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Article
Publication date: 15 November 2018

Emmanuel Mensah Asiedu, Susan Shortland, Yehia Sabri Nawar, Paul J. Jackson and Laura Baker

The purpose of this paper is to explore the role of mobile technology and related service platforms in supporting informal micro-entrepreneurships in rural Ghana. It aims…

Abstract

Purpose

The purpose of this paper is to explore the role of mobile technology and related service platforms in supporting informal micro-entrepreneurships in rural Ghana. It aims to extend our knowledge through the development of a conceptual model.

Design/methodology/approach

A qualitative research design used in-depth semi-structured interviews with five micro-entrepreneurship owners in the Kwahu South District in the Eastern region of Ghana. Identification of potential case firms was facilitated by a local official. Interview data were analysed thematically.

Findings

Mobile technology engendered pride and emotional connectedness and, being easy to use, helped to increase business confidence. Adoption advantages included improved communications with customers and business partners, and effective stock control, providing competitive advantage. Further understanding of mobile technology’s role in improving business processes is needed.

Research limitations/implications

This exploratory research is based on five micro-entrepreneurships in one Ghanaian rural area. Further research is needed using larger samples, additional locations and sectors and larger businesses, to identify other factors influencing mobile technology adoption and associated benefits and problems.

Practical implications

Government policy supporting growth of informal micro-entrepreneurships using mobile phone technology could increase economic advantage. Micro-business owners need education and training in understanding business processes. Telecommunications companies can highlight technological, business and socio-cultural benefits of mobile phone adoption in rural Ghana.

Originality/value

The paper draws upon the experiences of a range of rural-based Ghanaian micro-entrepreneurships to propose a model setting out and linking the technical, business and socio-cultural benefits of mobile phone adoption in supporting business processes.

Details

Journal of Entrepreneurship in Emerging Economies, vol. 11 no. 3
Type: Research Article
ISSN: 2053-4604

Keywords

Open Access
Article
Publication date: 20 February 2020

Tashfeen Ahmad

This paper aims to examine students’ perception, views and opinions about the usage of mobile phones in an educational setting in a higher education institution located in…

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Abstract

Purpose

This paper aims to examine students’ perception, views and opinions about the usage of mobile phones in an educational setting in a higher education institution located in Jamaica. The results of these findings were used to gain insights and to assist education policymakers in adopting most suitable approaches to integrating mobile technology in learning.

Design/methodology/approach

A survey approach was used for this study. A total of 145 students participated in the study using structured questionnaire design containing 14 questions.

Findings

The results indicated an overall positive student perception toward cell phones usage as a learning tool and integrating cell phones into learning activities. Students were keen on its usage as a social connectivity and collaborative tool, which they can use for flexible and personalized learning activities.

Originality/value

Less research has been done in Caribbean and developing countries in analyzing student perception toward using cell phones for learning purposes. This research provides insights in developing policies to assist with the integration of mobile phone technology in learning and how institutions can respond to the advent of advancing mobile technology.

Details

PSU Research Review, vol. 4 no. 1
Type: Research Article
ISSN: 2399-1747

Keywords

Article
Publication date: 23 July 2020

Moutusy Maity

This research empirically investigates the differential roles of utility and entertainment on the value obtained from the use of mobile phones by users belonging to…

Abstract

Purpose

This research empirically investigates the differential roles of utility and entertainment on the value obtained from the use of mobile phones by users belonging to low-income groups in emerging markets.

Design/methodology/approach

This research reports the findings from an investigation that obtains data through a survey of mobile phone users from urban and rural areas across five emerging markets. Structural equation modeling is used to analyze the data obtained.

Findings

Study findings demonstrate that users obtain utility, social as well as entertainment value from mobile phones.

Research limitations/implications

This investigation uses the capability approach for conceptualizing the capabilities obtained from mobile phones by users from lower socioeconomic strata, a theoretical lens that is particularly suited for explaining behavior that may represent well-being of the user group.

Practical implications

Managers may explore whether the platform of entertainment is a suitable vehicle for offering additional services. This study’s findings also suggest that creating value for customers should be a primary concern in emerging markets, similar to that in developed markets.

Originality/value

This research is among a few that report investigations into the differential roles of utility and entertainment on the value obtained from mobile phones. This study also presents differences in terms of: urban versus rural, younger versus older and male versus female subgroups. This research presents a large-scale multicountry empirical study investigating mobile phone use by users from lower socioeconomic groups in emerging markets.

