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1 – 10 of over 2000
Article
Publication date: 11 September 2023

Xiaodong Li, Zhiwen Liu, Bengang Gong and Ai Ren

Consumers have pervasively relied on mobile reviews in digital economy. However, little knowledge exists regarding how customers adopt several mobile reviews to make purchasing…

Abstract

Purpose

Consumers have pervasively relied on mobile reviews in digital economy. However, little knowledge exists regarding how customers adopt several mobile reviews to make purchasing decisions. With the assistance of reader-response theory, this study investigates how the consistency of product reviews, in terms of their adherence to both other reviews and the prior experience of the customer, affect perceived quality, confirmation of the customer's expectations, the customer's level of trust in the seller and the consequent purchase intention.

Design/methodology/approach

Based on a scenario simulation and an online experiment to collect data, the authors employed AMOS to test the proposed hypotheses using survey data collected from 314 customers in Study 1 and 420 consumers in Study 2.

Findings

The results indicate that global consistency positively and significantly contributes to confirmation, perceived quality and trust in sellers while sequential inconsistency positively and significantly influences perceived quality. Meanwhile, purchase intention is positively and significantly promoted by confirmation, perceived quality and trust in sellers, and initial valence has some moderating effects on these relationships.

Originality/value

This study contributes to the understanding of how customers apply product reviews to make purchasing decisions from a new angle. It also elucidates the way in which the perceived consistency of product reviews affects how reviewers are perceived and the consequent effect of these perceptions on a customer's purchase intentions.

Details

Kybernetes, vol. 53 no. 2
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 29 March 2024

Rajesh Kumar Mog and Mithu Anjali Gayan

The purpose of this study is to understand the role and impact of gender on reading habits. It is an attempt to explore the probable reason why or why not gender differences take…

Abstract

Purpose

The purpose of this study is to understand the role and impact of gender on reading habits. It is an attempt to explore the probable reason why or why not gender differences take place concerning reading time, reading purpose, reading resources and digital devices among undergraduate students in the digital environment.

Design/methodology/approach

For this study, the researcher used a survey-based approach. To accomplish the study’s goals, a meticulously designed questionnaire has been disseminated among undergraduate students in selected colleges located in the western district of Tripura, a northeastern state in India.

Findings

The study found that female respondents have a slightly higher level of liking for reading than males. For both genders, the major purpose of reading is to enhance their knowledge unvaryingly. Furthermore, it has been observed that female respondents read electronic and print reading material more frequently compared to their male counterparts. Female respondents read fiction more frequently than males in print form. Both genders have more ease in reading print resources than digital resources. Among all digital devices, respondents are most competent at using mobile devices and prefer them for digital reading.

Research limitations/implications

As part of the pilot study, investigators surveyed a limited sample population, where the participation of students was further lower because of the unavailability of students.

Originality/value

The gender-based level of competency with digital devices is studied as a variable among the adult population to measure its correlation with reading habits.

Details

Global Knowledge, Memory and Communication, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9342

Keywords

Article
Publication date: 6 June 2022

Tetiana Hranchak, Nicholas Dease and Irene Lopatovska

This study aims to determine college/university students’ mobile phone practices to understand key user preferences and set a baseline understanding for the development of…

329

Abstract

Purpose

This study aims to determine college/university students’ mobile phone practices to understand key user preferences and set a baseline understanding for the development of prospective library informational mobile services.

Design/methodology/approach

This study is based on the results of an online-survey method. The authors recruited students majoring in the Information Science program in School of Information at Pratt Institute (USA) (74 participants) and in Kyiv National University of Cultural and Arts (Ukraine) (89 participants).

Findings

The general trends in the use of mobile technologies by American and Ukrainian students were identified. Key components of library mobile services are offered. Such services may include information and reference service via messengers; development of library mobile applications of audio and video content; access to educational, scientific, popular science literature and fiction; and supplementing online services with library chatbots.

Research limitations/implications

This study was limited to only students majoring in information science at university; however, the data obtained helps outline several general trends common to student youth who are actively working with information.

Practical implications

The obtained results will be useful in the practical activities of libraries and other information institutions for the development of a comprehensive information service based on mobile technology.

