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Article

Feng-sha Chou, Chih-Chien Wang, Ming-Cheng Lai, Chien-Hui Tung, Yann-Jy Yang and Kuen-Hung Tsai

The study discusses organic agricultural product persuasion using an empirical survey. This study argued that strong argument persuasive advertising message would trigger…

Abstract

Purpose

The study discusses organic agricultural product persuasion using an empirical survey. This study argued that strong argument persuasive advertising message would trigger individuals' self-reference to the harm of pesticide residue in non-organic agricultural product, which would raise their purchase intention of organic agricultural product.

Design/methodology/approach

The present study conducted an empirical investigation in Taiwan by recruiting 527 Taiwanese participants using the convenience sampling procedure. The current research performed structural equation modeling analysis and used LISREL software to report the analytical results.

Findings

Individuals with health consciousness may perceive a high-level risk of non-organic agricultural product, which would raise individuals' fear perception to the harm of pesticide residue. Fear perception will increase individual's purchase intention of organic agricultural product. Results can help industry practitioners benefit from the results by enabling them to develop their advertising strategy for organic food.

Originality/value

Results can help industry practitioners benefit from the results by enabling them to develop their advertising strategy for organic food.

Details

British Food Journal, vol. 122 no. 4
Type: Research Article
ISSN: 0007-070X

Keywords

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Article

Ming Cheng, Chris K. Anderson, Zhen Zhu and S. Chan Choi

This study aims to address the following research questions: Do the two types of service firms (individual or aggregator) have similar competitiveness on online search…

Abstract

Purpose

This study aims to address the following research questions: Do the two types of service firms (individual or aggregator) have similar competitiveness on online search ads? How should the two types of service firms select optimal branded keywords to improve search performance? In addition, how do consumers’ search queries influence the service search performance of the two types of service firms?

Design/methodology/approach

In this study, the authors conduct an empirical analysis by building a two-stage choice modeling on the process of search engine ranking and consumer click-through decisions. The authors estimate the parameter coefficients and test the hypotheses using maximum likelihood estimation in the logistic regression model.

Findings

The empirical findings suggest that consumer response rates are highly dependent upon three aspects (service types, branded keyword strategy and consumer search query). First, the authors found that service aggregators receive greater consumer responses than individual service providers. Second, depending upon the various branded keyword strategies (e.g. generic vs branded, “within-type” vs “cross-type”) implemented by service aggregators or individual firms, the expected consumer responses could be quite different. Finally, customer’s search query, being either generic or branded, also has direct effect and interactive effect with service type on how consumers would response to the sponsored ads in the service search process.

Research limitations/implications

The limitation of the research is twofold. First, conversion rate is not considered in the model estimation due to the nature of the data set. Second, the discussion about the keywords selection strategies is focusing on the hospitality industry. Future research shall further validate the generalizability into other industries.

Practical implications

First, given this competitive advantage, service aggregators should take an aggressive approach to adopting paid search strategy in acquiring new users and enhance its brand salience in the service ecosystem. Second, when considering other competitor’s brand names to include, if a firm is a service provider (e.g. hotel), a strategy that can help it receive higher consumer response would be to use “within-type” rather than “cross-type” branded keyword strategy. If a firm is a service aggregator, a better branded keyword strategy would be to use “across-type” instead of “within-type” approach. In addition, given that consumer’s brand awareness can influence the effectiveness of branded keyword strategy, online service search should target consumers in earlier stages of a decision journey.

Social implications

The authors believe their theoretical framework can provide actionable solutions to service firms to ease customer’s search process, increase customer’s stickiness using search engines and add value to the customer relationships with all services entities within the digital ecosystem.

Originality/value

This study is the first to expand online search marketing into granule examinations (main and interactive effects of three key factors) in the service search domain. First, the authors differentiate service firms into two categories – online travel aggregators and individual hotels in the model. Second, the authors introduce two sets of new classifications of branded keywords for online service search research (i.e. own versus other brand and “cross-type” versus “within-type” branded keywords). Third, this study integrates service consumers’ search word specificity into the conceptual framework which is often missing in previous online search research.

Details

Journal of Services Marketing, vol. 32 no. 2
Type: Research Article
ISSN: 0887-6045

Keywords

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Article

Yidan Shi and Ming Cheng

Guanxi is an influential factor of doing business in China. This research focuses on a specific guanxi type, political connection and studies the impact of political…

Abstract

Purpose

Guanxi is an influential factor of doing business in China. This research focuses on a specific guanxi type, political connection and studies the impact of political connection on corporate value. Moreover, in the technology innovation studies, few studies have examined the impact of politics on technology innovation of firm. This paper aims to examine the relations among political connection, technology innovation and corporate value by an empirical study.

Design/methodology/approach

A sample of listed technology-intensive firms in China is used. This research examines the impact of political connection and technology innovation on corporate value with two dimensions, namely, the owner type of firm and the political connection level of firm.

