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The purpose of this paper is to study the influential factors in changing customers’ behaviors from online banking to mobile banking based on Tiller and Tad model.
Abstract
Purpose
The purpose of this paper is to study the influential factors in changing customers’ behaviors from online banking to mobile banking based on Tiller and Tad model.
Design/methodology/approach
A quantitative method was used. This study is a practical research work by using 400 people, among whom 384 participants were selected based on simple random sampling.
Findings
The results indicated that the perceived advantage of using mobile banking, the influence of peer groups, source facilitator conditions as well as technology had the highest correlation. Among the influential components on attitude, the highest level belongs to perceived advantage of using mobile bank. Among the effective factors on behavioral control, source facilitator conditions and technology facilitator conditions had the highest correlation.
Research limitations/implications
It is suggested that the provided services be expanded via mobile banking and more customers be encouraged to use mobile banking services. For instance, the transaction of currency, stock, etc. via mobile banking is suggested. It is recommended that mobile banking software should be designed in a way that the process of mobile banking services is very easy for customers. Bank staff and employees should be trained to be active promoters of mobile banking services not only inside branch locations, but in other places and work environments as informers, messengers and models of using mobile banking.
Practical implications
It is recommended that bank managers should make use of the mass media such TV, billboard, radio, press, etc., in order to increase public awareness of mobile banking, and try to take effective steps in creating positive attitude in their customers on using mobile banking.
Social implications
Mobile banking has evolved as a wireless communication interface for producing value by customers in banking transactions. Todays, one of the substantially remarkable modern techniques in providing banking services is the provision of financial and banking services by using smart phones (mobiles). Although the life of using smart phones for banking and financial operations is not too long, significant advancements have been observed in this area within a short time, which could highly promise the extensive development of this modern electronic banking technique in future.
Originality/value
During the last decade, information technology has had tremendous impacts on banking industry through guiding and introducing new financial products with a specific delivering to its customers, enabling the banks to be able to provide distinguished products and special services to their customers safely and reliably. It is more than 200 years since banks have served their customers through their branch systems. However, with the emergence of various types of technology, the nature of providing financial services has greatly changed, with the increasing growth in electronic commerce.
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Sreelakshmi C.C. and Sangeetha K. Prathap
Shifting to mobile-based banking transactions from physical banking transactions can be considered as a social distancing mechanism, which helps to prevent the spread of Covid-19…
Abstract
Purpose
Shifting to mobile-based banking transactions from physical banking transactions can be considered as a social distancing mechanism, which helps to prevent the spread of Covid-19 virus. As the spread of Covid-19 is expected to continue for long, the continued usage of mobile-based payment services as a strategy to maintain social distancing has to prevail. Hence, this study aims to propose an integrated framework of mobile payments adoption and its continuance intention by integrating health belief model (HBM) and expectation confirmation model (ECM) of information system continuance.
Design/methodology/approach
The subject of the study constitutes new adopters of mobile payments. A total of 654 respondents participated in the survey. The conceptual model was empirically validated using structural equation modeling and serial mediation analysis.
Findings
The study found that the HBM constructs, namely, perceived severity, perceived susceptibility and self-efficacy significantly influenced adoption/confirmation of mobile-based payment services. The continuance intention was significantly predicted by perceived usefulness and perceived satisfaction. Furthermore, the perceived health threat (comprising perceived severity and perceived susceptibility) indirectly affects continuance intention through confirmation, perceived usefulness and satisfaction.
Practical implications
There are short-term and long-term implications for the study. Short-term implications include triggering the HBM at policy levels, to adopt mobile payments/banking as a means of social distancing in the wake of the increasing threat of Covid-19 in India. Long-term implication for service providers is to convert adopters into loyal consumers by enhancing usefulness and satisfaction.
Originality/value
The study proposes a novel attempt to explain the adoption and continuance of mobile-based payment as a preventive health behavior to contain the spread of Covid-19 outbreak. The study proposes an integrated framework of HBM and ECM to explain pre-adoption and post-adoption behavior of consumers with respect to mobile-based payment services during Covid-19 context.
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Parijat Upadhyay and Saeed Jahanyan
This study makes an integrated approach in identifying the factors affecting usage intention of mobile-based payment services. Such services are being marketed aggressively by…
Abstract
Purpose
This study makes an integrated approach in identifying the factors affecting usage intention of mobile-based payment services. Such services are being marketed aggressively by cellular service providers and are different from usual mobile-based banking. The study incorporates prominent factors like the technical characteristics, technology-specific characteristics, user-specific characteristics, and task-specific characteristics and others from published literature. The purpose of this paper is to highlight those factors which have significant impact on the adoption of such service so that the adoption rate can be increased.