Details

International Journal of Sociology and Social Policy, vol. 41 no. 5/6
Type: Research Article
ISSN: 0144-333X

Keywords

Article
Publication date: 7 February 2018

Aubrey Harvey Chaputula and Stephen Mutula

The aim of this paper is present findings of a study conducted to find out the current state of providing and accessing library and information services in public…

1005

Abstract

Purpose

The aim of this paper is present findings of a study conducted to find out the current state of providing and accessing library and information services in public university libraries in Malawi through mobile phones.

Design/methodology/approach

The researcher carried out in-depth semi-structured interviews with university/college librarians using interview guides. University/college librarians were purposefully selected for the interviews because they are overall managers of their libraries, hence in a better position to provide information that addressed the study objectives. Proceedings of the interviews were recorded using a tape recorder, whilst backup notes were recorded in a notebook. Data were transcribed and analysed using Nvivo software.

Findings

Findings revealed that only one library in this study had fully implemented the offering of library and information services through mobile phones, whilst the rest were moving towards the same. Both user and reference service offering through mobile phones included e-journals, Facebook, WhatsApp, Online Public Access Catalogue and SMS. The institutions in this study had institutional repositories, e-journals and e-books, among others, which they could offer through mobile phones. High cost of accessing services through mobile phone, vandalism of Information and Communications Technologies infrastructure, shortage of skills and network congestion are some of the factors that may affect the offering of library and information services through mobile phones.

Research limitations/implications

Malawi has four public universities. However, this article reports findings of a case study of three of the four constituent colleges of the University of Malawi (College of Medicine, Kamuzu College of Nursing and Polytechnic), Lilongwe University of Agriculture and Natural Resources and Mzuzu University. By virtue of being a case study, it means that the findings made are only applicable to the five institutions covered.

Practical implications

The study findings have practical implications in that they can be used as a model for planning the implementation of library and information services through mobile phones not only in public university libraries in Malawi but also other related institutions locally and internationally.

Originality/value

Use of mobile phones in the delivery of library and information services is receiving a lot of attention from researchers the world over. However, this is not the case in Malawi, as studies of this nature have not been conducted in the public university sector or in other related sectors. Findings of this study will, therefore, inform researchers intending to conduct similar or related studies not only in public universities in Malawi but other related institutions as well.

Details

Global Knowledge, Memory and Communication, vol. 67 no. 1/2
Type: Research Article
ISSN: 0024-2535

Keywords

Article
Publication date: 5 November 2020

Rajesh R. Pai and Sreejith Alathur

This paper discusses the need for government and healthcare organization to implement mobile phone-based solutions for healthcare during the Coronavirus (Covid-19…

Abstract

Purpose

This paper discusses the need for government and healthcare organization to implement mobile phone-based solutions for healthcare during the Coronavirus (Covid-19) pandemic. It also highlights the challenges and/or barriers to the rapid introduction, implementation and management of these and other innovative solutions to health service delivery during the current situation

Design/methodology/approach

The data include both qualitative and quantitative, collected from the primary interview-based case study and questionnaire survey. It also uses insights from the general populations, healthcare professionals and health information technology developers to understand the role of a mobile health intervention in the COVID-19 pandemic outbreak.

Findings

Healthcare professionals and health information technology developers are confident that the use of mobile health technology and applications has the ability to assist in monitoring and controlling the COVID-19 outbreak. The key advantages of using mobile phone technology are: increased awareness, improved assistance in tracking and testing casualties, improved assistance in seeking and scheduling health information and medical appointments, increased social distancing, improved overall productivity and quality of life. However, data demonstrated that lack of awareness and accessibility or unwillingness to use the technology, complex healthcare needs, application infrastructure, policies and a dearth of training and support are all barriers to successful implementation of this useful tool.

Practical implications

This research has the potential to make a significant impact on government and healthcare policy through presenting a coherent argument for the importance of designing and deploying mobile health technology and applications for the general population.

Originality/value

prior literature in this domain is inadequate in explaining the importance of mobile phone-based healthcare solutions for health service and during serious disease outbreaks and, in particular, within the Indian context. The findings of this study can be used by government and healthcare organizations to improve health governance during the current global pandemic.

Details

International Journal of Health Governance, vol. 26 no. 1
Type: Research Article
ISSN: 2059-4631

Keywords

Article
Publication date: 13 November 2007

Norbayah Mohd Suki and Norazah Mohd Suki

Mobile technologies offer the opportunity to embed learning in a natural environment. The objective of the study is to examine how the usage of mobile phones for…

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Abstract

Purpose

Mobile technologies offer the opportunity to embed learning in a natural environment. The objective of the study is to examine how the usage of mobile phones for m‐learning differs between heavy and light mobile phone users. Heavy mobile phone users are hypothesized to have access to/subscribe to one type of mobile content than light mobile phone users, to have less frequent access to, subscribe to or purchase mobile content within the last year than light mobile phone users, and to pay less money for mobile learning, its content and mobile games than light mobile phone users.

