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Book part
Publication date: 17 December 2005

Marie-Laure Djelic and Antti Ainamo

The term “fashion” triggers images of frivolous symbolic production with a particular impact on women, quite a world apart at first sight from high technology and mobile telephony…

Abstract

The term “fashion” triggers images of frivolous symbolic production with a particular impact on women, quite a world apart at first sight from high technology and mobile telephony that traditionally tend to be associated with science, rationality and masculinity. Surprisingly, we show in this paper that the field of mobile telephony has, for a number of years now, been impacted and significantly transformed by the transposition of fashion logics. We deconstruct the process of logic transposition, considering key moments and key actors, key modes and mechanisms. The comparison of multiple case studies within the mobile telephony industry also points to the limits of transposition and to varying degrees of hybridization and logic co-habitation. This process of logic transposition is, we argue, profoundly transforming the mobile telephony industry, bringing it closer, on many counts, to “cultural industries”. In the end, we draw a number of theoretical conclusions on logic transposition as an important mechanism of institutional change.

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Transformation in Cultural Industries
Type: Book
ISBN: 978-1-84950-365-5

Book part
Publication date: 26 August 2014

Joel West and David Wood

Two key factors in the success of general-purpose computing platforms are the creation of a technical standards architecture and managing an ecosystem of third-party suppliers of…

Abstract

Two key factors in the success of general-purpose computing platforms are the creation of a technical standards architecture and managing an ecosystem of third-party suppliers of complementary products. Here, we examine Symbian Ltd., a startup firm that developed a strong technical architecture and broad range of third-party complements with its Symbian OS for smartphones. Symbian was shipped in nearly 450 million mobile phones from 2000 to 2010, making it the most popular smartphone platform during that period. However, its technical and market control of the platform were limited by its customers, particularly Nokia. From 2007 onward, Symbian lost market share and developer loyalty to the new iPhone and Android platforms, leading to the extinction of the company and eventually its platform. Together, this suggests lessons for the evolution of a complex ecosystem, and the impact of asymmetric dependencies and divided leadership upon ecosystem success.

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Collaboration and Competition in Business Ecosystems
Type: Book
ISBN: 978-1-78190-826-6

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Book part
Publication date: 16 September 2017

Kevin J. Boudreau

Rather than organize as traditional firms, many of today’s companies organize as platforms that sit at the nexus of multiple exchange and production relationships. This chapter…

Abstract

Rather than organize as traditional firms, many of today’s companies organize as platforms that sit at the nexus of multiple exchange and production relationships. This chapter considers a most basic question of organization in platform contexts: the choice of boundaries. Herein, I investigate how classical economic theories of firm boundaries apply to platform-based organization and empirically study how executives made boundary choices in response to changing market and technical challenges in the early mobile computing industry (the predecessor to today’s smartphones). Rather than a strict or unavoidable tradeoff between “openness-versus-control,” most successful platform owners chose their boundaries in a way to simultaneously open-up to outside developers while maintaining coordination across the entire system.

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Entrepreneurship, Innovation, and Platforms
Type: Book
ISBN: 978-1-78743-080-8

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Book part
Publication date: 12 December 2015

Yossef Arie and Gustavo S. Mesch

This study investigated the association between structural conditions and social incentives and their effect on the ethnic composition of mobile social networks. Regarding…

Abstract

Purpose

This study investigated the association between structural conditions and social incentives and their effect on the ethnic composition of mobile social networks. Regarding structural conditions, we examined the role of the ethnic group’s size, socioeconomic status, and heterogeneity of the city in which the business was located. Regarding social incentives, we investigated the social diversification hypothesis, which expects that residentially and socially segregated minority groups will take advantage of mobile communications to diversify their mobile communication ties with outgroup members.

Methodology/approach

Two data sets were used. The first was the aggregation of the mobile communication patterns of business customers as measured by one of Israel’s mobile phone operators in April 2010. The database included 9,099 call data records. The second was a data set of the social characteristics of 103 Israeli cities from the Israeli Bureau of Statistics. Both data sets were merged according to the place of residence of each customer.

Findings

Israeli Arab businesses in homogeneous Jewish and mixed cities operate in an environment with more structural opportunities to create outgroup ethnic ties than Arab businesses in homogeneous Arab cities. Jewish businesses in ethnically mixed cities have more outgroup mobile ties than comparable businesses in homogenous Jewish cities.

