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1 – 10 of over 1000
Article
Publication date: 29 June 2010

Tao Zhou, Hongxiu Li and Yong Liu

The purpose of this research is to examine the effect of flow experience on mobile social networking service (SNS) users' loyalty.

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Abstract

Purpose

The purpose of this research is to examine the effect of flow experience on mobile social networking service (SNS) users' loyalty.

Design/methodology/approach

Based on 305 valid responses collected from a survey questionnaire, structural equation modeling (SEM) technology was employed to examine the research model.

Findings

The results show that both information quality and system quality significantly affect users' trust and flow experiences, which further determine their loyalty. The results indicate that flow experience is the strongest determinant of users' loyalty.

Practical implications

Mobile SNS providers need to consider user experience when seeking users' loyalty. They should enhance information quality and system quality in order to improve user trust and flow experience.

Originality/value

Although much research has been conducted to explore the effects of extrinsic motivations, such as perceived usefulness, on mobile commerce user behavior, the effect of intrinsic motivations, such as flow experience, is seldom tested. This research found the effect of flow experience on mobile SNS users' loyalty to be significant.

Details

Industrial Management & Data Systems, vol. 110 no. 6
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 8 April 2014

Lingling Gao and Xuesong Bai

Users' continuance intention is vital to the future of mobile social networking service (SNS) with rapid development and intensive competitions among its providers. The purpose of…

4204

Abstract

Purpose

Users' continuance intention is vital to the future of mobile social networking service (SNS) with rapid development and intensive competitions among its providers. The purpose of this research is to identify the factors affecting mobile SNS users' continuance intention.

Design/methodology/approach

Data from an online survey administered to 228 mobile SNS users are used to test the research model through the use of structural equation modelling.

Findings

The results show that flow, perceived usefulness and satisfaction determine continuance intention of mobile SNS. Moreover, the authors found that referent network size and perceived complementarity are the main factors affecting flow, whereas information quality is the main factor affecting perceived usefulness. Only system quality significantly affects satisfaction.

Practical implications

The results imply that mobile service providers need to take the functional characteristics of the mobile SNS (e.g. system quality and information quality), network externalities (referent network size and perceived complementarity) and flow experience into consideration when encouraging users' continuance intention towards mobile SNS.

Originality/value

Extant research has focused on initial adoption and usage of mobile SNS and has seldom considered post-adoption usage, which is critical to mobile service providers' success. This research tries to fill the gap by examining continuance intention to use mobile SNS. The theory embedded within the IS success model, network externalities and flow theory articulated that these three research domains can be integrated to better understand the factors that influence mobile SNS users' continuance intention.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 26 no. 2
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 6 July 2015

Tao Zhou

– The purpose of this paper is to examine the effect of network externality on users’ continuance of mobile social network sites (SNS).

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Abstract

Purpose

The purpose of this paper is to examine the effect of network externality on users’ continuance of mobile social network sites (SNS).

Design/methodology/approach

Based on the 230 valid responses collected from a survey, structural equation modeling was employed to examine the research model.

Findings

The results indicated that network externality, which includes referent network size and perceived complementarity, has a significant effect on perceived usefulness and flow. Privacy concern affects perceived usefulness, flow and privacy risk. These three factors determine continued use.

Originality/value

Previous research has focussed on the effects of motivations such as perceived value on user adoption of SNS. The effect of network externality on user continuance has seldom been examined. This research tries to fill the gap.

Details

Program, vol. 49 no. 3
Type: Research Article
ISSN: 0033-0337

Keywords

Article
Publication date: 29 August 2019

Xinghua Wang

The purpose of this paper is to develop a mobile social networking service (SNS) addiction scale to measure respondents’ addiction levels.

Abstract

Purpose

The purpose of this paper is to develop a mobile social networking service (SNS) addiction scale to measure respondents’ addiction levels.

Design/methodology/approach

Drawing on the existing literature on the components model of addiction by Griffiths (2005) and mobile SNS addiction, an initial scale in a five-point Likert-format was developed. It was refined through the pilot study with 100 participants and the main study with 423 participants utilizing factor analysis and Rasch analysis.

Findings

Mobile SNS addiction as a behavioral addiction, demonstrated six addiction symptoms: modification, salience, tolerance, withdrawal, conflict and relapse, which were interrelated with each other. The mobile SNS addiction scale developed in this study was found to be psychometrically robust and unidimensional.

Practical implications

The mobile SNS addiction scale consists of nine items, thus making it easier and more convenient to be applied to academic research and clinical practice.

