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Mixed methods approaches have become increasingly relevant in social sciences research over the last few decades. Nevertheless, we show that these approaches have rarely been explicitly applied in higher education research. This is somewhat surprising because mixed methods and empirical research into higher education seem to be a perfect match for several reasons: (1) the role of the researcher, which is associated with strong intersections between the research subject and the research object; (2) the research process, which relies on concepts and theories that are borrowed from other research fields; and (3) the research object, which exhibits unclear techniques in teaching and learning, making it difficult to grasp causalities between input and results. Mixed methods approaches provide a suitable methodology to research such topics. Beyond this, potential future developments underlining the particular relevance of mixed methods approaches in higher education are discussed.

Mixed methods research (MMR) represents an alternative methodological approach, combining qualitative and quantitative research styles, and enabling researchers to explore complex phenomena in detail. This chapter provides a critical view of mixed methods research and its application in social science research, with examples from tourism and hospitality used to guide those aiming to undertake mixed-methods research projects. The chapter provides insight into the characteristics of MMR, distinguishing it from a multi-method approach. It also provides a detailed explanation of different MMR designs and highlights the advantages and challenges of adopting a mixed-methods approach. Moreover, the chapter discusses approaches to analysis which are pivotal to MMR design. Finally, the chapter concludes with recommendations for researchers hoping to adopt a mixed-methods approach.

This chapter examines the application of exploratory sequential mixed methods design in the context of small accommodation enterprises (i.e., home-stay). This study, therefore, discusses the exploratory sequential mixed methods of data collection and analysis and provides practical illustrations based on a study of small tourism enterprise sustainability practices in Ghana. The findings demonstrate that mixed methods overcome the weaknesses of a mono-method and offer an in-depth understanding of tourism and hospitality phenomena. In addition to providing a practical guide to emerging tourism scholars, the current study highlights the ability of mixed methods to develop emerging practitioners' skills in both qualitative and quantitative data. In conclusion, the exploratory sequential mixed methods design offers pragmatic data collection techniques that are non-existent in mono-methods. Accordingly, it is recommended for exploring research questions when there is limited information and high flexibility is needed.

Mixed methods research is an approach for blending quantitative and qualitative data analyses in a single study. It emerged as an alternative to the dichotomy of qualitative and quantitative traditions in the past 20 years. Some strengths of mixed methods research include the ability to generate and test theory, the capability to answer complex research questions, and the possibility of corroborating findings.

We argue the mixed methods approach fits well with comparative education studies because they seek to acquire data to make sound and meaningful comparisons about the experience and performance of education systems in different countries. By nature, comparative education attempts to explain why educational systems vary and to explore how education relates to wider social factors and forces. It consists of both confirmatory and exploratory inquiries that are based on the fundamental belief that education can be improved in all nations. Essentially, the mixed methods approach can adequately support the goals of comparative education studies, with its quantitative components serving the confirmatory objectives and the qualitative components attending to the exploratory end.

In this study, we conducted a survey of articles published between 2000 and 2014 in Comparative Education Review, Comparative Education, and Compare to discern the changes in patterns and preferences of dominant research methods. By surveying the three major journals in the field, we hope to reveal the means by which comparative education is conducted in its constituency. At the very least, we believe our study can provide important reference points for speculation about where comparative education might be headed in terms of methodology and methods.

This chapter focuses on the empirical research on the resource-based view of the firm (RBV), and its main purpose is to analyse the use of mixed methods in this perspective. The recent advance of the RBV has posed new challenges, and the issue need not be quantitative versus qualitative methods, but rather how to combine the strengths of each in a mixed methods approach. This study carries out a literature review about the use of mixed methods in the RBV and provides an examination of opportunities and challenges associated with the application of mixed methods in order to improve RBV research. Moreover, the chapter seeks to introduce mixed methods research in order to familiarize to strategic management and the RBV scholars about this type of research and its terminology, procedures, designs and purposes.

For several years, scholars studying mergers and acquisitions (M&A) regret their incapacity to fully capture and understand this complex phenomenon. Several authors have called for multidisciplinary approaches to improve our research. We believe that, instead of focusing on theories and multidisciplinarity, a complementary line of attack could be to put into question the methods used to study M&As. The purpose of this chapter is to show how mixed methods research can be a relevant design to open the black box of M&A and improve our understanding of M&A integration processes. Indeed, a key feature of mixed methods research is its methodological pluralism or eclecticism, which frequently results in superior research compared to mono-method research. In this chapter, we first define mixed methods research; we then review the literature on M&A using mixed methods and finally show the pros and cons of this research design to advance our understanding of M&A.

