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Open Access
Article
Publication date: 24 July 2020

Anu Helkkula, Alexander John Buoye, Hyeyoon Choi, Min Kyung Lee, Stephanie Q. Liu and Timothy Lee Keiningham

The purpose of this investigation is to gain insight into parents' perceptions of benefits vs burdens (value) of educational and healthcare service received for their child with…

6019

Abstract

Purpose

The purpose of this investigation is to gain insight into parents' perceptions of benefits vs burdens (value) of educational and healthcare service received for their child with ASD. Parents are the main integrators of long-term educational and healthcare service for their child with ASD.

Design/methodology/approach

Design/methodology/approach included (1) a sentiment analysis of discussion forum posts from an autism message board using a rule-based sentiment analysis tool that is specifically attuned to sentiments expressed in social media and (2) a qualitative content analysis of one-on-one interviews with parents of children diagnosed with ASD, complemented with interviews with experienced educators and clinicians.

Findings

Findings reveal the link between customized service integration and long-term benefits. Both parents and service providers emphasize the need to integrate healthcare and educational service to create holistic long-term care for a child with ASD. Parents highlight the benefits of varied services, but availability or cost are burdens if the service is not publicly provided, or covered by insurance. Service providers' lack of experience with ASD and people's ignorance of the challenges of ASD are burdens.

Practical implications

Ensuring health outcomes for a child with ASD requires an integrated service system and long-term, customer-centric service process because the scope of service covers the child's entire childhood. Customized educational and healthcare service must be allocated and budgeted early in order to reach the goal of a satisfactory service output for each child.

Originality/value

This is the first service research to focus on parents' challenges with obtaining services for their child with ASD. This paper provides service researchers and managers insight into parents' perceptions of educational and healthcare service value (i.e. benefits vs. burdens) received for their child with ASD. These insights into customer-centric perceptions of value may be useful to research and may help service providers to innovate and provide integrated service directly to parents, or indirectly to service providers, who serve children with ASD.

Details

Journal of Service Management, vol. 31 no. 5
Type: Research Article
ISSN: 1757-5818

Keywords

Article
Publication date: 21 March 2016

Chang-Hyuk Lee, Kyung-min Lee, Jehong Yoo, In-su Kim and Young-bong Bang

The purpose of this paper is to describe a compact wheelchair, which has two 3-degrees of freedom (DOF) legs and a 1-DOF base (the total DOF of the leg system is 7) for…

Abstract

Purpose

The purpose of this paper is to describe a compact wheelchair, which has two 3-degrees of freedom (DOF) legs and a 1-DOF base (the total DOF of the leg system is 7) for stair-climbing, and wheels for flat surface driving.

Design/methodology/approach

The proposed wheelchair climbs stairs using the two 3-DOF legs with boomerang-shaped feet. The leg mechanisms are folded into the compact wheelchair body when the wheelchair moves over flat surfaces. The authors also propose a simple estimation method of stair shape using laser distance sensors, and a dual motor driving system to increase joint power.

Findings

The proposed wheelchair can climb arbitrary height and width stairs by itself, even when they are slightly curved. During climbing, the trajectory of the seat position is linear to guarantee the comfort of rider, and the wheelchair always keeps a stable condition to ensure the stability in an emergency stop.

Originality/value

The wheelchair mechanism with foldable legs and driving wheels enables smooth stair climbing, efficient flat surface driving and additional useful motions such as standing and tilting.

Details

Industrial Robot: An International Journal, vol. 43 no. 2
Type: Research Article
ISSN: 0143-991X

Keywords

Article
Publication date: 7 December 2021

Benjamin Nobi, Kyung-Min Kim and Sangwon Lee

This study aims to examine how brand transgression (BT) affects brand relationship quality (BRQ). Brand forgiveness (BF) and brand evangelism (BE) are tested as mediators between…

Abstract

Purpose

This study aims to examine how brand transgression (BT) affects brand relationship quality (BRQ). Brand forgiveness (BF) and brand evangelism (BE) are tested as mediators between BT and BRQ. This study advances knowledge in consumer behavior by showing how consumers offer to deal with their relationships with brands through BE and BF. This provides relevant information to managers to seek strategies to obtain forgiveness from consumers in case the unfortunate happens. Not only must they seek to obtain forgiveness but also seek ways to ensure BE of their brands. These act as buffers for the brands in case a transgression happens.