Design/methodology/approach

Data were collected from 436 respondents. An analysis of variance (ANOVA) test was run to examine how the usage of mobile phone for m‐learning differs between heavy and light mobile phone users in terms of access/subscription to several types of mobile content, frequency of access to, subscription to, and purchase of mobile content within the last year, and maximum amount of money paid for mobile learning, its content and mobile games.

Findings

Significant differences can be identified when comparing the usage of mobile phones for m‐learning between heavy and light mobile phone users. It was found that heavy mobile phone users access/subscribe to more than one type of mobile content than light mobile phone users, have more frequent access to, subscription to and purchase of mobile content within the last year than light mobile phone users, and to spend more money on mobile learning, its content and mobile games than light mobile phone users.

Research limitations/implications

Future research should aim at a deeper understanding of mobile phone usage for learning by including new variables and mediating variables and applying a multivariate analysis of data such as structural equation modelling to interpret the results, as this would allow for a simultaneous relationship among endogenous and exogenous variables, serve as a purposeful representation of the reality from which the data has been extracted, and provide a parsimonious explanation of the data.

Practical implications

Mobile content needs to be developed specifically for mobiles, with clear images and good quality sound to enable users to continue to come back and enjoy new segments and features. Mobile phones must be small, reliable, and convenient devices that can provide the full spectrum of information and entertainment options to users.

Originality/value

This research provides a new perspective on mobile phone usage for m‐learning among Malaysian mobile phone users.

Details

Campus-Wide Information Systems, vol. 24 no. 5
Type: Research Article
ISSN: 1065-0741

Keywords

Article
Publication date: 20 September 2021

George Okello Candiya Bongomin, Francis Yosa and Joseph Mpeera Ntayi

Mobile money is a service in which the mobile phone is used to access financial services. Thus, the mobile money platform should be user-friendly with hedonic features…

Abstract

Purpose

Mobile money is a service in which the mobile phone is used to access financial services. Thus, the mobile money platform should be user-friendly with hedonic features that are attractive and pleasurable to the users. The main purpose of this paper is to establish the mediating effect of hedonism in the relationship between mobile money adoption and usage and financial inclusion of micro small and medium enterprises (MSMEs) in Uganda.

Design/methodology/approach

This study reports interesting findings by using data obtained from MSMEs located in northern Uganda. The structural equation and measurement models were generated in analysis of moment structures (AMOS) to answer the hypotheses of this study.

Findings

The findings suggest that including hedonism in the model improves mobile money adoption and usage by 12.7 percentage points in order to promote financial inclusion of MSMEs in Uganda. Hedonism is found to affect mobile money adoption and usage, which in turn influences financial inclusion.

Research limitations/implications

This study used cross-sectional data to document the mediating effect of hedonism in the relationship between mobile money adoption and usage and financial inclusion. The study analyzed mobile money adoption and usage, hedonism, and financial inclusion from the MSMEs owners' perspective. Future research could use relevant longitudinal data to verify multiple benefits of hedonism in enhancing mobile money adoption and usage as well as other potential digital financial technologies.

Practical implications

This study categorically informs mobile telephone network operators and inventors of mobile money applications to invest more in developing pleasurable and user-friendly mobile money features that can attract more users. The digital financial services' application developers should design user-friendly mobile money applications that suit the needs of all users. This requires careful understanding of diverse attractive features of mobile money services.

Originality/value

This study offers direction to developers of mobile money applications to design pleasurable and user-friendly mobile money platform with features, which are attractive to the different users. Particularly, it highlights the role of hedonic motivation in promoting adoption and use of mobile money technology to increase the scope of financial inclusion of MSMEs in a developing country like Uganda. Indeed, the novelty in this paper is grounded on a blend of financial technology and psychology to promote financial inclusion in under developed economies.

Details

International Journal of Social Economics, vol. 48 no. 11
Type: Research Article
ISSN: 0306-8293

Keywords

Article
Publication date: 27 July 2010

Hernan E. Riquelme and Rosa E. Rios

This paper seeks to test the factors that can influence adoption of mobile banking among current users of internet banking in Singapore and gender as a moderating variable.

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Abstract

Purpose

This paper seeks to test the factors that can influence adoption of mobile banking among current users of internet banking in Singapore and gender as a moderating variable.

