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Based on social cognitive theory, this study aims to explore the psychological mechanism behind consumer verification behavior following tourism e-commerce live-streaming.

Based on grounded theory, data were collected through 20 semi-structured in-depth interviews and analyzed.

This study identified that companies commonly use reminder messages and secondary promotions to facilitate the verification of tourism live-streaming products. Throughout this process, consumers undergo various psychologies related to verification. Specifically, they experience four positive verification psychologies: fear of missing out, anticipated emotions, status self-esteem and promotional perception. They also encounter two negative verification psychologies: psychological reactance and invasiveness. In addition, environmental factors such as the type of tourism live-streaming products and tourism destinations, along with individual trait factors like cognitive miserliness, tourism experience, autonomy, regulatory mode and impulsiveness, play significant roles in shaping verification behavior. These factors collectively influence the formation of verification behavior.

This study can provide recommendations for tourism companies to conduct marketing events following live-streaming. It is one of the earlier comprehensive studies discussing how to promote verification behavior following tourism e-commerce live-streaming. It helps to understand the psychological mechanism underlying the formation of verification behavior.

This is a paper of methodological orientation. An attempt has been made to delineate the basic elements of a Qur'anic view of social reality as an integral part of the worldview of the Qur'an. The theoretical frame thus derived from the Qur'an is then shown to lay the foundation for a universal theory of social science. A theory of action based on the concept of the righteous actor is contrasted with a theory of action based on the concept of the rational actor, the former representing Homo‐Islamicus, the second representing Homo‐economicus. The theory of action suggested rests on the work of Imam al Shatibi on the purposes (magasid) of Shari'ah, which is shown to emanate logically from the Qur'anic view of social reality suggested by the author.

Machiavellian principles are deemed to be applicable to our modern enterprises and have been said to offer critical advice to, and decisive discourse on, management thought and education. The paper revisits Machiavelli’s original arguments and examines these in the light of modern management theory. In particular, the paper scrutinizes the theory for relevance to today’s enterprise given that it was conceived in an era of competitive fragmentation of the Renaissance. The authors comment on a number of topics on which Machiavelli has offered advice, including takeovers of principalities, change, alliances, governance, and leadership principles for applicability to business. The paper concludes that the best way to manage complex business organizations is not through corrupting best management practice with the ideology of Machiavelli but to foster visionary well communicated business principles and practices.

There has been much discussion and exhortation regarding the need for continuous learning in organizations. We examine why this is still an unresolved issue in most organizations by identifying some of the most prevalent obstacles to continuous learning. General issues are discussed that are associated with the schematic nature of human information processing, as well as the fragile nature of the experiential learning cycle, especially as it pertains to action. We conclude with an emergent multi-level framework that is organized around personal, relational, and structural obstacles to continuous learning in organizations. Removing as many obstacles as possible to individual, team, and organization learning appears to be a promising way to begin to move organizations from the state of relative vulnerability with regard to continuous learning to one of resilience.

This paper aims to integrate Islamic and mainstream economics framework towards a more realistic understanding of Muslim consumption behaviour.

The model incorporates some of the Islamic institutions like period-wise deduction of Zakat from endowments. It also includes bequests which could be significant given the Islamic injunctions on inheritance distribution and the significance placed on the institution of family. Furthermore, the model integrates the assumption that consumption opportunity set will axiomatically filter out the prohibited consumption goods from the consumption set in both contemporaneous and inter-temporal consumption.

Zakat ensures contemporaneous redistribution from endowment surplus households (those having Zakatable endowments above Nisab) to endowment-deficient households (those having Zakatable endowments below Nisab). The lifetime resources are scaled down for endowment surplus households because of the payment of Zakat in both periods and leaving bequests in old-age period, while the lifetime resources are scaled up for endowment deficient households because of the receipt of Zakat in both periods and receiving the bequests in youth.

