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Article
Publication date: 5 September 2020

Tae-Ahn Kang and Hirotaka Matsuoka

This study aimed to examine the effects of two sponsorship purpose articulations (commercially oriented vs noncommercially oriented) on attitude toward the sponsor via…

Abstract

Purpose

This study aimed to examine the effects of two sponsorship purpose articulations (commercially oriented vs noncommercially oriented) on attitude toward the sponsor via sponsor–property fit and the moderating effect of the overlapped mission between the sponsor and the property.

Design/methodology/approach

A 2 (purpose articulation type: commercially oriented vs noncommercially oriented) × 2 (mission overlap articulation condition: present vs absent) between-subjects experimental design with a control condition was employed with student sample (n = 171). The moderated mediation model was tested using Hayes' PROCESS macro model 8.

Findings

The commercially oriented purpose articulation did not improve sponsor–property fit as much as the noncommercially oriented purpose articulation, resulting in less favorable attitudes toward the sponsor. When the mission overlap was simultaneously articulated, the less positive effects of the commercially oriented purpose articulation were weaker.

Practical implications

The findings provided incongruent sponsors with insights on mixed articulation strategies with sponsorship purposes and the overlapped mission.

Originality/value

This study extends previous research by presenting the first understanding of the different processes in which two sponsorship purpose articulations developed attitudes toward the sponsor via sponsor–property fit and by investigating the moderating effect of the simultaneously articulated mission overlap on the processes.

Details

International Journal of Sports Marketing and Sponsorship, vol. 22 no. 3
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 20 April 2010

Erik L. Olson and Hans Mathias Thjømøe

This paper seeks to use branding literature to understand the rise and fall of GM's brands.

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Abstract

Purpose

This paper seeks to use branding literature to understand the rise and fall of GM's brands.

Design/methodology/approach

The approach takes the form of presenting a case analysis using secondary sources covering GM's brands and products, managerial leadership, and market and financial performance throughout its 100‐year history.

Findings

During much of its first 50 years, GM was led by engineers who pioneered professional brand management, and through intelligent allocation of resources created one of the world's strongest portfolio of brands. Government anti‐trust hearings shifted GM to a cost‐cutting orientation during its second 50 years that had a negative impact on the GM brands and brought the current financial problems.

Research limitations/implications

This is a case study of only one firm, but parallels are drawn with other firms that have had similar brand issues.

Practical implications

Firms with multiple brands need top management leadership to ensure that each brand has a unique mission with minimal overlap and adequate resources for product development, innovation, and communications to achieve its mission. If the mission or resources disappear, non‐core brands need to be terminated. Governments that wish to support well managed firms with strong brands need to be careful in using anti‐trust actions, and should not force firms to make products that are not desired by customers.

Originality/value

The paper takes a novel approach to evaluating the current state of General Motors by examining the factors that led to chronic mismanagement of its brands, which in turn has reduced brand equity, market share, and profits, and that have magnified GM's problems with labor and legacy costs, productivity, and product mix.

Details

Journal of Product & Brand Management, vol. 19 no. 2
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 1 September 2003

Anthi Katsirikou

Knowledge management (KM) is a current technique in organisational theory and management. The knowledge‐based organisation is the organisation of the future and libraries have…

1989

Abstract

Knowledge management (KM) is a current technique in organisational theory and management. The knowledge‐based organisation is the organisation of the future and libraries have much to learn from industry and business. The rules and tools of KM contribute to information and knowledge sharing and delivery throughout the world, as globalisation facilitates communication. Consortia, consisting of libraries of various strengths, power, age, collection, staff experience and specialisation, can operate using the concepts of KM in order to enhance their effectiveness and efficiency, as well as to share the expertise developed in the services of member libraries. Either at the organisational level or in the provision of services to users, the members of the library consortia could gain more benefit if they viewed themselves as a trans‐organisational scheme of a knowledge‐based community. The paper describes such a model drawn from industry and from the theory of the firm, adjusted to the library’s context and functions. It will also make a brief reference concerning the benefits of implementing the model.

Details

Library Management, vol. 24 no. 6/7
Type: Research Article
ISSN: 0143-5124

Keywords

Article
Publication date: 9 June 2022

Taeahn Kang and Hirotaka Matsuoka

This study aims to examine the effect of the perceived sponsor ubiquity on sponsor favorability via perceived sponsor sincerity and the moderating effect of perceived…

Abstract

Purpose

This study aims to examine the effect of the perceived sponsor ubiquity on sponsor favorability via perceived sponsor sincerity and the moderating effect of perceived sponsor–property fit.

