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Although there have been a lot of studies on mobile business, it is hard to find ones in which an integrated perspective of mobile business based on both customers’ and companies’ needs is suggested. This research develops a mobile business model classification scheme and applies it to analysis of current status in mobile business. In the first case study on 65 firms in Korea, mobile solutions are categorized based on the classification scheme in order to analyze an overall market environment of mobile business. In the second case study on mobile service trend analysis, a set of evaluation indices including four general indices, ten effectiveness indices and 13 measurement indices were developed to analyze mobile service environment in the perspective of B2C (business to customer). For the second case study, 200 mobile heavy users were questioned on the mobile service‐related issues.

Hoping to increase the productivity of their employees, firms provide and expect their employees to use approved mobile apps. However, despite an intuitive appeal, the relationship between information technology usage and productivity is still seen as paradoxical. This study examines the relationship between employees' experience and engagement with business mobile apps provided by employers and its effects on employee work productivity.

Data from respondents who use employer-provided business apps were used to test the hypotheses. Measurement-corrected latent scores extracted from the PLS measurement evaluation were used in regression-centric assessment using PROCESS.

Results indicate that employee-users’ experience-based attributions of the business app, i.e. customization, performance quality and compatibility, have positive effects on productivity mediated by participation intensity. Further, work type (retail vs non-retail) and the depth of the employee user’s experience moderate experience-based attributions' indirect effects on productivity.

Unlike previous studies delving into this topic, this study focuses solely on the mediation and moderation effects for hypothesis testing. Specifically, this study investigates effects conditional on work type (retail vs non-retail), which the authors believe has significant implications for retailing. These findings have interesting implications for both future research and managers.

This paper seeks to investigate the key drivers and barriers of adopting mobile customer relationship management (mCRM) services in small‐ and medium‐sized enterprises (SMEs) and proposes an mCRM strategy framework.

Previous SME technology adoption literature has used different models to explain how SMEs accept or reject technology innovations. There is a lack of research in mobile technologies such as mCRM services. Using a secondary research method, this study critically analyses the impact of mCRM services adoption by UK SMEs.

Rapid development in mCRM applications enables SMEs to gain competitive advantages. This paper argues that mCRM services help SMEs to create different levels of relationship bonds with their customers, which in turn can create value proposition and improve business performance.

This study suggests that SME owners/managers need to understand their business needs and processes, and the mobile technology, to focus on their CRM strategies, and allocate resources in order to successfully adopt mCRM services to exploit the full potential. The conceptual model needs to be tested empirically.

This study demonstrates that business values and core services can be specific to mCRM strategy. It proposes and discusses the theoretical and practical implications of the mCRM strategy framework and suggests further research directions.

During the current global epidemic, e-learning and mobile learning have been rapidly developed in the field of entrepreneurship education. The effect of these learning methods remains to be confirmed. The purpose of this paper is to explore the effect of mobile business simulation games in entrepreneurship education.

From May 2020 to July 2020, the authors adopted a quasi-experimental design to explore the effect of mobile business simulation games in entrepreneurship education. The authors set up an experimental group to participate in mobile business simulation games, with a total of 105 students, and set up a control group of 100 students. At the beginning and end of the experiment, data on entrepreneurial attitude, self-efficacy, entrepreneurial intention and other related variables were collected. Paired sample T-test and regression analysis were used to analyze the results.

The authors found that mobile business simulation games can improve entrepreneurial attitudes and self-efficacy, but cannot change entrepreneurial intentions. The paired sample T-test in the experimental group showed that the entrepreneurial attitude and entrepreneurial self-efficacy of the participants were significantly improved, but the entrepreneurial intention did not change significantly. The above three variables did not change significantly in the control group. The research results also show that flow experience is very important in mobile business simulation games, which can improve entrepreneurial attitude and entrepreneurial self-efficacy.

The authors’ findings confirm the positive effects of mobile business simulation games in entrepreneurship education, which can improve entrepreneurial attitudes and entrepreneurial self-efficacy. But the disadvantage of mobile business simulation games is that they cannot increase entrepreneurial intention. In addition, the flow experience needs to be valued in mobile business simulation games. The research in this paper has implications for how mobile learning can be used in entrepreneurship education during the COVID-19 pandemic. In addition, research is of great value on how mobile business simulation games can be improved.