Originality/value

This study contributes to understanding how to improve library informational service considering users habits and preferences. Libraries management and librarians can use the findings as a basis for prioritizing the improvement of library informational mobile service.

Details

Global Knowledge, Memory and Communication, vol. 73 no. 1/2
Type: Research Article
ISSN: 2514-9342

Keywords

Article
Publication date: 25 December 2023

Wenyan Yu, Yiping Jiang and Tingting Fu

This study holistically and systematically consolidates the available research on digital reading to reveal the research trends of the past 20 years. Moreover, it explores the…

Abstract

Purpose

This study holistically and systematically consolidates the available research on digital reading to reveal the research trends of the past 20 years. Moreover, it explores the thematic evolution, hotspots and developmental characteristics of digital reading. This study, therefore, has the potential to serve as a research guide to researchers and educators in relevant fields.

Design/methodology/approach

The authors applied a bibliometric approach using Derwent Data Analyzer and VOSviewer to retrieve 2,456 publications for 2003–2022 from the Web of Science (WoS) database.

Findings

The results revealed that most studies' participants were university students and the experimental methods and questionnaires were preferred in digital reading researches. Among the influential countries or regions, institutions, journals and authors, the United States of America, University of London, Electronic Library and Chen, respectively, accounted for the greatest number of publications. Moreover, the authors identified the developmental characteristics and research trends in the field of digital reading by analyzing the evolution of keywords from 2003–2017 to 2018–2022 and the most frequently cited papers by year. “E-books,” “reading comprehension” and “literacy” were the primary research topics. In addition, “attention,” “motivation,” “cognitive load,” “dyslexia,” “engagement,” “eye-tracking,” “eye movement,” “systematic analysis,” “meta-analysis,” “smartphone” and “mobile reading/learning” were potential new research hotspots.

Originality/value

This study provides valuable insights into the current status, research direction, thematic evolution and developmental characteristics in the field of digital reading. Therefore, it has implications for publishers, researchers, librarians, educators and teachers in the digital reading field.

Details

Library Hi Tech, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0737-8831

Keywords

Article
Publication date: 20 September 2023

Yizhi Liu, Yi Fu, Zihan Liang and Yu Liu

This study aims to investigate the factors that affect the intention to use public mobile libraries and enhance the quality of mobile library services to attract and retain users.

Abstract

Purpose

This study aims to investigate the factors that affect the intention to use public mobile libraries and enhance the quality of mobile library services to attract and retain users.

Design/methodology/approach

A questionnaire survey was conducted with 391 valid users in China. Based on the stimulus–response theory and user individual characteristics, a model was developed to examine the factors influencing the intention to use public mobile libraries. The model was tested using statistical software, such as SPSS 25.0 and AMOS 24.0.

Findings

The results indicate that technological factors, content factors, individual factors and psychological factors significantly influence the intention to use public mobile libraries. The impact of system quality and perceived ease of use in technological factors is relatively balanced. Among content factors, information quality is the most significant, while information literacy has a greater influence compared to subjective norms in individual factors. In psychological factors, perceived matching and perceived pleasure both positively influence usage intention, while perceived cost has a negative impact.

Research limitations/implications

Firstly, this study only investigates users’ intention to use, but intention does not necessarily equate to actual usage behaviour (King and He,2006). Future research can introduce new variables to explore users’ adoption and continuous usage behaviours. Secondly, this study does not differentiate between different types of mobile library users. Future research can consider different user types, such as potential users and current users, to investigate the similarities and differences in their willingness to adopt mobile library services. Thirdly, this study is primarily cross-sectional. Future research can consider longitudinal studies to provide more in-depth insights into user behaviour.

Practical implications

This paper identifies external and internal stimulus factors and conducts a comprehensive investigation into the factors influencing the intention to use public mobile libraries, thus providing generalizable research findings. Unlike previous studies, this research introduces the information literacy variable, enriching the model of factors affecting users' intention to use mobile libraries and yielding more comprehensive conclusions. Consequently, the study aims to be grounded in the actual usage ideas and intentions of diverse user groups, constructing a model that highlights factors influencing the intention to use public mobile library services.

