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1 – 3 of 3Jingxue (Jessica) Yuan, Deborah C. Fowler, Ben K. Goh and Mitzi K. Lauderdale
This study aims to examine the patterns of cross-border consumption of Mexican tourist-shoppers to the USA. More specifically, integrating literature from two ends – retail…
Abstract
Purpose
This study aims to examine the patterns of cross-border consumption of Mexican tourist-shoppers to the USA. More specifically, integrating literature from two ends – retail studies on shopping motivations and tourism research viewing cross-border shopping as leisure activities, this study aims to investigate the motivations of Mexican travelers as cross-border shoppers.
Design/methodology/approach
A survey instrument was developed incorporating a set of 30 shopping motivation questions. Data were collected using the intercept survey methodology from 92 Mexican visitors who shopped at a major outlet shopping center in Central Texas in 2007. The motivational items were subsequently factor analyzed for possible underlying dimensions.
Findings
Motivations of cross-border shopping by Mexicans in Texas demonstrated a combination of two aspects, the utilitarian and pleasurable shopping experiences. The cross-border consumption and shopping by Mexican residents in Texas, therefore, were both functional and recreational.
Originality/value
With a better understanding of the pattern and motivations of cross-border shopping, this study developed a model to capture the stimulating influence of the retail environment as well as a framework to illustrate the integrated role of shopping and tourism in the process of developing a “must visit” destination.
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Keywords
Deborah C. Fowler, Mitzi K. Lauderdale, Ben K. Goh and Jingxue (Jessica) Yuan
This study seeks to assess international tourists' perception of safety while shopping in the USA, using Las Vegas as the study site. Over recent years, Las Vegas became an…
Abstract
Purpose
This study seeks to assess international tourists' perception of safety while shopping in the USA, using Las Vegas as the study site. Over recent years, Las Vegas became an international destination for visitors from the Asia‐Pacific region to celebrate Chinese New Year. In February 2007, Las Vegas hosted the NBA All‐Star Game for the first time from February 16 to 18. The two major events occurred over the same weekend. When two cultures shared a single site, however, the combination presented an issue of safety concern.
Design/methodology/approach
Data were collected using an intercept methodology over the three‐day period in a major shopping venue/casino from February 15 to 17, 2007.
Findings
The study finds that many of the tourists carried a large amount of cash on their person. As the week progressed, Asian visitors were less likely to feel their person and belongings were safe in the three major venues researched of restaurants, shopping centers, and amusement parks.
Originality/value
Few papers have addressed the safety concerns of international tourists in the USA, specifically in Las Vegas. Findings of this study contribute to the safety and security management of various tourist venues.
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Souheila Kaabachi, Selima Ben Mrad and Anne Fiedler
The purpose of this paper is to demonstrate how an e-bank’s structure (click-and-mortar bank vs internet-only bank) influences the consumer’s evaluation of website quality, and to…
Abstract
Purpose
The purpose of this paper is to demonstrate how an e-bank’s structure (click-and-mortar bank vs internet-only bank) influences the consumer’s evaluation of website quality, and to identify the most significant website features that influence online trust and lead to consumer loyalty.
Design/methodology/approach
A non-probability convenience sample of 476 online bank users (248 click-and-mortar and 230 internet-only bank users) was used in this study. An online survey was conducted. Structural equation modeling and multi-group analysis were used to analyze the data.
Findings
Findings suggest that e-trust and e-loyalty levels depend on the e-banking structure. Click-and-mortar-based online users were found to have more trust and loyalty in their online banks than internet-only bank users. Findings demonstrate that website features are evaluated differently according to the e-bank structure. Information design and interactivity are very important for internet-only banks, and their effect on online trust seems to be higher. On the other hand, website personalization was evaluated as more important for click-and-mortar banks and had a stronger impact on online trust.
Practical implications
To promote the trustworthiness of their websites and retain customers, internet-only banks should make the experience more tangible for users by developing a pleasant online experience. Personalization is an important variable that can enhance the consumer’s engagement with the brand. Click-and-mortar banks should enhance their interactivity by providing a continuous and consistent experience across different channels of distribution whether online or in-person and provide more interactive tools on their websites.
Originality/value
This study contributes significantly to the marketing research literature related to consumer trust as well as to the electronic banking literature. It is the first study to compare customers of click-and-mortar banks with customers of internet-only banks when evaluating website features. It also explores the impact of the e-bank model on the relationship between website features and online trust and customer loyalty.
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