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Article
Publication date: 9 December 2020

Adrian St. Patrick Duncan

The purpose of this paper is to assess the state of mobile library services available for students’ information needs at the University of the West Indies, Mona Campus. In…

Abstract

Purpose

The purpose of this paper is to assess the state of mobile library services available for students’ information needs at the University of the West Indies, Mona Campus. In addition, this study will determine the extent to which mobile services has helped the Mona libraries to have greater reach to students.

Design/methodology/approach

Surveys and content analysis were used to collect data. A comparative content analysis was used to highlight the strides made in mobile library services in universities across the world vis-à-vis the current reality in the Caribbean, specifically Jamaica.

Findings

The findings identified that there is a proliferation of mobile and internet users among university and college students and they are heavily using their devices for the furtherance of their educational attainment. Additionally, the findings indicated that libraries in the academic realm can benefit greatly from allowing their content to be accessible through these mobile devices, as it would also help with greater usage. Furthermore, this service is guaranteed greater support the distance programmes offered by these universities.

Research limitations/implications

This study will focus on assessing the state of mobile library services offered at the University of the West Indies, Mona Jamaica. This study will also determine the extent to which mobile services can help libraries to have greater reach to students and provide best practices for academic libraries implementing mobile service offerings to clients. This study will not attest to the financial feasibility of academic institutions to start such a programme.

Practical implications

The research excavated that the University of the West Indies, Mona Campus, along with other academic libraries in the Caribbean are all not fully offering mobile library services to all their users. In addition, with the rise of technology and the proliferation of cell phones and other mobile devices, students (distance and onsite) expect a service that allows them greater access to the offerings of the university and their libraries.

Originality/value

This is the premier investigation of its kind into how the University of the West Indies Mona Campus has responded to the mobile library environment. The value of this research is in helping academic and university libraries in the Jamaica to identify the importance of leveraging the benefits of the dynamic technological era, allowing greater and wider reach through mobile library services proliferation and access to services. In addition, this study showed that academic libraries need to enhance services in a bid to provide greater support the teaching component of the university or college they serve.

Article
Publication date: 18 May 2018

Maryam Pakdaman Naeini, Hadi Sharif Moghaddam, Soraya Ziaei and Amir Ghaebi

As many organizations and institutions in recent years are trying to update their hardware and software platforms toward using mobile technology, libraries and information centers…

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Abstract

Purpose

As many organizations and institutions in recent years are trying to update their hardware and software platforms toward using mobile technology, libraries and information centers as trustees and leaders of information management and information science need to be futurists in this area. Therefore, the purpose of this paper is to investigate the status of using mobile-based services in the world’s top university libraries.

Design/methodology/approach

In this direct observation and quantitative research survey, the authors reviewed the status of using mobile-based services in the libraries of the world’s top universities.

Findings

The results showed that 84 percent of the libraries of the top 50 universities in the world have made their websites mobile-friendly and provide mobile-based services; however, only 30 percent of them have designed mobile library application. The findings of this study revealed that mobile phone services such as “Search catalog,” “Hour of library,” “Contact,” “Ask the librarian” and “News” in more than 50 percent of the libraries with mobile-based services has been used. While some services like “Services for disabled,” “Library card,” “Library Strategic Plan” and “Financial services” are less important to deliver on the mobile platform.

Research limitations/implications

The results of the current research are only limited to this environment. Furthermore limited access to all features of some mobile library applications is another limitation of this work. Also, failure to download some of the university apps from the usual App store due to the nationality of the researchers is other limitations of the study. The authors try to find more details of these apps with connecting to the librarians of this statistic society.

Practical implications

The research results indicated that the majority of libraries in the world’s top universities have moved toward designing and using mobile platform in their websites. This survey suggests that the academic libraries of developing countries in order to follow this trend are supposed to plug in most used services based on experience of academic libraries of top universities.

Originality/value

The research results indicated that the majority of libraries in the world’s top universities have moved toward designing and using mobile platform in their websites. This survey suggests that the Iranian academic libraries affiliated with the Ministry of Science, Research and Technology and the Ministry of Health and Medical Education are also trying to follow this trend in order to meet the users’ information needs.

Details

Library Hi Tech, vol. 37 no. 2
Type: Research Article
ISSN: 0737-8831

Keywords

Article
Publication date: 23 August 2018

Arezo Ahmadi Danyali

The purpose of this paper is to study the influential factors in changing customers’ behaviors from online banking to mobile banking based on Tiller and Tad model.

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Abstract

Purpose

The purpose of this paper is to study the influential factors in changing customers’ behaviors from online banking to mobile banking based on Tiller and Tad model.

