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Purpose — In this chapter, we will review several alternative methods of collecting data from mobile phones for human mobility analysis. We propose considering cellular network location data as a useful complementary source for human mobility research and provide case studies to illustrate the advantages and disadvantages of each method.

Methodology/approach — We briefly describe cellular phone network architecture and the location data it can provide, and discuss two types of data collection: active and passive localization. Active localization is something like a personal travel diary. It provides a tool for recording positioning data on a survey sample over a long period of time. Passive localization, on the other hand, is based on phone network data that are automatically recorded for technical or billing purposes. It offers the advantage of access to very large user populations for mobility flow analysis of a broad area.

Findings — We review several alternative methods of collecting data from mobile phone for human mobility analysis to show that cellular network data, although limited in terms of location precision and recording frequency, offer two major advantages for studying human mobility. First, very large user samples – covering broad geographical areas – can be followed over a long period of time. Second, this type of data allows researchers to choose a specific data collection methodology (active or passive), depending on the objectives of their study. The big mobile phone localization datasets have provided a new impulse for the interdisciplinary research in human mobility.

Originality/value of chapter — We propose considering cellular network location data as a useful complementary source for transportation research and provide case studies to illustrate the advantages and disadvantages of each proposed method. Mobile phones have become a kind of “personal sensor” offering an ever-increasing amount of location data on mobile phone users over long time periods. These data can thus provide a framework for a comprehensive and longitudinal study of temporal dynamics, and can be used to capture ephemeral events and fluctuations in day-to-day mobility behavior offering powerful tools to transportation research, urban planning, or even real-time city monitoring.

The purpose of this paper is to outline a study characterised by “pockets” of co-production and argue for the benefits of offering young people a palette of interdisciplinary methods to “opt into”, giving participants the opportunity to discuss their drinking practices and experiences “on their own terms”.

In total, 40 young people, aged 15-24 years, from the suburban case study locations of Chorlton and Wythenshawe, Manchester, UK, were recruited for multi-stage qualitative research. The participants were presented with a suite of both long-standing and innovative methods that they could “opt into”, including: interviews, peer interviews, diaries, mobile phone interviews, text messaging and participant observation.

This paper shows that both long-standing and innovative methods have their own individual strengths for researching into young people’s alcohol consumption practices and experiences. Yet, each of the methods utilised in this study also had specific drawbacks for researching substance use. Offering a palette of methods for participants to “opt into” was thus beneficial in: offsetting the weaknesses of other methods; triangulating the study findings; and enabling participants to communicate with the researcher in culturally credible ways.

By offering an honest account about the successes and failures of deploying a range of methods when exploring young people’s drinking practices and experiences, this paper is valuable for researchers in, and beyond, the field of substance use, seeking to broaden their methodological toolkit.

This study aims to examine how the temporal aspect of service consumption impacts the emotions that are created within consumers during service encounters.

The authors adopted mobile phone or ‘SMS’ diaries to capture the emotions that participants experienced at the very moment they were being felt or ‘in-vivo’. The study included thirteen different services including both ‘brief’ and ‘extended service transactions’.

The study suggests that the temporal perspective is a dominant cause of consumption emotions in services, influencing consumers’ emotions from before the service encounter commences to its conclusion and, in some cases, beyond the conclusion of the service event. Other antecedents of consumption emotions such as interactions with staff and the servicescape are influenced by and interwoven with this temporal aspect. By capturing emotions as they were experienced, recall difficulties that might have been encountered had the emotions been measured retrospectively were eliminated, allowing the researchers to construct a comprehensive account of the chronology and contiguity of the emotions created within consumers during service encounters.

Although certain aspects of time such as the consequences of queuing and waiting have been addressed in the services marketing literature, a detailed understanding of how time impacts consumption emotions in services from the start to the conclusion of service encounters has not been undertaken to date. This research addresses that gap by examining how the temporal perspective influences not only consumption emotions in customers per se but how it also influences other causes of consumption emotions that customers encounter during service transactions.