Design/methodology/approach

Two studies via a questionnaire survey of spectators attending a Japanese professional basketball game were conducted, and Hayes’ PROCESS macro was used for data analyses. Study 1 (n = 134) assessed how perceived sponsor ubiquity affected sponsor favorability via perceived sponsor sincerity. Study 2 (n = 206) examined a moderated mediation model incorporating a perceived sponsor–property fit.

Findings

In Studies 1 and 2, spectators perceiving a higher degree of sponsor ubiquity reported a lower degree of sponsor sincerity compared with those perceiving a lower degree of sponsor ubiquity and less favorability toward sponsors. In Study 2, the less positive effect of highly perceived ubiquity was weakened when spectators perceived a higher degree of sponsor–property fit.

Practical implications

The findings provided sponsors with insights into effectively communicating perceived ubiquity and perceived sponsor–property fit. Hence, sponsors must be careful about their ubiquitous sponsorships, as their engagement in each property can be perceived as less distinctive among consumers.

Originality/value

To the best of the authors’ knowledge, this study is the first to highlight the mediating mechanism of perceived insincerity between perceived ubiquity and favorability toward sponsors. Furthermore, evidence that fit acted as a moderator on perceived ubiquity–outcome relationships extended previous studies mainly treating fit as a direct antecedent of sponsor response.

Details

Journal of Business & Industrial Marketing, vol. 38 no. 4
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 22 February 2021

Brian Nussbaum and Jeffery Ernest Doherty

This paper aims to examine the many unusual roles played by the Italian Guardia di Finanza (GdF), and how that unique blend of missions sometimes overlaps as much with conceptions…

Abstract

Purpose

This paper aims to examine the many unusual roles played by the Italian Guardia di Finanza (GdF), and how that unique blend of missions sometimes overlaps as much with conceptions of domestic security as it does with the policing of financial crimes.

Design/methodology/approach

This paper analyzes the agency's historical organization and evolution, legal authorities and changing missions. It uses publicly available government documents and secondary analysis.

Findings

This organization, for historical reasons, was an early version of a hybrid agency that conducted both crime control and national protective missions – policing economic crime, patrolling borders and coasts and attempting to regulate the flows of goods and people into and out of the Italian state.

Research limitations/implications

This analysis uses data collected from annual reports of the Guardia di Finanza, as well as journalistic reporting and scholarly analysis, to assess the changing agency, but it does not use internal sources or direct observation, which could inform future related analyses.

Practical implications

GdF’s unique set of undertakings is particularly relevant as the comparative policing and financial crime literatures grow, and particularly as they continue to overlap with the broader comparative security literature.

Social implications

Policing, and police reform, has been very high profile in recent years, and will continue to be. The unusual structure of Italian policing, and the GdF in particular, have insights that could inform other nations police and policing.

Originality/value

This analysis is designed to describe an unusual case – of financial policing, of policing in general, and of domestic security policy – and illustrating how those issues overlap and relate. National police agencies often have missions that evolve over time, and this is a case study in such evolution.

Details

Journal of Financial Crime, vol. 28 no. 4
Type: Research Article
ISSN: 1359-0790

Keywords

Book part
Publication date: 21 December 2010

John W. Mohr and Francesca Guerra-Pearson

Miller McPherson's approach to measuring the inherent duality of organizational forms and the environmental niches that they occupy is adapted and applied to an analysis of the…

Abstract

Miller McPherson's approach to measuring the inherent duality of organizational forms and the environmental niches that they occupy is adapted and applied to an analysis of the institutional field of (outdoor) poverty relief organizations operating in New York City (1888–1917). In contrast to McPherson's approach that emphasizes how organizations are differentially arrayed within “Blau space,” this chapter focuses on how organizational forms are distributed across an institutional “logic space” that is itself dually ordered and defined by the kinds of organizational forms that are understood to exist. The resulting niche maps are employed to trace out the jurisdictional conflicts that erupted during the Progressive Era between two competing organizational forms – scientific charities and settlement houses – each of which embodied a particular vision and practice for delivering social relief to the poor.

Details

Categories in Markets: Origins and Evolution
Type: Book
ISBN: 978-0-85724-594-6

Article
Publication date: 22 February 2011

Azaddin Salem Khalifa

This paper aims to expose the underlying reasons behind the failure of the mission statement to have a significant impact on performance and to recommend ways forward.

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Abstract

Purpose

This paper aims to expose the underlying reasons behind the failure of the mission statement to have a significant impact on performance and to recommend ways forward.

