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Misperceptions hinder our ability to effectively respond to health crises such as the COVID-19. We aimed to examine the dynamic influences between information exposure, information trust and misperceptions during the early phase of the COVID-19 pandemic. Specifically, we focused on the relative influence of exposure to COVID-19-related information via social media versus interpersonal offline communication.

The current study conducted a two-wave national survey of US adults in May and June of 2020 with a two-week time interval. A professional polling firm recruited participants, and 911 and 679 respondents participated in the first and the second wave survey, respectively. To test proposed hypotheses, researchers conducted path analyses using AMOS 27.0.

Findings show that individuals exposed to COVID-19-related information via social media are likely to hold increased misperceptions. In contrast, exposure to COVID-19-related information offline did not elicit any effects on misperceptions. The exposure to information on social media was positively associated with trust in that information, which, in turn, contributed to an increase in misperceptions. Furthermore, when examining the effects of misperception, it was found that misperceptions increased the likelihood of individuals being exposed to and having trust in COVID-19-related information on social media. The findings provide valuable insights into the role of social media as a platform where a detrimental cycle thrives, shaping the formation of misperceptions and cultivating a heightened dependence among individuals with elevated misperceptions.

The current study significantly extends the findings of prior research by examining the differential effects of social media and interpersonal communication offline on misperception and by revealing the intricate dynamics between information exposure and misperception by focusing on the role of trust. The findings emphasize the detrimental role of social media in generating a vicious information cycle. That said, seemingly superficial discussions about health crises within a social media environment rich in misinformation can contribute to fueling a self-reinforcing loop, making it challenging to effectively counteract misperceptions.

One of the most prolific areas of misinformation research is examining corrective strategies in messaging. The main purposes of the current study are to examine the effects of (1) partisan media (2) credibility perceptions and emotional reactions and (3) theory driven corrective messages on people's misperceptions about COVID-19 mask wearing behaviors.

The authors used a randomized experimental design to test the hypotheses. The data were collected via the survey firm Lucid. The number of participants was 485. The study was conducted using Qualtrics after the research project was exempt by the Institutional Research Board of a large University in the US. The authors conducted an online experiment with four conditions, narrative versus statistics and individual versus collective. The manipulation messages were constructed as screenshots from Facebook.

The findings of this study show that higher exposure to liberal media was associated with lower misperceptions, whereas higher credibility perceptions of and positive reactions toward the misinformation post and negative emotions toward the correction comment were associated with higher misperceptions. Moreover, the findings showed that participants in the narrative and collective-frame condition had the lowest misperceptions.

The authors tested theory driven misinformation corrective messages to understand the impact of these messages and multiple related variables on misperceptions about COVID-19 mask wearing. This study contributes to the existing misinformation correction literature by investigating the explanatory power of the two well-established media effects theories on misinformation correction messaging and by identifying essential individual characteristics that should be considered when evaluating how misperceptions about the COVID-19 crisis works and gets reduced.

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-11-2021-0600

In the current media landscape where misinformation circulation becomes a primary threat to public health and society's intellectual well-being, incidental news exposure's role in influencing misperceptions and misinformation engagement remains under-explored. Moreover, less is known regarding how and to what extent personal factors such as personality and media literacy may drive the sharing of misinformation.

Under the theoretical guidance of the stimulus-organism-response (S-O-R) model, the authors surveyed 546 college students aged 18 and above to explore the relationship between incidental news exposure and misinformation sharing.

Findings buttressed the hypothesized relationship built on the S-O-R model and revealed a path from incidental online news exposure to misinformation sharing, mediated by misperceptions. The mediated path was further moderated by narcissism and media literacy. Specifically, narcissists have higher misperceptions when they encounter online news more often; higher misperceptions in turn give rise to greater misinformation sharing behaviors. The ability to critically consume new media information only decreases misinformation sharing behavior for narcissists with lower misperceptions.