Design/methodology/approach

Using a survey approach, this study tests whether forgiveness mediated the relationship between BT and BRQ. Also, whether BE mediated the relationship between BT and BRQ was examined. The test was conducted using PROCESS bootstrapping method (Model 4 of Hayes [2018]).

Findings

Consistent with the predictions, this study finds that, following a BT, consumers engage in BE and BF to maintain the relationship they have already established with their brands.

Originality/value

This study extends the existing literature by showing that after a BT, response from consumers may take different forms. The consumer’s response or the relationship with the brand may be affected by whether the consumer forgives the brand or evangelizes about the brand. Based on the cognitive dissonance theory, the results of this study imply that, forgiveness and BE act as important mechanisms in understanding consumer-brand relationships after brands act unacceptably. Further, this study contributes to the social media brand management literature by investigating a real-world BT case of social media.

Details

Journal of Asia Business Studies, vol. 16 no. 6
Type: Research Article
ISSN: 1558-7894

Keywords

Article
Publication date: 7 June 2021

Kyung-Min Kim, Benjamin Nobi, Sangwon Lee and Chad Milewicz

This research investigates three major research questions. First, how does brand alliance type, defined by a partner's location and brand quality, affect consumers' emotional…

Abstract

Purpose

This research investigates three major research questions. First, how does brand alliance type, defined by a partner's location and brand quality, affect consumers' emotional value perceptions of higher education brand alliances for dual-degree programs? Second, does perceived brand fit mediate the relationship between brand alliance type and emotional value perceptions? Third, do individual differences in world-mindedness moderate the influence of brand alliance type on emotional value perceptions?

Design/methodology/approach

In total, two experiments are performed. Experiment one examines the effect of brand alliance type, at varying combinations of partner brand quality and partner location (domestic or foreign), on consumers' emotional value perceptions. Experiment two examines the moderating role of world-mindedness in the relationship between brand alliance type and consumers' emotional value perceptions.

Findings

Results provide evidence that consumers' perception of brand fit mediates the relationship between brand alliance type and consumers' emotional value perceptions of the alliance. Results also indicate that world-mindedness moderates the relationship between brand alliance type and emotional value perceptions.

Originality/value

This research extends the previous literature on higher education dual-degree brand alliances and introduces world-mindedness as an important consumer-based characteristic to consider in this line of research. It answers calls for more research on higher education branding and calls for research into the potential mediating role and importance of brand fit. It provides several theoretical and managerial implications relevant to the higher education brand alliances, particularly in dual-degree programs.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 34 no. 2
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 27 June 2008

Lenin Mehedy, Sungyoung Lee, Salahuddin Muhammad Salim Zabir and Young‐Koo Lee

Presence of innumerable sensors, complex deduction of contexts from sensor data, and reusability of contextual information impose the requirement of middleware for context aware…

Abstract

Purpose

Presence of innumerable sensors, complex deduction of contexts from sensor data, and reusability of contextual information impose the requirement of middleware for context aware computing. Smart applications, hosted in myriad devices (e.g. PDA, mobile, PCs), acquire different contexts from the middleware and act intelligently based on the available contexts in a context‐aware computing environment. As the system grows larger, scalable delivery of contexts from the middleware to numerous context‐aware applications will be inevitable. However, pure unicast based or pure broadcast‐based dissemination cannot provide high scalability as well as low‐average latency. The purpose of this paper is to present a scalable context delivery mechanism for the middlewares to facilitate the development of larger context‐aware computing systems.

Design/methodology/approach

The proposed scheme is based on hybrid data dissemination technique where the most frequently requested data (e.g. HOT contexts) are delivered through multicast and the rest (e.g. COLD contexts) are delivered through unicast to reduce network traffic. The paper dynamically prioritizes and classifies the HOT and COLD context data depending on the number of requests and longest waiting time. Moreover, the division of bandwidth between the delivery of HOT and COLD contexts reduces average latency. Polling traffic is decreased by incorporating leasing mechanism. Extensive simulation is conducted to evaluate the proposed scheme.

