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Article
Publication date: 19 July 2021

Misun Won and Stephen L. Shapiro

The purpose of this study is to examine consumer behaviors toward a bundle of tickets and lodging using two different message framing: (1) scarcity framing for a high demand…

637

Abstract

Purpose

The purpose of this study is to examine consumer behaviors toward a bundle of tickets and lodging using two different message framing: (1) scarcity framing for a high demand event, the All-Star Game, and (2) discount framing for a lower demand event, an MLB mid-week game.

Design/methodology/approach

Data were collected through two online surveys of 836 sport consumers in total on Amazon Mechanical Turk (MTurk) and were analyzed using a mix of analysis of variances (ANOVAs) and analysis of covariance (ANCOVA).

Findings

Consumers are likely to buy products separately in a scarce situation. When discounts are offered as benefits of choosing a bundle, consumers with high willingness to pay (WTP) have higher purchase intentions (PI) and perceived value toward cumulative discounts.

Originality/value

This is the one of few studies that investigate (1) price bundling of products from two disparate industries where consumer demands fluctuate, (2) the effects of scarcity in a bundle, and (3) all possible discount messaging in a bundle.

Details

Sport, Business and Management: An International Journal, vol. 11 no. 5
Type: Research Article
ISSN: 2042-678X

Keywords

Article
Publication date: 31 October 2018

Sony Kusumasondjaja

The purpose of this paper is to explore the effectiveness of brand communication activities on Facebook, Twitter, and Instagram among major Indonesian brands by assessing the…

6238

Abstract

Purpose

The purpose of this paper is to explore the effectiveness of brand communication activities on Facebook, Twitter, and Instagram among major Indonesian brands by assessing the message appeals, orientation, and consumer responses.

Design/methodology/approach

A content analysis of 10,752 social media posts was conducted from the official Facebook, Twitter, and Instagram accounts of 43 leading brands in Indonesia during a six-month period between July and December 2016. The data collected from each individual social media post generated by those brands were coded and analysed in terms of their message appeal, orientation, and responses.

Findings

Interactive brand posts were responded more frequently than informative message content. Twitter was more effective for informative appeal, Facebook worked better for interactive entertainment posts, and Instagram was more suitable for interactive content combining informative–entertainment appeals. Interactive brand post with mixed appeals received the most responses in Facebook and Instagram, while self-oriented message with informative appeal obtained the least.

Research limitations/implications

The findings expand the marketing literature about new media for marketing communication and suggest marketing practitioners the importance of different creative brand communication strategies to enhance social media marketing effectiveness when using multiple platforms.

Originality/value

This is among the first studies to compare the effectiveness of creative message strategy on multiple social media platforms as well as to present insightful findings on social media marketing practices in Indonesia.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 30 no. 4
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 10 July 2017

Robert D. Ridge, Brooke E. Dresden, Felicia L. Farley and Christopher E. Hawk

The purpose of this paper is to examine the effects of reconciliation and retaliation story endings on subsequent aggressive affect and behavior.

Abstract

Purpose

The purpose of this paper is to examine the effects of reconciliation and retaliation story endings on subsequent aggressive affect and behavior.

Design/methodology/approach

Participants took part in two ostensibly unrelated studies. The first involved reading a violent story, attributed to a biblical or secular source, which ended in either brutal retaliation or peaceful reconciliation. They then took part in a second study in which they completed measures of aggressive affect and behavior.

Findings

Participants told that their stories came from a secular source experienced a more aggressive affect than those told that their stories came from a biblical source. In terms of behavioral aggression, a significant difference in effect of the story ending on males and females emerged. Females who read the reconciliation ending had lower levels of behavioral aggression than females who read the retaliation ending. Conversely, males who read the reconciliation ending had higher levels of behavioral aggression than males who read the retaliation ending.

Research limitations/implications

These findings suggest that media depictions of prosocial reactions to unprovoked aggression may not reduce aggression in men.

Practical implications

Results are discussed in terms of moral values espoused by women and men and suggest that anti-violence messages may be strengthened to the extent they address the values important to both.

Originality/value

This study extends research on violent media exposure to a burgeoning literature on reading violent content.

