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The purpose of this paper is to analyze the business potential of mobile video services in China via the case study of M‐Vzone.com. It answers two research questions: what are the important factors that affect the adoption of mobile video services for individuals and enterprises? How much the value was added along the mobile video service chain and how were the benefits are realized?

Grounded in traditional technology adoption and information diffusion theories, the paper uses an exploratory research approach, including interviews and further analysis from published sources.

The authors' analysis suggests that three key factors contributed to the success of m‐commerce in the Chinese context: stronger customer relationship management; enhanced video/operation performance; and easier access to resources. From post‐investigation of the results, the authors also found that small‐ to mid‐sized Chinese owners showed a shift from an imitative to an incremental innovative mode of business thinking and practice.

This is the first study that examines mobile video commerce from a business and innovation perspective in China, to the best of the authors' knowledge. The paper investigates opinions from stakeholders directly involved in a mobile video web site and conducts a detailed analysis on the related value chain network. The findings will be of interest to decision makers in the mobile industry, especially those from small‐ to medium‐sized companies searching for an effective way toward service innovation. The paper can serve as a good foundation for future research into mobile service adoption and service innovation topics.

The purpose of this paper is to introduce Commercial Mobile Video Service Trial (TOEST) of Korea Telecom (KT), relaying experience related to the implementation of mobile video service for portable devices to libraries and information management organizations that are interested in this service.

Research data used were collected from internal materials such as unpublished project reports, RFI, RFP, etc. written throughout the process of implementing projects. The information also draws on the author's experience and involvement in TOEST trial between 2005 and 2007.

From the technical perspective, it was confirmed that technical advancements and environments that enable the implementation of mobile video service for portable devices have been fully established. The technical areas that need to be further improved are the advancements of battery capacity, low‐power consumption technology, and functional improvement of the I/O slot in portable devices.

TOEST provides only download type service for portable devices such as PDAs and PMPs. Streaming type service for mobile phones has been performed only for the purpose of internal tests.

For information management organizations and libraries, mobile video service for portable devices is cutting‐edge technical service that can provide new customer value to users. Also, it is possible to apply profit models from the commercial point of view.

The paper introduces various technical and environmental elements as specifically as possible, including practical things that we have experienced during the course of implementing mobile video service systems for portable devices. Experience in TOEST development would be helpful to information management organizations and libraries planning to provide mobile video service for portable devices.

After being implemented for two years, HKBUtube (the official video streaming site developed by Hong Kong Baptist University Library) has become a popular source of videos for the university. This video site also begins to draw the attention of the community. When more libraries are starting to respond to the demand for mobile service, the HKBU Library decided not to remain aloof. Before committing itself to the provision of an additional platform, the Library carried out a proof of concept to investigate the likelihood of library users watching videos via a mobile app when the web counterpart was available. This paper aims to investigate this issue.

Through building a small‐scale mobile app to showcase and display videos, this paper studies the use of the app and the popularity of watching videos via smartphones. To yield a more accurate result, a web counterpart was also developed for comparison of usage.

The data suggest that the usage between the app and website version was about the same. This study also demonstrates the power of Apple's marketing support, the large group of international users, and the effect of broadband speeds.

Usage data presented in this paper support the importance of the provision of mobile video collections. This paper also offers practical information that can assist academic libraries in justifying and developing mobile services, in particular mobile media collections.

Hyperconnectivity and supercooperation among partners within the mobile value chain are crucial factors for sustainable growth of the mobile ecosystem. This study aims to identify the complex structure of hyperconnectivity and supercooperation underlying revenue sharing practices and the actions and reactions of Chinese mobile video triads.

This study uses the causal loop diagram and system dynamics simulation to demonstrate the feedback causal structure wherein the revenue sharing (RS) rule adjustments trigger interactions among participants (e.g., MNOs, SPs and CPs) in mobile video service triads, leading to fluctuations in the number of mobile video users and total revenue in the mobile video value chain.

