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Though there is consensus that mindfulness induces mindful consumption (MC), empirical testing is needed to uncover the mechanism underlying temperance behaviour in the MC model proposed by Sheth et al. (2011). The role of mindful advertising in influencing MC needs deeper investigation. The purpose of this research paper is to bridge the gap.

The relationship between mindfulness and temperance in consumption was investigated using an online simulation. Mindful advertising by Patagonia, with a message to buy less yet demand organic, fair-trade and recycled products, was introduced as a moderator in experimental group one. The second group was exposed to an aspirational advertisement of Tommy Hilfiger, symbolic of consumption-driving communication.

Not buying any brands was the uppermost preference by the participants followed by Patagonia, which used a mindful advertisement. Tommy Hilfiger was a distant third despite using an aspirational advertisement. A predictive relationship between mindfulness and temperance in consumption remained elusive.

Consumer purchase decisions favouring mindfully advertised Patagonia make a strong business case for nurturing a mindful mindset and promoting mindful behaviour. The customer-centric sustainability strategy of caring for the people and the planet beforehand should take precedence over corporate social responsibility which is usually an afterthought.

Measuring mindfulness and MC, two constructs combined in one experimental design, using a simulation built around real-life marketing communication distinguishes this research paper.

Mindfulness helps improve effectiveness by facilitating the use of emotion as information, which improves learning, adaptation, and performance. When mindful we observe emotions and are curious about them rather than controlled by them, freeing us to explore what the emotion is telling us.

I discuss three forms of mindfulness that combine to create a pattern of behavior called mindful organizing. Mindful organizing has numerous benefits but there are also costs that must be balanced against the benefits. Bringing mindfulness into organizations must be done in a way that reduces costs and increases benefits; practical mindfulness is introduced as a means to do this.

Practical mindfulness begins with what is achievable at the present time and reduces the social and emotional barriers to behaving mindfully through the use of tools. Practical mindfulness recognizes the importance of interaction to task accomplishment by focusing attention on all three phases of interaction: before, during, and after.

Interest in employee mindfulness has increased dramatically in recent years, fueled by several important conceptual articles, numerous studies documenting the benefits of mindfulness for employee outcomes, and the adoption of mindfulness-based practices in many Fortune 500 organizations. Despite this growing interest, the vast majority of research on employee mindfulness has taken an intrapersonal focus, failing to appreciate the ways in which mindfulness may enhance work-related relational processes and outcomes. The authors explore possible associations between mindfulness and relationally oriented workplace phenomena, drawing from interdisciplinary scholarship examining mindfulness in romantic relationships, child–parent relationships, patient–healthcare provider relationships, and student–teacher relationships. A framework is proposed that links mindfulness to three distinct relationally oriented processes, which are expected to have downstream effects on work-related relational outcomes. The authors then take the proposed framework and discuss possible extensions to a variety of unique workplace relationships and discuss critical next steps in advancing the relational science of mindfulness.

At the nexus of mindfulness and parenting lies the fusion of two influential yet contradictory epistemologies, the Eastern contemplative practices with the Western parenting research. Mindful parenting is a parenting style, which has grown in popularity in recent times to support parents during pregnancy, birth and beyond. The current study is the third stage of a mixed methods study on mindful parenting. The first stage of the study design conducted a systematic review of mindful parenting. The second stage summarized the change processes identified in the systematic review. The aim of this pilot study is to clarify four clinicians’ perceptions of cognitive change processes associated with mindful parenting, particularly how theory is translated to practice. Interpretative Phenomenological Analysis (IPA) was used to analyze semi-structured interviews. The six higher-order change processes were conceptualized as an anchor. Cognitive processes included intention, attention, attitude, and reflective functioning. Given its methodological limitations, the next future work needs is to survey a large sample of both clinicians and parents to verify the model. This paper makes an important contribution to the development of a more comprehensive theoretical model of mindful parenting.