Details

Journal of Aggression, Conflict and Peace Research, vol. 9 no. 3
Type: Research Article
ISSN: 1759-6599

Keywords

Open Access
Article
Publication date: 19 February 2024

Kathryn Woods

The purpose of this manuscript is to explore an assignment given to students in an online gender and leadership graduate course as a tool to help them think critically about how…

Abstract

Purpose

The purpose of this manuscript is to explore an assignment given to students in an online gender and leadership graduate course as a tool to help them think critically about how music influences perceptions of gender roles in both society and leadership.

Design/methodology/approach

The assignment directs students to review the current Billboard “Hot 100” chart, which lists the top 100 songs in the United States each week based on sales and streams. Students are prompted to identify a song with gendered themes and discuss how the song portrays women and/or men, what gender stereotypes the song supports or refutes, and whether the messaging is positive or negative in nature. Finally, the students discuss ways that the message in the song could influence the listener’s opinion about gender stereotypes and what effect that could have on gendered leadership issues.

Findings

Students use this assignment as an opportunity to apply the course material that relates to the importance of gender representation and the influence of media on gender issues in leadership.

Originality/value

Recommendations are provided to inspire creative ideas for leadership educators who seek to prepare students to understand organizational challenges related to gender issues in leadership.

Details

Journal of Leadership Education, vol. 23 no. 1
Type: Research Article
ISSN: 1552-9045

Keywords

Article
Publication date: 1 March 2006

Jin‐Qiao Shi, Bin‐Xing Fang and Li‐Jie Shao

The (n‐1) attack is the most powerful attack against mix which is the basic building block of many modern anonymous systems. This paper aims to present a strategy that can be…

Abstract

Purpose

The (n‐1) attack is the most powerful attack against mix which is the basic building block of many modern anonymous systems. This paper aims to present a strategy that can be implemented in mix networks to detect and counter the active attacks, especially the (n‐1) attack and its variants.

Design/methodology/approach

Based on the analysis of the preconditions of a successful (n‐1) attack and the limitations of previous countermeasures, this paper presents Regroup‐And‐Go mix (RG mix) for detecting and foiling the (n‐1) attack. Messages are divided into groups by the sender, regrouped and forwarded at the intermediate mixes, and reordered and sent to the receiver at the last mix. The grouping information for each mix is encrypted with the public key of the corresponding mix. The messages are forwarded only when all the messages in the same group have arrived. When the regrouping of messages triggers a timeout alert, the mix detects the ongoing attack and takes countermeasures.

Findings

RG mix can help foil and detect the (n‐1) attacks from both internal and external attackers because the grouping information for the other mixes is unavailable for them. They can only guess which messages can constitute a group and randomly select some messages to have a try. Analysis and experiments show that the probability of successful attack is low.

Originality/value

RG mix uses the hidden correlations between messages for active attack prevention and detection. RG mix does not have unpractical requirements and can be used in the real‐world implementations.

Details

Internet Research, vol. 16 no. 2
Type: Research Article
ISSN: 1066-2243

Keywords

Content available
Book part
Publication date: 14 December 2023

George Okechukwu Onatu, Wellington Didibhuku Thwala and Clinton Ohis Aigbavboa

Abstract

Details

Mixed-Income Housing Development Planning Strategies and Frameworks in the Global South
Type: Book
ISBN: 978-1-83753-814-0

Article
Publication date: 1 March 2003

Gregory Hoobler

The goal of this essay is to examine the conflict resolution activities during political diplomacy as a dynamic and interactive process. In an application of Relational Order…

Abstract

The goal of this essay is to examine the conflict resolution activities during political diplomacy as a dynamic and interactive process. In an application of Relational Order Theory (Donohue, 1998), this essay employs a model highlighting the instrumental, relational, and identity‐based issues involved in conflict resolution. To illustrate the utility of this model of Relational Process Management, this essay examines the process of diplomacy leading to the Dayton Accords in the areas of the Former Yugoslavia. For years the international community's efforts at intervention in this conflict were quite meager, as ceasefires and peace plans were brokered and dissolved with some regularity. Ultimately, a final coordinated effort by multiple external parties finally brought the combatants to the table in Dayton, Ohio to negotiate a formal agreement. The complex process by which the parties came to the negotiating table provides a rich case study by which to explore the interactive processes of diplomacy. An examination of the events in this case through the lens of instrumental, relational, and identity‐bound issues culminates with lessons learned from this interactionally‐based analysis of international conflict.