Findings

Based on an empirical study, this research has four main findings. First, technology innovation has positive impact on corporate value. Second, compared to non-connected firms, politically connected firms value more. Third, political connection to a government of higher administrative level contributes more to corporate value. Finally, the relations among political connection, technology innovation and corporate value differ by the owner type of firm.

Originality/value

This research contributes to the study of guanxi by considering the specific guanxi type, political connection, as well as to the study of technology innovation by considering the impact of politics.

Details

Chinese Management Studies, vol. 10 no. 2
Type: Research Article
ISSN: 1750-614X

Keywords

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Article

Ruiwu Cao, Yi Jin, Yanze Zhang and Ming Cheng

The purpose of this paper is to propose the complementary design rules, give a quantitative comparison and analyze the force production mechanism of two kinds of primary…

Abstract

Purpose

The purpose of this paper is to propose the complementary design rules, give a quantitative comparison and analyze the force production mechanism of two kinds of primary wound field flux-switching linear (PWFFSL) motors.

Design/methodology/approach

PWFFSL motors have the merits of no use of rare-earth magnet, low cost and a wide operation range in which the armature windings and the field windings are all located at the short primary mover and the secondary is very robust. Hence, the PWFFSL motor is ideal for rail transportation systems which need a long stator and a wide speed range. To overcome the disadvantages of the existing PWFFSL motors, new complementary design rules will be proposed. Also, to offer a better PWFFSL motor for the rail transportation systems, it is necessary to investigate different structures of PWFFSL motors and give a comprehensive comparison. To predict the force performance of two kinds of PWFFSL motors with different secondary types, their flux density analysis and force production mechanism will be presented and compared.

Findings

The comparison result shows that the PWFFSL motor with toothed secondary can offer larger thrust force, higher force density and higher efficiency, whereas the PWFFSL motor with segmented secondary has the merits of lower force ripple, less use of stator iron, higher power factor and less critical saturation.

Research limitations/implications

Many PWFFSL motors with different primary/secondary pole pitches based on the proposed design principle have not been considered in this paper.

Originality/value

This paper has presented the air-gap flux analysis, proposed the complementary design rules for two kinds of PWFFSL motors with different secondary types and compared the electromagnetic performance of the two motors.

Details

COMPEL - The international journal for computation and mathematics in electrical and electronic engineering, vol. 37 no. 1
Type: Research Article
ISSN: 0332-1649

Keywords

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Article

Ming‐Cheng Cheng and E.E. Kunhardt

A non‐equilibrium multi‐valley transport model for carriers in compound semiconductor devices has been developed. This macroscopic transport model provides an efficient…

Abstract

A non‐equilibrium multi‐valley transport model for carriers in compound semiconductor devices has been developed. This macroscopic transport model provides an efficient scheme for device modeling, and can overcome the difficulty in evaluating the relaxation times in multi‐valley conservation equations without a priori assumption of the displaced‐Maxwellian distribution. This model has been successfully applied to electron transport in GaAs subjected to rapidly time‐varying fields. The results have suggested that the macroscopic effective mass of electrons might be strongly dependent on average velocity.

Details

COMPEL - The international journal for computation and mathematics in electrical and electronic engineering, vol. 10 no. 4
Type: Research Article
ISSN: 0332-1649

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Article

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/19348830810915532. When citing…

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/19348830810915532. When citing the article, please cite: Lei-Yu Wu, Chun-Ju Wang, Chun-Yao Tseng, Ming-Cheng Wu, (2008), “Founding team and start-up competitive advantage”, International Journal of Organizational Analysis, Vol. 16 Iss: 1/2, pp. 138 - 151.

Details

Management Decision, vol. 47 no. 2
Type: Research Article
ISSN: 0025-1747

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Article

Yung-Ming Cheng

The purpose of this paper is to examine the roles of task-technology fit (TTF), learning-technology fit (LTF) and cognitive absorption (CA) in determining medical…

Abstract

Purpose

The purpose of this paper is to examine the roles of task-technology fit (TTF), learning-technology fit (LTF) and cognitive absorption (CA) in determining medical professionals’ cloud-based electronic learning (e-learning) system continuance intention and performance outcomes and evaluate whether medical professionals’ perceived impact on learning can affect their perceived impact on tasks within medical institutions.

Design/methodology/approach

Sample data for this study were collected from medical professionals at six hospitals in Taiwan. A total of 600 questionnaires were distributed, and 373 (62.2%) usable questionnaires were analyzed using structural equation modeling in this study.

Findings

In this study, medical professionals’ perceived TTF and LTF as antecedents to their cloud-based e-learning continuance intention and performance outcomes were validated, and medical professionals’ perceived impact on learning had a positive effect on their perceived impact on tasks. Synthetically speaking, this study’s results strongly support the research model with all hypothesized links being significant.