Design/methodology/approach
A nationwide primary survey was conducted using validated questionnaire requesting response for the factors obtained from published literature. In total, 196 respondents participated in the survey. Totally, 11 hypotheses were formulated and statistically tested for their significance in context to the study. Confirmatory study was on the significant factors and a model has been proposed.
Findings
The study finds that factors like perceived usefulness, perceived ease of use, system quality, connectivity, discomfort, task-technology fit and structural assurance have significant impact on the usage intention of mobile money services whereas factors such as perceived monetary value, absorptive capacity and personal innovativeness have been found to be insignificant.
Originality/value
There have been no studies conducted which reported mobile-based transfer payment adoption issues where-in the transfer mechanism is independent of formal banking. The findings would be beneficial for service providers of mobile-based payment services to understand their subscribers and roll out value added services.
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Parijat Upadhyay and Manojit Chattopadhyay
The purpose of this paper is to make a unified approach in identifying the issues affecting usage intention of mobile-based payment services. The work aims to analyze the reduced…
Abstract
Purpose
The purpose of this paper is to make a unified approach in identifying the issues affecting usage intention of mobile-based payment services. The work aims to analyze the reduced factors from data obtained from a survey to highlight the influencers of usage intention mobile-based payment in an integrated manner by incorporating the technical characteristics, technology-specific characteristics, user-specific characteristics and task-specific characteristics.
Design/methodology/approach
A nationwide primary survey was conducted using validated questionnaire requesting response for 11 factors obtained from published literature. In all, 196 respondents participated in the survey in India. Valid responses were analyzed using Growing Hierarchical Self-Organizing Map (GHSOM) model. The interactive GHSOM application was applied to automatically determine the filtering rules for clustering.
Findings
The hierarchical structure of clusters as obtained by applying GHSOM is mainly influenced by factors like innovativeness, discomfort, system quality, perceived usefulness, perceived ease of use, task-fit, connectivity, absorptive capacity and structural assurance.
Research limitations/implications
Increasing trend of online and mobile-based payment has been observed and reported by several studies in India. The frequency of online transactions by women have shown a steady increase over a short period of time. But the survey obtained higher percentage of data from males. Thus future researchers could focus on this aspect to study the influence of this rising trend on adoption of services like mobile-based payment. Trust and existence of physical institutions seem to affect the perception and usage intention. Future researchers may explore the influence of these two issues in situations where there has been some reported cases of breach of trust.
Originality/value
There has been very few studies conducted which reported mobile-based transfer payment adoption issues where-in the transfer mechanism is independent of formal banking. Also no other study adopted the GHSOM approach to analyze the data. The findings would be beneficial for service providers of mobile-based payment services to understand their subscribers and roll out value-added services.
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Abdullah Ibrahim Jawad, Tania Parvin and Md Sajjad Hosain
The purpose of this paper is to explore the impact of selected factors in adopting mobile-based online payment platforms (MOPP) in three Asian countries: China, India and…
Abstract
Purpose
The purpose of this paper is to explore the impact of selected factors in adopting mobile-based online payment platforms (MOPP) in three Asian countries: China, India and Bangladesh through the application of Technology Acceptance Model (TAM). The factors considered were: perceived trust (PT), perceived risk (PR), social influence (SI), perceived ease of use (PEU) and perceived usefulness (PU).
Design/methodology/approach
The authors purposively selected 1,289 individuals from those three countries who regularly use MOPP as the medium of monetary transactions. The authors utilized SPSS 24 for descriptive statistics and structural equation modeling (SEM) technique through AMOS 24 for testing the hypothesized relationships.
Findings
The authors found that four factors: PT, SI, PEU and PU have significant positive impact on the intention to adopt MOPP whereas PR has insignificant negative impact on the intention to adopt MOPP.
Originality/value
As per the authors' knowledge, this is the first study ever conducted to identify the factors impacting the adoption of MOPP in more than one country. Such an exploratory study can inspire the scholars to initiate further investigations as well as the service providers to extend their service effectiveness according to the users' opinion.
