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The purpose of this study was to explore how the migration experiences of international accounting professionals were shaped by colonial structures and how, through their interactions with other professionals, migrants hybridize their professional identities and the profession in Canada.

A post-colonial analysis of the career narratives of international accounting professionals who migrated to Canada.

This paper illustrates how explicit and formal requirements for transformation, as well as the more subtle informal demands of employers and clients, require non-Western professionals to transform personal characteristics in ways that make them more “Canadian” or “professional”. Findings show that mimicry takes many forms, with some professionals becoming “consummate mimics”, while others discuss their transition in ways that highlight resistance (“reluctant mimics”) and the demands that systematically frustrate and exclude many non-Western professionals from full participation in the “global” profession in Canada (“frustrated mimics”).

This paper contributes to the existing scholarly literature on the persistence of colonial structures in shaping the experiences of colonized people even as they migrate in search of better opportunities decades after the colonial structures have been formally dismantled. It builds on Bhabha’s (1994) work illustrating that colonial structures are susceptible to change through action and interaction. We hope this study contributes to social change by providing some insights into how mimicry, resistance and hybridization may disrupt the unreflexive enactment of colonial structures that sustain inequality.

This study extends the literature on professional migration using a postcolonial perspective to empirically examine the lived experience of the colonial encounter and professionals transition their professional identities across borders.

The purpose of this paper is to examine the determinants of foreign direct investment location – specifically whether firms enter a particular market or not. Drawing from the ecology and institutional theories, the paper identifies firms' own past (behavioral inertia) and rivals' past choices (behavioral mimicry) as key determinants of location selection. The paper identifies the differences between developing country multinationals (MNCs) and developed country MNCs and their (differences)' implications for the relative influence of mimetic versus inertial forces.

A unique and comprehensive database about the location choices of 204 Chinese firms between 1992 and 2005 was constructed and conditional logistic regressions were deployed to assess the direct effects of behavioral inertia/mimicry, and the moderating effect of host country environment, on the location choices of the sampled firms.

The paper finds that behavioral inertia has a stronger impact on the location decisions of Chinese MNCs than behavioral mimicry. It also finds that the host country's institutions, openness, and policy stability moderate the relationship between behavioral mimicry and inertia, on one hand, and location choice, on the other hand, possibly because of these factors' influence on the level of perceived uncertainty.

This is the first paper modeling the simultaneous effects of behavioral inertia and mimicry on location choice and the moderating effect of host country environment on these relationships. The strong empirical support for all the predictions lends credence to the conceptual foundations of the hypothesized relationships. The focus on developing country MNCs, which possess several distinctive characteristics, and the unique dataset, should also enhance the paper's appeal.

Rapport between service employees and customers has been suggested to be an important determinant of customer relationship management, yet existing marketing literature still lacks a sufficient understanding of how service employees’ nonverbal communication affects customer-employee rapport development in service encounters. The purpose of this paper is to fill this research gap by proposing and testing a model that explores how service employees’ nonverbal communication (employee affective delivery and behavioral mimicry) influences customer positive emotions and customer-employee rapport. The mediating role of customer positive emotions and the moderating role of store atmosphere in the process of customer-employee rapport development were also assessed.

Using an observational methodology in conjunction with a customer survey, multi-source survey data collected from 303 customer-employee pairs in the apparel retailing industry was examined through structural equation modeling and regression analysis.

Results showed that employee nonverbal communication positively influenced customer positive emotions and customer-employee rapport. The partial mediating role of customer positive emotions and the moderating role of store atmosphere in the process of rapport development were also confirmed.

Service firms should train and motivate employees to use nonverbal communication to develop and strengthen customer-employee rapport. The importance of customer positive emotions in the service process should be addressed in the customer-employee rapport development process. Moreover, service managers should also allocate firm resources to create a well-designed store atmosphere for target customers.

This research represents one of the earliest studies to explore and empirically test the influence of employee nonverbal communication on customer-employee rapport development in service encounters. The partial mediating role of customer positive emotions and the moderating role of store atmosphere on the relationship between employee nonverbal communication and customer-employee rapport were also proposed and confirmed.

The purpose of this study is to apply the dominance effect theory and postcolonial notions of “otherness” to critically study the enactment of mimicry at IndianBread, an Indian fast-food chain that has adopted work practices typically found in US fast-food multinational enterprises (MNEs).