Findings

The mechanism dynamically prioritizes and classifies the hot and cold context data depending on the request rate and longest waiting time. The solution addresses the push popularity problem that occurs in the passive as the passive clients access data without sending explicit requests. The leasing mechanism is incorporated to reduce the periodical requests (polling) for better performance.

Originality/value

The paper is of value in presenting a scalable context delivery mechanism for the middlewares to facilitate the development of larger context‐aware computing systems and also in presenting implementation details of a prototype that is developed using Jini framework and Java reliable multicast service (JRMS) library.

Details

International Journal of Pervasive Computing and Communications, vol. 4 no. 2
Type: Research Article
ISSN: 1742-7371

Keywords

Article
Publication date: 19 May 2023

Myung Ja Kim, Colin Michael Hall, Ohbyung Kwon, Kyunghwa Hwang and Jinok Susanna Kim

There is limited research on the behavior of different categories of space tourists as identified by different types of space tourism. To address this deficiency, the purpose of…

Abstract

Purpose

There is limited research on the behavior of different categories of space tourists as identified by different types of space tourism. To address this deficiency, the purpose of this study is to examine what factors make consumers participate in orbital and/or suborbital space tourism, along with three dimensions of motivation, constraint and artificial intelligence. To achieve this study’s goals, a comprehensive research model was developed that included three dimensions of intrinsic and extrinsic motivation, intrapersonal and interpersonal constraint and awareness of and trust in artificial intelligence, in comparing orbital and suborbital space tourism groups.

Design/methodology/approach

A questionnaire was carried out with respondents who wanted to participate in orbital (n = 332) and suborbital (n = 332) space tourism in the future. Partial least squares-structural equation modeling, fuzzy-set qualitative comparative analysis, multi-group analysis and deep learning were used to understand potential space tourist behavior.

Findings

Extrinsic motivation has the greatest positive impact on behavioral intention, followed by awareness of and trust in artificial intelligence, while intrapersonal constraint strongly negatively affects behavioral intention. Surprisingly, interpersonal constraint is insignificant by partial least squares-structural equation modeling but is still one of sufficient causal configurations by fuzzy-set qualitative comparative analysis. Interestingly, the two types of space tourism have very distinct characteristics.

Originality/value

This study created a comprehensive integrated research model with three dimensions of motivation, constraint and artificial intelligence, along with potential orbital and suborbital space tourist groups, to identify future consumer behavior. Importantly, this study used multi-analysis methods using four different approaches to better shed light on potential orbital and suborbital space tourists.

目的

对不同类型太空旅游所识别的不同类别太空游客行为的研究有限。 为了解决这一缺陷, 这项工作研究了哪些因素使消费者参与轨道和/或亚轨道太空旅游, 以及动机、约束和人工智能三个维度。 为了实现研究目标, 在比较轨道和亚轨道太空旅游群体时, 开发了一个综合研究模型, 包括内在和外在动机、内在和人际约束以及对人工智能的认识和信任三个维度。

设计/方法/方法

对希望在未来参与轨道 (n = 332) 和亚轨道 (n = 332) 太空旅游的受访者进行了问卷调查。 利用偏最小二乘法 (PLS)-结构方程模型 (SEM)、模糊集定性比较分析 (fsQCA)、多组分析和深度学习来了解潜在的太空游客行为。

发现

外在动机对行为意图的积极影响最大, 其次是对人工智能的认识和信任, 而内在约束对行为意图有强烈的负面影响。 令人惊讶的是, 人际约束对于 PLS-SEM 来说是微不足道的, 但对于 fsQCA 来说仍然是充分的因果配置之一。 有趣的是, 这两类太空旅游具有非常鲜明的特点。

独创性/价值

这项工作创建了一个全面的综合研究模型, 具有动机、约束和人工智能三个维度, 以及潜在的轨道和亚轨道太空旅游群体, 以确定未来的消费者行为。 重要的是, 这项研究采用了多种分析方法, 使用四种不同的方法来更好地揭示潜在的轨道和亚轨道太空游客。

Propósito

existe una investigación limitada sobre el comportamiento de las diferentes categorías de turistas espaciales identificados por diferentes tipos de turismo espacial. Para abordar esta deficiencia, este trabajo examina qué factores hacen que los consumidores participen en el turismo espacial orbital y/o suborbital, junto con tres dimensiones de motivación, restricción e inteligencia artificial. Para lograr los objetivos del estudio, se desarrolló un modelo de investigación integral que incluía tres dimensiones de motivación intrínseca y extrínseca, restricción intrapersonal e interpersonal, y conocimiento y confianza en la inteligencia artificial, al comparar grupos de turismo espacial orbital y suborbital.