Design/methodology/approach

A quantitative method was used. This study is a practical research work by using 400 people, among whom 384 participants were selected based on simple random sampling.

Findings

The results indicated that the perceived advantage of using mobile banking, the influence of peer groups, source facilitator conditions as well as technology had the highest correlation. Among the influential components on attitude, the highest level belongs to perceived advantage of using mobile bank. Among the effective factors on behavioral control, source facilitator conditions and technology facilitator conditions had the highest correlation.

Research limitations/implications

It is suggested that the provided services be expanded via mobile banking and more customers be encouraged to use mobile banking services. For instance, the transaction of currency, stock, etc. via mobile banking is suggested. It is recommended that mobile banking software should be designed in a way that the process of mobile banking services is very easy for customers. Bank staff and employees should be trained to be active promoters of mobile banking services not only inside branch locations, but in other places and work environments as informers, messengers and models of using mobile banking.

Practical implications

It is recommended that bank managers should make use of the mass media such TV, billboard, radio, press, etc., in order to increase public awareness of mobile banking, and try to take effective steps in creating positive attitude in their customers on using mobile banking.

Social implications

Mobile banking has evolved as a wireless communication interface for producing value by customers in banking transactions. Todays, one of the substantially remarkable modern techniques in providing banking services is the provision of financial and banking services by using smart phones (mobiles). Although the life of using smart phones for banking and financial operations is not too long, significant advancements have been observed in this area within a short time, which could highly promise the extensive development of this modern electronic banking technique in future.

Originality/value

During the last decade, information technology has had tremendous impacts on banking industry through guiding and introducing new financial products with a specific delivering to its customers, enabling the banks to be able to provide distinguished products and special services to their customers safely and reliably. It is more than 200 years since banks have served their customers through their branch systems. However, with the emergence of various types of technology, the nature of providing financial services has greatly changed, with the increasing growth in electronic commerce.

Details

Journal of Organizational Change Management, vol. 31 no. 6
Type: Research Article
ISSN: 0953-4814

Keywords

Article
Publication date: 19 October 2010

Hui‐Chih Wang and Her‐Sen Doong

Taiwan is one of several leading countries in the mobile music context. Accordingly, Taiwan's experiences in promoting mobile music service diffusion are of importance and…

Abstract

Purpose

Taiwan is one of several leading countries in the mobile music context. Accordingly, Taiwan's experiences in promoting mobile music service diffusion are of importance and interest to international practitioners and researchers. Applying Rogers' innovation diffusion theory, this study aims to employ econometric models to investigate whether the diffusion of mobile music service adoption is affected by external influences (e.g. mass media advertising, salespeople, and service providers), internal influences (e.g. interactions and imitations among acquaintances), or a combination of such influences.

Design/methodology/approach

To determine which influence best explained the diffusion of mobile music adoptions, the external, internal, and Von Bertalanffy mixed influence diffusion models were tested in this study. GNUS, a strongly functional language and environment to statistically explore data sets, was used to estimate the parameters of each model. The performance of each diffusion model was then examined using the Akaike AIC and Schwarz BIC statistics.

Findings

Findings indicated that the Von Bertalanffy mixed influences model best describes the diffusion pattern of mobile music service adoption and that acquaintances' influence in terms of interactions is the dominant factor influencing mobile music service adoption decision in Taiwan.

Originality/value

How managers of a mobile music service provider can use the internal and external influences interchangeably to effectively accelerate the mobile music diffusion at the different stage of product lifecycle is presented in this study. Indeed, the mobile music service is one of the most important industries worldwide not only because its penetration rate in many countries is over 50 percent, but also because of its killer applications. In light of this, the study contributes highly to theoretical and empirical examinations because the diffusion of the mobile music services within a society is the essence of the development/usage of the m‐commerce or music industries.

Details

Management Decision, vol. 48 no. 9
Type: Research Article
ISSN: 0025-1747

Keywords

Article
Publication date: 2 January 2024

Muvhulawa Matumba and Mogiveny Rajkoomar

Globally, mobile technology is a significant factor influencing how libraries are changing the ways of delivering services to today’s users. This paper aims to explore academic…

Abstract

Purpose

Globally, mobile technology is a significant factor influencing how libraries are changing the ways of delivering services to today’s users. This paper aims to explore academic librarians’ perceptions of the usefulness of mobile technology in delivering library services and the efforts required for its successful adoption.

Design/methodology/approach

The study was conducted within an interpretive paradigm. The research objectives were underpinned by the unified theory of acceptance and use of technology as a theoretical framework. Data were collected through semi-structured interviews and analyses using NVIVO for thematic analysis.