Many companies struggle with the assessment of customer experience. This chapter aims to demonstrate how mobile ethnography tackles this issue by assessing data in a holistical way, in-situ, and in real-time.

The chapter describes the implementation of a mobile ethnography project in a tourist destination, including participant recruitment, data collection, data analysis, and the derivation of insights.

The mobile ethnography project allowed to gain deep insights into the customers’ journeys.

Future research will need to further investigate questions of participant recruitment, the effectiveness of incentives as well as the performance of the data collection process. Furthermore the findings of this case need to be replicated in the context of other industries, as well as in other cultural contexts.

Mobile ethnography allows companies to gain more information on customer experience in real-time, thus with reduced cognitive and emotional bias. Therefore, the method can help to improve the touristic service offering and, consequently, customer experience.

As companies are searching for new approaches to research and manage customer experience, this chapter is of high value for both academia and practice.

This paper describes the unintended and unanticipated ways an iPhone as a data collection tool created distractions during observations of five-year-old twins' digital literacy practices while in their home.

Situated in sociocultural theories of learning and development and new literacy studies, the 12-month-long case study examined young children's digital literacy practices in their homes before and during their transition into kindergarten. The article focuses on the data collection of five-year-old twins in their home with their parents, a family the author called the Skywalkers. Data sources included semistructured interviews, participant observations and informal conversations.

The mother was a low-technology user and preferred her children to engage in nondigital activities. The children were permitted 10 min every other day of “digital time.” The iPhone as a data collection tool provided them with digital access they would otherwise not have. The mother knew the focus of the study was digital engagement and that the iPhone was used for data collection (i.e. photographs and videos). Although the iPhone was intended to be used in establishing rapport and taking photographs, the children frequently asked to video record their play and therefore the iPhone became a distraction.

Given the prevalence of smartphones in Western society, the recruitment of a family with such low-technology use was unforeseen. As digital data collection increases in qualitative research, researchers should not assume that a smartphone is always appropriate for gathering photographic data. This is particularly important when investigating digital literacy practices of families in their homes.

Inspired by the debates on participatory methods and drawing from research on “digital childhoods” in Portugal, this chapter aims to address the methodological innovations and challenges in collecting visual and digital data with children at their homes. As one of the stages of a research project on internet use, children were asked to take photos of their favorite objects at home and to collect screenshots of their most used webpages, followed by a conversation with the researcher. The use of photography allowed children greater expression and autonomy and gave researchers access to the children’s own perspectives on their home environment. It also provided unique information about the arrangement of digital objects at home and their different appropriations by girls and boys. Screenshots showed creative uses of the internet by children and gender differences. Ethical concerns were raised, due to the specific nature of working with children and with visual material (anonymization and dissemination). Entering the domestic setting provided a privileged access to children’s private sphere and to the in situ observation of their use of technology. However, the home is not a neutral place for a researcher and crossing the border into the private domain involves risks. These findings, illustrated by empirical examples from the research field, stress the importance of reflecting on and discussing the potentials, limitations, and ethical considerations of different methodologies, as well as their suitability to specific research objects, subjects, and contexts.

This chapter presents a novel method for using PechaKucha presentations to generate and analyze participant-generated video data. As a data source, participatory video (PV) differs from ethnographic or archival video by relying on participants to tell their own stories. As a presentation technique, PechaKucha produces six-minute-and-forty-second, narrated slideshow presentations. The slideshows or recordings from live PechaKucha presentations are a dense form of PV that is easier to code and analyze than traditional sources of PV. This chapter describes the procedures to capture and analyze PechaKucha-based PV and illustrates considerations for researchers who plan to use PV to gather data.

This paper considers two of the key challenges facing a mature UK subject gateway (SOSIG): the sustainability of a labour‐intensive service and innovation and evaluation needed to keep pace with user needs. SOSIG's history and changing contexts are sketched and issues of changing Internet search technologies, trends in user behaviour, and changes in higher education teaching or learning are analysed. Reflects on the “Google challenge” and the need to take a more strategic approach to engaging with the user community, given emerging audiences and technologies. Concludes with how SOSIG will be shaped for the future through collaboration, service design and user engagement.