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Travelers’ narratives disseminated online about destination experiences are an important source of information for measuring the performance of tourist destinations and understanding travelers’ perceptions, behaviors and expectations. Drawing on data from travel narratives, the purpose of this study is to examine the destination image of Istanbul as revealed in Western travel blogs. In addition, this study aims to identify the demographic characteristics of travelers who are more likely to engage in destination blogging activities.

A deductive content analysis approach was used on a sample of travel blog entries retrieved from TravelPod.com. Based on the dimensions and attributes of destination image identified by Beerli and Martín (2004), a coding scheme was established to guide the coding process.

The findings suggest that the online destination image of Istanbul is generally positive. Specifically, the destination is mainly appreciated for its cultural and historical heritage, as well as for its tourist infrastructure. However, the findings also highlight some issues that concern Western travelers, such as safety and traffic congestion.

This study is timely as it explores the online destination image of a key destination in a period of instability. The findings are expected to offer insights for destination management organizations in Turkey on how Western travelers view Istanbul as a tourist destination. These insights are also important to help policymakers and tourism destination marketers design effective strategies.

Drawing on a sample of 520 negative reviews posted on TripAdvisor against all five-star hotels operating in Petra, Jordan, the purpose of this paper is to evaluate the response of luxury hotels to negative online reviews by considering the Response Rate (RR), the Response Time (RT) and the Response Content (RC).

A deductive content analysis was used on hotels’ managerial responses. Based on the literature review, a four-construct scheme was identified to guide the analysis including Appreciation; Apology; Explanation; and Incentive. The managerial responses were carefully read and manually coded based on the four-construct scheme. The time between the review posting date and the date of the managerial response was also recorded. Luxury hotel managers were also surveyed to obtain insights into their perceptions and practices with respect to online reputation management.

The findings call into question luxury hotels’ awareness of the harmful impact of negative online reviews. Specifically, the findings suggest that less than half of the negative reviews received a managerial response, and that more than half of these were standardized and did not refer to the issues raised in the reviews. The low response rate coupled with the hotel managers’ consensus on the importance of answering all online reviews indicates inconsistency between hotel managers’ perceptions and practices with regard to online reputation management.

The paper adds to the ongoing debate on reputation management in the hospitality industry by considering the managerial response to negative online reviews. The paper discusses several managerial implications for hotel managers as well as avenues for future research.

本论文以TripAdvisor网站上520条关于约翰佩特拉古城五星级酒店的负面评论为样本, 分析豪华酒店如何应对网上负面评论, 具体评估变量包括反应率（RR）,反应时间（RT）,以及应对内容(RC)。

本论文采用由繁入减的方法来文本分析酒店经理应对反馈内容。结合文献综述, 本论文共确立四个变量：（1）感谢；（2）道歉；（3）解释；以及（4）补偿。经理回复内容经过了研读和手动编码等过程进行分析。评论刊登和经理反馈时间差也经过审阅分析。此外, 豪华酒店经理还接受了问卷调查来获得他们关于在线名誉管理的意见和处理措施。

本论文结果呼吁豪华酒店对于网上负面评论的严重影响的重视。其中, 研究结果表明, 不足一半的负面评论获得了经理回复, 而且, 一半以上的回复还是标准回答, 并没有涉及评论中提出的问题。低回复率以及酒店经理对于回复所有网上评论的统一认识表明, 酒店经理对于网上名誉管理的认知和措施存在于不一致性。

本论文主要研究了经理应对在线负面评论的态度和措施, 其研究结果对于酒店业名誉管理方面一直以来存在的争论提供了科学检验。本论文讨论了多个酒店经理人管理理念以及提供了未来科研方向。

In resolving the social and economic problems within the global dimension, countries try to realize social policies according to ILO norms, because nowadays many factors influence the future of the labour movement. Turkey became a member of ILO in 1932 and approved 40 conventions of this organization. Despite the approved conventions, the Turkish social security system has still some problems. Besides that, the tourism sector plays a very important economic role for the Turkish economy. In this research, we tried to carry out the application of ILO norms in the Turkish tourism sector, because the norms are important steps to be realized in the course of E. U. membership for Turkey. This work was supported by the Research Fund of the Istanbul University. Project Number: 1605/30042001.