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This study seeks to examine the nature of consumers' perceptions of the value they derive from the everyday experiential consumption of mobile phones and how mobile marketing (m‐marketing) can potentially enhance these value perceptions.

Q methodology is used with a framework of experiential consumption and perceived consumer value, to examine how consumers' subjective perceptions and opinions of the two areas of interest are shared at a collective level. A total of 40 participants undertook two Q sorts and the data were analysed using PQ‐method.

The first Q sort identified three clusters of perceived value: the Mobile Pragmatists, the Mobile Connectors and the Mobile Revellers. The second Q sort identified two clusters of perceived value of m‐marketing: one emerging from the shared opinions of the Mobile Pragmatists and the Mobile Connectors, and the second from the Mobile Revellers.

The findings show how consumers can be segmented based on their contextualised perceived value of consuming mobile phones. The findings also show that m‐marketing can be tailored to enhance these value perceptions. The study demonstrates how to use Q methodology to examine subjective areas of consumer behaviour. Limitations relate to deriving statements for the Q sorts and the generalisability of the results.

The findings highlight ways to tailor m‐marketing strategies to complement consumers' perceptions of the value offered through their mobile phones.

The study contributes to existing theory and practice through using Q methodology to examine two subjective areas of consumer behaviour research: experiential consumption in everyday life and consumer perceived value, which is applied in the context of mobile phones and m‐marketing.

Usage of internet and mobile phones has promoted and sometimes hindered various aspects of development bringing radical changes to Kenyan households in the last couple of years. The rapid spread of mobile phones, mobile broadband and internet usage at the household level has increased the potential of these technologies leading to development outcomes. This paper aims to focus on these issues.

The paper is based on primary data collected through two surveys and is part of ongoing PhD work. A rigorous methodology was designed and used to conduct the research. Starting with the research problem that outlined the key areas for the study, research objectives were developed following a background review of the study. The paper establishes the development outcomes associated with the rapid spread and usage of the internet and mobile phones and explores if the wide usage expands or shrinks the capabilities of the households.

The analysis indicates that a high value is attached to the new technologies and in particular mobile phones. It also reveals that the new technologies enabled some capabilities and hindered others leading to diverse development outcomes. Use of internet and mobile phones led to positive and negative development outcomes in low income households in Kenya. Households' choices were based on their perceptions of the role that the new technologies played in enhancing their quality of life. Internet access and usage was limited and restricted to urban areas while mobile phone usage was distributed across the country. However, increased use of mobile internet is expected to change the situation. The paper notes that the social, economic and knowledge status of individuals, coupled with the choices they make, determines the development outcomes derived from use of these technologies.

The paper makes recommendations for further research on the effects of new technologies on quality of life.

The paper examines the extent to which usage of the internet and mobile phones enhances or hinders households' capability to achieve development in social, economic and knowledge dimensions.

This study aims to investigate the use of mobile phones in enhancing human capabilities and agricultural development among small-scale farmers in selected rural districts of Tanzania. The study assessed the potential capabilities acquired by farmers, factors that influence farmers in building their capabilities and achieving development outcomes.

The study used Sen’s capability approach as a guiding framework to investigate the link between mobile phones and agricultural development. A case study design was employed whereby focus group discussions were used to collect data.

The use of mobile phone services enabled rural farmers to build their financial, human and social capabilities. Rural farmers faced personal and non-personal conversion factors that influenced them in building capabilities and achieving development outcomes. The use of mobile phones led to various development outcomes. The typical development outcomes were related to access to information and communication services and reduction of transport costs. Rural farmers experienced family conflicts due to protectiveness exercised by couples through the use of mobile phones, criminal incidences such as theft and the fear of being recorded when making a phone call.

The study findings have the potential of influencing policy and practice. The findings are useful in promoting the value of mobile phones usage in empowering rural farmers and communities. The telecommunication sector and other key stakeholders can use the study findings in setting the basis for prioritising the improvement of telecommunication infrastructure in the rural areas.

This paper aims to investigate how mobile phones can be used to support women’s entrepreneurship in Arab countries. The objective is to explore new ways to close the gender gaps in terms of entrepreneurship in these countries.

The methodology used in this research is an in-depth analysis of the existing literature and recent reports on women’s entrepreneurship and on the adoption and use of mobile phones in Arab countries.

The findings of this research indicate that female Arab entrepreneurs are interested in using mobile phones. However, they have not yet realised the full potential of mobile technology in empowering them beyond its basic use. Several challenges facing women entrepreneurship in the Arab countries were identified. Mobile phones can be used to overcome these challenges.

This research is based on the collection and analysis of secondary data rather than primary data to support the findings.

There is a need for collaboration between telecommunication companies operating in the Arab region and government initiatives to build a solid environment in which female Arab entrepreneurs can operate.

This research provides new insights and recommendations for reducing the gender gaps in terms of entrepreneurship by using new and improved techniques to address women’s needs for economic independence. This will also increase the profit gained by the telecommunication companies operating in Arab countries and bring additional income to this region.

This paper aims to examine the long run impact of information and communication technology (ICT) on economic growth in the Sub Saharan African (SSA) region. The direct impact of ICTs use was examined for a 27-year period (1990-2014), before the Millennium Development Goals (MDGs) era (1990-1999) and during the MDGs era (2000-2014). Second and third objectives examined the nonlinear effect of ICT in the economic growth and their threshold values, respectively. The main growth enhancing transmission channels of ICT use were also looked at.

The study uses panel method technique of system generalist method of moment. The data period was collected from the years 1990-2014 from 45 SSA countries. The three main proxies of ICT are fixed telephone lines, mobile phone users and internet users per 100 inhabitants.

For the direct impact analysis, mobile phone and internet were found to have triggered economic growth. However, for nonlinear effect analysis, mass penetration of ICT proxies seems to slow economic growth. The threshold analysis showed a penetration rate threshold of 4.5 per cent for both mobile phone and internet, and 5 per cent for fixed telephone line before economic growth gets triggered. Finally, the results indicated that, except for financial development, human capital, institutional quality and domestic investment were the main growth enhancing transmission channels of ICTs use in the economy.

From a policy perspective, results suggest SSA region to open more doors for investment in technology to ensure sustainable development. Such policy has to focus on investment into main transmission channels of ICT, namely, human capital, institutional quality and domestic investment. The policymakers have to ensure that penetration of mobile phone, fixed telephone and internet is met by improvement in human capital, institutional quality and domestic investment. Moreover, to fully use the potential of ICT, improving the financial sector is highly recommended.

In SSA, studies that address the impact of ICT on economic growth was almost non-existent, especially on its nonlinear effect and main transmission channels. While few studies have examined the direct impact of ICT, this study extended the scope by including the main growth enhancing transmission channels and nonlinear effect of ICT on SSA economies using recent data.