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The purpose of this paper is to explore the question of why sex harassment persists in organizations for prolonged periods – often as an open secret.

In-depth interviews were conducted with 28 people in diverse organizations experiencing persistent sex harassment. Data were analyzed using standard qualitative methods.

The overarching finding was that perpetrators were embedded in networks of complicity that were central to explaining the persistence of sex harassment in organizations. By using power and manipulating information, perpetrators built networks that protected them from sanction and enabled their behavior to continue unchecked. Networks of complicity metastasized and caused lasting harm to victims, other employees and the organization as a whole.

The authors used broad, open-ended questions and guided introspection to guard against the tendency to ask for information to confirm their assumptions, and the authors analyzed the data independently to mitigate subjectivity and establish reliability.

To stop persistent sex harassment, not only must perpetrators be removed, but formal and informal ties among network of complicity members must also be weakened or broken, and victims must be integrated into networks of support. Bystanders must be trained and activated to take positive action, and power must be diffused through egalitarian leadership.

Understanding the power of networks in enabling perpetrators to persist in their destructive behavior is another step in countering sex harassment.

Social network theory has rarely been used to understand sex harassment or why it persists.

A corporation’s reputation is one its most important assets, affecting its competitive advantage as well as building both financial and social success. Corporate reputation depends on how the company conducts or is perceived as conducting its business. The ability to build a sustainable corporate reputation is more important than ever before as stakeholders are more educated, more knowledgeable, and more demanding. This paper discusses the efforts of two of the largest financial service organisations in Cyprus to build a sustainable corporate reputation through an emphasis on Cause‐Related Marketing. It paper analyses the effectiveness of such cause related marketing for building and sustaining a corporate reputation.

The environment continues to command serious attention as a key consideration in the corporate strategy process, both within the specialised environmental management literature and increasingly from the general management literature (Avila and Whitehead 1993, Porter and van der Linde 1993, Shrivastava 1992). One important area of academic examination is that of corporate environmental behaviour.

Illustrates, through both actual and hypothetical examples, the importance to services marketers of recent empirical and theoretical work on decision framing. Suggests that services marketers could have more opportunity than product marketers for affecting the decision frames of consumers. Discusses implications for service marketers, including how decision framing can effect the positioning of service firms in an industry. Considers how the frame can affect the decision of whether or not to purchase, and how changes in the decision frame might encourage consumers to purchase more expensive alternatives.Notes ethical issues raised for marketers by these implications.

Explains how tangibility can be a useful concept for the services marketer, enabling a firm to identify its position relative to competition by measuring tangibility at various levels such as product class, brand, segment and thus develop specific strategies for improvement. Provides a scale, based on three empirical studies, for measuring tangibility and shows how the results can be used strategically.

This study aims to examine the outcomes of consumer perceptions of event social responsibility (ESR) for a sponsored community event and its sponsor portfolio (i.e. group of sponsoring companies). It integrates a new antecedent and new moderators of ESR with extant findings to provide a comprehensive model that is theoretically grounded in social identity theory, congruency theory and image and affect transfer.

The authors test the theoretical framework via a field study of attendees (n = 879) at a sponsored, large-scale sporting event that provided ESR through health and wellness education and activities. A field study is especially appropriate because of the experiential nature of sponsored events and ESR.

Fan identification with the sport is an antecedent of ESR, and motivation to attend the event’s supporting activities moderates the relationship between fan identification and ESR. High event-sponsor fit strengthens the relationship between ESR and word-of-mouth and between ESR and sponsor patronage.

This study illuminates the role of ESR as a key driver of outcomes for events and for their sponsor portfolio. Future research should investigate ESR in contexts other than sport and use longitudinal data that include actual purchases. It should further examine the construct of sponsor portfolio because so many events have multiple sponsors

Event sponsorship offers an attractive platform for brands to demonstrate good corporate citizenship; therefore, marketers should consider ESR as a key criterion when selecting events to sponsor. Marketers should sponsor events with high event-sponsor portfolio fit to enhance the outcomes related to ESR for both sponsors and events. This research generally underscores the importance of creating auxiliary, interactive experiences for event attendees.