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Md Sajjad Hosain and Mohammad Afsar Kamal
With the increasing use of Internet and mobile handsets, mobile-based electronic payment apps (MEPAs) are becoming very popular around the world due to having various advantages…
Abstract
Purpose
With the increasing use of Internet and mobile handsets, mobile-based electronic payment apps (MEPAs) are becoming very popular around the world due to having various advantages. The intention of this exploratory study is to investigate the role/impact of selected factors in adopting three MEPAs of China: Wechat, Alipay and UnionPay based on the extended technology acceptance model (ETAM). After conducting a thorough and careful literature review, this study identified and divided seven such factors into three broad categories: (1) technological factors: perceived ease of use (PEU) and perceived usefulness (PU); (2) personal factors: perceived trust (PT), perceived privacy (PP) and perceived risk (PR); and (3) social factors: social influence (SI) and peer influence (PI) that were assumed to affect the intention to adopt MEPAs (IAMEPAs).
Design/methodology/approach
1,597 Chinese individuals were selected through purposive sampling technique who regularly used MEPAs at the time of collecting data. For collecting primary data from the selected respondents, a cross-sectional survey instrument was used. The study utilized IBM SPSS 25 for descriptive statistics and a second generation covariance-based structural equation modeling (CB-SEM) technique through AMOS 25 for testing the hypothesized relationships.
Findings
From statistical analysis, it was identified that five factors: PEU, PU, PT, SI and PI have significant positive impact on the dependent variable, IAMEPAs while PR and PP have insignificant influence on IAMEPAs.
Originality/value
This is one of the studies ever conducted to discover the factors that can have impact on the adoption of MEPAs using ETAM. It is strongly expected that this exploratory study can motivate the scholars to commence additional investigations regarding this increasingly popular financial technology (Fin-Tech). In addition, it can be anticipated that the MEPA service providers can widen their service effectiveness according to the users’ opinion reflected in this study. Furthermore, policymakers involved with Fin-Tech can also formulate and implement effective policies and guidelines based on the empirical outcomes.
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Many banks consider mobile‐based technologies have improved the banking services through introduction of new banking facilities. One of the latest facilities developed in this…
Abstract
Purpose
Many banks consider mobile‐based technologies have improved the banking services through introduction of new banking facilities. One of the latest facilities developed in this area is the “mobile credit card.” The purpose of this study is to examine the factors that determine intention to use mobile credit card among Malaysia bank customers, as their new way in conducting payment transactions.
Design/methodology/approach
The technology acceptance model (TAM) was used as the base model in order to develop the modified version of TAM to better reflect mobile credit card. In the modified model, perceived credibility and the amount of information on mobile credit card were added, in addition to perceived usefulness and perceived ease of use.
Findings
Results suggest that perceived usefulness, perceived ease of use, perceived credibility and the amount of information on mobile credit cards are important determinants to predict Malaysia bank customers' intentions to use mobile credit card. Needless to say, the paper is exploratory in nature.
Research limitations/implications
This study suffers from two limitations. The discussion of these limitations is provided in the last part of this paper.
Practical implications
Useful to Islamic banking institutions planning further mobile credit card services for their customers.
Originality/value
Extends the understanding of TAM to newly emerging context of mobile credit.
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Ridha Aulia Rahmi and Putu Wuri Handayani
The low adoption of mobile banking (m-banking) in Indonesia and limited research on the adoption of m-banking motivate this research to understand the factors needed in developing…
Abstract
Purpose
The low adoption of mobile banking (m-banking) in Indonesia and limited research on the adoption of m-banking motivate this research to understand the factors needed in developing m-banking to support the achievement of the national digital economy strategy in creating a digital ecosystem in Indonesia. This study aims to analyze the individual perspective factors that influence the adoption of m-banking applications in Indonesia.
Design/methodology/approach
This study used a quantitative approach using an online questionnaire to survey 444 respondents who used m-banking applications in Indonesia. The data obtained were processed using covariance-based structural equation modeling.
Findings
The results showed that health consciousness, the availability of resources, personal innovativeness and perceived information quality factors influenced the adoption of mobile banking applications in the static stage. In addition, this study found that one adoption stage could positively impact another adoption stage in adopting m-banking applications.
Practical implications
The development of m-banking can be promoted by considering the readiness of operational support infrastructure, regulations and application development, including functionality, security and user experience. Superior m-banking has implemented an end-to-end banking process with integrated customer relationship management (CRM) that supports cross-selling features according to user needs.
Originality/value
This study addresses the knowledge gap on individual perspectives that influence m-banking applications adoption. The authors integrate the e-government adoption model and CRM model in this study.
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Kriti Priya Gupta, Rishi Manrai and Utkarsh Goel
The purpose of this paper is to investigate the factors influencing the behavioral intention to adopt payments banks services by Indian underbanked and unbanked population.