Details

International Journal of Conflict Management, vol. 14 no. 3/4
Type: Research Article
ISSN: 1044-4068

Article
Publication date: 1 August 1997

Steven H. Appelbaum and Lars Goransson

States that organizational learning is currently a fashionable concept, and this is due to an attempt by many large organizations to develop structures and systems that are more…

4219

Abstract

States that organizational learning is currently a fashionable concept, and this is due to an attempt by many large organizations to develop structures and systems that are more adaptable and responsive to change. Reviews a framework for organizational learning and discusses the two main perspectives on the learning organization, that is, the focus on generative or transformational learning and the focus on incremental or adaptive learning. First, reviews a framework for organizational learning and examines the learning organization with regard to the twofold nature of organizational learning. Second, examines the generative or transformational perspective of the learning organization and how this has been developed in the literature. Third, looks at the incremental or adaptive perspective of the learning organization that has been presented in some recent literature. Examines a formula for a learning organization for application. Shows that this model integrates leadership vision, measurement of goals, internal/external data collection, inventiveness and proactive implementation to create a successful design. Concludes by integrating the two perspectives on the learning organization into the reviewed framework for congruence.

Details

The Learning Organization, vol. 4 no. 3
Type: Research Article
ISSN: 0969-6474

Keywords

Article
Publication date: 9 December 2022

Mahmood Ahmed Momin, Zahir Uddin Ahmed and Renhe Liu

The purpose of this research is to investigate the use of visuals in communicating symbolic sustainability information by the New Zealand Stock Exchange (NZX) listed companies…

Abstract

Purpose

The purpose of this research is to investigate the use of visuals in communicating symbolic sustainability information by the New Zealand Stock Exchange (NZX) listed companies through their standalone sustainability reports.

Design/methodology/approach

Using the impression management theoretical framework and Barthes' conceptions of denotation and connotation, the study seeks to examine the way visuals, such as photos, tables and figures, are used to convey symbolic sustainability messages and information. The content analysis method was used to analyse 1,064 visuals from 20 New Zealand Stock Exchange listed companies' standalone sustainability reports for 2017.

Findings

The authors observe variations in the use of visuals to convey messages about sustainability and the appeal of these visuals to readers in the process of creating a symbolic sustainability message. While photos focus on emotions as their main method of impression management, tables and figures focus on the logical link between readers and a positive sustainability message.

Research limitations/implications

The study adds to the impression management theory work that companies use a combination of photos, tables and figures in communicating symbolic positive sustainability messages. The insights inform the corporate culture of the use of visuals and the effect of future reporting practices regarding sustainability information in New Zealand and globally.

Originality/value

Unlike other studies on sustainability reporting, we contend that a company uses a combination of visuals to create impressions that include not only positive but also negative and neutral sustainability messages.

Details

Asian Review of Accounting, vol. 31 no. 2
Type: Research Article
ISSN: 1321-7348

Keywords

Article
Publication date: 1 August 2006

John P. Conbere and Alla Heorhiadi

The purpose of this case study is to examine a new entrepreneurial business in Kiev, Ukraine. The focus is the difference between employees' espoused values and their deep…

1273

Abstract

Purpose

The purpose of this case study is to examine a new entrepreneurial business in Kiev, Ukraine. The focus is the difference between employees' espoused values and their deep beliefs, which leads to conflict among and within employees.

Design/methodology/approach

A theory is proposed about the interaction of espoused values, theory‐in‐use and cultural beliefs. Observation and interviews with staff demonstrated that there was great effort to live out the new espoused values, and also that cultural beliefs hindered this effort.

Findings

The proposed theory was supported. The role of the leader in modeling the espoused values was seen to be important for the employees' ability to live up to the new espoused values, and deserves further research.

Research limitations/implications

Limitations include: replication of the study is needed before findings can safely be generalized. The capital city effect means the findings may apply to organizations in Kiev and not other Ukrainian cities.

Practical implications

The implication of the study is that employees' theories‐in‐use may undermine change, even when employees affirm the change, and the modeling of the leader might be essential in order for employees to change their theories‐in‐use. This may apply in organizations beyond Ukraine.

Originality/value

Understanding the impact of theory‐in‐use shaped by Ukrainian culture might be valuable for non‐Ukrainians doing business in Ukraine.

Details

International Journal of Conflict Management, vol. 17 no. 3
Type: Research Article
ISSN: 1044-4068

Keywords

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