Originality/value

The combined use of factor analysis and the Rasch model could largely reduce potential negative effects associated with limitations of classical test theory and improve the chance of developing a psychometrically robust instrument. The mobile SNS addiction scale covers a range of types of SNSs, thus being more generic. The items in the scale are unidimensionally loaded on the latent construct of mobile SNS addiction and demonstrate measurement invariance across respondents of different demographics.

Details

Online Information Review, vol. 43 no. 7
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 11 March 2014

Yong Kim, Hye Kyung Kang, Ee-gyeong Kim and Geon Kim

Social networking services (SNS) sites such as Facebook and Twitter have increasingly established themselves as a new paradigm of communication. Due to the rapid popularization of…

2053

Abstract

Purpose

Social networking services (SNS) sites such as Facebook and Twitter have increasingly established themselves as a new paradigm of communication. Due to the rapid popularization of mobile devices, mobile SNS are creating a particularly significant change in the way in which information is distributed. The purpose of this paper is to propose a mobile SNS system tailored for archival information services (AIS) in South Korea.

Design/methodology/approach

In order to find an appropriate service structure for the proposed AIS system, the authors conduct a case study of the existing mobile SNS sites. In addition to this, the authors investigate how mobile SNS are currently used in libraries and archives. Based on the results, they propose a mobile SNS structure suitable for the AIS system, for which a user interface and database is designed and implemented.

Findings

The proposed system can leverage mobile SNS to expand the accessibility of AIS and encourage active participation and cooperation from users.

Originality/value

The proposed system can improve the security vulnerabilities inherent in Facebook and Twitter; further, it can induce active user participation through two-way communication channels with users and also produce high-quality information by providing a communication space between the archiving experts.

Details

Library Hi Tech, vol. 32 no. 1
Type: Research Article
ISSN: 0737-8831

Keywords

Article
Publication date: 1 August 2016

Shuiqing Yang, Yuan Liu and June Wei

Social capital has been identified as a valuable resource that can lead to various positive outcomes of social activities in both online and offline communities. The purpose of…

4422

Abstract

Purpose

Social capital has been identified as a valuable resource that can lead to various positive outcomes of social activities in both online and offline communities. The purpose of this paper is to argue that social capital can also be an important ingredient in the development of adverse outcomes, such as technology addiction.

Design/methodology/approach

Based on social capital theory and prior research related to perceived integration, a research model that reflects the effects of online and offline social capitals as well as perceived integration on mobile social networking service (SNS) addiction was developed and empirically examined based on data collected from 458 mobile SNS users in China.

Findings

The structural equation modeling analysis shows that online social interaction ties and online social supports positively affect mobile SNS addiction, whereas offline social supports and online social identification negatively affect mobile SNS addiction. In addition, perceived integration between online and offline channels by using mobile SNS positively influences online social interaction ties, offline social interaction ties, and mobile SNS addiction.

Practical implications

From the practical perspective, the results of the study offer interesting implications for managing mobile SNS addiction. The study found that online social interaction ties and online social support positively influence mobile SNS addiction, whereas offline social support negatively influence mobile SNS addiction.

Social implications

The mobile SNS users should invest more time to participate in offline social activities and maintain good social relationships with their family, colleagues, and friends in the real world.

Originality/value

The present study has both theoretical and practical implications. From a theoretical perspective, unlike many previous studies tend to regard social capital as the predictor of positive outcomes of users’ social activities, the study contributes to the extant information systems literature by exploring the potential negative consequences of social capital on users’ social lives. The results of the study indicate that social capital is a significant predictor of mobile SNS addiction.

Details

Internet Research, vol. 26 no. 4
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 3 February 2020

Mingchuan Gong, Mengli Xu, Adeel Luqman, Lingling Yu and Ayesha Masood

The phenomenon of mobile social networking site (SNS) addiction has become increasingly severe nowadays and brings adverse outcomes to users’ daily life and work efficiency…

1062

Abstract

Purpose

The phenomenon of mobile social networking site (SNS) addiction has become increasingly severe nowadays and brings adverse outcomes to users’ daily life and work efficiency. However, there are relatively few research probes into the formation process of mobile SNS addiction behavior, and how demographic factors (e.g. gender and age) influence users’ addiction behavior. Adopting the stimulus–organism–response (S–O–R) framework, this study examines the effects of three types of technological functions (enjoyment, sociability and information value) on flow in relation to mobile SNS addiction. The authors further proposed gender and age as moderators, which play important roles in influencing the formation of mobile SNS addiction behavior.

Design/methodology/approach

This study examines the formation of mobile SNS addiction with a particular focus on the WeChat app. The authors use a field survey study conducted in China with 351 subjects of WeChat app users to examine thestudy model.

Findings

The results demonstrate that addictive behavior is determined by users’ flow states of using mobile SNS. The flow states, in turn, are influenced by three types of technological functions (enjoyment, sociability and information value). In addition, gender and age act as vital moderators in the model.

