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Historic districts are unique with its urban fabric, which hosts various activities and land uses. Such districts in the city center of cities are very active with many different users. Each activity attracts different users. Thus, urban mobility is very essential issue for these districts to function properly. Recent urban mobility needs are very different to those in former times, when these districts were built. Therefore, these districts are no longer compatible for contemporary urban mobility, thus, there are many problems facing these districts in reference to the urban mobility.

Zamalek, as one of the most important colonial district in the city center of Cairo, suffers from deteriorated urban mobility situation. This deterioration is mainly due to concentration of activities and densification. This paper is analyzing the existing condition in Zamalek in terms of urban mobility. This, also, includes the urban planning analysis in relation to the urban mobility. The current problems are very challenging, thus innovative concepts shall be implemented to ensure sustainable urban mobility in Zamalek. This paper recommends a set of action plans localized for the current condition in Zamalek and based on successful practices in other cities.

The Egyptian Premier League (EPL) holds a prominent place in Egypt’s sporting culture and serves as the stage for some of Africa’s most competitive soccer clubs. However, the actual competitive balance in this league has come under scrutiny in recent years as the two historically dominant Cairo clubs, Ahly and Zamalek, continue to retain the EPL championship. A major concern is that the competitive imbalance of the EPL may actually be hampering the league’s progress and the progress of soccer in Egypt. In order to more closely assess this situation, the purpose of this paper is to use historical EPL performance data to conduct a series of competitive balance analyses on league results from 1948 to 2014. The findings revealed that competition in the league is almost nonexistent as Ahly and Zamalek continue to enjoy a number of direct and indirect financial benefits that are unrealized by their competitors. The dominance of these clubs has compromised the elements of match uncertainty and drama that are traditionally viewed as being important to the prestige and financial achievements of leagues and teams. Discussion is therefore offered for how the EPL could go about resolving some of its organizational and competitive balance issues.

This study adopted four basic measures of competitive balance to conduct descriptive analyses on EPL data that were collected from egyptianfootball.net and the Rec Sport Soccer Statistics Foundation. These analyses began with the EPL’s inaugural season (1948-1949) and extended to the conclusion of the 2014-2015 season. During this timeframe, seven seasons were canceled due to global and political tensions and four more went unfinished. Because these seasons were excluded, the total sample size consisted of 56 seasons, each of which contained between 10 and 24 EPL teams. The data were analyzed using variations of the following competitive balance measures: the range and standard deviation of winning percentages, the ratio of the standard deviation/Noll-Scully approach, the Herfindahl-Hirschman Index, and five-club concentration ratio.

The results confirmed that the league is largely imbalanced, leading the authors to recommend systemic and structural changes that could help promote competitive balance in the league. The call for competitive balance in the EPL was bolstered by a literature review of studies that advocated for parity in professional sports leagues. In the end, the researchers recommend the EPL to improve its organizational policies and consider a revised revenue-sharing system that would allow the small-market teams to survive and thrive.

The EPL holds a prominent place in Egypt’s sporting culture and serves as the stage for some of Africa’s most competitive soccer clubs. The primary purpose of this study was to perform a series of competitive balance analyses on EPL results from 1948 to 2015 in an effort to better understand the various degrees of competitiveness in the league during this time.

International business, international marketing.

Senior students majoring in international business and/or marketing.

Internationalization processes for organizations represents a hard turmoil that some excel in and a few enjoy its benefits. Cilantro Café represents a landmark in the Egyptian economy for its success in turning from a local coffee shop house chain to a global one in less than a decade from its earlier inception. Such success relied heavily on their internationalization strategy as well as their marketing communications. The main learning objective in this case is presenting Cilantro's path for internationalization as a model for local organizations striving to go global.

Identifying the internationalization process, explaining a success story in moving from local to global business operations, and highlighting the post 25th of January cultural implications in Egypt.

Teaching note.

Flows of transnational popular culture into Egypt are not so much cases of foreign imperialism imposing itself on helpless Egyptians as they are processes managed by Cairene entrepreneurs whose accomplishments present them as successful agents of modernization, locating the cosmopolitan balance between global brands and goods and local markets and infrastructures. This chapter explores the links between these entrepreneurs, the state's “culture of development,” and class reproduction. Egyptian transnational entrepreneurialism – speculative, profit-oriented enterprises engaged with transnational flows of brands, commodities, and capital – has become yoked to the state's goal of national development through economic liberalization. Upper-class cosmopolitan entrepreneurs are increasingly positioned as agents of hybridity, culture brokers who can creatively forge links between supposedly rational and universal economic practices of market capital, and local cultural beliefs and values. Successful entrepreneurs are construed as possessing an “entrepreneurial imagination” by means of which they can overcome structural and cultural obstacles and contribute to the development of an Egyptian “enterprise culture.”

