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COVID-19 has influenced the way we utilise the radio spectrum in terms of increasing data rates, the localisation of usage, and the transfer of traffic from urban to rural areas. Most regulators have shown sympathy towards operator requirements, stipulating a range of mitigation actions including allowing technology neutrality and temporary assignments. Internationally, the ITU-R suspended all physical meetings and launched a new global network resiliency platform named ‘REG4COVID’ to share experiences including those related to spectrum management.

It is argued in this chapter that the pandemic has supported the calls for additional unlicensed spectrum for Wi-Fi in the 6 GHz and accelerated the rollout of 5G. Moreover, despite of increasing use of streaming, it is quite difficult to assume that traditional linear TV will be replaced, at least in the near future for a variety of reasons. The pandemic has also raised the question as to whether an innovative assignment model could be used to assign the spectrum instead of auctions, and whether, in some countries where temporary assignments were made, frequencies are kept unutilised or reserved. Concerning international spectrum management, it is expected that WRC-23 will be held on time though there will be some implications for issues such as the regulatory time-limits for bringing into use satellite networks frequency assignments. Finally, it is argued that the pandemic has also demonstrated the importance of flexibility and agility in national spectrum management, and placed spectrum managers in a new position where they were forced to be proactive instead of their traditional reactive role.

This study addresses foreign markets selection decisions by Russian mobile telecommunications operators and the impact of top management team composition on the degree of firms’ internationalization.

The qualitative exploratory study analyzed 24 foreign market entry decisions and the composition of the top management team of the two leading Russian mobile telecommunications operators, VimpelCom and Mobile Telesystems (MTS/AFK Sistema).

Russian mobile telecommunications operators adopted a gradual approach to foreign market selection, as the study revealed the positive impact of the target market’s geographic proximity to Russia on the investment decision. The international background of the top management team was positively related to the increasing distance of the selected foreign markets.

Further studies may include quantitative evaluation of investment decisions by mobile telecommunications operators from other emerging-market firms, as well as a longer observation period and investment decisions by firms operating in other industries.

Russian and other emerging-market firms should evaluate the importance of the top management team composition and international experience prior to initiation of the internationalization process.

Russian multinationals represent a relatively understudied phenomenon, despite the importance of outward foreign direct investments from Russia among other emerging-market firms.

This research sought to determine the impact of the management of electronic customer relationships through applying 5IS model on the mental image of Umniah Mobile Network Operator Company’s customers in Amman City. To fulfill the goals of the study, the researcher adopted the descriptive, analytic method. He developed an instrument to collect the data through a questionnaire, which was distributed through the simple, random sampling method over 700 customers of Umniah Company, in the City of Amman, out of which 400 analyzable questionnaires were retrieved. The researcher further employed the convenient statistical methods applying SPSS 22 Program for data analysis. The study concluded many results such as there is statistically significant impact at the significance level (α < 0.05) for the administration of consumer relationships through the use of 5IS model on the mental image of the provided services of Umniah Mobile Network Operator Company in Amman city. In this concern, the integration component is the most influential in the mental image with the customers of Umniah Company. Therefore, the study recommended the need Umniah Telecom Company has to search for the best means to positively influence shaping the mental image of its products, especially the means through which it can provide more information about its services.