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Article

Choy-Har Wong, Garry Wei-Han Tan, Siew-Phaik Loke and Keng-Boon Ooi

The purpose of this paper is to explore the factors that influence users’ behavioral intention (BI) to adopt mobile social networking sites (mSNS) in facilitating…

Abstract

Purpose

The purpose of this paper is to explore the factors that influence users’ behavioral intention (BI) to adopt mobile social networking sites (mSNS) in facilitating formal/informal learning. Specifically, the study also investigates the association of mobility, reachability and convenience with performance expectancy (PE) and effort expectancy (EE).

Design/methodology/approach

Partial least squares structural equation modeling (PLS-SEM) approach was applied to test on 266 valid responses.

Findings

The findings indicated that learning compatibility (LC), PE, EE and copyright clearance (CC) has a significant effect on BI. The results also revealed that EE is influenced by mobility, reachability and convenience. PE however was found to be influenced by convenience.

Practical implications

The results of this study provides valuable insights and references for practitioners and mobile network providers in developing mSNS in facilitating learning.

Originality/value

While mSNS have the potential to become a new research area with numerous benefits for the learning community, there is little research on the adoption factors on mSNS in facilitating learning. This study therefore attempts to close the research gap by contributing to the mobile literatures.

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Article

Mohamad Hoseini, Fatemeh Saghafi and Emad Aghayi

A great number of people use mobile social networks (MSNs) to communicate, entertain, learn, search and get advice. Growth and survival of any community depends on the…

Abstract

Purpose

A great number of people use mobile social networks (MSNs) to communicate, entertain, learn, search and get advice. Growth and survival of any community depends on the activities of its members in sharing information and knowledge. The purpose of this study is to assess the influential factors on knowledge sharing behavior in MSNs in different perspectives in a comprehensive manner.

Design/methodology/approach

A model of factors affecting knowledge sharing behavior in MSNs is proposed by applying the structural equation modeling and path analysis to data collected from a sample of users of a well-known MSN through a questionnaire.

Findings

This study supports the contributive aspects of trust and enjoying participation in sharing knowledge, while there is no significant correlation between perceived ease of use and knowledge sharing behavior in MSNs. Furthermore, intention to share knowledge can lead to actual behavior in MSNs environments.

Practical implications

The results obtained here provide a grasp of factors that influence knowledge sharing in mobile communities which would promote enhanced contribution towards their online communities by MSNs administrators.

Originality/value

A four-dimensional comprehensive model consisting of social, psychological, cultural and technological perspectives in one package is proposed here for knowledge sharing behavior in MSNs. Such a comprehensive perspective is overlooked in the existing literature.

Content available
Article

Inma Rodríguez-Ardura and Antoni Meseguer-Artola

Mobile Facebook (m-Facebook) creates many business opportunities for brands and firms while increasingly drawing interest in scientific literature. However, research is…

Abstract

Purpose

Mobile Facebook (m-Facebook) creates many business opportunities for brands and firms while increasingly drawing interest in scientific literature. However, research is scarce on the immersive experiences prompted by m-Facebook, and how these experiences facilitate users’ engagement, their positive attitude towards Facebook and their continued use of it. The paper aims to discuss these issues.

Design/methodology/approach

This paper theoretically and empirically analyses m-Facebook users’ immersive experiences, along with their affective and behavioural effects.

Findings

The results reveal the important role of imagery, presence and flow in the context of m-Facebook; the interplay between these three immersive phenomena; and the influence the user’s optimum stimulation level has on them.

Originality/value

The investigation offers a foundation for understanding users’ immersive experiences on m-Facebook, and informs practitioners who aim to enhance users’ engagement with, attitude towards, and continued use of m-Facebook content.

Details

Information Technology & People, vol. 32 no. 4
Type: Research Article
ISSN: 0959-3845

Keywords

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Article

Mengdi Wang and Dong Li

In accordance with Bagozzi’s self-regulation theory, the aim of this paper is to explore the enablers and inhibitors of continuance intention from the perspective of…

Abstract

Purpose

In accordance with Bagozzi’s self-regulation theory, the aim of this paper is to explore the enablers and inhibitors of continuance intention from the perspective of bullet curtain, a new form of commentary on online video websites.

Design/methodology/approach

A total of 350 questionnaires were collected for the final analysis (covering 101 questionnaires for the pilot test) from China’s bullet curtain website. To analyze the model, the authors adopted SmartPLS 3.2, a structural equation modeling software.

Findings

As the results suggest, there is a positive correlation between satisfaction and continuance intention and a negative association between social network fatigue and continuance intention. In addition, synchronicity between the comments and video content, a dimension of synchronicity proposed in this study, improves the satisfaction. Furthermore, information overload significantly intensify social network fatigue.

Practical implications

The results help bullet curtain providers offer better interactive environment and improve websites’ functions to stimulate users.

Originality/value

By combining positive effect and negative effect of commentary, this study investigates Bagozzi’s theory in a context of bullet curtain. Besides, combinations of these factors help to gain insights in how the bullet curtain works in online video websites. These offer useful guidelines for managers to optimize a better system.

Details

Chinese Management Studies, vol. 13 no. 1
Type: Research Article
ISSN: 1750-614X

Keywords

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