Research abounds highlighting the differences between males and females when they travel. Even in business travel, these differences have been acknowledged, with suppliers and marketers spending significant money to develop and market products to accommodate them. The purpose of this study is to ascertain whether differences exist in terms of mobile application usage between male and female business travellers.

A mixed method approach is followed. An internet-based survey is distributed and in-depth interviews conducted with South African business travellers. The Mann–Whitney U-test is used to test the differences between males and females and their mobile application usage. Content analysis is used to analyse the interviews.

The results show that mobile applications are perceived as more important by females than males in all the phases of the travel cycle, although most of these differences in perceived importance were not significant.

Owing to the online data-collection method and the self-selective process, the findings cannot be generalised to the global population of business travellers who use mobile applications.

The results should caution corporate organisations, travel management companies and their application developers not to spend unnecessary technological and financial resources on developing applications to accommodate differences between males and females, which might not exist. Companies should rather spend money on developing applications that will enhance and add convenience to the business traveller’s experience.

The main contribution of this study lies in investigating the applications market, particularly in the context of business travel. Applications focussed on specific sectors of the tourism industry, such as business travel applications, serve business travellers differently from generic travel applications. This research examines business travel-specific applications and expands the scale and scope of the enquiry, concentrating on the travellers’ view.

本论文主要研究男人和女人在旅游中的行为区别。特别是在商务旅游中, 男女差别确实存在, 这也验证了供应商和营销商在开发营销产品中的针对性和区别性。本论文旨在验证是否男女商务旅游者对使用移动APP存在区别。

本论文采用混合采样方法。采样方式通过网络问卷和深度访谈, 采样群体为南非商务游客。本论文采取Mann–Whitney U检验来测试男女在移动APP使用上的区别。本论文还采取文本分析法来分析访问数据。

研究结果表明女性游客在各个旅游阶段都比男性游客对移动APP更看重, 而这些区别在统计计算上并没有获得显著效果。

由于线上采样和自助问卷的采样限制, 研究结果不能推广到全球商务旅客对于使用移动APP的态度。

研究结果可以警示企业机构、旅游管理公司、以及APP开发商不要花费不必要的科技和财力资源来迎合男女受众的需求。因为这个区别可能不存在。公司应该花费财力在开发APP上, 使得商旅客人的使用体验更加便捷。

本论文最重要的贡献就是研究了商旅APP市场。商旅APP区分于普通旅游APP。我们的研究检验了商旅客人APP以及扩展其度量和研究视野到旅游者的角度。

移动设备， 性别， 商务旅行， 商务旅行周期， 商务旅客， 移动商务旅行应用

The impacts of information technology on business relationships have been of interest to managers for decades, and this stream of research has also steadily gained recognition among academics. However, the emergence of mobile technologies and the use of mobile solutions within business relationships is a less well studied area. Thus, the purpose of this research is to show how mobile solutions can be deployed within industrial buyer‐supplier relationships to enhance processes, coordination and overall value creation.

The empirical part of the research presents an in‐depth case study in the context of the steel industry.

It is shown that mobile technology usage has a central role in key business relationships to improve internal and inter‐organizational coordination. Mobile technology usage grid was conceptualized from the literature to categorize the possible impacts of mobile technology deployment on coordination.

As a practical result, this research shows that a wi‐fi infrastructure based system that uses handheld devices like PDAs can be used to shorten and cut costs of internal and interfacing processes between buyer and supplier. In practice, the steel hardness test report measurements and transmissions from one organization to another are made more effective.

The limitation of the research is the use of only one case study and the resulting lack of generalizable results. Future studies could include case studies in other contexts, and later a quantitative study could be conducted to validate and broaden the findings.

The paper presents how mobile technology is used in a business relationship and what kind of impacts the usage has on the relationship. The paper contributes to the evolving bonding discussion in business relationships as well as indicates ways to use mobile technology effectively in a business relationship.

This study’s purpose is to analyze the international mobile marketing (IMK) in order to stage the importance of this tool in the internationalization of companies. Our understanding of mobile marketing is constantly evolving, due to its high business penetration in a world globalized by technologies.