The authors used an interpretive sensemaking case study approach and collected qualitative data drawing on observations, notes from the company policy manual and in-depth interviews with eight staff at an IndianBread outlet. Data were also collected during informal interactions with staff at three other IndianBread outlets. The analysis focused on the enactment of mimicry and studied the postcolonial dynamics between managers and migrant workers to explain their resistance to the adoption of US work practices.

Work practices of US fast-food MNEs such as the standardization of workers’ appearance and basic “Englishization” such as greeting customers in English had been adopted at the IndianBread outlet. However, migrant workers resisted enforcement by contesting the superiority and relevance of these US work practices. The workers’ resistance was accommodated by local managers to pacify and retain them.

The analysis contributes to a deeper understanding of the dynamics of resistance to the dominant influence of US work practices in emerging market firms. It expands current notions of “otherness” by presenting the perspective of “local” managers and migrant workers. The authors show how worker resistance embedded in their “identity work” involves contesting notions of “inferiority” of local work practices and selves. In the case of managers, accommodating resistance maintains their “legitimacy of dominance”. To that end, the study explains how the need to mimic US work practices is enforced, contested and ultimately diluted in competitive local firms in rising India.

The organizationally grounded data show how managerial accommodation of workers’ resistance to US practices creates a more flexible working environment that dilutes migrant workers’ sensitivity to their exploitation at the fast-food outlet.

The findings identify the link between mimicry and resistance by the “other,” the ambivalence of the colonizing agent and the ongoing material exploitation within emerging economies.

To that end, the study explains how the need to mimic the US work practices is enforced, contested and ultimately diluted in the context of the competitive local firms in India.

This paper seeks to explore a host of straight‐to‐DVD and direct‐download motion picture marketing, production, and distribution strategies deployed by Florida‐based Maverick Entertainment. The focus is Maverick's most prominent and successful sub‐genre “urban teen gangsta” films.

The somewhat wide‐ranging and eclectic approach taken in this paper draws from two emergent academic subdisciplines: consumer culture theory (CCT), largely on the business‐school side, and media industry studies (MIS), largely on the communications‐school side. The project thus attempts to bridge the interpretive poetics and eclecticism of CCT with the interpretive aesthetics and eclecticism of MIS and relies on a blend of filmic, marketing, PR, journalistic, trade publication, and academic evidence.

It is argued that “marketing mimicry” – where Maverick imitates specific successful urban‐teen themed cross‐over film marketing strategies of major and mini‐major Hollywood studio titles – was crucial to the start‐up's success.

Marketers outside the USA will find it somewhat difficult to glean generalizable lessons based on the strategies and principles evaluated here. Future research should be conducted in the area of direct‐download of urban teen filmed content, particularly vis‐à‐vis Maverick's new direct‐download partners such as Hulu, YouTube, Amazon VOD, Facebook Store, and Gigaplex. Future research should also look into the extent to which the somewhat pervasive notion of a “global teen audience” is valid for this sub‐genre of films.

Marketers are advised to thin‐slice the appeals of their teen‐themed product‐lines to maximize the appeal to given sub‐segments. Marketers may beneifit by developing ethical non‐harmful iterations of marketing‐mimicry in their market space.

Scholars who analyze teen‐themed marketing strategies often tend to construct some version of the “global teenager”. The current paper focuses largely on African American and Latino American teens.

This is the first paper to analyse how a small firm successfully markets to the urban American teen film audience. It is also the first academic paper to explore the concept of marketing‐mimicry.

The purpose of this paper is to explore the spillover effects of offensive commenting in online community from the lens of emotional and behavioral contagion. Specifically, it examines the contagion of swearing – a linguistic mannerism that conveys high-arousal emotion – based upon two mechanisms of contagion: mimicry and social interaction effect.

The study performs a series of mixed-effect logistic regressions to investigate the contagious potential of offensive comments collected from YouTube in response to Donald Trump’s 2016 presidential campaign videos posted between January and April 2016.

The study examines non-random incidences of two types of swearing online: public and interpersonal. Findings suggest that a first-level (a.k.a. parent) comment’s public swearing tends to trigger chains of interpersonal swearing in the second-level (a.k.a. child) comments. Meanwhile, among the child-comments, a sequentially preceding comment’s swearing is contagious to the following comment only across the same swearing type. Based on the findings, the study concludes that offensive comments are contagious and have impact on shaping the community-wide linguistic norms of online user interactions.

The study discusses the ways in which an individual’s display of offensiveness may influence and shape discursive cultures on the internet. This study delves into the mechanisms of text-based contagion by differentiating between mimicry effect and social interaction effect. While online emotional contagion research to this date has focused on the difference between positive and negative valence, internet research that specifically looks at the contagious potential of offensive expressions remains sparse.