ESR entails that events should contribute or give back to the local communities and organizations in a charitable way to both help give back socially and to maximize success as measured by electronic word-of-mouth (eWOM) and sponsor patronage toward brands sponsoring the event.

This research identifies a new antecedent and new moderators of ESR and integrates them with extant findings to create a comprehensive, theoretically grounded model. It investigates outcomes for both the event and its sponsor portfolio, in contrast to the scholarship that tends to focus on the (title) sponsor.

As the focal point of both academic studies and business practices, the theme strategy of corporate social responsibility (CSR) arouses wide attention. However, extant studies concentrate more on the selection of the theme of CSR activities, such as the fitness between CSR activities and the core business, thus largely neglecting the consistency of the theme. The purpose of this paper is to determine whether the enterprise should adopt a consistent theme strategy or should participate in different social programs, and how do customers response to the lack of studies in different theme-consistent strategies.

In this paper, two progressive experiments are performed. The purpose of study 1 is to examine the influence of theme consistency on consumers’ CSR association and how consumers’ attribution to corporation motivation mediates such impacts. The purpose for study 2 is to examine whether information dissemination channels and cooperation with public organization could affect the influence of theme consistency strategy.

The significant influences of theme consistency on consumer CSR association was demonstrated, and consumer’s perceived motivation of CSR was found to play the mediation role. Moreover, the moderation effect of the communication channel of CSR information was found to be important to strengthen the influence of the theme-consistent strategy.

This paper not only demonstrates the influence of theme consistency, but also explains how theme consistency influences consumers’ attitude and behavior. It enriches the study on the antecedent variables of consumers’ attribution to corporate motivation.

The purpose os this article is to identify ecomical and cultural dimensions of responsible business conduct in the advertising industry. The article is based on an interview study with 15 leading experts in advertising agencies in Finland. A focus in these interviews was on how the phenomenon of responsible business is understood and reflected in the advertising industry. The focus in this article is to analyse the responsibilities of the advertising business, with special reference to the challenges that lie ahead for the profession.

The data were collected in focused interviews. The interviews were conducted with the managers of the five biggest advertising agencies in Finland: managing directors and managers or leading experts responsible for strategic planning and creative design. The aim was to find out how advertising professionals experience, interpret and value the social responsibilities of experts and businesses in the advertising industry.

Executives of advertising agencies consider it their prime responsibility to ensure the profitability of their clients as well as their own business. The emphasis is firmly on business targets and responsibilities, whereas other stakeholders are largely ignored and the other questions of social responsibility seem remote and alien. Advertising professionals are interested in social themes and concerns if they are central to their client companies' strategies. Agencies have not yet adopted the principles of responsible business as part of their everyday operation and strategic decision‐making.

The article shows what kind of stakeholders and related values and interests are involved in the advertising business and profession of advertising executives.

The purpose of this study was to ascertain the existence and strength of the relationship between proactive environmental policies and brand equity for the winery. Results of this study suggest that consumer perceptions about product quality, consumer trust, consumer perceptions about pricing, and positive expectations for the consequences of the winery's actions undertaking the pro‐environmental policies, all have strong, positive relationships with the winery's brand equity. Trust in the winery and brand equity for the winery increased significantly when the winery in this study adopted proactive environmental business policies.

The purpose of this paper is to understand the relationship of consumers’ engagement on social networking sites (SNSs) and their brand attachment behavior in the presence of a mediator, brand communication. Further, this mediation has been studied with presence of emojis as one of the significant moderator.

Following a descriptive research design, an empirical investigation was carried out by approaching 252 respondents from India to collect data through online survey forms as well as physical questionnaires. The research instrument was developed using a five-point Likert-type scale and items for the constructs in study were taken after literature review. The SPSS 22.0, AMOS 24.0 and Process (Prof A. Hayes) and Daniel Soper’s statistical tool called “Interaction” for moderation graph were employed for data examination and hypothesis analysis.

It was found that brand communication mediated the relationship between consumer engagement on SNSs and brand attachment significantly. The availability of emojis for a company during a conversation or in digital ad campaigns on SNSs acts as a mediating moderator and its impact on consumers’ brand attachment behavior is very strong through brand communication.

The study is original in the sense it provides insights into understanding consumer brand attachment behavior on SNSs.