Findings

Results show that, in general, academic librarians support the use of mobile technology to provide services such as access to eBooks and Journals, Online Public Access Catalogue, Bookmyne application, information literacy consultations and training. Library managers, fellow librarians and users were identified as encouraging the adoption of mobile technology to enhance library services. The paper further confirms that the successful adoption of mobile technology requires some effort. However, due to some of the challenges presented in the study, a majority of respondents felt that their libraries are not yet ready to fully embrace mobile technology the way it is envisioned in today’s world.

Practical implications

The study endeavours to address the divergence between students and academic librarians’ viewpoints regarding the application of mobile technology in the provision of library services.

Originality/value

This paper highlights numerous ways that academic librarians could adopt and embrace mobile technology, which can benefit both academic libraries and other institutions of higher learning. The knowledge presented in this paper could assist academic librarians in assessing their institutions’ vulnerabilities, challenges and strengths in using mobile technologies to provide library services.

Article
Publication date: 2 June 2023

Pearl M.C. Lin, Wai Ching Wilson Au and Thomas Baum

Drawing on the mSERVQUAL model and spillover theory, this study aims to examine the mechanism through which food-ordering mobile app service quality influences users’ mobile app…

1953

Abstract

Purpose

Drawing on the mSERVQUAL model and spillover theory, this study aims to examine the mechanism through which food-ordering mobile app service quality influences users’ mobile app satisfaction, food satisfaction and repurchase intentions.

Design/methodology/approach

Online surveys were completed by 1,000 customers who used a food-ordering mobile app to order fast food on the day they completed the online survey. Structural equation modelling was then used to examine the proposed mechanism.

Findings

Results showed that the effects of food-ordering mobile app service quality on customer satisfaction (i.e. mobile app satisfaction and food satisfaction) and repurchase intention varied widely across service quality dimensions. Mobile app service quality had significant spillover effects on food satisfaction and repurchase intention.

Practical implications

Online food-delivery platforms should find the results insightful to better design their food-ordering mobile app. The findings can also assist restaurateurs and mobile payment companies with supporting the whole online food delivery process.

Originality/value

Rather than examining online food delivery service quality based on the service delivery process in the during-consumption stage or the service outcomes in the post-consumption stage, this study focused on the service quality in the pre-consumption stage to highlight the important role of online food delivery mobile apps. From a longitudinal perspective, this study drew on the associate network theory to explain the spillover effect of mobile app satisfaction in the pre-consumption stage on food satisfaction in the during-consumption stage and repurchase intention in the post-consumption stage.

Details

International Journal of Contemporary Hospitality Management, vol. 36 no. 3
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 23 May 2023

Tri-Quan Dang, Garry Wei-Han Tan, Eugene Cheng-Xi Aw, Keng-Boon Ooi, Bhimaraya Metri and Yogesh K. Dwivedi

The surging entrance of new mobile payment merchants into the growing market has prompted the need for an in-depth understanding of loyalty formation to retain customers. This…

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Abstract

Purpose

The surging entrance of new mobile payment merchants into the growing market has prompted the need for an in-depth understanding of loyalty formation to retain customers. This study examines customers' loyalty generation process in mobile payment services by exploring the serial effect of cognitive drivers (i.e. brand awareness, perceived quality, brand image, perceived value and layout) on affective response, satisfaction and loyalty.

Design/methodology/approach

A survey using self-administered questionnaires was conducted. The data was collected from 370 consumers who have experience using mobile payment services in Vietnam. The data were submitted to partial least square structural equation modeling (PLS-SEM) and artificial neural networks (ANN) analysis.

Findings

The results indicated that all the proposed cognitive drivers show significant impacts on affective response, which, in turn, translates into satisfaction and loyalty. The post-hoc analysis revealed enjoyment as the vital affective response in determining satisfaction. Moreover, the multigroup analysis indicated that the relationship between affective response and satisfaction is stronger for the female group. In addition, the ANN's nonlinear result revealed complementary insight into the importance of cognitive drivers.

Originality

The current study revealed both linear and nonlinear mechanisms that explicate the roles of cognitive drivers and affective responses in fostering loyalty toward mobile payment merchants. The findings add to the existing literature that emphasizes consumers' initial mobile payment adoption.

