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This paper seeks to propose a technology classification model for mobile content and service delivery platforms (MCSDPs), the core of mobile middleware technology providers' (MMTPs) value proposition.

The proposed model is grounded on existing literature and empirical research consisting of 40 in‐depth case studies with MMTPs and 102 semi‐structured interviews with top management from firms operating in the mobile content environment that already own or are interested in purchasing a MCSDP. Theoretical sampling was employed. The quality function deployment (QFD) technique was used to create the final technology classification schema.

The MCSDP technology classification model has three components: a MCSDP functional architecture, which describes platform structure in terms of its endowment of functionalities and capabilities; a MCSD classification schema, which allows the identification of a set of platform categories classified according to the range of functionalities usually possessed; and a technology classification schema consisting of a set of technology dimensions that directly influence platform efficiency and effectiveness.

The proposed model can be used for mapping existing and future MCSDP offer in terms of technological strengths and weaknesses and thus support decision‐making by platform vendors and buyers.

The main contribution is the creation of a reference framework capable of rigorously modelling the emergent phenomenon related to the rise of middleware platform providers within the mobile content environment. The paper also contributes to extending the existing QFD literature, since it demonstrates the house of quality tool's usefulness in a new context of application.

The purpose of the paper is to provide a business model design reference framework for mobile platform providers, the platform vendors and technology enablers of the mobile content market. The framework aims at identifying the most critical choices – i.e. design parameters – to be made at a business model design level for a MPP, and at explicitly assessing their strategic implications.

The research design integrates a twofold literature review on MPPs definitions and on business model design state of the art, with an in‐depth analysis of significant cases performed through a multiple case studies methodology: through 72 semi‐structured interviews to top managers, 24 companies were analyzed.

The findings allow to infer that some key business model parameters described by the existing literature – in particular, Osterwalder and Ballon – can be applied to MPPs' business model design process, while other original and actor‐specific building blocks emerge; furthermore, a first taxonomy of three noteworthy business models currently adopted by MPPs – “pure play”, “full asset” and “platform & content management” – is identified, associated respectively to three underlying strategic patterns: “stay on core”, “grow, wait and see”, and “aggressive downstream”.

The research presents a firm‐specific reference framework, which, however, does not focus on the potential different performances coming from alternative design parameters selection. Future works may concentrate in developing comparative or “benchmarking” analysis among the different business models depicted through the taxonomy, in order to explain any differential in firms' performances originated by alternative design parameter choices.

The findings can support a wide set of stakeholders – either first movers or newcomers in the mobile industry – in their strategic and business model design choices.

The paper's value for researchers can be brought back to its descriptive, normative and validating contribution to value network and business model design theories, with specific reference to the rising role of mobile platform providers. Value for practitioners lies in the creation and provisioning of a “reference framework” capable of supporting the decision making process concerning business model design, as it presents strong ties between business model parameters and strategic implications.

The purpose of this paper is to characterize the performance of online food delivery companies in Brazil and to analyze the content of the websites of these companies with a view to its use as a site for conducting business transactions.

This paper used a qualitative and exploratory approach through the collection and analysis of data from a sample of 30 companies operating in the online delivery sector in Brazil. Reviews of their websites have also been conducted through parameters involving aspects of content, usability and functionality.

The Brazilian main platforms received large foreign investment, growing with the acquisition of companies, making them market leaders. There was a greater presence of these companies on social networks, publicizing and interacting with their customers, increasing business visibility and attracting new prospects. The results of the sites analysis showed that the dimension “content” was the one with the highest incidence of attendance, followed by the dimension “functionality” and then the dimension “usability.” The downside was the access security parameter since only 54 percent of websites showed the use of encryption capabilities and secure site.

The online delivery service is growing rapidly, bringing together innovation and convenience to their customers, coupled with ease of access to mobile phones and internet, that contributed toward the emergence of a large number of platforms that offer this service in Brazil; despite being a relatively new service, its growth was accompanied by a strong sector consolidation process and by the creation of large groups supported by international capital.

Drawing on the mSERVQUAL model and spillover theory, this study aims to examine the mechanism through which food-ordering mobile app service quality influences users’ mobile app satisfaction, food satisfaction and repurchase intentions.

Online surveys were completed by 1,000 customers who used a food-ordering mobile app to order fast food on the day they completed the online survey. Structural equation modelling was then used to examine the proposed mechanism.

Results showed that the effects of food-ordering mobile app service quality on customer satisfaction (i.e. mobile app satisfaction and food satisfaction) and repurchase intention varied widely across service quality dimensions. Mobile app service quality had significant spillover effects on food satisfaction and repurchase intention.

Online food-delivery platforms should find the results insightful to better design their food-ordering mobile app. The findings can also assist restaurateurs and mobile payment companies with supporting the whole online food delivery process.

Rather than examining online food delivery service quality based on the service delivery process in the during-consumption stage or the service outcomes in the post-consumption stage, this study focused on the service quality in the pre-consumption stage to highlight the important role of online food delivery mobile apps. From a longitudinal perspective, this study drew on the associate network theory to explain the spillover effect of mobile app satisfaction in the pre-consumption stage on food satisfaction in the during-consumption stage and repurchase intention in the post-consumption stage.