Mindful consumption is a popular concept that is often associated with mindfulness and religious faith, but nonetheless, its empirical associations to these remain relatively underexplored. Clarifying the impact of mindfulness and religious faith on mindful consumption is important to delineate their effectiveness in influencing consumers to reconsider consumption decisions (e.g. the need for additional products) given the detrimental effects of mindless consumption (e.g. financial debt, environmental degradation and materialistic culture). The concern about mindfulness potentially being a religious matter can also be resolved through empirical validation. Hence, the purpose of this research is to advance the empirical understanding of how mindfulness and religious faith impact on mindful consumption and whether mindfulness and religious faith are interrelated.

The authors adopt a multistudy approach to scaffold the exploration of mindfulness and religious faith as precursors of mindful consumption.

Study 1 carries out an experiment with undergraduates and demonstrates that mindfulness encourages mindful consumption. Study 2 conducts an offline survey with undergraduates and provides evidence that mindfulness and religious faith independently (i.e. without interacting with each other) encourage mindful consumption. Study 3 uses an online survey of consumers for conceptual replication and reaffirms the findings of Studies 1 and 2 across gender, occupations and household incomes (except middle-income households).

The implications of these findings are discussed, wherein mindfulness and religious faith are earmarked as viable avenues for promoting mindful consumption.

This seminal attempt uses multiple studies to empirically validate the nature and generalizability of relationships between mindfulness, religious faith and mindful consumption.

The purpose of this paper is organizing mindfully for relevant process research on strategic change. This essay arises from an increasing concern that our understanding of strategic change is not delivering meaningful, relevant and true process wisdom that allows researchers to enrich their academic discourse and practitioners to effectively realize strategic change imposed by hostile business markets. Our goal is to challenge fundamental assumptions of our field’s dominant discourse in performing research and generating theories for strategic change under real contexts, and redirect attention to a mindful organizing perspective to understand process elements of strategic change that really matter.

This paper is an essay based on theoretical reasoning. We address the relevance gap in the strategic business marketing field by focusing on one specific gap: the study and understanding of strategic change. To illustrate the relevance of a mindful organizing perspective for closing this relevance gap, we focus on the processes of mindful organizing identified by Weick and Sutcliffe (2007) and argue how these organizational processes contribute to a better understanding of strategic change while implicitly assuming a complexity-based perspective on organizing. These five processes, moreover, address the identified limitations of present approaches, i.e. formative causality, pre-interpretation and independent linearity.

We suggest a “provocative change research avenue” elaborating on the role of mindful organizing to bridge the relevance gap in this area. This advances a richer and more relevant framing to elevate theorizing in the area of strategic marketing and management beyond existing avenues, which not necessarily reflects organizational life’s equivocality, interdependencies and intricacies. We, thus, call for the field of strategic marketing and management to adopt a discourse grounded in complexity-based assumptions.

Overall, this essay highlights that closing relevance gaps in our field cannot be done with quick fix recipes. The endeavor implies a fundamental re-framing of the way we look at firms and managers. It also implies different theoretical underpinnings and more interpretive research approaches to tap the richness in real-life business settings. By focusing on one area, we have shown how such an effort might proceed.

Although the paper is mainly written for researchers of change processes and innovation in industrial companies, practitioners will get inspiration as several viewpoints for mindful organizing will help them in building a more realistic and viable change approach.

Our intended contribution is to advocate a deeper and richer process understanding of strategic change by advancing mindful organizing as an epistemological and praxeological perspective on strategic change, thereby bridging the relevance gap (Hodgkinson and Rousseau, 2009; Weick, 2001) and enriching our field’s strategic change theories. Epistemologically, mindful organizing offers a useful perspective by stressing the change process’ complexity, interdependence and emergence. Praxeologically, mindful organizing represents an adaptive organizational capability that allows organizations to develop higher awareness of their strategic change processes.

The purpose of this paper is to investigate the effect of mindfulness meditation sessions on students of higher education in terms of their mindfulness, mindful consumption behavior and life satisfaction.

Participants of research were higher education students. The research included two studies. The first (screener) study endorsed that mindfulness was higher in students with higher mindfulness meditation frequency. The second study used difference-in-differences experimental design using a treatment and a control group. These groups participated in pre and post-treatment surveys. The treatment was given as guided short mindfulness meditation sessions as suggested by mindfulness guru – Dr Jon Kabat-Zinn. The treatment group received these sessions at the end of regular subject classes for two months.