Urban mobility has substantially evolved in several western countries, shifting from interest in road expansion strategies to cater motorized movement to the emphasis on sustainable mobility. This is, however, not the case in several developing countries that still try to accommodate vehicular flows in inner historic cities. This paper aims at providing an assessment framework that helps in evaluating the effect of streetscape development on the walking and cycling environment in historic contexts.

This research follows a two-phase methodology. Phase 1 is the investigation of the literature review including the streetscape design, Sustainable Development Goals (SDGs) and indicators for the assessment of walking and cycling environment. This phase results in developing a set of indicators for the assessment. Phase 2 is the case study including, methods, steps and results of the assessment based on the output of Phase 1. This phase concludes with a discussion on the challenges and recommendations for the enhancement.

The streetscape development in Afrang was insufficient and negatively affected the walking and cycling environment. It was motorized-oriented, instead of enhancing green mobility. The interventions led to more crowds, safety risks and less pleasant experience. Moreover, the car users' experience was enhanced initially; however, the traffic situation did not persist. A sustainable urban mobility approach is necessary to be implemented with consideration to the global level and the relation to SDGs.

There is a gap in tackling the research problem both within the context of Port Said in particular and Egyptian context in general. Local authorities need a clear structured methodology to follow in the development of the streetscape. The assessment indicators gathered can be the basis for evaluating future plans.

The case covers several topics such as social entrepreneurship, social innovation, green startups, their marketing and growth. The learning outcomes are as follows: identify the characteristics of social entrepreneurs; learn about the concept of social innovation, its challenges and opportunities; apply the concepts environmental sustainability to possible growth strategies; and evaluate the different growth opportunities available to the company in the region.

The case tells the story of a recently established technology and agriculture startup, Schaduf, founded in Egypt. Their concept mixes tradition with technology to improve the quality of life for city dwellers. Research and development (R&D) plays a big role in this company’s success. Schaduf uses the concepts of soilless farming to grow rooftop crops for low-income households. The company also provides aesthetic solutions for businesses and homes to increase their green spaces. Driven by a desire to transform the monochrome city to a green paradise, two Egyptian entrepreneurs founded Schaduf, an urban micro-farming and eco-friendly venture. The founders of the startup, brothers Sherif and Tarek Hosny, are in the process of expanding their business. They are faced by the dilemma of staying true to their original business concept in developing markets or pursuing other lucrative ventures in more affluent economies. This case offers learners insight into the growth strategy of a social enterprise that relies heavily on R&D to stay ahead of the game. Learners should evaluate the different growth strategies available to the company.

The case can be used for senior undergraduate students and at the graduate level in MBA, management, innovation, entrepreneurship and social entrepreneurship programs.

Teaching notes are available for educators only.

CSS 3: Entrepreneurship.

The purpose of this article is to examine Cairo's master plans during the past 70 years, including the establishment of the New Administrative Capital City—which is based on two fundamental courses on the phenomenon of urbanisation—and other initiatives to address Cairo's Plans based on the thoughts of three planning schools—Chicago, Los Angeles and Liverpool. The aim is to determine if the right time to relocate Egypt's capital to a different place makes sense.

Cairo has experienced significant urban challenges throughout its millennial history due to the continually shifting socioeconomic and political changes. This research uses prospective and retrospective methods to examine how planning theories have historically influenced building Cairo’s urban fabric and provides insight into the city’s master plans from the July Revolution of 1952.

It is assumed that Cairo's socio-spatial transitions over time were caused by scattered expansion, leading to contemporary Cairo's socio-spatial evolution. The paper ends with some questions about the future of the city. Should planning policies change to cope with socioeconomic, spatial and political transitions?

The article's significance stems from the necessity of adaptable and considerate ideas that move Cairo's communities towards a better setting and provide a crucial route for enhancing their environments. Using digital technologies to implement new capital while creating platform urbanism may be accomplished even with constrained budgets and short course lengths.