Search results

The purpose of this paper is to study consumers' adoption of mobile communications services, and to explore common denominators uniting those most likely to be early adopters; thereby, to help practitioners to predict early adoption and segment the market.

Data were collected by postal questionnaire from 26 per cent of a sample of 3,000 customers of a telecommunications service provider in Finland, stratified into three sub‐samples according to type of usage. For this paper, the returns from the two sub‐samples with the highest rates of use were analysed.

Previous experience of related types of communications services significantly and positively influenced adoption of new mobile services. Certain of the respondents' demographic characteristics were also closely associated with early adoption.

Further studies are required before the findings can be applied beyond Scandinavia. Qualitative research could enhance understanding of the roles of personal innovativeness and income, in particular, in adoption of mobile communications services.

Mobile communications service providers in Scandinavia now have a tested basis for identification of early adopters, segmentation of the market, and targeting of marketing campaigns.

The study tested theoretical constructs used widely in other fields, and identified adjustments required for transfer to the mobile communications service context.

The purpose of this paper is to explore how the scope of universal service has been extended from voice telephony to include broadband and mobile communications in Korea. This paper addresses how Korea's approach to broadband and mobile service utilizes different strategies.

The paper is an analysis of universal service policies. It applies five criteria for reviewing whether broadband and mobile communications could be included in the scope of universal service.

This paper addresses Korea's approach to broadband and mobile service utilizes different strategies. An information society policy was applied to broadband diffusion, while a regulatory policy was applied to mobile service diffusion. Korea's universal service expansion policy shows a government and industry integration model.

This paper shows Korea's unique approach for universal service. It deals with how universal service has been driven forward as a part of an information society plan and information divide bridging policy in Korea. With flexible approaches, broadband and mobile services could start to be regarded as universal services.

Global mobile communication is one of the most dynamic and important service markets. Several researchers suggest using a theoretical approach to develop a much deeper insight into key marketing constructs such as service quality, customer perceived value, customer satisfaction, perceived switching costs, corporate image, and customer loyalty is of vital importance to the mobile communications market. This study aims to develop and test a comprehensive hierarchical model of these six important constructs. The model also incorporates the retailing function of a major mobile communication provider.

The research sample of 516 was drawn from customers of one of the largest mobile communications service providers in China. The data were analysed using exploratory factor analysis, confirmatory factor analysis and structural equation modelling.

The results of the study support using a hierarchical and multidimensional approach for conceptualising and measuring customers' perceptions of service quality in the mobile communications market. In addition, the findings illustrate that service quality is an important determinant of customer perceived value, customer satisfaction, corporate image, and perceived switching costs. Customer perceived value is also an antecedent of customer satisfaction. Corporate image, customer satisfaction, and perceived switching costs are three key drivers of customer loyalty. However, the findings also indicate that corporate image is not an important determinant of customer satisfaction and that customer perceived value is not a key driver of customer loyalty.

This is the first paper that has developed and tested a comprehensive hierarchical model of the mobile communications market.

Contends the best strategy for facing up to the growing demand for services in mobile communications is to learn from the experience of other countries around the globe. Addresses the key role of regulation, formulating policy framework, overcoming incumbents’ resistance and public scrutiny. Summarizes that the mobile communications sector is the fastest growing area within telecommunications.

A novel distributed middleware service platform, called MidGate platform, is presented in this paper. The central contribution is description of the developed MidGate platform and its architecture focusing especially on the adaptation, context‐awareness, and personalization of mobile and pervasive services. The research problem addressed is how to facilitate the development of interoperable applications and services into heterogeneous and distributed service gateway based environments. A requirement analysis of future mobile and pervasive services and key technologies has been carried out to establish a solid base and requirements for the development of the MidGate platform. The key mechanisms supporting adaptation, context‐awareness, and personalization of applications and services are presented. The novel middleware architecture solution of the MidGate platform utilizing these key mechanisms is also described. The MidGate architecture utilizes the emerging Generic Service Elements (GSE) approach, where generic and collectively utilizable services are provided to applications as middleware services that are part of a service platform. The main contribution of this research is the definition of a set of GSEs, the related MidGate platform architecture and its evaluation. The evaluation of the MidGate platform has been carried out in series of laboratory prototypes. The evaluation indicates that the MidGate platform solution is well applicable in various service gateway‐based distributed systems and extends well into resource‐constrained mobile environments.