Design/ methodology/ approach

A sample of more than 600 current users of electronic banking provided opinions about their intention to use mobile banking, perceptions of relative advantage of the mobile device, perception of risk, social norms, ease of use and usefulness of the device for banking purposes. The data were submitted to LISREL for structural equation modeling.

Findings

Usefulness, social norms and social risk, in this order, are the factors that influence the intention to adopt mobile banking services the most. Ease of use has a stronger influence on female respondents than male, whereas relative advantage has a stronger effect on perception of usefulness on male respondents. Social norms (or the importance of others in the decision), also influence adoption more strongly among female respondents than male.

Research limitations/implications

The sample is biased towards people who are currently using internet for banking. However, mobile banking innovators may not come mainly from current users of internet banking.

Practical implications

Since gender plays a moderating role in the perception of ease of use, social norms and relative advantage, companies are advised to target their communication tactics according to gender. Social norm is more important to females than males as well as ease of use, whereas, relative advantage is more important for males.

Originality/ value

The study purposefully uses gender as a moderator and risk as an independent variable not often considered in previous studies.

Details

International Journal of Bank Marketing, vol. 28 no. 5
Type: Research Article
ISSN: 0265-2323

Keywords

Article
Publication date: 6 July 2010

Harpreet Sanghara, Eugenia Kravariti, Hanne Jakobsen and Chike Okocha

On average, the National Health Service (NHS) loses annually £360 million in opportunity costs due to non‐attendance of outpatient appointments (Stone et al, 1999). In…

Abstract

On average, the National Health Service (NHS) loses annually £360 million in opportunity costs due to non‐attendance of outpatient appointments (Stone et al, 1999). In addition to draining healthcare resources, failure to attend clinical appointments incurs personal costs. Mobile phone technology has been applied successfully to reducing appointment non‐attendance and improving clinical outcomes for patients with physical illnesses. However, it is unclear whether these applications can be extended to patients with severe and enduring mental disorders. We conducted a trust‐wide survey of 141 psychiatric inpatients of the Oxleas NHS Foundation Trust (82% of the Trust's total inpatient population) to establish how many respondents owned a mobile phone (62%), could use text‐messaging services (62%) and were willing to use the latter as a means of communication with the Trust (80%). Compared to patients with psychotic illnesses, those with non‐psychotic illnesses reported higher rates of mobile phone ownership (78% versus 55%, p=0.01), ability to use text messaging (76% versus 56%, p=0.03) and willingness to receive text messages from the Trust (90% versus 76%, p=0.05). The results of the survey were used to inform the planning of a pilot study aimed at reducing non‐attendance rates of outpatient appointments in Oxleas.

Details

Mental Health Review Journal, vol. 15 no. 2
Type: Research Article
ISSN: 1361-9322

Keywords

Article
Publication date: 31 August 2010

Nor Shahriza Abdul Karim, Ishaq Oyefolahan Oyebisi and Murni Mahmud

The purpose of this paper is to investigate the adoption and appropriation of mobile phone (MP) technologies by building on the technology appropriation theories. The…

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Abstract

Purpose

The purpose of this paper is to investigate the adoption and appropriation of mobile phone (MP) technologies by building on the technology appropriation theories. The paper also looks into the choice of MP use through various attractors, the purposes of MP use and the extent of use of various MP applications and features by the targeted users. This paper also explores the influences of age, gender, and occupation type on MP appropriation.

Design/methodology/approach

The paper used a survey method in order to achieve the intended objectives. The staff (academic and non‐academic) and students of three academic faculties of a university in Malaysia were used as the study's population. A sample of 201 was selected and used for the purpose of this paper.

Findings

The result of the paper allows us to describe important elements of MP appropriation and explore the influence of individual characteristics such as gender, age and occupation on different patterns of MP use through our conceptualization of appropriation. It is found that all of the individual characteristics investigated were significantly related with the MP appropriation and use.

Research limitations/implications

Limitations in this paper are related to the ability of the result to be generalized to other user groups as well as other user groups at other institution of higher learning. More research needs to be conducted to ensure the robustness of the findings by comparing with other users.

Practical implications

The results of the paper are expected to assist in understanding the use of MPs across different ages and occupation and serve as a mechanism in guiding the development of MP applications and design by service providers and manufacturers, respectively; as well as in aiding policy formulation on MP use at the work place.

Originality/value

The paper has taken a different approach from the commonly applied IT adoption and acceptance model in understanding MP use. The rationale for the use of appropriation theory from the study can contribute to similar areas with similar types of technology applications.

Details

Campus-Wide Information Systems, vol. 27 no. 4
Type: Research Article
ISSN: 1065-0741

Keywords

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