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The purpose of this paper is twofold: to analyse the diffusion of an innovative policy or service and the factors influencing it through an explorative study of the diffusion of the Bookstart program in Taiwan; and second, to provide an analytical framework for further study of this program.

The study is both empirical and theoretical. It uses data from existing studies and also agencies involved in Bookstart to explain the diffusion of the program. It then draws on theories of policy diffusion and the initial findings of this study to develop an analytical framework for the further study of the diffusion of the Bookstart program.

The Bookstart program, which is designed to promote reading habits for children 0 to 3 years old and to strengthen parent‐children relations, was originally initiated in the UK. It was first introduced into Taiwan in Taichung County in 2003. The paper shows how the program spread throughout Taiwan and indicates the role of the key players in the diffusion, including charitable institutions, local politicians and leaders, local authority agencies, and the Ministry of Education. The paper posits an analytical framework identifying factors which may help to promote or facilitate the diffusion. In this respect, the paper draws on the theoretical literature and also initial evidence from the research so far undertaken. This will guide the research in the next stage of the study.

This explorative study provides an example of the nature, process and direction of the diffusion of a policy or service innovation, and suggests the possible factors promoting or facilitating it, as identified in the initial findings of the research and in the relevant theoretical literature.

Although the “Administrative Reform Program” was initiated by former Premier Lian Chain in 1993, the comprehensive “Government Reinvention” programs which emphasized the notion of entrepreneurial government were proposed and implemented by former Premier Vincent Shiew in 1998, and similar reform strategies and designs have been followed by the DPP administration since 2000. Despite the continuity in reform efforts, full-scale reform assessment based on concrete empirical evidences is still difficult to be found. The proposed study attempts to evaluate the results of government reform in Taiwan's local government by focusing on one major question: Have local governments in Taiwan become “smaller and better”? This question will be addressed by looking at indicators in three areas: changes in the size of local government in terms of human and financial resources, changes in the level of corruption, and changes in citizen's evaluation of the performance of local government. It is argued that the progress of government reform at the local level is slow, and the tentative evaluation show warning signals.

Bidhya Bowornwathana is associate professor at the Department of Public Administration, Faculty of Political Science, Chulalongkorn University, Bangkok, Thailand. His research interests are on governance and administrative reform. His writings appear in journals such as Governance: An International Journal of Policy and Administration, Public Administration and Development, Australian Journal of Public Administration, Asian Survey, Public Administration Quarterly, Public Administration: An International Quarterly, Asia Pacific Journal of Public Administration, Asian Review of Public Administration, and Asian Journal of Political Science. He has written several books in Thai on administrative reform and public administration. He co-edited a book with John P. Burns on Civil Services Systems in Asia (Edward Elgar, 2001). He also has chapters in recent books such as in Christopher Pollitt and Colin Talbot, eds., Unbundled Government (Taylor and Francis, 2004), Ron Hodges, ed., Governance and the Public Sector (Edward Elgar, 2005), Eric E. Otenyo and Nancy S. Lind, eds., Comparative Public Administration: The Essential Readings (Elsevier, 2006), and Kuno Schedler and Isabella Proeller, eds., Cultural Aspects of Public Management Reform (Elsevier, 2007). He was Chairman of Department of Pubic Administration, Chulalongkorn University. He has served several times as member and secretary of the national administrative reform commissions appointed by Thai governments.

As the 21st century moves ahead, it is increasingly evident that globalization and democratization are strong forces playing crucial roles in shaping public sector transformation around the world. For Asian countries, the key questions are, how should selected reform ideas from other countries be diffused, and which parts of one's traditional government and culture should be retained? A common choice among Asian countries is to replace government with governance. Transforming bureaucracies from government to governance involves the acceptance of certain democratic principles such as accountability, openness, transparency, integrity, corruption-free, and high performance standards (Bowornwathana, 2006, pp. 667–680).

Most years, several AIB members are elected as AIB Fellows on account of their excellent international business scholarship, and/or past service as AIB President or Executive Secretary. The Fellows are in charge of electing Eminent Scholars as well as the International Executive and International Educator (formerly, Dean) of the Year, who often provide the focus for Plenary Sessions at AIB Conferences. Their history since 1975 covers over half of the span of the AIB and reflects many issues that dominated that period in terms of research themes, progresses and problems, the internationalization of business education and the role of international business in society and around the globe. Like other organizations, the Fellows Group had their ups and downs, successes and failures – and some fun too!