Recently, scholars from a wide variety of disciplines have begun to study the influence of attention, mimicry, and social context on emotional contagion. In this chapter, we will review the classic evidence documenting the role of these factors in sparking primitive emotional contagion, especially in occupational settings. Then we will discuss the new evidence, which scholars have amassed to help us better understand the role of culture in fostering the ability to read others’ thoughts, feelings, and emotions. Finally, we will briefly speculate as to where future research might be headed.

Purpose – This chapter contributes to the growing debate on the diffusion of managerialist modes of thinking across third-sector organisations. It offers an analysis into the power dynamics at play in the emergence of hybrid management systems (HMSs) by looking at the management practices in non-profit organisations (NPOs) active in combating HIV/AIDS in South Africa.

Design/methodology/approach – In-depth semi-structured interviews were conducted with donor organisations and big non-governmental organisations (NGOs) based in the Northern hemisphere, and with managers and team leaders in South African NGOs. Taking a postcolonial perspective, the HMSs resulting from the encounter at the ‘glocal’ interface are investigated.

Findings – The data indicate that the power dynamics shaping the process of hybridisation work through three intertwined circuits of power: the managerialist discourse, the ‘rules of practice’ emanating from that discourse and episodic power relations at the level of interactions.

Research limitations/implications – As is the case with most qualitative research, care must be taken in generalising the findings of this research beyond the organisations participating in this study. At a theoretical level, the implications of this chapter are its contributions to three sets of literature that rarely interact: NPO management, international and cross-cultural management (ICCM) and critical management studies (CMS). At the level of organisational praxis, the findings have potential impact in terms of developing innovative ways of managing NPOs.

Originality/value – The originality and value of this chapter lies in its application of postcolonial theory to understanding hybridisation processes shaping management ideas and practices in South African NPOs.

The purpose of this paper is to investigate the emotional contagion theory in print ads, and expand the literature of smiling to different type of smiles and gender congruency. Emotional contagion happens when an emotion is transferred from a sender to a receiver by the synchronization of emotions from the emitter. Drawing on emotional contagion theory, the authors expand this concept and propose that smiles in static facial expressions influence product evaluation. They suggest that false smiles do not have the same impact as genuine smiles on product evaluation, and the congruence between the model gender–product in a static ad and the gender of the viewer moderates the effects.

In Experiment 1, subjects were randomly assigned to view one of the two ad treatments to guard against systematic error (e.g. bias). In Experiment 2, it was investigated whether viewing a static ad featuring a model with a false smile can result in a positive product evaluation as was the case with genuine smiles (H3). In Experiment 3, it was assumed that when consumers evaluate an ad featuring a smiling face, the facial expression influences product evaluation, and this influence is moderated by the congruence between the gender of the ad viewer and the product H gender of the model in the ad.

Across three experiments, the authors found that the model’s facial expression influenced the product evaluation. Second, they supported the association between a model’s facial expression and mimicry synchronization. Third, they showed that genuine smiles have a higher impact on product evaluation than false smiles. This novel result enlarges the research on genuine smiles to include false smiles. Fourth, the authors supported the gender–product congruence effect in that the gender of the ad’s reader and the model have a moderating effect on the relationship between the model’s facial expression and the reader’s product evaluation.

Marketing managers would benefit from understanding that genuine smiles can encourage positive emotions on the part of consumers via emotional contagion, which would be very useful to create a positive effect on products. The authors improved upon previous psychological theory (Gunnery et al., 2013; Hennig-Thurau et al., 2006) showing that a genuine smile results in higher evaluation scores of products presented in static ads. The theoretical explanation for this effect is the genuine smile, which involves contraction of both zygomatic major and orbicularis oculi muscles. These facial muscles can be better perceived and transmit positive emotions (Hennig-Thurau et al., 2006).

Presents a new theory about the communication structure used by ocean‐living odontocetes. Draws conclusions from eight biological singularities in dolphin communication found in empirical research but not yet put into a systematic context. They suggest the interpretation that in dolphin communication information is encoded by way of SOund PAttern VAriation. Discusses the formal prerequisites of this theory; negative and positive predictions are made. Interprets both the results of Bastian's communication experiment and the scouting behaviour observed in the wild as evidence that dolphins possess a highly developed SOund PAttern VAriation LAnguage (SOPAVALA). Complements this by examining considerations concerning the evolutionary process which may have made this development possible. Discusses characteristic features of the proposed new language structure and suggests how to decode successfully and understand a dolphin's SOPAVALA, should it exist.