Abstract
Purpose
The purpose of this paper is to investigate the factors influencing the behavioral intention to adopt payments banks services by Indian underbanked and unbanked population.
Design/methodology/approach
The proposed model has assimilated factors from the Unified Theory of Acceptance and Use of Technology (UTAUT) along with perceived credibility. The factors of UTAUT include performance expectancy, effort expectancy, facilitation of conditions and social influence. Apart from testing the direct relationships of the model constructs with the behavioral intention to adopt payments banks services, the study has also explored mediating and moderating effects of certain constructs. The research model has been empirically tested using 660 responses from a field survey conducted in New Delhi – the capital city of India – by using the structured equation modeling (SEM) technique. The target respondents of the study are small businessmen and migrant laborers who are either underbanked or unbanked.
Findings
The findings of the study reveal that the model is able to explain 67.5 per cent of the variance in behavioral intention. The results indicate that all the factors are direct determinants of behavioral intention. Perceived credibility is found to be the strongest influencer of behavioral intention. The findings also indicate that perceived credibility partially mediates the relationships between “social influence and behavioral intention” and “performance expectancy and behavioral intention.” The relationship between performance expectancy and behavioral intention is also found to be moderated by facilitating conditions and effort expectancy.
Research limitations/implications
As this study is based on a convenience sample of respondents of only one city of India, this could negatively reflect on the generalizability of results across other cities. Moreover, the study has only focused on the perceptions of small businessmen and migrant laborers. This raises concerns regarding the applicability of the results for other segments of the current population that have different demographic characteristics (e.g. occupation, income, education level and technology experience). Modifying the conceptual model presented in this research to include “experience” and “age” as moderators can also be worth considering in future. Although this study has extended the UTAUT to include perceived credibility, the results of the explanatory power of the model indicate that there is still room for improvement. Therefore, including other constructs, e.g. hedonic motivation, perceived risks and trialability, could be a fruitful path forward. Future studies may also examine the factors influencing the actual use behavior of payments banks, rather than just behavioral intention.
Practical implications
The study looks forward to providing the payments banks service providers in India with suitable guidelines for effectively implementing and designing payments banks services. Specifically, the results of this study have provided clues for Indian payments banks service providers about the crucial role of perceived credibility in influencing the behavioral intention to adopt payments banks. Therefore, service providers have to initially be sure that payments banks are able to conduct financial transactions efficiently, securely and within less time, along with the availability of information required by customers to successfully use the services. Service providers should enhance customer confidence and trust by providing secure and reliable services. They should also emphasize on the positive safety measures of the payments banks during any marketing campaign rather than just creating brand awareness.
Originality/value
The study represents a substantial contribution to the existing knowledge regarding mobile payment channels in particular and technology acceptance area in general. In fact, this study presents a worthwhile direction by examining payments banks services, which, so far, have not been well evaluated in the Indian context. To the best of the authors’ knowledge, this is an early attempt toward a holistic and integrative approach to explain adoption of payments banks in India. Although prior studies have addressed mobile banking and mobile payment adoption, the strength of this research lies in combining the UTAUT constructs with perceived credibility. This is evidenced by the high explanatory power (67.5 per cent) of the research model adopted in this study.
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Aries Susanto, Younghoon Chang and Youngwook Ha
Existing research in the electronic banking area has not deeply investigated the determinants of continuance intention to use smartphone banking services. The purpose of this…
Abstract
Purpose
Existing research in the electronic banking area has not deeply investigated the determinants of continuance intention to use smartphone banking services. The purpose of this paper is to attempt to do so by investigating continuance use intention at the post-consumption phase.
Design/methodology/approach
It developed and validated an extended framework based on the expectation-confirmation model (ECM). A total of 301 smartphone users who subscribed to online banking services participated in the study.
Findings
The results revealed that users’ confirmation after the initial use of smartphone banking services has significant impact on perceived security, perceived usefulness, trust, and user satisfaction. Perceived security significantly influences trust while perceived usefulness significantly influences trust, user satisfaction, and continuance use intention. Both user satisfaction and self-efficacy also significantly influence continuance use intention. Trust exerts significant impact on user satisfaction. The findings have implications for banks in planning their strategies to increase consumers’ continuance intention to use smartphone banking services.
Originality/value
Most studies have focussed only technology adoption and have paid little attention on use continuance in the context of electronic or smartphone banking. This manuscript fills the gap by focussing on the post-consumption phase. In special, the manuscript develops an extended framework based on the ECM to address IS use continuance. In addition, the topic is timely as mobile internet has been flourishing in the world.
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