Guided by the S-O-R framework, this study takes the first step in examining the link between incidental news exposure and misinformation sharing and accounts for the moderating influences of personality and media literacy factors. Findings provide a theoretical foundation and practical implications for future interventions to combat misinformation.

This study has three main purposes: (1) to investigate the association between social media news use and misperceptions about COVID-19; (2) to explore the mediating role of homogeneous online discussion; (3) and to understand whether the extent to which one perceives themselves as media-literate could moderate the relationship.

The authors conducted an online survey and collected data through Amazon Mechanical Turk. A total of 797 participants aged 18 and above completed the survey. The average age of the respondents is 38.40 years (SD = 12.31), and 41.2% were female. In terms of party identification, 30.8% were reported leaning toward Republicans; 53.7% leaned toward Democrats, and 15.4% were reported neutral.

Results from a moderated mediation model show that social media news use is positively associated with misperceptions about the COVID-19. Moreover, homogeneous online discussion was a significant mediator of the relationship between social media news use and misperceptions about COVID-19. Further, self-perceived media literacy (SPML) significantly moderated the main and indirect effects between social media news use and COVID-19 misperceptions, such that the associations became weaker among those with higher SPML.

Findings provide insights into the significance of online information sources, discussion network heterogeneity and media literacy education. Although there have been many studies on misinformation, prior research has not examined these relationships, which may help provide solutions to cope with misinformation.

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-06-2021-0305

The ballooning health misinformation on social media raises grave concerns. Drawing upon the S-O-R (Stimulus-Organism-Response) model and the information processing literature, this study aims to explore (1) how social media health information seeking (S) affects health misinformation sharing intention (R) through the channel of health misperceptions (O) and (2) whether the mediation process would be contingent upon different information processing predispositions.

Data were collected from a survey comprising 388 respondents from the Chinese middle-aged or above group, one of China's most susceptible populations to health misinformation. Standard multiple linear regression models and the PROCESS Macro were adopted to examine the direct effect and the moderated mediation model.

Results bolstered the S-O-R-based mechanism, in which health misperceptions mediated social media health information seeking's effect on health misinformation sharing intention. As an indicator of analytical information processing, need for cognition (NFC) failed to moderate the mediation process. Contrarily, faith in intuition (FI), an indicator reflecting intuitive information processing, served as a significant moderator. The positive association between social media health information seeking and misperceptions was stronger among respondents with low FI.

This study sheds light on health misinformation sharing research by bridging health information seeking, information internalization and information sharing. Moreover, the authors extended the S-O-R model by integrating information processing predispositions, which differs this study from previous literature and advances the extant understanding of how information processing styles work in the face of online health misinformation. The particular age group and the Chinese context further inform context-specific implications regarding online health misinformation regulation.

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-04-2023-0157.

News consumption is critical in creating informed citizenry; however, in the current context of media convergence, news consumption becomes more complex as social media becomes a primary news source rather than news media. The current study seeks to answer three questions: why the shifted pattern of news seeking only happens to some but not all of the news consumers; whether the differentiated patterns of news seeking (news media vs social media) would result in different misinformation engagement behaviors; and whether misperceptions would moderate the relationship between news consumption and misinformation engagement.

A survey consisted of questions related to personality traits, news seeking, misperceptions and misinformation engagement was distributed to 551 individuals. Multiple standard regression and PROCESS Macro model 1 were used to examine the intricate relationships between personality, news use and misinformation engagement.

Results indicate that extroversion was positively associated with social media news consumption while openness was inversely related to it. Social media news consumption in turn positively predicted greater misinformation sharing and commenting. No association was found between Big Five personality traits and news media news seeking. News media news seeking predicted higher intention to reply to misinformation. Both relationships were further moderated by misperceptions that individuals with greater misperceptions were more likely to engage with misinformation.