Design/methodology/approach

A comprehensive literature review is conducted and common themes and trends are revealed. These are then discussed under four major domains of the mission statement: definitions, functions, focus, and form. The impact of the mission statement on performance is then discussed. Examples of mission statements of some prominent organizations are provided to substantiate arguments. The paper ends with conclusions and recommendations.

Findings

The paper reveals the contradictions and confusion that beset research in this area. It demonstrates how concepts such as mission, vision, values, identity are mixed up with one another, leading to a slow progress in research and underutilization of the power of mission in practice.

Research limitations/implications

The paper recommends theoretical focus and practical flexibility. Theoretically, it suggests conceptual distinction between mission, vision, values, and other related concepts. Once this is done, it suggests the use of a “guiding statement” to flexibly describe any statement that integrates more than one of the above mentioned concepts in practice. The paper offers no empirical evidence of the usefulness of its recommendations.

Practical implications

The paper reveals the sources of ineffectiveness of the mission statement. The recommendations may help to minimize the confusion surrounding the functions, focus, and form of the mission statement. This may also help to advance the research in this area and inform the practice in the field.

Originality/value

The paper critically reads the literature to uncover the contradictions and confusion besetting research in this area and makes original recommendations.

Details

Journal of Strategy and Management, vol. 4 no. 1
Type: Research Article
ISSN: 1755-425X

Keywords

Book part
Publication date: 2 May 2006

Nancy J. Cooke, Harry K. Pedersen, Olena Connor, Jamie C. Gorman and Dee Andrews

The heart of the CERTT Laboratory, shown in Fig. 1, is a flexible Synthetic Task Environment (STE) that is designed to study many different synthetic tasks for teams working in…

Abstract

The heart of the CERTT Laboratory, shown in Fig. 1, is a flexible Synthetic Task Environment (STE) that is designed to study many different synthetic tasks for teams working in complex environments. STEs provide an ideal environment for the study of team cognition in complex settings by providing a middle-ground between the highly artificial tasks commonly found in laboratories and the often uncontrollable conditions found in the field or high fidelity simulations.

Details

Human Factors of Remotely Operated Vehicles
Type: Book
ISBN: 978-0-76231-247-4

Article
Publication date: 13 August 2018

Lin Wang

As an emerging discipline, data science represents a vital new current of school of library and information science (LIS) education. However, it remains unclear how it relates to…

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Abstract

Purpose

As an emerging discipline, data science represents a vital new current of school of library and information science (LIS) education. However, it remains unclear how it relates to information science within LIS schools. The purpose of this paper is to clarify this issue.

Design/methodology/approach

Mission statement and nature of both data science and information science are analyzed by reviewing existing work in the two disciplines and drawing DIKW hierarchy. It looks at the ways in which information science theories bring new insights and shed new light on fundamentals of data science.

Findings

Data science and information science are twin disciplines by nature. The mission, task and nature of data science are consistent with those of information science. They greatly overlap and share similar concerns. Furthermore, they can complement each other. LIS school should integrate both sciences and develop organizational ambidexterity. Information science can make unique contributions to data science research, including conception of data, data quality control, data librarianship and theory dualism. Document theory, as a promising direction of unified information science, should be introduced to data science to solve the disciplinary divide.

Originality/value

The results of this paper may contribute to the integration of data science and information science within LIS schools and iSchools. It has particular value for LIS school development and reform in the age of big data.

Details

Journal of Documentation, vol. 74 no. 6
Type: Research Article
ISSN: 0022-0418

Keywords

Article
Publication date: 10 May 2018

Joseph M. Woodside

The purpose of this paper is to identify the underlying metaphors that hospitals use to establish their organizational mission. Metaphors impact the direction and managerial…

Abstract

Purpose

The purpose of this paper is to identify the underlying metaphors that hospitals use to establish their organizational mission. Metaphors impact the direction and managerial decision making of organizations, and provide a method to more easily communicate to a variety of stakeholders.

Design/methodology/approach

A text analytics process is run to evaluate the mission statements from the largest hospitals by revenue in each of the 50 states of the USA and District of Columbia to identify the types of metaphor-based organizational health management methods.

Findings

A cluster analysis is generated to evaluate primary mission-based metaphors, and metatriangulation is used to evaluate output, develop theory and provide practical implications for healthcare management.

Originality/value

Key contributions include a review of healthcare metaphors, an analysis for understanding commonly utilized metaphors, a theory building process for developing a new integrated value-based care management metaphor, and a value-based process is developed for providing healthcare managers an easy to follow and repeatable process for improving organizational communication.

Details

Journal of Health Organization and Management, vol. 32 no. 3
Type: Research Article
ISSN: 1477-7266

Keywords

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