Social implications

From a social perspective, this study offers four implications for improving the utilization of public mobile libraries. Firstly, it is crucial to integrate digital resources, enhance information quality in public mobile libraries and improve platform usability. Secondly, adopting a user-oriented approach is essential to improve the service level of public mobile libraries and stimulate residents’ participation. Thirdly, efforts should be made to strengthen user information literacy and increase information utilization. Fourthly, top-level design improvements, effective promotion efforts and user behaviour guidance are essential for the success of public mobile libraries.

Originality/value

This study contributes to the improvement of public mobile library services and the advancement of modern public cultural services by identifying the key factors that drive the intention to use such services. The findings have practical implications for promoting high-quality development and enhancing the popularity of public mobile libraries.

Details

The Electronic Library , vol. 42 no. 1
Type: Research Article
ISSN: 0264-0473

Keywords

Article
Publication date: 13 June 2023

Dyah Puspitasari Srirahayu, Dessy Harisanty and Esti Putri Anugrah

Public libraries have been making various efforts and innovations to adapt to changes. The purpose of this study is to analyze type of library innovation based on the innovation’s…

Abstract

Purpose

Public libraries have been making various efforts and innovations to adapt to changes. The purpose of this study is to analyze type of library innovation based on the innovation’s subject.

Design/methodology/approach

The data was collected by identifying the information in regard to the innovation uploaded on the library website. A total of 548 public library websites have been identified, and 1,567 library innovations data have been collected.

Findings

The innovations that have been made and carried out are divided into seven subject categories: inclusion-based innovation, information source innovation, innovation, cooperation, innovation in information services, innovation in library management, innovation with the use of technology. The consequences of innovation in public libraries include increased performance, community empowerment, increased accessibility of information, increased public literacy and external support.

Research limitations/implications

This research only focuses on one type of library, namely, all public libraries in Indonesia. The findings of this study are based on library innovation data taken from the public library website, so that library innovations that are not uploaded to the website are not included in this study.

Originality/value

The impact of the innovations that have been implemented is not only in improving the performance of the library but also the surrounding community. Public libraries must continue to innovate because of the amount that can be obtained for the progress of society, nation and state.

Details

Digital Library Perspectives, vol. 39 no. 4
Type: Research Article
ISSN: 2059-5816

Keywords

Article
Publication date: 3 August 2023

Murtaza Ashiq, Shafiq Ur Rehman, Ammara Yousaf and Muhammad Safdar

The use of mobile technologies and learning devices has been increasing in every field of life, and library and information sciences are no exception. This study aims to explore…

Abstract

Purpose

The use of mobile technologies and learning devices has been increasing in every field of life, and library and information sciences are no exception. This study aims to explore the perceptions of library and information science (LIS) students regarding mobile learning (m-learning) along with their primary purposes, social media applications, advantages, disadvantages, barriers, impact and overall satisfaction with using these devices.

Design/methodology/approach

A survey method was used, and data was collected from the students of 12 library schools in Pakistan for a total sample of 250 students.

Findings

Their main purposes of usage, their needs, advantages, disadvantages, barriers, impacts and the level of overall satisfaction were also identified. The inferential statistics (t-test and ANOVA) also identified the difference of opinion on the basis of gender, programs, types and number of m-learning devices. Overall, the findings highlight the need for academic libraries to give mobile access (launching mobile applications) to better use library services. To ensure this, libraries must keep an eye on new advances in mobile technology, researchers’ needs and related electronic library services and observe how these services are being used.

Practical implications

Theoretical and practical implications have been highlighted to understand the perceptions of LIS students about m-learning devices.

Originality/value

The mobile library service providers and management need to improve their services by offering services that fit the diverse needs of their users and should know how to attract modern library users.

Details

Digital Library Perspectives, vol. 39 no. 4
Type: Research Article
ISSN: 2059-5816

Keywords

Open Access
Article
Publication date: 20 February 2024

Alenka Kavčič Čolić and Andreja Hari

The current predominant delivery format resulting from digitization is PDF, which is not appropriate for the blind, partially sighted and people who read on mobile devices. To…

Abstract

Purpose

The current predominant delivery format resulting from digitization is PDF, which is not appropriate for the blind, partially sighted and people who read on mobile devices. To meet the needs of both communities, as well as broader ones, alternative file formats are required. With the findings of the eBooks-On-Demand-Network Opening Publications for European Netizens project research, this study aims to improve access to digitized content for these communities.