Diseño/metodología/enfoque

se realizó un cuestionario con los encuestados que querían participar en el turismo espacial orbital (n = 332) y suborbital (n = 332) en el futuro. Se utilizaron modelos de ecuaciones estructurales (SEM) de mínimos cuadrados parciales (PLS), análisis comparativo cualitativo de conjuntos borrosos (fsQCA), análisis multigrupo y aprendizaje profundo para comprender el comportamiento potencial del turista espacial.

Hallazgos

la motivación extrínseca tiene el mayor impacto positivo en la intención de comportamiento, seguida de la conciencia y la confianza en la inteligencia artificial, mientras que la restricción intrapersonal afecta negativamente la intención de comportamiento. Sorprendentemente, la restricción interpersonal es insignificante por PLS-SEM, pero sigue siendo una de las configuraciones causales suficientes por fsQCA. Curiosamente, los dos tipos de turismo espacial tienen características muy distintas.

Originalidad/valor

este trabajo creó un modelo de investigación integral integral con tres dimensiones de motivación, restricción e inteligencia artificial, junto con posibles grupos de turistas espaciales orbitales y suborbitales para identificar el comportamiento futuro del consumidor. Es importante destacar que este estudio empleó métodos de análisis múltiple utilizando cuatro enfoques diferentes para arrojar mejor luz sobre los posibles turistas espaciales orbitales y suborbitales.

Article
Publication date: 24 April 2020

Soo Jung Lee, Kyung Eun Jahng and Koeun Kim

This paper aims to attend to the issues that remain veiled and excluded in the name of multiculture.

Abstract

Purpose

This paper aims to attend to the issues that remain veiled and excluded in the name of multiculture.

Design/methodology/approach

This paper problematizes South Korean multicultural education policies through Bourdieu’s concept of capital as a theoretical frame.

Findings

First, the paper discusses that material wealth is unequally distributed to most of the multicultural families, resulting in their lack of economic capital. Second, it notes that students from multicultural families are deprived of cultural capital, as they are racialized in Korean society. As a strategy used to distinguish and exclude a so-called different minority from the unnamed majority, race enables the possession of cultural capital. Third, insufficient social capital identified with resources emerging from social networks positions students from multicultural families as a perpetual minority. As the accumulation of various forms of capital secures power and privilege (Bourdieu, 1986), multicultural education in its current state would continuously reproduce the existing power dynamics where students from multicultural families are subordinate.

Research limitations/implications

Given this, policies for multicultural education in South Korea should cover a wide range of issues, including race, class and network and be redesigned to resolve realistic problems that have been hidden under the name of celebration of culture.

Originality/value

The Korean multicultural education policy has not been analyzed through Bourdieu’s concept of capital. Using a different theoretical viewpoint would be valuable to figure out the problems underlying the policy.

Details

Journal for Multicultural Education, vol. 14 no. 2
Type: Research Article
ISSN: 2053-535X

Keywords

Article
Publication date: 11 July 2017

Richard Lee, Kyung Tae Lee and Jianyao Li

This study contends that consumer ethnocentrism and animosity rest on semantic and episodic memory, respectively. It further examines how the influence of consumer ethnocentrism…

2026

Abstract

Purpose

This study contends that consumer ethnocentrism and animosity rest on semantic and episodic memory, respectively. It further examines how the influence of consumer ethnocentrism and animosity on consumer boycott behaviour may vary over time and use the memory theory to explain these temporal differences.

Design/methodology/approach

Part 1 involved an experiment to demonstrate the relationship between consumer ethnocentrism/animosity and semantic/episodic memory. To determine the temporal characteristics of consumer ethnocentrism and animosity, Part 2 involved two quantitative surveys (one each in China and Japan), followed by another two surveys six months later.