The current study integrates personality traits, news consumption and misperceptions in understanding misinformation engagement behaviors. Findings suggest that news consumption via news media in the digital era merits in-depth examinations as it may associate with more complex background factors and also incur misinformation engagement. Social media news consumption deserves continuous scholarly attention. Specifically, extra attention should be devoted to extrovert and pragmatic individuals in future research and interventions. People with these characteristics are more prone to consume news on social media and at greater risk of falling prey to misinformation and becoming a driving force for misinformation distribution.

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-10-2021-0520

The entrepreneurs’ ability to identify opportunities can lead to wealth creation and competitive advantage. Often, however, opportunities that are innovative may defy up-front analysis suggesting that the entrepreneurs may have had somewhat inaccurate perceptions and need to refine their ideas after the ventures are started. This paper therefore focuses on mitigating the negative impact of early misperceptions through the use of learning-oriented information processing systems to refine opportunities post starting a venture. Specifically, it suggests that an experienced and heterogeneous top management team and a decentralized, organic structure enhance the system's ability to gain knowledge from acting on early misperceptions and may even form the basis for a distinctive capability that leads to competitive advantage.

This paper aims to examine motorcycle driving norms and their implications for social marketing practice. It investigates whether misperceptions of descriptive norms related to motorcycle speeding behaviour are prevalent among young motorcyclists, and whether there is an association between these misperceptions with their speeding behaviour.

A cross-sectional survey of 541 young motorcyclists was carried out as the second phase of a larger project, which examined the role of social norms related to road safety attitudes and behaviours.

The results showed misperceptions of perceived speeding norms among both male and female young motorcyclists. There was an association between normative misperceptions and speeding behaviour, and between speeding behaviour and approval to speeding behaviour by young motorcyclists. In addition, peer presence was found to moderate the relationship between misperceptions of speeding norms and speeding behaviour.

The study contributes to addressing the call for study of social norms marketing and health risks in non-Western contexts. Further, the results provide support for social marketers to consider the use of social norms approach in designing social marketing campaigns to promote safe motorcycle driving behaviours.

Across the globe, the dearth of certainty about the cost of sustainable buildings (SBs) remains a critical disincentive to their adoption. This study explored the factually incorrect knowledge about the cost of SBs and their implications on adoption.

The study adopted sequenced mixed qualitative and quantitative approaches involving a literature review, Delphi study and survey. Semi-structured and structured self-study questionnaires were administered to a random sample of green building experts, researchers and registered construction professionals with deep knowledge of SB. The dataset from 254 stakeholders was analysed for commonality, principal components and critical misperceptions using multivariate approaches.

The predominant misperceptions in the study linked low adoption of SB to cost premium, portray cost premium as a property of luxury sustainable features and suggest related practices are suitable for exemplary projects only. The critical misperceptions produced various misinterpretations that inhibit the adoption of SB through the dearth of policies, increased complexities and inflation of budget to curb perceived risks.

The study buttressed the imperative to improve cost information, knowledge, skills and stakeholders' risk perceptions to increase SB adoption. The results provide insight into the regional misperceptions and knowledge gaps that could explain the low adoption of SB in a typical emerging green market.

The study showed that the prevalent knowledge about the cost of SB among construction stakeholders are unsupported beliefs and directs attention to emerging issues critical to SBs' adoption in emerging markets.

Purpose: The main purpose of the study is to understand the factors that facilitate correction behavior among individuals. In this study the authors examine the impact of self-perceived media literacy (SPML) and reflection on participants’ correction behavior.

Methods: Data for the study were collected from Amazon's MTurk using an online survey. Data were collected after a certificate of exemption was received by the Institutional Review Board in a research university in the United States (US) Qualtrics software was used to collect data. The total number of participants was 797.

Findings: The findings show that although both SPML and reflection are positively associated with rumor refutation, higher SPML alone is not enough. Reflective judgment is critical for individuals to take part in this behavior online, such that individuals with higher reflective judgment indicated that they refute rumors online, irrespective of their SPML score.

Originality: The authors tested the relationship of multiple variables with participants correction behavior. Although research shows the importance of social correction, there is not much knowledge about what facilitates actual misinformation correction.