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In every industry there are resources. Some are moving, others more fixed; some are technical, others social. People working with the resources, for example, as buyers or sellers, or users or producers, may not make much notice of them. A product sells. A facility functions. The business relationship in which we make our money has “always” been there. However, some times this picture of order is disturbed. A user having purchased a product for decades may “suddenly” say to the producer that s/he does not appreciate the product. And a producer having received an order of a product that s/he thought was well known, may find it impossible to sell it. Such disturbances may be ignored. Or they can be used as a platform for development. In this study we investigate the latter option, theoretically and through real world data. Concerning theory we draw on the industrial network approach. We see industrial actors as part of (industrial) networks. In their activities actors use and produce resources. Moreover, the actors interact − bilaterally and multilaterally. This leads to development of resources and networks. Through “thick” descriptions of two cases we illustrate and try to understand the interactive character of resource development and how actors do business on features of resources. The cases are about a certain type of resource, a product − goat milk. The main message to industrial actors is that they should pay attention to that products can be co-created. Successful co-creation of products, moreover, may require development also of business relationships and their connections (“networking”).

We aim to understand what happens when larger social and cultural myths become the incarnate understanding of consumers within the firm. This paper uncovers the varied myths at play in one Finnish company’s status as an inadvertent cultural icon.

Through a qualitative inquiry of Finland’s largest dairy producer and by employing the theoretical lens of myth, we conceptualize the entanglement of broad cultural, social, and organizational myths within the organization.

Macro-mythic structures merge with everyday employee practice giving consumer understanding flesh within the firm (Hallet, 2010). Mythological thinking leaves organizational members inevitably bound up in a form of consumer knowing that is un-reflective and inadvertently effects brand marketing management.

Working through a nuanced typology of myth (Tillotson & Martin, 2014) provided a deeper understanding of how managers may become increasingly un-reflexive in their marketing activities. This case also provides a cautionary tale for heterogeneous communities where ideological conflict underscores development and adoption of contemporary myths.

We examine the joint demand for components of a household’s diet diversity and its relationship with household and regional characteristics that embody diverse food access and utilization constraints within the framework of the dietary patterns of rice producers in Peru.

We use multivariate probit regression to account for the simultaneous nature of the choice of different dietary group components.

There are diverse food intake patterns for households, depending on their wealth, education, demographic structure, market access and geographic location, as well as past shocks. There are also several obesogenic foods that are complements to consumption, with milk being a strong substitute for some of them. Of particular concern is the high vulnerability of female-headed households to low consumption of micronutrient-rich foods as well as the high vulnerability of households with children to high consumption of beverages with added sugars. Climate shocks are also highly associated with poor diet quality.

Results show the important influence of trade on household nutrition and food security. They indicate that policy and program recommendations should focus on nutrition information (such as labeling requirements) and education so that consumers can make informed decisions. They also suggest that policy makers should focus on how to make healthy foods available during crises to prevent health issues after economic and climatic shocks.

The potential impact of farmer's innovations for the development of food regimes is the topic of this chapter. Two case studies analysed from the perspective of strategic niche management show that there is niche formation visible as an alternative to the dominant modern food regime. These innovations are based upon the active rediscovery of marginalised and often forgotten knowledge and result in effective linkages between old and new knowledge. This retro side of innovations can have a large potential for developing viable alternatives for rural development. Social scientists play an important role in the understanding of the retro side of innovations and its potential and influence on the prevailing knowledge and information systems inside and outside of the scientific domain.

This paper is the first to use the individual level, longitudinal catch-up growth of boys and girls in a historical population to measure their relative deprivation. The data is drawn from two government schools, the Marcella Street Home (MSH) in Boston, MA (1889–1898), and the Ashford School of the West London School District (1908–1917). The paper provides an extensive discussion of the two schools including the characteristics of the children, their representativeness, selection bias and the conditions in each school. It also provides a methodological introduction to measuring children’s longitudinal catch-up growth. After analysing the catch-up growth of boys and girls in the schools, it finds that there were no substantial differences between the catch-up growth by gender. Thus, these data suggest that there were not major health disparities between boys and girls in late-nineteenth-century America and early-twentieth-century Britain.

Deficiency of nutrition is generally referred to as malnutrition; however, malnutrition can refer to both overnutrition and undernutrition. Nutrient availability and intake are current challenges for society, and these challenges will only intensify as population continues to grow and resources become more stressed. This chapter examines the need for dietary guidelines to increase nutrition security, describes the history of dietary guidelines in the United States, examines compliance and challenges with compliance of dietary guidelines, and finishes with future implications of dietary guidelines. This study concluded that although the purpose of the United States Department of Agriculture (USDA) Dietary Guidelines is to assist Americans in choosing healthy eating patterns and to alleviate the negative health and economic outcomes associated with malnutrition, consumers typically do not follow the USDA Dietary Guidelines due to their inherent complexities and other factors, such as income and access to food which may affect compliance.