Search results

Development of mobile commerce (m‐commerce) environments that have user‐friendly features is important to accelerate the adoption of m‐commerce. The current research studies web‐based features that are crucial to the success of mobile air ticketing commerce.

There are two phases involved. In the first phase, the current research develops a web‐based mobile airline ticketing (W‐MAT) model to study usability features necessary to perform mobile air ticketing commerce. Thirty‐six features are mapped and identified based on the W‐MAT model. In the second phase, the air ticketing web sites for 27 most popular airline companies and online air travel agencies are examined to analyze their existing implementation patterns on these 36 features. The pattern analysis is based on web site features analysis and web site versatility analysis.

The analysis of web site features resulted in the development of an adoption feature pyramid that classified the 36 features into three categories. The analysis of web site versatility was based on multivariate cluster analysis that classified these 27 web sites into four groups.

The findings on web site features and web site versatility analyses in the current research are beneficial to future m‐commerce airline companies and air travel agencies, mobile device developers, and air ticketing m‐commerce interface designers.

The study concludes that the W‐MAT model‐based air ticketing features with usability emphasis are crucial to develop efficient mobile air ticketing web sites; and thereby, accelerating the adoption of m‐commerce for the air travel industry in the near future.

Many sport venues utilize digital ticketing, in some instances exclusively. Forced technology adoption among ticket buyers in nonsport contexts, (i.e. airline passengers) has been shown to produce negative responses among consumers. The purpose of the current study is to examine sport consumer response to forced e-ticket adoption.

E-surveys were disseminated to attendees of a major NCAA Division I football conference championship game where digital tickets were required for entry for the first time in event history. Mixed methods were utilized to examine both quantitative and qualitative data from 1,821 respondents.

Among respondents, 29.6% indicated a preference for traditional paper tickets and 48.3% preferred e-tickets, with younger patrons more likely to prefer the digital option. No significant difference related to future consumption was found between those preferring hard tickets and those preferring e-tickets. An analysis of qualitative responses revealed five primary themes for hard ticket preference: (1) ease of use, (2) souvenir, (3) reliability, (4) lack of technology and (5) preference. Five primary themes supporting e-ticket preference were also uncovered: (1) convenience, (2) simplicity, (3) familiarity, (4) paperless and (5) security.

The current study is the first to examine actual sport event consumers in a forced self-service technology environment. Also, no previous studies have explored respondents' preference motivations. The current study is also the first to link both age and future consumption to ticket-type preference.

The purpose of this paper is to present a smartphone-based physical access control system in which the access points are not directly connected to a central authorization server, but rather use the connectivity of the mobile phone to authorize a user access request online by a central access server. The access points ask the mobile phone whether a particular user has access or not. The mobile phone then relays such a request to the access server or presents an offline ticket. One of the basic requirements of our solution is the independence from third parties like mobile network operators, trusted service managers and handset manufacturers.

The authentication of the smartphone is based on public key cryptography. This requires that the private key is stored in a secure element or in a trusted execution environment to prevent identity theft. However, due to the intended independence from third parties, subscriber identity module (SIM)-based secure elements and embedded secure elements (i.e. separate hardware chips on the handset) were not an option and only one of the remaining secure element architectures could be used: host card emulation (HCE) or a microSD-based secure element.

This paper describes the implementation of such a physical access control system and discusses its security properties. In particular, it is shown that the HCE approach cannot solve the relay attack under conservative security assumptions and an implementation based on a microSD secure element is presented and discussed. Moreover, the paper also describes an offline solution which can be used if the smartphone is not connected to the access server. In this case, an access token is sent to the access point in response to an access request. These tokens are renewed regularly and automatically whenever the smartphone is connected.

In this paper, a physical access control system is presented which operates as fast as existing card-based solutions. By using a microSD-based secure element (SE), the authors were able to prevent the software relay attack. This solution is not restricted to microSD-based SEs, it could also be implemented with SIM-based or embedded secure elements (with the consequence that the solution depends on third parties).