A review of the relevant literature on IMK, companies and customers is undertaken to understand the link between them. The paper begins by explaining the coronavirus disease 2019 is accelerating the change of the rules of the game in traditional and online commerce around the world. Furthermore, this study uses secondary data from organisation for economic co-operation and development (OECD), Sensor Tower, mobile marketing association (MMA), App Annie, among others, to support research results.

The results have shown that IMK has opened a melting pot of opportunities for companies and consumers in this period of pandemic; the potential of this tool is being redefined, in order to identify, anticipate and satisfy customers requirement profitably and efficiently. This study aims to provide an assessment of new concept of IMK and how this tool has to be integrated into the firm’s digital marketing strategies.

The study contributes to make better future decisions in the international digital expansion of companies by company executives and marketing experts. This paper provides a comprehensive framework intended to guide research efforts focusing on digital marketing as well as to aid practitioners in their quest to achieve IMK success.

The purpose of this paper is to present results from an analysis of service processes regarding their optimization potential through mobile technologies. The analysis was performed with a company of the housing industry.

The analysis was conducted with the aim of organizing business processes more efficiently in order to realize cost savings. Therefore, a method introduced in this paper was used.

It is shown how the initial situation of the company was analyzed, which alternative process models on the basis of mobile technologies were developed and how these alternatives were economically evaluated. Furthermore, first restrictions for the software and system design were identified on the basis of one process model. Finally, it is shown how the method can be used to verify whether the adoption of mobile technologies is suitable to obtain a defined goal, and which requirements such a solution needs to fulfill.

This paper shows practitioners how to conduct a systematic analysis of business processes regarding their optimization potential through mobile technologies.

The purpose of this paper is to define critical design and evaluation factors of business models (BM) for mobile network operators (MNOs) in general, and more specifically for mobile data services.

This paper follows a qualitative approach. Aiming to identify critical design factors for mobile BMs, this research, as a part of larger research, examines three real-life cases related to mobile data service BM design and engineering. These cases are Orange Business Services (OBS); Apple’s iPhone services and applications, and NTT DoCoMo’s i-mode service.

In this paper, the authors provide a framework for designing and developing Market-Aligned, Cohesive, Dynamic, Explicit, and Unique BMs with Fitting Network-Mode, which, if adopted by MNOs, would ensure their long-term success by improving the sustainability and innovation capabilities of their BMs. These critical design factors address different spheres of the mobile business: “Cohesion” and “Explicitness” are operator-oriented, whereas “Market-Alignment,” “Dynamicity,” “Uniqueness,” and “Fitting Network-Mode” are industry-oriented.

Although the paper provides in-depth analysis of three case studies in the context of mobile telecommunications, the authors cannot claim that the developed framework can be generalized to all services in the mobile telecommunications industry. Further validation through empirical testing is preferred and this could be done in future research.

The developed framework is of value to MNOs as it provides them with a holistic approach for designing and also evaluating successful BMs over time. This is because the developed framework defines critical design factors for BMs in the contexts of their environments.

The domain of BMs is still emerging within the field of information systems. The majority of prior studies either tackled the issue of BM definition or provided taxonomies and classifications of this concept. The originality of this paper comes from the fact that it takes further steps in developing the concept by providing a comprehensive framework which encapsulates critical design and evaluation factors of mobile BMs.

Emerging literature from developing countries speak volumes of innovative application of mobile telephones to support the economic activities of the micro and small enterprises (MSEs). Invariably the technology is improving the efficiency of these operatives and boosting their competitiveness. The purpose of this paper is to analyze the contributions of mobile telephones to the development of micro and small enterprises in less urban and rural areas of Ghana.

The methodology used was basically questionnaire administration and was augmented by focus group discussions to collect data from MSEs in six locations in the country. The sample size was 600 enterprises and the selection was based on the International Standard Industrial Code.

The majority of the respondents were positive about the impact of mobile telephones on their businesses in terms of ease of contact with customers and suppliers, reduced cost of transportation and profitability. However, there is the urgent need for the development of innovative services to meet the changing needs of the enterprises.

Generally, these findings will contribute to the emerging empirical evidence of the strategic role mobile telephones are playing in the economies of developing countries.