Originality/value

First, the authors empirically examine the formation of SNS addiction on the mobile device by adopting the S–O–R framework, which may enrich the addiction literature. Second, the authors reveal the moderating roles of age and gender in affecting the formation process of addiction behavior further. The findings of this research deepen our understanding of users’ addiction behavior. Third, the findings also offer rich insights to prevent mobile SNS addiction.

Details

Kybernetes, vol. 49 no. 12
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 19 June 2021

Hyeyoon Bae, Sang Hyun Jo, Hyun Joo Jung and Euehun Lee

This paper aims to identify factors affecting the continued intention to use mobile social network services (m-SNS) among middle-aged and older adults in Korea, based on the focal…

Abstract

Purpose

This paper aims to identify factors affecting the continued intention to use mobile social network services (m-SNS) among middle-aged and older adults in Korea, based on the focal characteristics of mobile services and SNS.

Design/methodology/approach

Data were collected through an online questionnaire to understand m-SNS usage from 358 people aged over 40 years in Korea.

Findings

Results show that middle-aged and older users of m-SNS are strongly motivated to seek information; they prefer to use m-SNS on a habitual basis because of the ubiquitous connectivity of mobile services. Furthermore, they perceive the usefulness of m-SNS in expanding their social networks. These results can be used to identify factors that affect continued use of m-SNS by the middle-aged and older generation in Korea.

Originality/value

This paper expands the literature on SNS acceptance among middle-aged and older adults, the population that, in future, is expected to constitute the majority of m-SNS users. This paper can also help understand factors that affect mature consumers’ continued use of m-SNS.

Details

Journal of Services Marketing, vol. 35 no. 6
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 2 February 2015

Kuan-Yu Lin and Hsi-Peng Lu

Building upon studies of value theory and social psychology literature, the purpose of this paper is to empirically test a research model that incorporates antecedents of value…

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Abstract

Purpose

Building upon studies of value theory and social psychology literature, the purpose of this paper is to empirically test a research model that incorporates antecedents of value (mobile convenience, service compatibility, security risk, and cognitive effort) and mobile value (utilitarian and hedonic value), and social influence (social norms and number of peers) to examine factors affecting user intention toward mobile social networking sites (SNSs).

Design/methodology/approach

The proposed model was empirically evaluated using survey data collected from 318 users on their perceptions of mobile SNSs. A structural equation modeling (SEM) was used to assess the relationships of the research model.

Findings

The results revealed that mobile convenience, service compatibility, security risk, and cognitive effort have a significant and indirect impact on the user acceptance of mobile SNSs through their respective paths on hedonic value and utility value.

Practical implications

Mobile SNSs practitioners should focus on enhancing users’ mobile value through perceived benefits, lower perceived costs, and simultaneously developing social influence to further boost users’ intention to use for mobile social networking services.

Originality/value

This study contributes to a theoretical understanding of factors that explain users’ intention to use the mobile SNSs.

Details

Internet Research, vol. 25 no. 1
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 29 November 2018

Qing Tang, Fen Liu, Shan Liu and Yunfeng Ma

The purpose of this paper is to explore the key factors that affect consumer redemption intention toward mobile coupons recommended in social network sites (SNS).

Abstract

Purpose

The purpose of this paper is to explore the key factors that affect consumer redemption intention toward mobile coupons recommended in social network sites (SNS).

Design/methodology/approach

A research model that integrates recommendation trust, positive utilities, and negative utilities of coupon redemption is developed. With the important role of trust in social recommendation taken into consideration, the key drivers of recommendation trust were analyzed in the model. Data were collected from 210 users with mobile coupon recommendation experience in one of the largest SNS (i.e. WeChat) in China. The authors used partial least squares technique to analyze the model.

Findings

Recommendation trust and positive utilities (economic benefits and perceived enjoyment) positively affect the intention of mobile coupon redemption. Perceived risk, as a negative utility, negatively influences coupon redemption intention. In addition, swift trust (structure assurance, perceived similarity, trust propensity, and expertise of the recommender), knowledge-based trust (familiarity with the retailers), and emotion-based trust (social tie strength) are key drivers that promote recommendation trust.

Originality/value

While prior research investigated mobile coupon redemption behavior in which coupons were issued by merchants, limited research analyzed consumer responses toward mobile coupons in social recommendation. This study examines the effects of recommendation trust, positive utilities, and negative utilities on mobile coupon redemption in the context of social recommendation and recognizes the key drivers of recommendation trust.

Details

Management Decision, vol. 57 no. 9
Type: Research Article
ISSN: 0025-1747

Keywords

1 – 10 of over 1000