The purpose of this paper is to investigate US consumers' adoption of mobile services from the perspectives of channel extension (mobile vs internet) as well as with considerations of ethnic and gender difference. Specifically, this paper examines the effects of gender and ethnicity in consumers' current usages in different types of mobile services, the relationships between consumers' current internet and mobile service usages, and how current usages of internet and mobile services predict future intentions to use mobile services.

Online survey method was employed to collect the data. A total of 492 responses were obtained from current mobile users.

The mobile services most (e.g. sending and receiving text and picture messages, checking e‐mail) and least used (e.g. gambling, educational services) were similar between both male and female respondents, yet male respondents showed a higher use of mobile services. Among ethnic groups, African Americans were the most engaged users of all mobile services, and European Americans were the least engaged. In certain service categories (e.g. informational services related to business/finance), both gender and ethnicity were shown to have significant effects on consumers' current usages of both the internet and mobile services and intentions to use mobile services.

Gender‐ and ethnic‐specific marketing strategies should be based on the types of mobile services. Special attention should be paid to African Americans that have expressed great interests in using the services that are offered through mobile devices (e.g. informational services related to health and business/finance, payment/billing services, and purchasing products). Understanding current internet use of each mobile service is a key to the success of the potential use of mobile services.

There is a lack of previous research addressing consumer issues relevant to specific types of mobile services. This paper provides a meaningful insight into consumer adoption of various types of mobile services from the perspectives of channel extension (mobile vs internet) as well as ethnic and gender difference.

This paper aims to explain the applications of sensor-based communication in mobile marketing and how understanding its fast growth is important for marketers.

The paper draws from various examples used by companies in India and abroad to explain the phenomenon of sensor-based communication in mobile marketing.

Marketers should be aware of the different ways in which sensor-based communication can be used to build and sustain customer engagement.

The different typologies of applications of sensor-based communication, along with examples, will help the marketers to develop similar initiatives for their brands/products.

This is the first paper to illustrate, explain and exhort the usage of sensor-based communication in the Indian context.

Given that smartphones are widely used as a key means for mobile commerce, the purpose of this paper is to provide in-depth understanding of determinants of the utilitarian value that customers seek to obtain from using smartphone-based mobile commerce. Drawing on the technology acceptance model (TAM), the study proposes that usefulness and ease of use are two typical factors representing utilitarian value and verifies their impacts on smartphone-based m-commerce use. Moreover, the paper expands the TAM by considering mobile-specific characteristics (i.e. service ubiquity and location-based service (LBS)) and a self-service technology (SST) characteristic (i.e. user control) as determinants of utilitarian value.

The study entailed conducting a survey, and analyses were conducted based on a total of 379 responses from undergraduate and graduate students who had experience using smartphones for mobile commerce. The analyses used structural equation modeling to test the research model and hypotheses.

First, in the context of the various technologies-involved m-commerce, TAM serves as a theoretical lens to predict user behavior. Second, usefulness is greatly increased by service ubiquity, LBS, and user control. Third, ease of use is enhanced by service ubiquity and user control. Finally, ease of use is a determinant of usefulness.

The findings imply that mobile-specific and SST characteristics are the key determinants of utilitarian value in performance-oriented mobile commerce, and utilitarian value is a key determinant of smartphone-based mobile commerce use.

Mobile commerce is a broad term used for mobile banking, mobile ticketing, mobile coupons, purchasing of goods and services using mobile phones. Considering mobile penetration and changing lifestyles of the Indian population, it has huge potential. The purpose of this paper is to investigate the factors influencing the adoption intention of mobile commerce.

For the study, a research model was developed based on constructs from the technology acceptance model and innovation resistance theory and a literature review on research related to usage intention of similar technologies which was then empirically tested using second generation statistical technique of SEM.

Perceived usefulness, perceived ease of use and social influence are found to be significant dimensions of technology adoption readiness to use mobile commerce while facilitating conditions were not found to be significant. The results also indicate perceived credibility risk defined by security risk and privacy risk is significantly associated with behavioural intention in negative relation, which indicates that security and privacy concerns are important in deterring customers from using mobile commerce.

