planning in Guangdong, which is the representative case. Therefore, this study provides a reference for the effective linkage between village planning and the rural construction planning permission system.

Rural communities around the world are searching for solutions to upkeep, restore and improve local services that are deteriorating. They are exploring the potential of a digital transition along with the opportunities and threats created by new patterns of mobility and closer links with urban areas. The expansion of information and communication technologies (ICT)-enhanced applications enables rural communities to improve their quality of life. The concept of smart village is primarily about how rural communities make the best use of both ICT and social innovation by responding to the ongoing and emerging challenges. Therefore, the aim of this paper is to investigate strategies for adoption of smart villages along with the challenges faced.

A quantitative research methodology was adopted in this research. A web-based questionnaire survey was conducted to collect data. In total, 110 fully completed and useable questionnaires were received. Statistical analyses were undertaken using the Statistical Package for Social Sciences (SPSS).

The results indicate that lack of budget, lack of clear strategies for development of sustainable “smart villages”, lack of collaboration between stakeholders and lack of knowledge related to “smart villages” are the most debated challenges for implementing smart village agenda. Whereas smart energy, smart healthcare, smart transport, smart education and smart water are the top five most important smart village strategies.

Despite the novel insights provided by this study, it has some limitations. Given that the research reported in this paper is based on literature review and small-scale survey, results presented are only tentative and not generalisable. The findings of this paper are limited to the UK context only. Although generalisability outside of this context may be limited, the authors infer that the results are relevant to other comparable developed countries.

Research on smart village development is rare. This paper presents a theoretical basis on the concept of smart villages. It adds to the rich insight that goes into the understanding and awareness of the current smart village strategies along with the key challenges organisations encounter when implementing smart village initiatives. This research has implications towards informing professionals and policymakers on key lessons learnt during the implementation of smart village strategies. Also, this paper contributes to the academic debate on smart village development and provides useful recommendations to both policymakers and practitioners.

Coffee producers typically sell raw coffee beans as the first step in a global value chain. Recently, groups of producers have formed coffee cooperatives that attempt to regain market power by integrating the other steps of the value chain. This study uses matching to estimate the effect of membership in one such cooperative on the household economy of indigenous coffee producers in the state of Chiapas, Mexico. It contributes to the literature by considering new determinants of participation and outcomes of interest. First, social capital at the individual and village level is correlated with cooperative membership more than other demographic factors. Second, cooperative members report an increase in the share of coffee sold and income from coffee sales but not in per-kilo price or total income. These two results reflect particular features of the Chiapas reality and the desires of the indigenous people the cooperative serves. Thus, they reiterate the importance for economic development projects to consider the context of their interventions.