Change of RS rules among value chain participants is an incentive for achieving the sustainability of the mobile ecosystem, as examined using a system dynamics (SD) simulation. However, from the perspective of a tri-partite mobile value chain, the “accidental adversary” system archetype caused by adjustment of RS rules has an unintended negative impact on counterparts in the mobile ecosystem value chain.

This study analyzes a complex feedback causal structure based on structural interdependencies among growth, limiting and relaxing loops in the Chinese mobile video ecosystem. The result of SD simulation suggests strategic alternatives such as the “growth and underinvestment” systems archetype to overcome “limits to growth”. Moreover, this study explores the accidental adversary archetype in complex and complicated mobile service triads as an impediment to achieving sustainability of the mobile ecosystem.

This research aims to use the Oriental Institute of Technology Library (the OIT Library) in Taiwan as a case to introduce some of the mobile web services which can be provided by a library, as well as to investigate and discuss the first two mobile web services offered by the OIT Library, the due‐day reminder and renewal‐request services, at length. Furthermore, the performance evaluation of the two services is conducted.

This research employs system logs and patron questionnaires to understand the effectiveness of, and patron satisfaction toward, the two services.

Results of system log analysis show that the usage of the two services improves the average number of overdue occurrences, average amount of overdue fines, average amount of overdue fines per transaction, and average overdue rate; furthermore, the use of the services also indirectly increases the number of items borrowed by patrons, which corresponds with the questionnaire analysis as well. Results of questionnaire analysis show that 71.3 per cent and 87.5 per cent of the respondents are strongly satisfied with the due‐day reminder and renewal‐request services, respectively.

As a case study, this research provides a direction on designing mobile web services for a library. In addition, it points out how to evaluate the performance and patron satisfaction of mobile web services through system log analysis and patron questionnaire.

This research increases the understanding of what mobile web services can be offered by a library. In addition, many previous studies only describe certain kinds of mobile web services without showing their efficacy; however, this research evaluates the efficacy of two mobile web services in the OIT Library by an unobtrusive system log analysis, which is then complemented by a patron questionnaire.

The interdisciplinary nature of video networking, coupled with various recent developments in standards, proposals and applications, poses great challenges to the research and industrial communities working in this area. The main purpose of this paper is to provide a tutorial and survey on recent advances in video networking from an integrated perspective of both video signal processing and networking.

Detailed technical descriptions and insightful analysis are presented for recent and emerging video coding standards, in particular the H.264 family. The applications of selected video coding standards in emerging wireless networks are then introduced with an emphasis on scalable video streaming in multihomed mobile networks. Both research challenges and potential solutions are discussed along the description, and numerical results through simulations or experiments are provided to reveal the performances of selected coding standards and networking algorithms.

The tutorial helps to clarify the similarities and differences among the considered standards and networking applications. A number of research trends and challenges are identified, and selected promising solutions are discussed. This practice would provoke further thoughts on the development of this area and open up more research and application opportunities.

Not all the concerned video coding standards are complemented with thorough studies of networking application scenarios.

The discussed video coding standards are either playing or going to play indispensable roles in the video industry; the introduced networking scenarios bring together these standards and various emerging wireless networking paradigms towards innovative application scenarios.

The comprehensive overview and critiques on existing standards and application approaches offer a valuable reference for researchers and system developers in related research and industrial communities.

The purpose of this paper is to identify key factors for generating new knowledge creation in the fields of high tech requiring the integration of a variety of technologies and business models.Design/methodology/approach – The case study will center on NTT DoCoMo, Japan's largest mobile communications carrier, where the author has had extensive experience in service development. The author has collected rich data related to development processes and uses the grounded theory‐based approach to analyze seven concepts and the cause and effect relationships among them.Findings – In a short period of time, a strategic team at DoCoMo formed strategic communities (SCs) outside the company including customers, and then formed a network that transcended the SCs' boundaries.Orginality/value – The synthesizing capability of the leadership‐based SCs comprising community leaders inside the networked SCs enabled DoCoMo to build new business models aimed at customers and achieve successful new product and service development ahead of its competitors.