The authors show how some of the Islamic principles and institutions can be integrated in the mainstream economics framework, especially in research studies where the objective is to understand and describe reality rather than persuasion and idealization.

This study aims to propose a new construct – prodigality and develop a measurement scale to support the construct.

Combining the paradigms of Churchill, Malhotra and Birks, the item generation and content validity yielded the development of a modified scale. Three main steps in assessment of the scale: dimensional structure, reliability and validity led to the development of a prodigality scale. A total of 32 items were generated, through assessing Qur’anic verses that are related to Muslim consumption patterns linked to in Islam.

In total, 23 items remained after content validity. A pre-test using exploratory factor analysis on the 23-item scale created a two-factor scale. According to extracted validity and reliability scores, prodigality scale was statistically supported. A pool of nine items is proposed for the eventual measurement of the prodigality.

The proposed measurement scale warrants further exploratory study. Future research should assess the validity across different Muslim geographies and Islamic schools of thought and practice.

Prodigality is proposed as a new construct that focuses primarily on the Qur’an and seeks to achieve relevance and acceptance by both Sunni and Shia denominations. The measurement scale is believed to extend the existing body of literature and contribute new knowledge on Muslim consumption.

This paper aims to study English as second language (ESL) consumers in the USA. The authors seek to focus on consumers who are literate in their native country, yet akin to fish out of water due to language difficulties and unfamiliarity with the marketplace.

Using qualitative interviews of 31 informants and shopping observations of a small subset, the authors examined cognitive predilections, decision making, emotional trade‐offs, and coping strategies of ESL consumers.

The findings relate to cognitive predilections, decision making and emotional trade‐offs, and coping strategies of ESL consumers.

The authors analyze ESL consumers from a situational literacy perspective, viewing the situations faced by ESL consumers in terms of functional literacy skills. The findings provide a variety of new insights, and have important theoretical and practical implications for theory and practice.

Examines the dynamics of knowledge sharing using the multi‐person game‐theoretic framework. Proposes that an individual’s knowledge sharing tendency is driven by a set of contextualised concerns and interests not unlike the notion of payoff in game theory. Furthermore, the decision to share or withhold knowledge depends on that which yields a higher payoff. With this premise, submits two objectives. One is to investigate if an individual’s perceived payoff of sharing knowledge is contingent on the knowledge sharing behaviour of others. The other is to analyse the perceived payoff of knowledge sharing and determine if it can be characterised by an archetypical game in the game‐theoretic model. An empirical study was conducted among nearly 100 students in a local institute of higher education. The scope was confined to the students’ willingness to post asynchronous entries to an electronic discussion forum. Finds that the individual student’s perceived payoff of sharing knowledge was contingent on the knowledge sharing behaviour of others. Furthermore, the perceived payoff of knowledge sharing among them could be characterised by a multi‐person assurance game. In conclusion, discusses three implications for managers who aim to sustain asynchronous knowledge sharing in their organisations.

When consumers imagine themselves in various consumption scenarios, they can do so from the actor or the observer perspective. These different vantage points are known as imagery perspectives. This paper aims to investigate how imagery perspectives can influence consumers’ decisions to stay with the status quo (default option) or to switch to an alternative.

A series of four experimental design studies were conducted in both lab and online settings to study consumers’ switching tendency and choice. The empirical testing involved products, brands and services, including cameras (Study 1), vacation hotels (Study 2), toilet paper (Study 3) and food (Study 4).

The authors demonstrate that compared with actor imagery that tends to perpetuate the default product and brand choice, observer imagery increases consumers’ tendency to change and switch to new products and brands.

Due to the methods used in empirical testing, the research results may lack generalizability.

Marketers spend a considerable amount of resources in an attempt to get consumers to switch products and brands. The results of this paper shed light on how marketers can promote switching behaviors through imagery perspective.

The research contributes to the streams of research in mental imagery, de-biasing and status quos, which have progressed in isolation from one another to date. This research is one of the first to investigate imagery perspective in the context of choice architecture.