Originality/value

It is particularly worth mentioning that this study introduces a new construct, “LTF,” to conceptualize, define and measure it, and further contributes to the application of capturing both expectation–confirmation model and CA (i.e. an intrinsic motivator) for completely explaining medical professionals’ perceived TTF and LTF as external variables to their cloud-based e-learning continuance intention and performance outcomes.

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Article

Yung-Ming Cheng

The purpose of this study is to propose a research model based on expectation-confirmation model (ECM) to examine whether interactivity and course quality factors (i.e…

Abstract

Purpose

The purpose of this study is to propose a research model based on expectation-confirmation model (ECM) to examine whether interactivity and course quality factors (i.e. course content quality, course design quality) as antecedents to student beliefs can influence students' satisfaction and continuance intention of the cloud-based electronic learning (e-learning) system within the educational institution.

Design/methodology/approach

Sample data were collected from students enrolled in a comprehensive university in Taiwan. A total of 600 questionnaires were distributed in the campus, and 515 (85.8%) useable questionnaires were analyzed using structural equation modeling.

Findings

Findings showed that students' perceptions of interactivity, course content quality and course design quality positively significantly contributed to their perceived usefulness, confirmation and satisfaction with the cloud-based e-learning system, which in turn directly or indirectly led to their continuance intention of the system. Thus, the results strongly supported the research model based on ECM via positioning key constructs as the drivers with all hypothesized links being significant.

Originality/value

This study identifies three factors (i.e. interactivity, course content quality, course design quality) as drivers from the learner perspective within the cloud-based e-learning environment, and links these factors to students' satisfaction and continuance intention of the cloud-based e-learning system based on ECM. It is particularly worth mentioning that the three drivers can serve as precursors for recognizing the determinants that are crucial to understand students' satisfaction and continuance intention of the cloud-based e-learning system. Hence, this study may provide new insights in nourishing the cloud-based e-learning continuance literature in the future.

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Article

Yung-Ming Cheng

The purpose of this study is to propose an integrated model based on expectation–confirmation model (ECM), flow theory and human–organization–technology fit framework to…

Abstract

Purpose

The purpose of this study is to propose an integrated model based on expectation–confirmation model (ECM), flow theory and human–organization–technology fit framework to examine whether human, organizational and technology factors as antecedents to medical professionals' beliefs can affect their continuance intention of the cloud-based e-learning system.

Design/methodology/approach

Sample data for this study were collected from medical professionals at five hospitals in Taiwan. A total of 500 questionnaires were distributed, and 368 (73.6%) useable questionnaires were analyzed using structural equation modeling in this study.

Findings

Synthetically speaking, human, organizational and technology factors, as antecedents to medical professionals' continuance intention of the cloud-based e-learning system have been examined, and the results strongly support the research model with all hypothesized links being significant.

Originality/value

Particularly, it is worth mentioning that the application of capturing both ECM and flow theory for completely explaining three types of factors (i.e. human, organizational and technology factors) as external variables to medical professionals' cloud-based e-learning continuance intention is well documented, that is, information systems (IS) and nonIS determinants are simultaneously evaluated, and extrinsic and intrinsic motivators are both taken into consideration in this study's theoretical development of medical professionals' cloud-based e-learning continuance intention to acquire a more comprehensive and robust analysis.

Details

Journal of Enterprise Information Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1741-0398

Keywords

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Article

Yung-Ming Cheng

This study's purpose is to propose an integrated model based on expectation-confirmation model (ECM), task-technology fit (TTF) model, and updated DeLone and McLean…

Abstract

Purpose

This study's purpose is to propose an integrated model based on expectation-confirmation model (ECM), task-technology fit (TTF) model, and updated DeLone and McLean information system (IS) success model to examine whether quality factors and TTF as antecedents to physician beliefs can affect physicians' continuance intention of the cloud-based hospital information system (HIS) and performance impact.

Design/methodology/approach

Sample data for this study were collected from physicians at five hospitals in Taiwan. A total of 500 questionnaires were distributed, and 305 (61.0 percent) usable questionnaires were analyzed using structural equation modeling in this study.

Findings

This study verified that physicians' perceived information quality, system quality, general technical support service quality, and cloud storage service quality all positively caused their PU, confirmation, and perceived TTF in the cloud-based HIS, which together explained their satisfaction with the system, and subsequently led to their continuance intention of the system and performance impact.

Originality/value

First, IS-related and cloud-related quality factors are simultaneously taken into consideration within this study's research model, and empirical results reveal deep insights into quality evaluation in the field of physicians' cloud-based HIS continuance intention. Next, this study contributes to an understanding of TTF in explaining physicians' cloud-based HIS continuance intention that is difficult to explain with only their utilitarian perception of the system, and places emphasis upon physicians' perception of performance impact greatly driven by their perceived TTF and continuance intention of the system, thus the results can shed light on antecedents and outcome of physicians' cloud-based HIS continuance intention.

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