Findings

Part 1 showed that consumer ethnocentrism and animosity were underpinned by semantic and episodic memory, respectively. Consistent with memory theory, Part 2 found that consumer ethnocentrism was temporally more stable than animosity. Consumer animosity influenced boycott behaviour during but not after the dispute, whereas consumer ethnocentrism influenced boycott behaviour during as well as the dispute. Finally, consumer ethnocentrism was antecedent to consumer animosity, siding with the relationship between semantic and episodic memory.

Research limitations/implications

Limited to two countries, both with collectivistic culture. A longitudinal approach over multiple phases would further enhance the robustness of the findings.

Practical implications

Understanding the psychological underpinning of consumer ethnocentrism and animosity would allow firms to develop effective marketing strategies to appeal to consumers’ ethnocentric and animosity dispositions.

Originality/value

The first study to examine the psychological underpinnings of consumer ethnocentrism and animosity by drawing on the memory theory.

Details

European Journal of Marketing, vol. 51 no. 7/8
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 6 July 2020

Won-Hyuk Lee, Tae-Wook Na, Kyung-Woo Yi, Seung-Min Yang, Jang-Won Kang, Hyung Giun Kim and Hyung-Ki Park

When a pure titanium component is fabricated in a selective laser melting (SLM) process using titanium powder, the oxygen concentration of the SLM sample increases compared to the…

Abstract

Purpose

When a pure titanium component is fabricated in a selective laser melting (SLM) process using titanium powder, the oxygen concentration of the SLM sample increases compared to the initial powder. The purpose of this paper is to study the reason for increasing oxygen concentration after SLM.

Design/methodology/approach

To understand this phenomenon, the authors analyzed the oxidation behavior during the SLM process thermodynamically.

Findings

Based on the laser parameters used in this study, the temperature of the Ti melt during the SLM process was expected to rise to 2,150°C. Based on the thermodynamic analysis, the equilibrium oxygen partial pressure for oxidation was 2.32 × 10−19 atm at 2,150°C when the dissolved oxygen concentration in the titanium is 0.2 wt.%. However, the oxygen partial pressure inside the SLM chamber was 1 × 10−3 atm, which is much higher than the equilibrium oxygen partial pressure. Therefore, oxidation occurred during the SLM process, and the oxygen concentration of the SLM sample increased compared to the initial powder.

Originality/value

Most studies on fabricating Ti components using additive manufacturing (AM) have been focused on how the changes in the microstructures and mechanical properties depend on the process parameters. However, there are a few studies that analyzed the oxygen concentration change of Ti during the AM process and its causes. In this study, the authors analyzed the oxidation behavior during the SLM process thermodynamically.

Details

Rapid Prototyping Journal, vol. 26 no. 8
Type: Research Article
ISSN: 1355-2546

Keywords

Article
Publication date: 12 February 2018

Jee-Won Kang, Hyesung Lee and Young Namkung

It is important for restaurants’ social networking sites (SNSs) to provide a flow experience because it encourages positive brand responses and attracts consumers. However, there…

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Abstract

Purpose

It is important for restaurants’ social networking sites (SNSs) to provide a flow experience because it encourages positive brand responses and attracts consumers. However, there is a paucity of research on SNS flow experience in the restaurant industry, and more importantly, most of the research is focused only on online behavior. Therefore, this study aims to investigate how SNS flow antecedents (skill, challenge, telepresence and time distortion) influence overall flow, SNS satisfaction and offline restaurant purchase intentions. In addition, this study examined the mediating role of SNS satisfaction between flow and offline purchase intentions.

Design/methodology/approach

An online survey was carried out to examine the patron’s flow experiences. 517 valid responses were analyzed to test hypotheses using structural equation model.

Findings

The results indicated that four antecedents of SNS flow positively influenced overall flow. Specifically, time distortion was the most influential antecedent. Overall flow positively influenced SNS satisfaction and offline purchase intentions. Furthermore, SNS satisfaction acted as a mediator between overall flow and offline purchase intentions.

Practical implications

The findings provide not only new insights for restaurant managers to implement SNS marketing but also several strategies to encourage consumer’s flow on restaurant SNS.

Originality/value

This study investigated the theoretical framework of flow experience more in depth than previous research as dealing with four dimensions of SNS flow antecedents: skill, challenge, telepresence and time distortion.

Details

International Journal of Contemporary Hospitality Management, vol. 30 no. 2
Type: Research Article
ISSN: 0959-6119

Keywords

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