Zusammenfassung Die vorliegenden Ergebnisse des “Workshop 2” verdeutlichen, daß intensiv nach einem gemeinsamen Verständnis zur strategischen Tourismuspolitik in Abgrenzung der Felder Tourismuspolitik (policy) und — Strategie gesucht und dieses Verständnis in den genannten Modellen festgehalten wurde. Trotzdem haben gerade die Fallbeispiele gezeigt, daß jede spezifische Situation verschieden handzuhaben ist und deshalb auch unterschiedliche methodische Ansätze zur Analyse der Fallstudie herangezogen worden sind. Auch konnte die Begriffsverwendung von Tourismus‐politik und Strategie nicht immer eindeutig zugeordnet werden. Ein allgemein gltiges Rahmenmodell — wie in Kapitel 3 und vier aufgezeigt — ist deshalb nur erschwert im Detail darstellbar. Zur Notwendigkeit einer strategischen Tourismuspolitik ist insgesamt eine große Übereinstimmung festzuhalten.

The purpose of this paper is to address the internationalization of Russian multinationals by critically challenging existing assumptions about “springboard” foreign market selection by emerging market firms.

The authors studied foreign market selection decisions for 497 international merger and acquisition (M&A) and joint venture (JV) deals completed by Russian multinational enterprises (MNEs) between 1997 and 2009. The statistical model tests the impact of the geographic, political and economic distances of the host country from Russia on Russian MNEs' foreign market selection decisions.

Contrary to existing assumptions, the host country's geographic closeness to Russia, and its being an ex‐USSR republic or a tax haven, positively affected the country's probability of attracting an M&A or JV deal by a Russian MNE, while the similar level of economic development did not significantly influence the MNEs' foreign market selection decisions. The patterns of significance among the explanatory variables vary for Russian MNEs operating in the natural resources industries.

Further studies may extend the observation period, enlarge the database with Greenfield and export deals by Russian MNEs, and add cross‐country cultural distances to the explanatory variables.

Russian managers should consider the “distances” that might influence firms' foreign investment decisions. This paper also allows host country governments willing to formulate policies aimed at the attraction of Russian outward foreign direct investments to obtain a better understanding of Russian MNEs' international strategies.

One of the few quantitative studies on the topic, this research suggests that Russian MNEs choose their own means of foreign market selection, combining gradual and leapfrog approaches to internationalization.

This study aims to propose a conceptual framework to capture the essence of memorable experiences.

A conceptual framework based on the service marketing and tourism literature is proposed to understand how memorable experiences are co-created. A particular context is presented to test the hypotheses using structural equation modelling. The quantitative findings are further explained using qualitative data.

The findings show that co-creation, novelty, theming and storytelling serve as antecedents of entertainment, education, escapism and esthetics, consequently resulting in positive memorable experiences.

This study aids researchers and managers in understanding and co-creating memorable customer experiences.

The metaphor of the journey may help to rethink business models by implementing practices suggested by both marketing and tourism research.

This paper aims to explore the interplay between international experiences and male and female top managers' career paths, taking into consideration gender differences. Furthermore, the research investigates the specific job and personal demands and resources related to the different types of international work experiences.

This study provides an in-depth subjective reconstruction of the international professional experience of 37 male and female top managers employed in Italy, using semi-structured interviews.

Participants highlighted the benefits of their international assignments (IAs) in terms of the development of managerial, soft and cross-cultural skills. Family issues and cultural differences were frequently cited as challenges by the top managers interviewed. Culture shock and perceived difficulty in managing multicultural teams were reported by both women and men. Men reported experiencing long periods of separation from their family more often than women and cited the support of their partner as a valuable resource. In addition to the support of a partner, women also indicated that certain job resources and welfare policies played a crucial role. Moreover, women appear to be more interested in work-family management issues, thus suggesting that the traditional division of roles between men and women continues to persist in Italy.

This study provides an insight into the extrinsic factors linked to career success, as well as the challenges and the resources associated with different forms of global work other than traditional expatriation. It takes into consideration a specific country, Italy, where a traditional family paradigm persists, providing an insight into better understanding the link between IA experiences and gender roles in global mobility. Managerial implications are also discussed.