Implications

We expand previous models and suggest a structural diversification approach in which ethnic mobile social networks vary across homogeneous and ethnically mixed cities. These variations result in different social incentives as the diversification approach assumed, as well as different structural conditions, as the structural approach indicates.

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Communication and Information Technologies Annual
Type: Book
ISBN: 978-1-78560-381-5

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Abstract

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Children and Mobile Phones: Adoption, Use, Impact, and Control
Type: Book
ISBN: 978-1-78973-036-4

Book part
Publication date: 8 September 2022

Victor A. Beker

Telecommunications was traditionally considered a natural monopoly. However, in 1982 AT&T was required to give up its control of local telephone services. As economies of scale…

Abstract

Telecommunications was traditionally considered a natural monopoly. However, in 1982 AT&T was required to give up its control of local telephone services. As economies of scale and scope pervade telecommunications services, the neoclassical perfect competition model could not be applied as a benchmark for regulation. Baumol’s theory of contestable markets was referenced in the design of the new telecommunications regulation regime that followed the AT&T divestiture.

This chapter analyzes from a partially first-hand perspective Baumol’s contributions to the economics of telecommunications. After the AT&T breakup, a key issue to address was the access to the so-called last mile of copper wire owned exclusively by the local monopolies. Baumol together with his colleague Gregory Sidak claimed it was necessary to provide access to interconnection to all qualified applicants. Baumol and Willig proposed a pricing rule, which they argued ensures efficiency in the allocation of bottleneck input resources. The so-called parity-pricing formula is presented and discussed.

The developments in the telecommunications industry that took place during the last 25 years are pointed out, particularly the role played in them by mobile phones. Interconnection was also a vital element for them, and Baumol’s contributions are still a point of reference in this area. The chapter concludes with some reflections on Baumol’s methodological views based on personal correspondence.

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Research in the History of Economic Thought and Methodology: Including a Symposium on the Work of William J. Baumol: Heterodox Inspirations and Neoclassical Models
Type: Book
ISBN: 978-1-80382-708-7

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Book part
Publication date: 17 June 2020

Tuğra Nazlı Akarsu, Pantea Foroudi and T.C. Melewar

While extensive knowledge on branding and communication has focused on business-to-consumer context, despite the nourishment of the importance of strategic alliances between…

Abstract

While extensive knowledge on branding and communication has focused on business-to-consumer context, despite the nourishment of the importance of strategic alliances between businesses in terms of co-branding has become discernible, a little attention has been given to business-to-business (B2B) context. This chapter tries to take attention to dual marketing communication, where they are trying to market their products and services to both individuals and businesses. More specifically, this chapter aims to emphasise ingredient branding as a form of co-branding considered as one of the revolutionary dual marketing communication strategies. Notably, the importance of ingredient branding is highlighted for industries and companies who have to design a strategic multi-channel communication plan not just for their customers but also for retaining the competitive advantage, increasing the brand strength for both sides and stimulating the sales. Further, this chapter elaborates the subject with prominent examples of ingredient branding, as well as explains how a communication strategy became an asset for manufacturers and suppliers who are in downturn and lead them to have a growth opportunity with maximising their brand values.

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Beyond Multi-channel Marketing
Type: Book
ISBN: 978-1-83867-686-5

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Content available
Book part
Publication date: 10 December 2018

Krassimir Todorov and Yusaf H. Akbar

Abstract

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Strategic Management in Emerging Markets
Type: Book
ISBN: 978-1-78754-166-5

Book part
Publication date: 9 November 2020

Micki Eisenman and Tal Simons

This paper highlights that the strategic use of design, a competitive pattern typically associated with creative industries, those creating and trading meanings, also…

Abstract

This paper highlights that the strategic use of design, a competitive pattern typically associated with creative industries, those creating and trading meanings, also characterizes industries that produce functional or utilitarian goods not typically considered creative. The paper explores the origins of this phenomenon in the context of three industry settings: cars, speciality coffee and personal computers. The analysis theorizes three distinct strategic paths that explain how design may become an institutionalized aspect of competition in industries that are not creative. We explain how firms link their products to the identities of their users, how design is linked to stakeholders' emotions and visceral reactions to products and how intermediaries are relevant to enhancing attention to design. Illuminating these strategic paths allows harnessing some of the well-established understandings about competition in creative industries towards understanding competition in noncreative industries.

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Aesthetics and Style in Strategy
Type: Book
ISBN: 978-1-80043-236-9

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