Design/methodology/approach

In 2022, the authors conducted research on the digitization experiences of 13 EODOPEN partners at their organizations. The authors distributed the same sample of scans in English with different characteristics, and in accordance with Web content accessibility guidelines, the authors created 24 criteria to analyze their digitization workflows, output formats and optical character recognition (OCR) quality.

Findings

In this contribution, the authors present the results of a trial implementation among EODOPEN partners regarding their digitization workflows, used delivery file formats and the resulting quality of OCR results, depending on the type of digitization output file format. It was shown that partners using the OCR tool ABBYY FineReader Professional and producing scanning outputs in tagged PDF and PDF/UA formats achieved better results according to set criteria.

Research limitations/implications

The trial implementations were limited to 13 project partners’ organizations only.

Originality/value

This research paper can be a valuable contribution to the field of massive digitization practices, particularly in terms of improving the accessibility of the output delivery file formats.

Details

Digital Library Perspectives, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2059-5816

Keywords

Article
Publication date: 1 February 2024

Valeria Noguti and David S. Waller

This research investigates how consumers who are most active on Facebook during the day vs in the evening differ, differ in their ad consumption, and how advertising effects vary…

Abstract

Purpose

This research investigates how consumers who are most active on Facebook during the day vs in the evening differ, differ in their ad consumption, and how advertising effects vary as a function of a key moderator: gender.

Design/methodology/approach

Using a survey of 281 people, the research identifies Facebook users who are more intensely using mobile social media during the day versus in the evening, and measures five Facebook mobile advertising outcomes: brand and product recall, clicking on ads, acting on ads and purchases.

Findings

The results show that women who are using social media more intensely during the day are more likely to use Facebook to seek information, hence, Facebook mobile ads tend to be more effective for these users compared to those in the evening.

Research limitations/implications

This contributes to the literature by analyzing how the time of day affects social media behavior in relation to mobile advertising effectiveness, and broadening the scope of mobile advertising effectiveness research from other than just clicks on ads to include measures like brand and product recall.

Practical implications

By analyzing the effectiveness of mobile advertising on social media as a function of the time of day, advertisers can be more targeted in their media buys, and so better use their social media budgets, i.e. advertising is more effective for women who use social media (Facebook) more intensely during the day than for those who use social media more intensely in the evening as the former tend to seek more information than the latter.

Social implications

This research extends media ecology theory by drawing on circadian rhythm research to provide a first demonstration of how the time of day relates to different uses of mobile social media, which in turn relate to social media mobile advertising consumption.

Originality/value

While research on social media advertising has been steadily increasing, little has been explored on how users consume ads when they engage with social media at different periods along the day. This paper extends media ecology theory by investigating time of day, drawing on the circadian rhythm literature, and how it relates to social media usage.

Details

Marketing Intelligence & Planning, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 17 April 2023

Jungmin Yoo, Jung-Hwan Kim, Minjeong Kim and Minjung Park

The purpose of this study is to investigate the effects of visual and verbal information presentations on mental imagery, perceived informativeness and purchase intention. The…

Abstract

Purpose

The purpose of this study is to investigate the effects of visual and verbal information presentations on mental imagery, perceived informativeness and purchase intention. The study assesses two types of product-related information: (1) visual information: static product images and augmented reality (AR) and (2) verbal information: abstract and concrete product reviews.

Design/methodology/approach

A total of 320 mobile consumers participated in the experiment. To increase external validity, this study was conducted in an existing digital shopping environment.

Findings

The results suggest that AR has a greater effect on consumers' shopping outcomes than static images. The findings further reveal that concrete product reviews are important in increasing mental imagery, perceived informativeness and purchase intention when visual information does not provide an AR function.

Originality/value

This study contributes to the current literature by providing empirical support for AR effects and concrete reviews on consumer responses. The results further provide an important perspective for retailers seeking ways to develop effective information presentations in digital retailing.

Details

Journal of Research in Interactive Marketing, vol. 18 no. 2
Type: Research Article
ISSN: 2040-7122

Keywords

1 – 10 of over 2000