Purpose – The chapter outlines mixed methods as a recursive and co-operative approach to research. In doing so, it challenges the dominant conception of ‘real’ mixed methods research as requiring the use of methods from both qualitative and quantitative frameworks by outlining not only logistic and pragmatic issues requiring the attention of researchers but also the underlying philosophical tensions inherent in mixed method designs.

Design/methodology/approach – The process of designing a mixed methods project that investigated the sociological and phenomenological impact of running shoes is outlined with reference to the various pragmatic and epistemological considerations of the project.

Findings – Many researchers require mixed methods to draw on both quantitative and qualitative techniques. However, this chapter demonstrates that such an understanding of mixed methods marginalises critical and interpretivist techniques. It is argued that studies of sport and physical culture have frequently used more than one research method. However, in order for these to be considered mixed methods studies, an explicit attempt is required to connect each technique of data collection and analysis, regardless of the research paradigm in which they operate.

Research limitations/implications – The limitations of mixed methods designs are discussed in relation to pragmatic and logistic concerns as well as the difficulty of connecting methods that present different underlying philosophical assumptions.

Originality/value – This chapter demonstrates the design of a mixed methods project from the initial process of identifying a research problem through to data collection, analysis and publication.

In this chapter, the authors discuss challenges and decision-making in the process of conducting quality mixed methods research in higher education, and offer the lessons learned from their experiences. The chapter begins with a discussion of quality and the ways of establishing quality in mixed methods studies. Two examples of studies are used to illustrate the issues involved in addressing quality in conducting mixed methods studies in different higher education settings. The first example discusses the challenges associated with establishing the quality of meta-inferences in a mixed methods (quantitative to qualitative) design that was used in two studies of students’ engagement and persistence in pursuing graduate degrees online in the United States. The second example presents the methodological steps and criteria for evaluating the quality of a multilevel mixed design study to explain quality management in Greek higher education. The authors also reflect on how researchers can become active participants in the co-construction of quality in mixed methods research.

The methodological discourse of mixed-methods research offers general procedures to combine quantitative and qualitative methods for investigating complex fields of research such as higher education. However, integrating different methods still poses considerable challenges. To move beyond general recommendations for mixed-methods research, this chapter proposes to discuss methodological issues with respect to a particular research domain. Taking current studies on the transition to higher education as an example, the authors first provide an overview of the potentials and limitations of quantitative and qualitative methods in the research domain. Second, they show the need for a conceptual framework grounded in the theory of the research object to guide the integration of different methods and findings. Finally, an example study that investigates transition with regard to the interplay of the individual student and the institutional context serves to illustrate the guiding role of theory. The framework integrates different theoretical perspectives on transition, informs the selection of the research methods, and defines the nexus of the two strands that constitute the mixed-methods design. As the interplay of individual and context is of concern for teaching and learning in general, the example presented may be fruitful for the wider field of higher education research.

Triangulation of research methods is crucial to thoroughly explore how tourism can be better linked to the local economy in the Pacific's ‘Small Island Developing States’ (SIDS) because it includes the use of multiple data collections, analytical methods, data sources and theories or perspectives (Rocco et al., 2003). The exploration of the interactions between the various stakeholders in tourism and the wider economy will help linkages to be understood and enhanced. The research focuses on the following stakeholders: tourists, growers, small and medium tourism enterprises (SMTEs), government officials and village councils. The study explores the ways in which each of these stakeholder groups interacts with each other and their perspectives on the issues surrounding the linkages between tourism and agriculture.

The purpose of this chapter is to demonstrate the use of a case study of Niue and multiple data-gathering techniques to collect critical information on the linkages between tourism and agriculture in Pacific SIDS. The findings and lessons learned from a single case study of Niue using a mixed-methods approach potentially benefit other island nations in the region. This chapter begins with a discussion on the usefulness of case study research and then justifies the use of a mixed-methods approach and multiple stakeholders to better understand the linkages between tourism and agriculture in SIDS. The complexities of the inter-sectoral analysis being undertaken and the lack of prior data in this area necessitated a mixed-methods approach to the research. The chapter thoroughly discusses the research process and participants, including the design of research tools and the conduct of field work. Then the chapter focuses on research findings and concludes by reviewing the lessons learned from this research approach and its use of a case study and mixed methods to gain a holistic insight into the potential for enhancing the linkages between tourism and agriculture on Niue.