This study proposed and validated a new construct – technology adoption readiness. The study developed an integrated model for behavioural intention towards financial innovations.

Knowing the factors affecting customers' behaviour towards mobile commerce and the relationship between these factors, various banks, merchants and mobile service providers can develop their marketing strategies to ensure that people use this new service. This in turn will influence the behavioural intention and change these intentions to actual adoption of this new technology.

This study is one of the few empirical studies which have investigated the adoption of mobile commerce in India, which is considered one of the fastest growing countries in terms of mobile usage. The study relates to inclusion of both utilitarian and credibility aspect of adoption intention. It gives an empirical basis on which mobile and banking companies can base their mobile payments marketing strategy.

The purpose of the paper is to provide an initial study on the Italian mobile payment services market, and to identify and assess the main diffusion drivers of mobile payment applications.

The research design integrates an exhaustive census of all Italian mPayment applications and an in‐depth analysis of the most significant cases performed through the case studies methodology: ten user companies or “merchants” and six service providers were analyzed through semi‐structured interviews given to top managers.

Through the census, 21 mPayment applications and related services were identified. In addition to this, the case studies brought greater understanding of the key diffusion drivers: strong inhibitory factors and adoption barriers are still restricting user adoption despite the many benefits related to these services.

The research represents a first, exploratory study of a market at its embryonic stage of development. Nevertheless, given the global magnitude of the Italian mobile telecommunications market and the gradual rise of the mPayment paradigm, the analysis can provide a valuable basis for future studies in the field.

The findings can support a wide set of stakeholders – both first movers and newcomers of the mobile payment segment – in their offer definition and market making choices.

The paper combines a census and a case study methodology to delineate the offer's state of the art for innovative, mobile channel‐based payment services; moreover, its assessment of the applications' core benefits, diffusion drivers and adoption barriers can be tested for generalization to different contexts.

This paper seeks to investigate the key drivers and barriers of adopting mobile customer relationship management (mCRM) services in small‐ and medium‐sized enterprises (SMEs) and proposes an mCRM strategy framework.

Previous SME technology adoption literature has used different models to explain how SMEs accept or reject technology innovations. There is a lack of research in mobile technologies such as mCRM services. Using a secondary research method, this study critically analyses the impact of mCRM services adoption by UK SMEs.

Rapid development in mCRM applications enables SMEs to gain competitive advantages. This paper argues that mCRM services help SMEs to create different levels of relationship bonds with their customers, which in turn can create value proposition and improve business performance.

This study suggests that SME owners/managers need to understand their business needs and processes, and the mobile technology, to focus on their CRM strategies, and allocate resources in order to successfully adopt mCRM services to exploit the full potential. The conceptual model needs to be tested empirically.

This study demonstrates that business values and core services can be specific to mCRM strategy. It proposes and discusses the theoretical and practical implications of the mCRM strategy framework and suggests further research directions.

The purpose of this paper is to design, implement and evaluate the usage of the password-authenticated secure channel protocol SRP to protect the communication of a mobile application to a Java Card applet. The usage of security and privacy sensitive systems on mobile devices, such as mobile banking, mobile credit cards, mobile ticketing or mobile digital identities has continuously risen in recent years. This development makes the protection of personal and security sensitive data on mobile devices more important than ever.

A common approach for the protection of sensitive data is to use additional hardware such as smart cards or secure elements. The communication between such dedicated hardware and back-end management systems uses strong cryptography. However, the data transfer between applications on the mobile device and so-called applets on the dedicated hardware is often either unencrypted (and interceptable by malicious software) or encrypted with static keys stored in applications.

To address this issue, this paper presents a solution for fine-grained secure application-to-applet communication based on Secure Remote Password (SRP-6a and SRP-5), an authenticated key agreement protocol, with a user-provided password at run-time.

By exploiting the Java Card cryptographic application programming interfaces (APIs) and minor adaptations to the protocol, which do not affect the security, the authors were able to implement this scheme on Java Cards with reasonable computation time.