Details

International Journal of Bank Marketing, vol. 41 no. 6
Type: Research Article
ISSN: 0265-2323

Keywords

Article
Publication date: 6 December 2022

Jung-Chieh Lee and Jing Wang

Financial technology (Fintech) brings about innovative financial services, such as the possibility of introducing mobile wealth management applications (apps) into consumers'…

1042

Abstract

Purpose

Financial technology (Fintech) brings about innovative financial services, such as the possibility of introducing mobile wealth management applications (apps) into consumers' lives. Despite the rapid development of such apps, few studies have focused on users' switching intentions from traditional wealth management services to mobile settings (apps).

Design/methodology/approach

Through a survey research method, a total of 378 responses were collected to examine the model. The partial least squares (PLS) technique was employed for data analysis.

Findings

To fill this research gap, this paper adopts a push-pull-mooring (PPM) theoretical framework to develop a model for exploring users' switching intentions. According to the empirical results, several push (i.e. perceived inconvenience), pull (i.e. transaction efficiency, perceived personalization and mobile wealth management scenarios) or mooring (i.e. product market expertise and affective commitment) factors are identified that significantly affect switching intention. This study provides theoretical contributions and practical implications for the existing wealth management literature and also offers future research directions.

Originality/value

This study innovatively extends the PPM framework to the traditional and mobile wealth management domains to understand users' switching intentions from offline wealth management services to mobile wealth management apps. The authors uncover several push, pull and mooring factors that are critical for determining users’ switching decisions.

Details

International Journal of Bank Marketing, vol. 41 no. 2
Type: Research Article
ISSN: 0265-2323

Keywords

Article
Publication date: 25 August 2022

Dragana Rejman Petrović, Ivana Nedeljković and Veljko Marinković

The purpose of this study is to examine the components of the utilitarian and hedonistic dimensions of the quality of mobile banking services, their impact on customer…

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Abstract

Purpose

The purpose of this study is to examine the components of the utilitarian and hedonistic dimensions of the quality of mobile banking services, their impact on customer satisfaction, as well as the effects of satisfaction on word of mouth (WOM) and intention to use.

Design/methodology/approach

The analysis includes 307 mobile banking users in the Republic of Serbia. Reliability analysis, confirmatory factor analysis, structural equation modelling and multigroup analysis are applied in the paper.

Findings

The results show that security/privacy, perceived usefulness, perceived ease of use, design and enjoyment are important drivers of customer satisfaction, and that satisfaction has very strong effects on WOM and intention to use. In addition, there are apparent differences in the relationships between the two groups of respondents observed: innovators and followers.

Originality/value

The originality of the paper lies in the innovative model that includes a combination of the TAM model and the utilitarian/hedonistic dimension of the quality of mobile banking services. An element of the study which is of particular value is its segmentation of customers into innovators and followers – dividing respondents into two groups depending on whether they are among the first people in their environment to start using mobile banking services.

Details

International Journal of Bank Marketing, vol. 40 no. 7
Type: Research Article
ISSN: 0265-2323

Keywords

Article
Publication date: 22 February 2013

Arvind Malhotra and Claudia Kubowicz Malhotra

The purpose of this paper is to explore the switching behavior of mobile service customers in the USA with a focus on service quality, innovation and lock-in strategies as…

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Abstract

Purpose

The purpose of this paper is to explore the switching behavior of mobile service customers in the USA with a focus on service quality, innovation and lock-in strategies as deterrents of switching.

Design/methodology/approach

A thorough literature review coupled with two focus group interviews provided the impetus for the design and development of a survey instrument that was then administered to graduate and undergraduate students in the Southeast USA.

Findings

The paper finds that: mobile service quality (m-SERVQUAL) is a significant detractor of switching intentions of customers – if customers perceive their provider to be innovative, they are less likely to switch to another provider; the perception of being innovative is equally as important as the perception of the service quality delivered by the provider; hard lock-in (unreasonable contract length) leads customers to increase their intention to switch, which is completely counter to its intended purpose; and service quality perceptions and perceptions of the innovativeness of the company positively impact consumers ' intent to buy more add-on services.

Practical implications

Delivering high service quality as well as being perceived as an innovator are key determinants in reducing consumer switching. Each has a unique role to play, but understanding the impact of the interplay between them is critical. Important innovation factors for providers include creating new services, especially data services, and working with hardware manufacturers to provide new phone models more frequently. Lastly, hard lock-in (e.g. long contracts, contract breaking fees, etc.) may backfire with a higher reported propensity to switch in the long run.

Originality/value

The study draws attention to the importance of innovation in retaining customers. Counter to the literature, it also finds that hard lock-ins may be detrimental in the long run and a practice to be avoided.

Details

Journal of Services Marketing, vol. 27 no. 1
Type: Research Article
ISSN: 0887-6045

Keywords

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