This study aims to determine how to influence the customer journey of mobile food ordering applications (MFOAs) users. It researches how available information could influence customers’ intention to use MFOAs platforms in the prepurchase stage and explores the potential of personalized information to improve customer satisfaction with these services in the postpurchase stage.

This research followed a mixed design, combining qualitative (focus groups) and quantitative (online survey) research and using both content analysis and partial least squares structural equation modeling.

Two types of available information (firm-generated information and online customer reviews) had a positive influence on the behavioral intention to use MFOAs. Additionally, findings showed that different web personalization strategies, namely, content personalization, functional personalization and system-driven personalization, were useful tools to create customer satisfaction with this type of platform.

The study discusses limitations regarding the sample and sampling process, indicator variables and measures.

The present research provides actionable insights for online food delivery providers.

This study addresses a research gap in the literature and provides a novel and richer understanding of customer behavior toward mobile food delivery platforms. Also, it adds to the personalization research by identifying and testing a range of web personalization strategies.

Various digital banking platforms (website and apps) are offered to bank customers in order to create an experiential service, which is essential in retaining customers and generating brand bank loyalty. The current study aims to examine the dynamics of customer emotional experience generated during digital banking service delivery and investigate the effect of customer psychological engagement with various digital platform types on brand bank loyalty creation.

A conceptual framework was constructed. Data were collected from digital banking customers through a web-based survey conducted via an online Internet panel. It involved 502 participants. The study employs a path analysis method using structural equation modeling.

The empirical results suggest that there are two paths from emotional attachment to bank loyalty: a direct path and an indirect path shaped by customer psychological engagement with service platforms. Additionally, it was found that the digital platform (website vs apps) used by the customer determined the magnitude of the impact of emotional attachment to the bank on psychological engagement with service platforms.

This research claims that features of digital banking services are sufficient to enhance affective brand responses and maintain long-lasting relationships with customers. Using experiential services and psychologically engaging the customers, this goal can be achieved. Additionally, well designed apps can improve interaction with services and subsequently enhance loyalty.

This study facilitates a better understanding of the customer's emotional–psychological state during engagement with digital service delivery. Its novelty and contribution to the literature focus on the notion that the impact of emotional attachment on bank loyalty is mediated by experiential psychological engagement with the digital platform and moderated by the type of digital platform used.

This study investigates the motivation among customers to be more loyal to online food delivery applications (OFDA) services even after the COVID-19 epidemic by using perceived service quality aspects in Sri Lanka. The data were gathered by physically distributing a self-administrated questionnaire to clients in Sri Lanka who continue to use OFDA services on platform to customer (P2C) service delivery platforms to buy food despite the COVID-19 outbreak. Multiple regression is employed to analyse 287 effective observations, and the data revealed the significant positive effect of interaction, environment, outcome, and food qualities on customer loyalty to OFDA services. In fact, there is no impact from the delivery quality on customer loyalty to OFDA services due to outsourced food delivery. The findings suggest regular improvements in attributes such as interaction, environment, outcome, and food qualities in this hyper-competitive business environment. Further, this study sets substantial facts for the interested parties to establish an exemplary delivery system and other technological advancements to have a sustainable competitive advantage and solid customer base in the long run.

The purpose of this paper is to introduce Commercial Mobile Video Service Trial (TOEST) of Korea Telecom (KT), relaying experience related to the implementation of mobile video service for portable devices to libraries and information management organizations that are interested in this service.

Research data used were collected from internal materials such as unpublished project reports, RFI, RFP, etc. written throughout the process of implementing projects. The information also draws on the author's experience and involvement in TOEST trial between 2005 and 2007.

From the technical perspective, it was confirmed that technical advancements and environments that enable the implementation of mobile video service for portable devices have been fully established. The technical areas that need to be further improved are the advancements of battery capacity, low‐power consumption technology, and functional improvement of the I/O slot in portable devices.

TOEST provides only download type service for portable devices such as PDAs and PMPs. Streaming type service for mobile phones has been performed only for the purpose of internal tests.

For information management organizations and libraries, mobile video service for portable devices is cutting‐edge technical service that can provide new customer value to users. Also, it is possible to apply profit models from the commercial point of view.

The paper introduces various technical and environmental elements as specifically as possible, including practical things that we have experienced during the course of implementing mobile video service systems for portable devices. Experience in TOEST development would be helpful to information management organizations and libraries planning to provide mobile video service for portable devices.

This paper aims to provide a first overview of important implications of payment models for next‐generation mobile service platforms (NextGen MSPs).

The starting point of the paper is an existing set of mobile payment models. These models are modified and expanded on in order to be able to highlight implications for NextGen MSPs.

The paper identifies two different types of payment models for mobile environments: carrier centric models and payment service provider (PSP)‐centric models. Instantiations of both categories are already being applied, although not necessarily always in the mobile environment. Both types come with a number of advantages as well as disadvantages. This paper argues that combining different models or introducing intermediaries yields solutions that satisfy the requirements of NextGen MSPs for offering a compelling value proposition to their users.

This paper is the first to analyse the suitability of existing mobile payment models in the specific context of NextGen MSPs. It also proposes alternative models that provide a better fit with the potential business models for such platforms.