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Article
Publication date: 1 March 2002

Pauline Maclaran and Miriam Catterall

This paper discusses the ways that software programs can support qualitative market research practitioners in data analysis and interpretation. First it looks at what these…

4546

Abstract

This paper discusses the ways that software programs can support qualitative market research practitioners in data analysis and interpretation. First it looks at what these programs entail and shows how certain misconceptions have arisen around their use. Then it describes how one particular program, NUD*IST, can be used in the analysis and interpretation process and relates this to its use by market research practitioners.

Details

Qualitative Market Research: An International Journal, vol. 5 no. 1
Type: Research Article
ISSN: 1352-2752

Keywords

Article
Publication date: 1 August 1998

Miriam Catterall

During the 1980s, market research practitioners and academic marketing researchers witnessed a growing interest in qualitative research. A review of the practitioner and academic…

10304

Abstract

During the 1980s, market research practitioners and academic marketing researchers witnessed a growing interest in qualitative research. A review of the practitioner and academic literature on qualitative market(ing) research reveals the commonalities and the differences in the ways each group represents, thinks about and practices qualitative research. Areas where both groups might benefit from sharing ideas and information and from closer links generally are discussed.

Details

Qualitative Market Research: An International Journal, vol. 1 no. 2
Type: Research Article
ISSN: 1352-2752

Keywords

Article
Publication date: 1 August 1998

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/02634509710193145. When citing the…

22991

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/02634509710193145. When citing the article, please cite: Pauline Maclaran, Lorna Stevens, Miriam Catterall, (1997), “The ‘glasshouse effect’: women in marketing management”, Marketing Intelligence & Planning, Vol. 15 Iss: 7, pp. 309 - 317.

Details

Journal of Marketing Practice: Applied Marketing Science, vol. 4 no. 5
Type: Research Article
ISSN: 1355-2538

Content available
Article
Publication date: 1 September 2003

Pauline Maclaran, Miriam Catterall and Lorna Stevens

362

Abstract

Details

Qualitative Market Research: An International Journal, vol. 6 no. 3
Type: Research Article
ISSN: 1352-2752

Content available
Article
Publication date: 1 August 1998

Lorna Stevens, Miriam Catterall and Pauline Maclaran

2011

Abstract

Details

Journal of Marketing Practice: Applied Marketing Science, vol. 4 no. 5
Type: Research Article
ISSN: 1355-2538

Content available
Article
Publication date: 1 December 2000

Miriam Catterall

34627

Abstract

Details

Qualitative Market Research: An International Journal, vol. 3 no. 4
Type: Research Article
ISSN: 1352-2752

Keywords

Article
Publication date: 1 December 1997

Miriam Catterall, Pauline Maclaran and Lorna Stevens

From the early 1990s a number of papers advocating feminist analyses of marketing phenomena appeared in the marketing literature. Scholars working from feminist perspectives in…

3217

Abstract

From the early 1990s a number of papers advocating feminist analyses of marketing phenomena appeared in the marketing literature. Scholars working from feminist perspectives in other disciplines have examined marketing phenomena for some time. Provides a guide to this literature, highlighting the scope of the work and its diversity, and suggests areas where more research is needed.

Details

Marketing Intelligence & Planning, vol. 15 no. 7
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 1 July 1996

Miriam Catterall

Notes that, over the past decade, a number of computer programs have been designed to assist researchers in the analysis of qualitative data. Acknowledges that all programs will…

2108

Abstract

Notes that, over the past decade, a number of computer programs have been designed to assist researchers in the analysis of qualitative data. Acknowledges that all programs will help to take some of the tedium out of the clerical tasks associated with qualitative data analysis and some programs can assist researchers in developing emerging concepts and theory. Explains briefly how programs can be employed in the coding process and discusses the benefits and drawbacks of using them. Where relevant, also draws on the small but growing literature in this field.

Details

Marketing Intelligence & Planning, vol. 14 no. 4
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 31 July 2007

Hilary Downey, Kathy Hamilton and Miriam Catterall

The aim of this paper is to explore researcher vulnerability and identify the ways in which research with vulnerable consumers can impact on consumer researchers.

4433

Abstract

Purpose

The aim of this paper is to explore researcher vulnerability and identify the ways in which research with vulnerable consumers can impact on consumer researchers.

Design/methodology/approach

Provides a review of research literature aiming to raise awareness of researcher vulnerability.

Findings

Researchers working in the domain of vulnerable consumers need to be aware that feelings of vulnerability may be reflected back to the researcher.

Originality/value

Methodological concerns surrounding the research of vulnerable consumers tend to focus on the welfare of respondents; researcher vulnerability has been largely neglected within the consumer research literature. Historically, problems arising in the research process have tended to be disguised so as not to elicit negative feedback. This paper creates an awareness of such aspects of unthought‐of ethical and methodological problems.

Details

European Journal of Marketing, vol. 41 no. 7/8
Type: Research Article
ISSN: 0309-0566

Keywords

Content available
Article
Publication date: 1 March 2002

Len Tiu Wright

228

Abstract

Details

Qualitative Market Research: An International Journal, vol. 5 no. 1
Type: Research Article
ISSN: 1352-2752

1 – 10 of 25