Aims to present a pragmatic method for long‐term forecasting and to illustrate its usage with the results of a recent case study to forecast future demand for mobile communications services.

A scenario construction methodology is explained in detail. The case material presented here is drawn from a forecasting exercise for the European Commission between September 2004 and April 2005 examining potential demand for mobile communications services up to 2020.

The formalized method and a synopsis of the actual scenarios generated in the case study are given here in outline. The paper also indicates how needs analysis was used in conjunction with the scenarios to generate a list of potential services and their use, which formed the basis of detailed traffic estimates. Certain aspects of the method and its results have been incorporated by the ITU working committees into their detailed preparations for the World Radiocommunication Conference's negotiations in 2007.

This paper can only give a brief description of the scenarios and provides only limited detail on how the scenarios were subsequently used to generate forecasts of demand for mobile communication services.

The paper demonstrates a socio‐economic forecasting method based on scenarios and their use in forecasting demand within the telecommunications sector.

This paper seeks to make an assessment of the progress towards a fully fledged internal market for e‐communications in the European Union. The assessment is placed in the context of a quarter century of telecommunications reform in Europe.

A combination of qualitative and quantitative assessments is applied with a focus on fixed and mobile communications. The qualitative assessment includes interviews and a questionnaire. The quantitative assessment is based on econometric analysis of panel data.

Removing the remaining barriers in the internal market may in the long run provide benefits of €27‐55bn or the equivalent of 0.2‐0.4 percent of GDP at the European level. Major barriers identified are related to the degree of openness of national markets and the ability of telecom firms to exploit EU‐level economies of scale.

In the econometric benefit analysis no secondary effects are included. Further research is recommended to assess the effects, costs and benefits of enforcing a higher degree of harmonisation.

The paper provides insights and recommendations that are valuable for policy makers.

The paper places the research executed in support of a study for the European Commission in the historical context of the telecommunications reform.

The purpose of this study is to assess the SERVQUAL instrument reliability and validity and apply the SERVQUAL instrument in China's mobile communication setting.

A mail survey was conducted at a major mobile communications company in mainland China. Instrument reliability and validity were examined. Exploratory and confirmatory factor analyses were conducted.

The adapted SERVQUAL instrument is a valid and valuable tool to measure service quality. Service convenience is an important additional dimension of service quality in China's mobile communications setting. The dimension of “empathy” may need revision.

Future research involves assessment of the service convenience dimension and examination of the relative importance of SERVQUAL dimensions in other settings.

SERVQUAL is a valid instrument to measure service quality in China's mobile communications setting. Providing convenience to customers also is critical for service quality improvement. Improvements to some SERVQUAL dimensions may be more beneficial than improvements to others.

This is a pioneer study of the SERVQUAL scale in China's mobile communications setting. This study provides useful insights and guidance for managers to measure and improve service quality.

The aim of this paper is to explore the price plans offered by Thai mobile operators and analyse the role of demand characteristics in the development of new price plans. The paper also shows how demand affects a firm's degree of innovativeness in terms of the number of new price plans.

The empirical qualitative analysis is based on an original data set from several secondary data sources and includes all the price plans offered in the history of the Thai mobile communications market between 2002 and 2010.

The results show that mobile operators have introduced several innovative price plans to attract and retain their consumers. Although a greater number of price plans can increase competition among operators, some have complex combinations that may lead to confusion for consumers.

A price comparison programme should therefore be implemented by the telecom regulator to ensure that consumers receive correct and complete information about the price plans.

Most studies, by far, have not extensively discussed this mobile communications market in detail and the effect of innovation on competition between firms in the mobile communications industry, in particular the development of innovation in developing countries.

This paper has two interrelated purposes. One is to provide an empirical overview of the developments of new mobile systems and services in Europe, Japan, and South Korea. The other is to examine the discussions regarding the possible explanations for the present lead that East Asia has in new mobile developments. The motivation for making a comparative analysis of mobile developments in Europe, Japan and South Korea is the fact that Japan and South Korea have taken the lead within mobile communications during the last few years, whereas Europe, and in particular the Nordic countries, was leading the way with GSM.