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The purpose of this paper is to investigate if collection developers in American academic libraries have added predominantly “yellowface” movies to their collections, or have actively sought out movies created and acted by Asian and Asian Americans, to balance out their libraries' collections.

In total, ten acknowledged “yellowface” movies and ten critically acclaimed Asian and Asian American movies were chosen. The collections of 157 academic libraries throughout the entire USA were then surveyed, including geographical areas that have had very few Asians or Asian Americans in their populations throughout their histories.

The results show that neither “yellowface” movies nor Asian and Asian American movies are overtly dominant in the collections of American academic librarians, and one can conclude that the collection developers actively sought to find a balance between movies in both categories, no matter the geographical locations of their libraries.

No matter how unsavory is our racist past, representations of past bigotry and discrimination should be available for scholars of history, cultural studies, and sociology. However, interpretations of Asians defined with this jaundiced eye must be balanced with movies of Asians and Asian Americans defining themselves.

The area of Asian and Asian American movies is rather small and arcane, yet the results of this survey show that there are no academic areas too small or narrow that do not demand the attention of a knowledgeable collection developer.

Online hate speech (OHS) is becoming a serious problem worldwide including in Bangladesh. This study aims to understand the nature of OHS against religious groups and explore its impact on their social life and mental health.

A qualitative approach was followed and 11 in-depth interviews (IDIs) were conducted with the selected OHS victims. This study conducted a semi-structural interview using Google Form following the design questionnaire for selecting IDIs participants.

This study found that religious minorities experience online hatred through online media by the major religious group in Bangladesh. Natures of OHS are commenting on social media posts, sharing hateful memes and sending private messages using slang language targeting religious identity, religious food habits and ethnic identities. Victims were offended, abused and bullied by unknown persons, their university friends and colleagues. Victims of OHS did not take any action against it due to fear of insecurity. Victims of OHS felt low-minded, helpless and anxious after the experience of OHS; they felt more insecure and vulnerable socially and mentally.

The findings of this study suggest that policymakers identify the nature of OHS and take proper steps for reducing the frequency of OHS in Bangladesh. To combat the OHS, authorities have to make legal enforcement equal for everyone.

This paper aims to investigate the mechanisms through which social media news consumption across different platforms leads to opinion polarization in society. To this end, the authors draw from cultivation theory to examine whether social media news consumption imparts a mainstreaming or resonance effect. Media consumption imparts a mainstreaming effect if frequent users, regardless of their social identity, develop homogenous attitudes about issues, whereas resonance is at play if there is a differing cultivation effect on various social groups depending on their relatability of life experiences.

The authors conduct the study in the developing context of India, using a population survey dataset from 2019. Regression-based mediation and moderation analyses were carried out to test the hypotheses.

The findings reveal that resonance is the most prominent mechanism through which social media news consumption cultivates opinion polarization, contrary to the mainstreaming effect imparted by television. Further, WhatsApp use was found to strengthen the polarizing effect of overall social media news consumption, while YouTube use weakened the cultivation of polarization.

The paper unearths how social media news consumption influences the opinion polarization of various social groups differently. The authors also find the differential effect of specific platform use. These findings have the potential to inform policymakers and developers about how to mitigate the detrimental effects of platform-based political persuasion.

This study offers significant contributions. First, the authors explain social media-induced polarization using the novel theoretical lens of cultivation. Second, the authors find that social media and television news consumption differ in their polarizing effects. Third, the authors find that while WhatsApp use amplifies the polarizing effect of social media news consumption, YouTube use weakens it.

Social media sites facilitate electronic word of mouth (eWOM) communication among consumers of diverse cultures and ethnicities. Based on the theory of planned behaviour (TPB), the present research proposes a conceptual framework for minority consumers' engagement in eWOM associated with the mainstream culture. The model incorporates social capital and social interaction as key factors that affect cross-cultural eWOM communication between minority and mainstream consumers. This research also aims to explore the responses of minority consumers to eWOM communications originating with members of the majority group.

A structural equation modelling (SEM) procedure was applied to data collected from social media (Facebook) users (N = 539) from two minority communities: Israeli Arab and Israeli Ultra-Orthodox Jewish minorities.

The findings show that: (a) minority consumers' engagement with eWOM is indirectly related to social capital, (b) this relationship is mediated by minority consumers' attitudes and their subjective norms regarding eWOM engagement with dominant cultural groups, (c) social interaction of minorities with the dominant culture enhances the influence of social capital on eWOM engagement and (d) behavioural engagement with eWOM varies across cultural minorities, depending on the minority group’s unique cultural characteristics.

The findings have managerial implications for practitioners who use social media in their marketing and business activities, as they demonstrate that the effectiveness of eWOM communication is contingent on the cultural characteristics of the ethnic minority consumer groups being targeted by managers.

The present research contributes to the theory of consumer engagement by demonstrating that engagement is contingent on the intercultural social context in which eWOM is communicated.

Purpose: Drawing on research in crime and media studies, this research examines media images and stereotypes of criminals within the popular television crime drama series Bones. Methodology/approach: All 24 episodes of Season 9 were examined. Through a content analysis offender gender, race, age, offense type, and motive were examined. Findings: This research revealed that most of the images do not reflect the reality of crime and criminals. Gendered and racialized images were revealed. While male minorities’ victimization was more accurately portrayed, White females were cast in the stereotype as the emotional offender and minority females’ criminality was portrayed as similar to male criminals.

The purpose of the paper is to report the findings of a Swedish national survey study finalised in late 2010. The purpose of the project was to create a picture of Swedish library services directed to the five minority groups defined as “national minorities” in the country: Romani, Sámi, Jews, Tornedalians and Swedish Finns. The study focuses on media, cultural activities, and co‐operation.

In the study, a survey questionnaire was used as the primary method. The questionnaire was sent to all 289 county libraries of Sweden. A total of 181 were returned and used in the study. The theoretical stance is emancipatory in that it takes the position that libraries may play a vital role not only for the social integration of the concerned minority groups, but also for spreading interest in, and understanding of, the unique identities of these groups in the majority society.

The findings of the study show that Swedish public libraries have very limited services towards the national minority groups in focus. In some cases, like service to the elderly and out‐reach activity, no activity whatsoever could be measured.

The research reported in the article is original in that it is the first time that the services to the national minority groups of Sweden are mapped and measured at a national level. The value of the result is high as it shows major weaknesses in library services and the study provides a good point of departure for developing minority services in Swedish libraries.

The purpose of this paper is to apply cultivation theory to social network sites by investigating how Facebook uses cultivates users' ethnic diversity perceptions and attitudes.

The authors’ investigations include an online and offline survey study with 476 Facebook users and a follow-up experiment with 75 individuals.

The authors provide empirical support that Facebook use cultivates ethnic diversity perceptions and ethnic diversity-related attitudes. They show that Facebook use relates to perceptions of ethnic minorities that resemble the world on Facebook that is characterized by high ethnic diversity. The authors further demonstrate that the cultivation of ethnic diversity-related attitudes is mediated by diversity perceptions related to users' close social environment.

Future research should consider culturally and educationally diverse samples as well as longitudinal research designs to address external validity and causality issues.

Algorithms determining the content users are exposed should be thoughtfully curated to avoid attitudinal and ideological polarization.

Facebook can play an important role in positively shaping intergroup relations, thereby countering negative outgroup attitudes, social anxieties and radical right-wing parties.

The authors’ studies extend the scope of cultivation research by identifying a new media vehicle as a source of cultivation influences and shed light on the cultivation-based process of attitude change on social network sites.