The experiment revealed that mindfulness, mindful consumption and life satisfaction change significantly in the treatment group after treatment as compared to the control group.

Limitations of the study included sample size and attrition. In total, 149 students participated in the screener study. In total, 94 students were given pre-treatment survey as per research design and 80 participated in post-treatment survey.

This experiment demonstrated that important traits and behavior like life satisfaction and mindful consumption behavior of higher education students can be improved significantly. The effectiveness of guided short mindfulness sessions, conducted in the classroom environment, was also confirmed.

The inclusion of mindfulness in the regular curriculum by policy makers would benefit students, faculty members and overall quality of learning environment.

Though previous researches have separately investigated relationships of mindfulness with life satisfaction, there is a lack of research to show association of mindfulness, mindful consumption and life satisfaction.

The purpose of this paper is to investigate whether insights into high reliability organizations (HROs) are useful for innovation management teams. HRO teams can keep failure to a minimum level due to high alertness and resilience. Project teams working on innovation management could benefit from HRO principles and thus reduce their chances of failure.

A survey among in total 260 team members and team leaders of project teams in innovation management was conducted to study the relation between, on the one hand, organizational features of HROs (“mindful infrastructure”) and HRO principles (adjusted as “innovation resilience behaviour”, IRB), and on the other hand, between mindful infrastructure and IRB and project outcomes.

From the results it could be concluded that mindful infrastructure associates with IRB, and that IRB has a mediating role in the relation between mindful infrastructure and project outcomes. Innovation management project teams can thus learn from the practice of HRO teams.

To the authors’ knowledge, HRO-thinking has not been applied to team behaviour in innovation management. A fruitful transfer of insights from the domain of safety and crisis management seems applicable to the domain of innovation.

The purpose of this paper is to integrate the distinctive streams of research on market orientation, quality orientation, and organizational mindfulness, and examine the mediating role of mindful marketing between market orientation and quality orientation, and their linkages to two emerging key outcomes: mindful consumption and value co‐creation.

Based on extant orientation and organizational mindfulness research, a conceptual framework is presented to characterize the nomological network among market and quality orientations, mindful marketing, mindful consumption and value co‐creation. In total, 14 propositions are extracted.

The paper proposes that the synergistic interaction of market and quality orientation has a direct influence on mindful marketing, which in turn influences two outcomes: mindful consumption and value co‐creation. The dual moderating role of market structure is also incorporated among the findings.

The proposed framework demonstrates how managers can emphasize market and/or quality orientation in order to develop an optimal mindful marketing strategy that would take the stakeholders' intrinsic benefits into account. It is suggested that this approach will lead to mindful consumption and increase the opportunities for value co‐creation among the stakeholders, which will ultimately lead to better organizational performance.

The paper represents a first attempt to integrate two strategic orientations, and the concept of mindfulness. It examines the intimate relationship between market and quality orientations and how they jointly lead to the development of mindful marketing. It also explores the role of two emerging constructs in marketing: mindful consumption and value co‐creation.

This chapter investigates ways in which civility and mindful speech within the library workplace can improve the quality of employees’ interactions with each other. While most examinations of communication within libraries focus on the exchange between patrons and providers, this case study focuses on the vehicle of communication among co-workers and examines how civil discourse coupled with mindful speech reinforced by mindful actions can foster an atmosphere of cooperation, leading ultimately to empathy. We highlight common points within national and local civility initiatives which allow institutions to preserve their own unique culture while adhering to accepted benchmarks of civil dialogue. Although we present a mix of suggested strategies for cultivating mindful words and actions, based on empirical research limited to our own institution, we recommend civility and mindful speech leading to mindful action as gateways toward the adaptation of healthy shared values. Emphasizing civility, one of the cornerstones of civilization and peaceful coexistence, has widespread practical and social implications for countering the detrimental effects of poor communication. This effective, affordable, and attainable practice can repair the underdeveloped, fractured, and even dysfunctional relationships which lead to low workplace morale.