The purpose of this study is to present an overview of digital multimedia broadcasting (DMB) and to explore the users' perception on DMB cellular phone or “cellevision”, video‐on‐the‐go services that deliver television to cell phones.

This two‐phase study explores users' reactions to DMB contents and services, users' perceptions on the pricing of DMB phone handsets, phone usage time, program contents, and DMB carrier services. Findings from the use of qualitative method of existential phenomenology were explored further with quantitative analyses including T‐test, ANOVA, and Duncan test.

The young generation will be a major impact on the DMB market due to their mindset and lifestyle. Thus, the DMB market strategy should be to base decisions on reaching out and focusing on the younger generation (especially, the teens) as the latest trendsetters.

The sample size was collected during the experimental/trial stages of satellite DMB services. This research should be continued to solidify findings with an increased sample size of respondents collected during the actual stage of satellite‐DMB and terrestrial‐DMB services.

The findings from this exploratory research will be valuable for the DMB service and content providers to gain insight into various age groups and their perceptions.

This study is the first kind of research in this area. With the study as a forerunner, the authors examined the effect of DMB mobile phone program contents and services on users.

The purpose of this study is to examine the impact of service quality, perceived usefulness and users’ cognitive satisfaction to determine the third-generation (3G) mobile phone users’ behavioural retention in using 3G telecommunications services.

A total of 243 valid questionnaires were collected from 3G users in the Klang Valley, Malaysia. The combination of partial least squares (PLS) path modelling approach and structural equation modelling (SEM; PLS-SEM) technique was used to analyze the measurement and structural model.

Our empirical assessment supports the proposed research hypotheses and further suggests that service quality is a second-order reflective construct comprising navigation and visual design, management and customer service and system reliability and connection quality.

Prior studies have examined the impact of service quality, perceived usefulness, overall users’ satisfaction and behavioural intention on an information system in general. This study is among the few studies that have attempted to gain insights into 3G users’ post-adoption experience with telecommunications services.

The purpose of the paper is to provide a business model design reference framework for mobile platform providers, the platform vendors and technology enablers of the mobile content market. The framework aims at identifying the most critical choices – i.e. design parameters – to be made at a business model design level for a MPP, and at explicitly assessing their strategic implications.

The research design integrates a twofold literature review on MPPs definitions and on business model design state of the art, with an in‐depth analysis of significant cases performed through a multiple case studies methodology: through 72 semi‐structured interviews to top managers, 24 companies were analyzed.

The findings allow to infer that some key business model parameters described by the existing literature – in particular, Osterwalder and Ballon – can be applied to MPPs' business model design process, while other original and actor‐specific building blocks emerge; furthermore, a first taxonomy of three noteworthy business models currently adopted by MPPs – “pure play”, “full asset” and “platform & content management” – is identified, associated respectively to three underlying strategic patterns: “stay on core”, “grow, wait and see”, and “aggressive downstream”.

The research presents a firm‐specific reference framework, which, however, does not focus on the potential different performances coming from alternative design parameters selection. Future works may concentrate in developing comparative or “benchmarking” analysis among the different business models depicted through the taxonomy, in order to explain any differential in firms' performances originated by alternative design parameter choices.

The findings can support a wide set of stakeholders – either first movers or newcomers in the mobile industry – in their strategic and business model design choices.

The paper's value for researchers can be brought back to its descriptive, normative and validating contribution to value network and business model design theories, with specific reference to the rising role of mobile platform providers. Value for practitioners lies in the creation and provisioning of a “reference framework” capable of supporting the decision making process concerning business model design, as it presents strong ties between business model parameters and strategic implications.